{"id":"https://openalex.org/W620495142","doi":null,"title":"Mass customisation. What are we designing","display_name":"Mass customisation. What are we designing","publication_year":2011,"publication_date":"2011-11-19","ids":{"openalex":"https://openalex.org/W620495142","mag":"620495142"},"language":"en","primary_location":{"id":"pmh:oai:eprints.mdx.ac.uk:8383","doi":null,"is_oa":false,"landing_page_url":"http://eprints.mdx.ac.uk/8383/","pdf_url":null,"source":{"id":"https://openalex.org/S4306400025","display_name":"Middlesex University Research Repository (Middlesex University Of London)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I60488453","host_organization_name":"Middlesex University London","host_organization_lineage":["https://openalex.org/I60488453"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Conference or Workshop Item"},"volume":null,"type":"conference-paper","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5064682013","display_name":"Kate Herd","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Kate Herd","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5083933813","display_name":"Mehmet Karamanoglu","orcid":"https://orcid.org/0000-0002-5049-2993","observed_orcids":["https://orcid.org/0000-0002-5049-2993"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Mehmet Karamanoglu","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-5049-2993","affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5108515757","display_name":"Andy Bardill","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Andy Bardill","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.04063302,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11729","display_name":"Product Development and Customization","score":0.9940999746322632,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11729","display_name":"Product Development and Customization","score":0.9940999746322632,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11114","display_name":"Service and Product Innovation","score":0.004999999888241291,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12594","display_name":"Collaboration in agile enterprises","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/mass-customization","display_name":"mass customization","score":0.9990000128746033},{"id":"https://openalex.org/keywords/customer-co-design","display_name":"customer co-design","score":0.8769999742507935},{"id":"https://openalex.org/keywords/customer-experience","display_name":"customer experience","score":0.7080000042915344},{"id":"https://openalex.org/keywords/product-service-systems","display_name":"product-service systems","score":0.6729999780654907},{"id":"https://openalex.org/keywords/customer-perspective","display_name":"customer perspective","score":0.4909999966621399},{"id":"https://openalex.org/keywords/design-strategies","display_name":"design strategies","score":0.34299999475479126}],"concepts":[{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.5662698745727539},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5595083832740784},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.4852040112018585},{"id":"https://openalex.org/C195094911","wikidata":"https://www.wikidata.org/wiki/Q14167904","display_name":"Process management","level":1,"score":0.4799407124519348},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.46388086676597595},{"id":"https://openalex.org/C2984334869","wikidata":"https://www.wikidata.org/wiki/Q1060653","display_name":"Customer service","level":3,"score":0.4459531605243683},{"id":"https://openalex.org/C31367271","wikidata":"https://www.wikidata.org/wiki/Q5196444","display_name":"Customer advocacy","level":4,"score":0.4456598162651062},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.3893483579158783},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3802416920661926},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3721029460430145},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.36675339937210083},{"id":"https://openalex.org/C140781008","wikidata":"https://www.wikidata.org/wiki/Q1221081","display_name":"Service quality","level":3,"score":0.12220296263694763},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.07413449883460999},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:eprints.mdx.ac.uk:8383","doi":null,"is_oa":false,"landing_page_url":"http://eprints.mdx.ac.uk/8383/","pdf_url":null,"source":{"id":"https://openalex.org/S4306400025","display_name":"Middlesex University Research Repository (Middlesex University Of London)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I60488453","host_organization_name":"Middlesex University London","host_organization_lineage":["https://openalex.org/I60488453"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Conference or Workshop Item"},{"id":"mag:620495142","doi":null,"is_oa":false,"landing_page_url":"https://eprints.mdx.ac.uk/8383/","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W774461940","https://openalex.org/W1550891334","https://openalex.org/W6989850264","https://openalex.org/W6893657993","https://openalex.org/W7095813933","https://openalex.org/W437181531","https://openalex.org/W4233747846","https://openalex.org/W89264907","https://openalex.org/W3013715104","https://openalex.org/W84161229"],"abstract_inverted_index":{"This":[0,74],"paper":[1,75],"reports":[2],"on":[3],"the":[4,11,16,29,32,49],"growing":[5],"MC":[6,27],"literature,":[7],"exploring":[8],"research":[9],"into":[10],"customer":[12,50,65],"co-designer":[13],"and":[14,22,52,58,67,80],"highlighting":[15],"pressing":[17],"need":[18],"to":[19,24,77],"formulate":[20],"strategies":[21],"approaches":[23],"better":[25],"understand":[26],"from":[28],"perspective":[30],"of":[31,70],"customer.":[33],"Mass":[34],"customisation":[35],"is":[36],"operationalised":[37],"as":[38],"a":[39,82],"product/service":[40,72],"system.":[41],"How":[42],"far":[43,54],"have":[44],"we":[45,56,60],"come":[46],"in":[47,62],"understanding":[48,63],"co-designer,":[51],"how":[53],"can":[55],"go,":[57],"should":[59],"go":[61],"our":[64,71],"co-designers":[66],"their":[68],"experiences":[69],"offers?":[73],"seeks":[76],"raise":[78],"questions":[79],"offers":[81],"direction.":[83]},"counts_by_year":[],"updated_date":"2026-08-27T14:10:00.468798","created_date":"2016-06-24T00:00:00"}