{"id":"https://openalex.org/W60484053","doi":"https://doi.org/10.7264/n3v40s4d","title":"Casual Threats: Feminizing Casual Video Games","display_name":"Casual Threats: Feminizing Casual Video Games","publication_year":2013,"publication_date":"2013-01-01","ids":{"openalex":"https://openalex.org/W60484053","doi":"https://doi.org/10.7264/n3v40s4d","mag":"60484053"},"language":"en","primary_location":{"id":"pmh:oai:scholarsbank.uoregon.edu:1794/26294","doi":null,"is_oa":true,"landing_page_url":"https://scholarsbank.uoregon.edu/xmlui/handle/1794/26294","pdf_url":"https://scholarsbank.uoregon.edu/xmlui/handle/1794/26294","source":{"id":"https://openalex.org/S4377196436","display_name":"Scholars' Bank (University of Oregon)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I181233156","host_organization_name":"University of Oregon","host_organization_lineage":["https://openalex.org/I181233156"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Article"},"volume":null,"type":"article","indexed_in":["datacite"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://scholarsbank.uoregon.edu/xmlui/handle/1794/26294","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5081386631","display_name":"John Vanderhoef","orcid":"https://orcid.org/0000-0002-9820-5949","observed_orcids":["https://orcid.org/0000-0002-9820-5949"]},"institutions":[{"id":"https://openalex.org/I154570441","display_name":"University of California, Santa Barbara","ror":"https://ror.org/02t274463","country_code":"US","type":"education","lineage":["https://openalex.org/I154570441"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Vanderhoef, John","raw_affiliation_strings":["University of California, at Santa Barbara"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of California, at Santa Barbara","institution_ids":["https://openalex.org/I154570441"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5081386631"],"corresponding_institution_ids":["https://openalex.org/I154570441"],"apc_list":null,"apc_paid":null,"fwci":13.4228,"has_fulltext":true,"cited_by_count":88,"citation_normalized_percentile":{"value":0.98170654,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":96,"max":100},"biblio":{"volume":null,"issue":"2","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11197","display_name":"Digital Games and Media","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11197","display_name":"Digital Games and Media","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11540","display_name":"Gender, Feminism, and Media","score":0.0006000000284984708,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12275","display_name":"Gender and Feminist Studies","score":0.00019999999494757503,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/gender-in-video-games","display_name":"gender in video games","score":0.6700000166893005},{"id":"https://openalex.org/keywords/feminization","display_name":"feminization","score":0.6710000038146973},{"id":"https://openalex.org/keywords/nintendo-wii","display_name":"Nintendo Wii","score":0.7599999904632568},{"id":"https://openalex.org/keywords/video-game-marketing","display_name":"video game marketing","score":0.6940000057220459},{"id":"https://openalex.org/keywords/gamer-identity","display_name":"gamer identity","score":0.5270000100135803},{"id":"https://openalex.org/keywords/women-in-gaming","display_name":"women in gaming","score":0.5789999961853027},{"id":"https://openalex.org/keywords/gaming-culture","display_name":"gaming culture","score":0.47699999809265137},{"id":"https://openalex.org/keywords/trade-fairs","display_name":"trade fairs","score":0.4259999990463257},{"id":"https://openalex.org/keywords/gendered-discourse","display_name":"gender discourse","score":0.3529999852180481}],"concepts":[{"id":"https://openalex.org/C2781426162","wikidata":"https://www.wikidata.org/wiki/Q2275793","display_name":"Casual","level":2,"score":0.9901221394538879},{"id":"https://openalex.org/C2777789624","wikidata":"https://www.wikidata.org/wiki/Q907748","display_name":"Feminization (sociology)","level":2,"score":0.8943192958831787},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.320162296295166},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.21142429113388062},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.19036364555358887},{"id":"https://openalex.org/C107993555","wikidata":"https://www.wikidata.org/wiki/Q1662673","display_name":"Gender studies","level":1,"score":0.10837745666503906},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"pmh:oai:scholarsbank.uoregon.edu:1794/26294","doi":null,"is_oa":true,"landing_page_url":"https://scholarsbank.uoregon.edu/xmlui/handle/1794/26294","pdf_url":"https://scholarsbank.uoregon.edu/xmlui/handle/1794/26294","source":{"id":"https://openalex.org/S4377196436","display_name":"Scholars' Bank (University of Oregon)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I181233156","host_organization_name":"University of Oregon","host_organization_lineage":["https://openalex.org/I181233156"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Article"},{"id":"doi:10.7264/n3v40s4d","doi":"https://doi.org/10.7264/n3v40s4d","is_oa":true,"landing_page_url":"https://doi.org/10.7264/n3v40s4d","pdf_url":null,"source":{"id":"https://openalex.org/S7407053183","display_name":"University of Oregon","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I181233156","host_organization_name":"University of