{"id":"https://openalex.org/W616622968","doi":null,"title":"The Best of Branding: Best Practices in Corporate Branding","display_name":"The Best of Branding: Best Practices in Corporate Branding","publication_year":2003,"publication_date":"2003-10-21","ids":{"openalex":"https://openalex.org/W616622968","mag":"616622968"},"language":"en","primary_location":{"id":"pmh:oai:aleph.bib-bvb.de:BVB01-010441158","doi":null,"is_oa":false,"landing_page_url":"http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010441158&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"text"},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5075161870","display_name":"James R. Gregory","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"James R. Gregory","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5075161870"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":3.9016,"has_fulltext":false,"cited_by_count":31,"citation_normalized_percentile":{"value":0.94109393,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.6919000148773193,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.6919000148773193,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.2705000042915344,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.02979999966919422,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/corporate-branding","display_name":"corporate branding","score":0.9950000047683716},{"id":"https://openalex.org/keywords/brand-management","display_name":"brand management","score":0.777999997138977},{"id":"https://openalex.org/keywords/brand-building","display_name":"brand building","score":0.5299999713897705},{"id":"https://openalex.org/keywords/brand-strategy","display_name":"brand strategy","score":0.7149999737739563},{"id":"https://openalex.org/keywords/brand-performance","display_name":"brand performance","score":0.3230000138282776}],"concepts":[{"id":"https://openalex.org/C136006765","wikidata":"https://www.wikidata.org/wiki/Q1134689","display_name":"Corporate branding","level":3,"score":0.8043553233146667},{"id":"https://openalex.org/C184356942","wikidata":"https://www.wikidata.org/wiki/Q830382","display_name":"Best practice","level":2,"score":0.7412087321281433},{"id":"https://openalex.org/C2777382242","wikidata":"https://www.wikidata.org/wiki/Q6017816","display_name":"Index (typography)","level":2,"score":0.711881160736084},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.53660649061203},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4551950693130493},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.40845787525177},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.40092939138412476},{"id":"https://openalex.org/C187736073","wikidata":"https://www.wikidata.org/wiki/Q2920921","display_name":"Management","level":1,"score":0.38395729660987854},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.11690744757652283},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.07466799020767212},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:aleph.bib-bvb.de:BVB01-010441158","doi":null,"is_oa":false,"landing_page_url":"http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010441158&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"text"},{"id":"mag:616622968","doi":null,"is_oa":false,"landing_page_url":"http://www.mheducation.tw/pro_en2003/trade/catalog_pages_pdf/0071403299_cp.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W6989636093","https://openalex.org/W1580318305","https://openalex.org/W7064463907","https://openalex.org/W7065229411","https://openalex.org/W2963825976","https://openalex.org/W436612880","https://openalex.org/W1510760850","https://openalex.org/W7027207393","https://openalex.org/W564343877","https://openalex.org/W2615739539"],"abstract_inverted_index":{"In":[0],"the":[1,12,58],"Best":[2],"of":[3],"Branding,":[4],"branding":[5,34],"pioneer":[6],"Jim":[7],"Gregory":[8],"publishes":[9],"-":[10,16],"for":[11,27,61,71],"first":[13],"time":[14],"ever":[15],"findings":[17],"from":[18,36],"his":[19],"revolutionary":[20],"Corporate":[21],"Branding":[22],"Index[registered].":[23],"This":[24],"index,":[25],"which":[26],"more":[28,37],"than":[29,38],"a":[30,73],"decade":[31],"has":[32],"compiled":[33],"results":[35],"1,000":[39],"companies,":[40],"is":[41],"today's":[42,62],"most":[43,63],"influential":[44],"and":[45,53,68,88],"exhaustive":[46],"database":[47],"on":[48],"what":[49,51],"works,":[50],"doesn't,":[52],"why.":[54],"In-depth":[55],"interviews":[56],"with":[57],"executives":[59],"responsible":[60],"dominant":[64],"brands":[65],"discuss":[66],"best":[67],"worst":[69],"strategies":[70],"building":[72],"durable":[74],"brand.":[75],"Companies":[76],"profiled":[77],"include":[78],"AFLAC,":[79],"Harley-Davidson,":[80],"Johnson":[81],"&":[82],"Johnson,":[83],"General":[84],"Electric,":[85],"Southwest":[86],"Airlines,":[87],"more.":[89]},"counts_by_year":[{"year":2023,"cited_by_count":2},{"year":2020,"cited_by_count":3},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":4},{"year":2016,"cited_by_count":1},{"year":2014,"cited_by_count":4},{"year":2013,"cited_by_count":1},{"year":2012,"cited_by_count":3}],"updated_date":"2026-08-26T07:47:46.906454","created_date":"2016-06-24T00:00:00"}