{"id":"https://openalex.org/W6141890","doi":"https://doi.org/10.1108/ijsms-12-04-2011-b003","title":"Sponsorship and CSR: is there a link? A conceptual framework","display_name":"Sponsorship and CSR: is there a link? A conceptual framework","publication_year":2011,"publication_date":"2011-07-01","ids":{"openalex":"https://openalex.org/W6141890","doi":"https://doi.org/10.1108/ijsms-12-04-2011-b003","mag":"6141890"},"language":"en","primary_location":{"id":"doi:10.1108/ijsms-12-04-2011-b003","doi":"https://doi.org/10.1108/ijsms-12-04-2011-b003","is_oa":false,"landing_page_url":"https://doi.org/10.1108/ijsms-12-04-2011-b003","pdf_url":null,"source":{"id":"https://openalex.org/S205950374","display_name":"International Journal of Sports Marketing and Sponsorship","issn_l":"1464-6668","issn":["1464-6668","2515-7841"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","jufo-1","norway-1","poland-40","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Sports Marketing and Sponsorship","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5081525191","display_name":"Carolin Plewa","orcid":"https://orcid.org/0000-0002-4570-0065","observed_orcids":["https://orcid.org/0000-0002-4570-0065"]},"institutions":[{"id":"https://openalex.org/I5681781","display_name":"The University of Adelaide","ror":"https://ror.org/00892tw58","country_code":"AU","type":"education","lineage":["https://openalex.org/I4405259444","https://openalex.org/I5681781"]}],"countries":["AU"],"is_corresponding":false,"raw_author_name":"Carolin Plewa","raw_affiliation_strings":["Senior Lecturer in Marketing, University of Adelaide Business School, 10 Pulteney Street, Adelaide SA 5005, Australia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Senior Lecturer in Marketing, University of Adelaide Business School, 10 Pulteney Street, Adelaide SA 5005, Australia","institution_ids":["https://openalex.org/I5681781"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5110203668","display_name":"Pascale G. Quester","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I5681781","display_name":"The University of Adelaide","ror":"https://ror.org/00892tw58","country_code":"AU","type":"education","lineage":["https://openalex.org/I4405259444","https://openalex.org/I5681781"]}],"countries":["AU"],"is_corresponding":false,"raw_author_name":"Pascale G Quester","raw_affiliation_strings":["Inaugural Professor of Marketing, University of Adelaide Business School, Australia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Inaugural Professor of Marketing, University of Adelaide Business School, Australia","institution_ids":["https://openalex.org/I5681781"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I5681781"],"apc_list":null,"apc_paid":null,"fwci":9.2704,"has_fulltext":false,"cited_by_count":88,"citation_normalized_percentile":{"value":0.96892234,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":"12","issue":"4","first_page":"22","last_page":"38"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.8353999853134155,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.8353999853134155,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10115","display_name":"Corporate Social Responsibility Reporting","score":0.09030000120401382,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13603","display_name":"Corporate Social Responsibility and Sustainability","score":0.03269999846816063,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/sports-sponsorship","display_name":"sports sponsorship","score":0.9980000257492065},{"id":"https://openalex.org/keywords/corporate-social-responsibility","display_name":"corporate social responsibility","score":1.0},{"id":"https://openalex.org/keywords/corporate-image","display_name":"corporate image","score":0.7080000042915344},{"id":"https://openalex.org/keywords/competitive-advantage","display_name":"competitive advantage","score":0.9330000281333923},{"id":"https://openalex.org/keywords/employee-relations","display_name":"employee relations","score":0.4090000092983246},{"id":"https://openalex.org/keywords/consumer-relations","display_name":"consumer relations","score":0.8640000224113464},{"id":"https://openalex.org/keywords/conceptual-framework","display_name":"conceptual framework","score":0.6890000104904175},{"id":"https://openalex.org/keywords/sponsorship-effectiveness","display_name":"sponsorship effectiveness","score":0.7350000143051147}],"concepts":[{"id":"https://openalex.org/C141261163","wikidata":"https://www.wikidata.org/wiki/Q218600","display_name":"Corporate social