{"id":"https://openalex.org/W605472535","doi":"https://doi.org/10.1501/sbfder_0000002105","title":"PAZARLAMA ARA\u015eTIRMASINDA ET\u0130K KARAR ALMA","display_name":"PAZARLAMA ARA\u015eTIRMASINDA ET\u0130K KARAR ALMA","publication_year":2009,"publication_date":"2009-01-01","ids":{"openalex":"https://openalex.org/W605472535","doi":"https://doi.org/10.1501/sbfder_0000002105","mag":"605472535"},"language":"tr","primary_location":{"id":"doi:10.1501/sbfder_0000002105","doi":"https://doi.org/10.1501/sbfder_0000002105","is_oa":true,"landing_page_url":"https://doi.org/10.1501/sbfder_0000002105","pdf_url":"https://dergipark.org.tr/tr/download/article-file/35960","source":{"id":"https://openalex.org/S4210189821","display_name":"Ankara \u00dcniversitesi SBF Dergisi","issn_l":"0378-2921","issn":["0378-2921","1309-1034"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["erih-plus","tr-dizin"],"host_organization":"https://openalex.org/P4324166845","host_organization_name":"Ankara University Faculty of Political Science","host_organization_lineage":["https://openalex.org/P4324166845"],"host_organization_lineage_names":["Ankara University Faculty of Political Science"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Ankara \u00dcniversitesi SBF Dergisi","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"bronze","oa_url":"https://dergipark.org.tr/tr/download/article-file/35960","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5011632501","display_name":"\u00d6ZDEM\u0130R Erkan TOKOL","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I131835042","display_name":"Bursa Uluda\u011f \u00dcni\u0307versi\u0307tesi\u0307","ror":"https://ror.org/03tg3eb07","country_code":"TR","type":"education","lineage":["https://openalex.org/I131835042"]}],"countries":["TR"],"is_corresponding":true,"raw_author_name":"\u00d6ZDEM\u0130R Erkan","raw_affiliation_strings":["Uluda \u00dcniversitesi","olmas ndan dolay pazarlama b\u00f6l\u00fcm\u00fcndeki etik ile ilgili uygulamalara g\u00f6sterilen dikkatin"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Uluda \u00dcniversitesi","institution_ids":["https://openalex.org/I131835042"]},{"raw_affiliation_string":"olmas ndan dolay pazarlama b\u00f6l\u00fcm\u00fcndeki etik ile ilgili uygulamalara g\u00f6sterilen dikkatin","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5011632501"],"corresponding_institution_ids":["https://openalex.org/I131835042"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":6,"citation_normalized_percentile":{"value":0.09851527,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":"64","issue":"2","first_page":"119","last_page":"144"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11058","display_name":"Ethics in Business and Education","score":0.9922000169754028,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11058","display_name":"Ethics in Business and Education","score":0.9922000169754028,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11530","display_name":"Business and Management Studies","score":0.0013000000035390258,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11981","display_name":"Qualitative Research Methods and Ethics","score":0.0010999999940395355,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing-research-ethics","display_name":"marketing research ethics","score":0.8769999742507935},{"id":"https://openalex.org/keywords/ethical-decision-making","display_name":"ethical decision-making","score":0.8130000233650208},{"id":"https://openalex.org/keywords/ethical-decision-making-models","display_name":"ethical decision-making models","score":0.847000002861023},{"id":"https://openalex.org/keywords/ethical-philosophy","display_name":"ethical philosophy","score":0.8790000081062317},{"id":"https://openalex.org/keywords/stakeholders","display_name":"stakeholders","score":0.46399998664855957},{"id":"https://openalex.org/keywords/research-participants","display_name":"research participants","score":0.3499999940395355},{"id":"https://openalex.org/keywords/public-interest","display_name":"public interest","score":0.47699999809265137}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6784103512763977},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.4440211057662964}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.1501/sbfder_0000002105","doi":"https://doi.org/10.1501/sbfder_0000002105","is_oa":true,"landing_page_url":"https://doi.org/10.1501/sbfder_0000002105","pdf_url":"https://dergipark.org.tr/tr/download/article-file/35960","source":{"id":"https://openalex.org/S4210189821","display_name":"Ankara \u00dcniversitesi SBF Dergisi","issn_l":"0378-2921","issn":["0378-2921","1309-1034"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["erih-plus","tr-dizin"],"host_organization":"https://openalex.org/P4324166845","host_organization_name":"Ankara University Faculty of Political Science","host_organization_lineage":["https://openalex.org/P4324166845"],"host_organization_lineage_names":["Ankara University Faculty of Political Science"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Ankara \u00dcniversitesi SBF Dergisi","raw_type":"journal-article"},{"id":"pmh:oai:dergipark.gov.tr:article/42632","doi":null,"is_oa":false,"landing_page_url":"http://dergipark.gov.tr/ausbf/issue/3076/42632","pdf_url":null,"source":{"id":"https://openalex.org/S4306401840","display_name":"DergiPark (Istanbul University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67581229","host_organization_name":"Istanbul