{"id":"https://openalex.org/W631809570","doi":"https://doi.org/10.4324/9780080496443-4","title":"Introduction to marketing","display_name":"Introduction to marketing","publication_year":2013,"publication_date":"2013-06-17","ids":{"openalex":"https://openalex.org/W631809570","doi":"https://doi.org/10.4324/9780080496443-4","mag":"631809570"},"language":"en","primary_location":{"id":"doi:10.4324/9780080496443-4","doi":"https://doi.org/10.4324/9780080496443-4","is_oa":false,"landing_page_url":"https://doi.org/10.4324/9780080496443-4","pdf_url":null,"source":{"id":"https://openalex.org/S4306463855","display_name":"Routledge eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319847","host_organization_name":"Routledge","host_organization_lineage":["https://openalex.org/P4310319847","https://openalex.org/P4310320547"],"host_organization_lineage_names":["Routledge","Taylor & Francis"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W4250850631","display_name":"Marketing"},"type":"book-chapter","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"Geoff Lancaster","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Geoff Lancaster","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":null,"display_name":"Paul Reynolds","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Paul Reynolds","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":137.5905,"has_fulltext":false,"cited_by_count":120,"citation_normalized_percentile":{"value":1.0,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":100},"biblio":{"volume":null,"issue":null,"first_page":"7","last_page":"19"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9765999913215637,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9765999913215637,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.008999999612569809,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.002899999963119626,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing","display_name":"marketing","score":0.7310000061988831},{"id":"https://openalex.org/keywords/strategic-planning","display_name":"strategic planning","score":0.7459999918937683},{"id":"https://openalex.org/keywords/competitive-advantage","display_name":"competitive advantage","score":0.953000009059906},{"id":"https://openalex.org/keywords/marketing-ethics","display_name":"marketing ethics","score":0.8370000123977661},{"id":"https://openalex.org/keywords/social-responsibility","display_name":"social responsibility","score":0.9670000076293945},{"id":"https://openalex.org/keywords/marketing-environment","display_name":"marketing environment","score":0.8320000171661377},{"id":"https://openalex.org/keywords/international-marketing","display_name":"international marketing","score":0.6959999799728394},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.9909999966621399},{"id":"https://openalex.org/keywords/b2b-marketing","display_name":"B2B marketing","score":0.8949999809265137},{"id":"https://openalex.org/keywords/market-segmentation","display_name":"market segmentation","score":0.902999997138977},{"id":"https://openalex.org/keywords/market-research","display_name":"market analysis","score":0.734000027179718},{"id":"https://openalex.org/keywords/product-management","display_name":"product management","score":0.7639999985694885},{"id":"https://openalex.org/keywords/services-marketing","display_name":"service marketing","score":0.859000027179718},{"id":"https://openalex.org/keywords/nonprofit-marketing","display_name":"nonprofit marketing","score":0.7929999828338623},{"id":"https://openalex.org/keywords/distribution-channels","display_name":"distribution channels","score":0.746999979019165},{"id":"https://openalex.org/keywords/supply-chain-management","display_name":"supply chain management","score":0.9539999961853027},{"id":"https://openalex.org/keywords/retail-trade","display_name":"retail trade","score":0.9980000257492065},{"id":"https://openalex.org/keywords/promotion","display_name":"promotion","score":0.7139999866485596},{"id":"https://openalex.org/keywords/advertising","display_name":"advertising","score":0.9729999899864197},{"id":"https://openalex.org/keywords/public-relations","display_name":"public relations","score":0.9990000128746033},{"id":"https://openalex.org/keywords/sales-promotion","display_name":"sales promotion","score":0.9620000123977661},{"id":"https://openalex.org/keywords/personal-selling","display_name":"personal selling","score":1.0},{"id":"https://openalex.org/keywords/pricing","display_name":"pricing","score":0.9409999847412109},{"id":"https://openalex.org/keywords/customer-relationship-management","display_name":"customer relationship management","score":0.800000011920929}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.49759986996650696}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.4324/9780080496443-4","doi":"https://doi.org/10.4324/9780080496443-4","is_oa":false,"landing_page_url":"https://doi.org/10.4324/9780080496443-4","pdf_url":null,"source":{"id":"https://openalex.org/S4306463855","display_name":"Routledge eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319847","host_organization_name":"Routledge","host_organization_lineage":["https://openalex.org/P4310319847","https://openalex.org/P4310320547"],"host_organization_lineage_names":["Routledge","Taylor & Francis"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W3118121093","https://openalex.org/W4236445717","https://openalex.org/W4247460826","https://openalex.org/W169648108","https://openalex.org/W4391823778","https://openalex.org/W6968343199","https://openalex.org/W2530483428","https://openalex.org/W2902911837","https://openalex.org/W2087358960","https://openalex.org/W2072042357"],"abstract_inverted_index":{"Part":[0,31,55,73,86,109,121],"1:":[1],"THE":[2],"WORLD":[3],"OF":[4],"MARKETING.":[5,124],"1.":[6],"An":[7],"Overview":[8],"of":[9],"Marketing.":[10,42,72],"2.":[11],"Strategic":[12],"Planning":[13,94],"for":[14,95],"Competitive":[15,96],"Advantage.":[16,97],"3.":[17],"Ethics":[18],"and":[19,45,52,64,69,100,106],"Social":[20],"Responsibility.":[21],"4.":[22],"The":[23],"Marketing":[24,53,78],"Environment.":[25],"5.":[26],"Developing":[27,63],"a":[28],"Global":[29],"Vision.":[30],"2:":[32],"ANALYZING":[33],"MARKETING":[34],"OPPORTUNITIES.":[35],"6.":[36],"Consumer":[37,126],"Decision":[38,49],"Making.":[39],"7.":[40],"Business":[41],"8.":[43],"Segmenting":[44],"Targeting":[46],"Markets.":[47],"9.":[48],"Support":[50],"Systems":[51],"Research.":[54],"3:":[56],"PRODUCT":[57],"DECISIONS.":[58,76,112],"10.":[59],"Product":[60],"Concepts.":[61,115],"11.":[62],"Managing":[65],"Products.":[66],"12.":[67],"Services":[68],"Nonprofit":[70],"Organization":[71],"4:":[74],"DISTRIBUTION":[75],"13.":[77],"Channels.":[79],"14.":[80],"Supply":[81],"Chain":[82],"Management.":[83],"15.":[84],"Retailing.":[85],"5:":[87],"PROMOTION":[88],"AND":[89],"COMMUNICATION":[90],"STRATEGIES.":[91],"16.":[92],"Promotional":[93],"17.":[98],"Advertising":[99],"Public":[101],"Relations.":[102],"18.":[103],"Sales":[104],"Promotion":[105],"Personal":[107],"Selling.":[108],"6:":[110],"PRICING":[111],"19.":[113],"Pricing":[114],"20.":[116],"Setting":[117],"the":[118],"Right":[119],"Price.":[120],"7:":[122],"TECHNOLOGY-DRIVEN":[123],"21.":[125],"Relationship":[127],"Management":[128],"(CRM).":[129]},"counts_by_year":[{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":3},{"year":2017,"cited_by_count":6},{"year":2016,"cited_by_count":6},{"year":2015,"cited_by_count":17},{"year":2014,"cited_by_count":26},{"year":2013,"cited_by_count":19},{"year":2012,"cited_by_count":6}],"updated_date":"2026-11-08T12:12:28.789561","created_date":"2016-06-24T00:00:00"}