responsibility","level":2,"score":0.920406699180603},{"id":"https://openalex.org/C14224292","wikidata":"https://www.wikidata.org/wiki/Q13600188","display_name":"Conceptual framework","level":2,"score":0.6769282221794128},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6298946738243103},{"id":"https://openalex.org/C13606891","wikidata":"https://www.wikidata.org/wiki/Q2623243","display_name":"Conceptual model","level":2,"score":0.5558265447616577},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5426098108291626},{"id":"https://openalex.org/C58546491","wikidata":"https://www.wikidata.org/wiki/Q1150207","display_name":"Competitive advantage","level":2,"score":0.4469338357448578},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.4170614182949066},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3559316396713257},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.2142057716846466},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.19589677453041077},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.06600338220596313},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C77088390","wikidata":"https://www.wikidata.org/wiki/Q8513","display_name":"Database","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.1108/ijsms-12-04-2011-b003","doi":"https://doi.org/10.1108/ijsms-12-04-2011-b003","is_oa":false,"landing_page_url":"https://doi.org/10.1108/ijsms-12-04-2011-b003","pdf_url":null,"source":{"id":"https://openalex.org/S205950374","display_name":"International Journal of Sports Marketing and Sponsorship","issn_l":"1464-6668","issn":["1464-6668","2515-7841"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","jufo-1","norway-1","poland-40","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Sports Marketing and Sponsorship","raw_type":"journal-article"},{"id":"pmh:oai:digital.library.adelaide.edu.au:2440/71445","doi":null,"is_oa":false,"landing_page_url":"http://hdl.handle.net/2440/71445","pdf_url":null,"source":{"id":"https://openalex.org/S4306401835","display_name":"Adelaide Research & Scholarship (AR&S) (University of Adelaide)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I5681781","host_organization_name":"The University of Adelaide","host_organization_lineage":["https://openalex.org/I5681781"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"https://doi.org/10.1108/ijsms-12-04-2011-b003","raw_type":"Journal article"},{"id":"pmh:oai:researchbank.swinburne.edu.au:47b94eb4-e526-4658-832b-3021973d3d11/1","doi":null,"is_oa":false,"landing_page_url":"http://hdl.handle.net/1959.3/454780","pdf_url":null,"source":{"id":"https://openalex.org/S4306401157","display_name":"Swinburne figshare (Swinburne University of Technology)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I57093077","host_organization_name":"Swinburne University of Technology","host_organization_lineage":["https://openalex.org/I57093077"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"International Journal of Sports Marketing and Sponsorship, Vol. 12, no. 4 (Jul 2011), pp. 301-317","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":119,"referenced_works":["https://openalex.org/W111936534","https://openalex.org/W126858688","https://openalex.org/W607585655","https://openalex.org/W613149288","https://openalex.org/W633661686","https://openalex.org/W1487496033","https://openalex.org/W1494565151","https://openalex.org/W1506627201","https://openalex.org/W1547713199","https://openalex.org/W1574655732","https://openalex.org/W1585500013","https://openalex.org/W1594945480","https://openalex.org/W1603456490","https://openalex.org/W1607297761","https://openalex.org/W1689771227","https://openalex.org/W1886747238","https://openalex.org/W1963879225","https://openalex.org/W1964924375","https://openalex.org/W1965341731","https://openalex.org/W1967514648","https://openalex.org/W1968001861","https://openalex.org/W1973862853","https://openalex.org/W1974950726","https://openalex.org/W1978805558","https://openalex.org/W1979137387","https://openalex.org/W1979432935","https://openalex.org/W1982858945","https://openalex.org/W1985721027","https://openalex.org/W1986826909","https://openalex.org/W1989496383","https://openalex.org/W1994685180","https://openalex.org/W1995262161","https://openalex.org/W1995264023","https://openalex.org/W1998948570","https://openalex.org/W2000010977","https://openalex.org/W2000287624","https://openalex.org/W2002843259","https://openalex.org/W2004444140","https://openalex.org/W2004716031","https://openalex.org/W2005093284","https://openalex.org/W2006024212","https://openalex.org/