University","host_organization_lineage":["https://openalex.org/I67581229"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"\\n Volume: 64, Issue: 02\\n 119-144\\n \\n","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:dergipark.org.tr:article/42632","doi":null,"is_oa":false,"landing_page_url":"https://dergipark.org.tr/tr/pub/ausbf/issue/3076/42632","pdf_url":null,"source":{"id":"https://openalex.org/S4306401840","display_name":"DergiPark (Istanbul University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67581229","host_organization_name":"Istanbul University","host_organization_lineage":["https://openalex.org/I67581229"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"doi:10.1501/sbfder_0000002105","doi":"https://doi.org/10.1501/sbfder_0000002105","is_oa":true,"landing_page_url":"https://doi.org/10.1501/sbfder_0000002105","pdf_url":"https://dergipark.org.tr/tr/download/article-file/35960","source":{"id":"https://openalex.org/S4210189821","display_name":"Ankara \u00dcniversitesi SBF Dergisi","issn_l":"0378-2921","issn":["0378-2921","1309-1034"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["erih-plus","tr-dizin"],"host_organization":"https://openalex.org/P4324166845","host_organization_name":"Ankara University Faculty of Political Science","host_organization_lineage":["https://openalex.org/P4324166845"],"host_organization_lineage_names":["Ankara University Faculty of Political Science"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Ankara \u00dcniversitesi SBF Dergisi","raw_type":"journal-article"},"sustainable_development_goals":[{"display_name":"Peace, justice, and strong institutions","id":"https://metadata.un.org/sdg/16","score":0.5473999977111816}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W605472535.pdf","grobid_xml":"https://content.openalex.org/works/W605472535.grobid-xml"},"referenced_works_count":40,"referenced_works":["https://openalex.org/W26258701","https://openalex.org/W198283608","https://openalex.org/W378997606","https://openalex.org/W620817862","https://openalex.org/W627400723","https://openalex.org/W632670404","https://openalex.org/W650526400","https://openalex.org/W1506811369","https://openalex.org/W1515975069","https://openalex.org/W1540497533","https://openalex.org/W1570301247","https://openalex.org/W1575576415","https://openalex.org/W1592324119","https://openalex.org/W1607867500","https://openalex.org/W1969626172","https://openalex.org/W1972385535","https://openalex.org/W1980448050","https://openalex.org/W1982397289","https://openalex.org/W1997697008","https://openalex.org/W2009653189","https://openalex.org/W2029125978","https://openalex.org/W2049960606","https://openalex.org/W2051619016","https://openalex.org/W2053773276","https://openalex.org/W2055094493","https://openalex.org/W2069191420","https://openalex.org/W2075842275","https://openalex.org/W2081565467","https://openalex.org/W2093130891","https://openalex.org/W2124257155","https://openalex.org/W2127598319","https://openalex.org/W2142609947","https://openalex.org/W2145961632","https://openalex.org/W2172150548","https://openalex.org/W2298959889","https://openalex.org/W2315976328","https://openalex.org/W2321582755","https://openalex.org/W2329767030","https://openalex.org/W2335336855","https://openalex.org/W3163912799"],"related_works":["https://openalex.org/W7023757614","https://openalex.org/W7061010722","https://openalex.org/W2182851867","https://openalex.org/W2239394095","https://openalex.org/W2254490114","https://openalex.org/W2563161937","https://openalex.org/W1821014752","https://openalex.org/W7139417252","https://openalex.org/W3007489403","https://openalex.org/W2810934669"],"abstract_inverted_index":{"Son":[0],"y":[1],"llarda":[2],"genelde":[3],"i":[4],"letmelerdeki,":[5],"\u00f6zelde":[6],"ise":[7],"pazarlaman":[8],"n":[9,13,43,65,71,92,136,144],"g\u00f6z":[10],"\u00f6n\u00fcnde":[11],"olmas":[12,15],"y\u00fcksek":[14],"ndan":[16],"dolay":[17],"pazarlama":[18,35,59,89,105,130],"b\u00f6l\u00fcm\u00fcndeki":[19],"etik":[20,41,57,93,97,100,109,117,123,134],"ile":[21],"ilgili":[22],"uygulamalara":[23],"g\u00f6sterilen":[24],"dikkatin":[25],"miktar":[26],"nda":[27,108,116,133],"bir":[28,48,148],"art":[29],"olmaktad":[30],"r.Pazarlama":[31,53],"i\u00e7erisinde":[32],"yer":[33,140],"alan":[34,38,49,141],"ara":[36,54,60,63,68,73,90,106,114,131],"rmas":[37,55,61,91,107,115,132],"ise,":[39],"\u00f6nemli":[40],"sorunlar":[42,58],"oldu":[44],"u":[45],"faaliyetleri":[46],"kapsayan":[47],"olarak":[50],"tan":[51],"mlanmaktad":[52],"ndaki":[56],"s\u00fcrecinde":[62,139],"rmac":[64],"cevaplay":[66],"lar,":[67],"rma":[69,74],"firmas":[70],"veya":[72],"b\u00f6l\u00fcm\u00fcn\u00fcn":[75],"m\u00fc":[76],"terileri":[77],"ve":[78,104,129],"genel":[79],"kamuoyunu":[80],"i\u00e7eren":[81],"taraflarla":[82],"olan":[83],"ili":[84],"kilerinden":[85],"meydana":[86],"gelmektedir.Bu":[87],"makale":[88],"\u00e7er\u00e7evesini,":[94],"\u00e7e":[95,121],"itli":[96,122],"felsefelerini,":[98],"pazarlamada":[99],"karar":[101,110,118],"alma":[102,111,119],"modellerini":[103],"modelini":[112],"incelemektedir.Pazarlama":[113],"modeli,":[120],"felsefeleri,":[124],"d":[125],"sal":[126],"de":[127],"kenleri":[128],"kararlar":[135],"al":[137],"nmas":[138],"b\u00fct\u00fcn":[142],"taraflar":[143],"bak":[145],"a\u00e7":[146],"lar":[147],"araya":[149],"getirmektedir.":[150]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":1},{"year":2014,"cited_by_count":1}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2016-06-24T00:00:00"}