W2017855460","https://openalex.org/W2022772061","https://openalex.org/W2023103759","https://openalex.org/W2023991906","https://openalex.org/W2028184439","https://openalex.org/W2028809046","https://openalex.org/W2029092028","https://openalex.org/W2029276573","https://openalex.org/W2032066242","https://openalex.org/W2035684176","https://openalex.org/W2041045044","https://openalex.org/W2043858026","https://openalex.org/W2045656729","https://openalex.org/W2045980151","https://openalex.org/W2051018964","https://openalex.org/W2054010477","https://openalex.org/W2055313888","https://openalex.org/W2064982479","https://openalex.org/W2066979000","https://openalex.org/W2067205346","https://openalex.org/W2067718403","https://openalex.org/W2073244522","https://openalex.org/W2078797330","https://openalex.org/W2078974269","https://openalex.org/W2079192694","https://openalex.org/W2080467767","https://openalex.org/W2083252364","https://openalex.org/W2084348523","https://openalex.org/W2089449870","https://openalex.org/W2090413011","https://openalex.org/W2091843200","https://openalex.org/W2093837508","https://openalex.org/W2097067870","https://openalex.org/W2098362615","https://openalex.org/W2098935104","https://openalex.org/W2106028404","https://openalex.org/W2107057308","https://openalex.org/W2120907018","https://openalex.org/W2122486354","https://openalex.org/W2123488550","https://openalex.org/W2123760334","https://openalex.org/W2124784051","https://openalex.org/W2127278764","https://openalex.org/W2130989233","https://openalex.org/W2132368299","https://openalex.org/W2135968761","https://openalex.org/W2139945438","https://openalex.org/W2146857523","https://openalex.org/W2154480306","https://openalex.org/W2158286266","https://openalex.org/W2159743536","https://openalex.org/W2160394127","https://openalex.org/W2169977722","https://openalex.org/W2170094403","https://openalex.org/W2171735111","https://openalex.org/W2279858095","https://openalex.org/W2281528974","https://openalex.org/W2289581026","https://openalex.org/W2312701592","https://openalex.org/W2327425965","https://openalex.org/W2329745760","https://openalex.org/W2333954233","https://openalex.org/W2505378096","https://openalex.org/W2558852193","https://openalex.org/W2787665425","https://openalex.org/W2991774462","https://openalex.org/W3121203183","https://openalex.org/W3121590070","https://openalex.org/W3123460290","https://openalex.org/W4205327251","https://openalex.org/W4211262613","https://openalex.org/W4213038358","https://openalex.org/W4243060561","https://openalex.org/W4243815928","https://openalex.org/W4244738499","https://openalex.org/W4249003381","https://openalex.org/W4296791454","https://openalex.org/W4297081765"],"related_works":["https://openalex.org/W4378837859","https://openalex.org/W2145168909","https://openalex.org/W1798355401","https://openalex.org/W2549759438","https://openalex.org/W2894196140","https://openalex.org/W2292823992","https://openalex.org/W7164893947","https://openalex.org/W2057835484","https://openalex.org/W3014591372","https://openalex.org/W2507432154"],"abstract_inverted_index":{"A":[0],"prolific":[1],"stream":[2],"of":[3,10,28,47,66],"research":[4],"has":[5,33],"demonstrated":[6],"the":[7,23,26,38,64,70],"unique":[8],"potential":[9,42],"sports":[11,67],"sponsorship":[12,68],"to":[13,15,19,43,58,74],"contribute":[14],"corporate":[16,29],"image":[17],"and":[18,77],"influence":[20],"audiences":[21],"around":[22],"world.":[24],"Meanwhile,":[25],"concept":[27],"social":[30],"responsibility":[31],"(CSR)":[32],"increasingly":[34],"been":[35],"identified":[36],"in":[37],"literature":[39],"for":[40],"its":[41],"deliver":[44],"a":[45,60],"degree":[46],"competitive":[48],"advantage.":[49],"This":[50],"paper":[51],"builds":[52],"on":[53],"both":[54,75],"these":[55],"theoretical":[56],"fields":[57],"develop":[59],"conceptual":[61],"framework":[62],"linking":[63],"effectiveness":[65],"with":[69],"sponsors'":[71],"CSR":[72],"commitment":[73],"employees":[76],"consumers.":[78]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":4},{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":5},{"year":2022,"cited_by_count":8},{"year":2021,"cited_by_count":6},{"year":2020,"cited_by_count":14},{"year":2019,"cited_by_count":8},{"year":2018,"cited_by_count":9},{"year":2017,"cited_by_count":4},{"year":2016,"cited_by_count":5},{"year":2015,"cited_by_count":11},{"year":2014,"cited_by_count":5},{"year":2013,"cited_by_count":4},{"year":2012,"cited_by_count":1}],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2016-06-24T00:00:00"}