Oregon","host_organization_lineage":["https://openalex.org/I181233156"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article-journal"},{"id":"mag:60484053","doi":null,"is_oa":false,"landing_page_url":"http://adanewmedia.org/2013/06/issue2-vanderhoef/","pdf_url":null,"source":{"id":"https://openalex.org/S2764610705","display_name":"Ada A Journal of Gender New Media and Technology","issn_l":"2325-0496","issn":["2325-0496"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","jufo-1","norway-1"],"host_organization":"https://openalex.org/P4310320466","host_organization_name":"OMICS Publishing Group","host_organization_lineage":["https://openalex.org/P4310320466"],"host_organization_lineage_names":["OMICS Publishing Group"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Ada A Journal of Gender New Media and Technology","raw_type":null}],"best_oa_location":{"id":"pmh:oai:scholarsbank.uoregon.edu:1794/26294","doi":null,"is_oa":true,"landing_page_url":"https://scholarsbank.uoregon.edu/xmlui/handle/1794/26294","pdf_url":"https://scholarsbank.uoregon.edu/xmlui/handle/1794/26294","source":{"id":"https://openalex.org/S4377196436","display_name":"Scholars' Bank (University of Oregon)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I181233156","host_organization_name":"University of Oregon","host_organization_lineage":["https://openalex.org/I181233156"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Article"},"sustainable_development_goals":[{"score":0.75,"id":"https://metadata.un.org/sdg/5","display_name":"Gender equality"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W60484053.pdf","grobid_xml":"https://content.openalex.org/works/W60484053.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4367311831","https://openalex.org/W1586729626","https://openalex.org/W4205508574","https://openalex.org/W3125703860","https://openalex.org/W3047170540","https://openalex.org/W2555921775","https://openalex.org/W3123955035","https://openalex.org/W6926902466","https://openalex.org/W6944197482","https://openalex.org/W2854040235"],"abstract_inverted_index":{"trade":[0],"show":[1],"events":[2],"that":[3,48,68,177],"perpetuate":[4],"a":[5,28,123,182,240,266,368],"culture":[6],"of":[7,18,31,44,55,72,92,104,125,130,200,227,245,251,260,284,303,319,357,390,408,422],"sexism":[8],"while":[9,233],"continuing":[10],"to":[11,185,378,405],"marginalize":[12],"or":[13,331],"render":[14],"invisible":[15],"the":[16,21,25,41,51,69,89,102,105,135,144,154,166,171,186,193,201,243,246,301,304,317,328,340,354,376,385,388,396,413],"contributions":[17],"women":[19],"in":[20,122,138,254,307,311,345,361,384],"industry.This":[22],"work":[23,202,219,224,302],"accentuates":[24],"need":[26],"for":[27,157,192,203,242,268],"continual":[29],"interrogation":[30],"not":[32,216,274],"just":[33,275],"video":[34,56,75,93,113,325,341],"games":[35,76,94,108,326,371,392],"and":[36,46,63,74,82,95,133,147,151,169,190,210,212,231,248,271,290,298,309,335,344,373,395,410],"their":[37],"audiences":[38],"but":[39,280],"also":[40],"industrial":[42],"cycles":[43],"production":[45],"promotion":[47],"help":[49,160],"construct":[50,161],"total":[52],"discursive":[53,285],"matrix":[54],"game":[57,114,277,342],"cultures.Along":[58],"with":[59,382],"Kafai":[60],"et.al,":[61],"Huntemann,":[62],"other":[64],"scholars,":[65],"I":[66,214,262,293,315],"agree":[67],"continued":[70],"exploration":[71],"gender":[73],"remains":[77],"as":[78,80,239,265,381],"important":[79],"ever":[81],"thus":[83],"situate":[84],"my":[85,223],"case":[86],"study":[87],"within":[88],"ongoing":[90],"discussion":[91],"gender.Not":[96],"enough":[97],"scholarship":[98],"currently":[99],"investigates":[100],"how":[101],"popularization":[103],"feminized":[106],"casual":[107,146,167,195,238,264,324,370],"genre":[109],"has":[110,400],"impacted":[111],"masculinized":[112],"culture.However,":[115],"Erica":[116],"Kubik":[117,142,173,234,310],"tackles":[118],"this":[119,204,295,313],"exact":[120],"problem":[121],"chapter":[124],"Cyberfeminism":[126],"2.0":[127],"titled":[128],"\"Masters":[129],"Technology:":[131],"Defining":[132],"Theorizing":[134],"Hardcore/Casual":[136],"Dichotomy":[137],"Video":[139],"Game":[140],"Culture.\"Here":[141],"suggests":[143],"terms":[145,159],"hardcore":[148,188],"are":[149],"relational":[150],"each":[152],"constitutes":[153],"other;":[155],"definitions":[156],"these":[158,419],"gaming":[162,347],"identity":[163,244],"by":[164,276,281],"denigrating":[165],"gamer":[168,247],"celebrating":[170],"hardcore.Equally,":[172],"deftly":[174],"points":[175],"out":[176],"\"the":[178],"end":[179],"result":[180],"is":[181],"normative":[183],"value":[184],"masculine":[187],"gamer,":[189],"devaluation":[191],"feminine":[194],"gamer\"":[196],"(2012,":[197],"136).The":[198],"majority":[199],"article":[205,314],"was":[206,351,366],"conducted":[207],"between":[208,333],"2008":[209],"2010,":[211],"unfortunately":[213],"did":[215],"encounter":[217],"Kubik's":[218],"until":[220],"recently.As":[221],"such,":[222],"reaffirms":[225],"many":[226],"her":[228,252],"salient":[229],"observations":[230],"arguments.However,":[232],"focuses":[235],"largely":[236,401],"on":[237],"modifier":[241,267],"couches":[249],"part":[250],"argument":[253],"online":[255],"social":[256,409],"spaces":[257],"like":[258],"World":[259],"Warcraft,":[261],"explore":[263],"gamers,":[269],"games,":[270,423],"hardware,":[272],"perpetuated":[273],"players":[278],"themselves":[279],"an":[282,406],"array":[283],"forces,":[286],"including":[287],"industry":[288,372],"professionals":[289],"marketing":[291],"teams.Ultimately,":[292],"hope":[294],"essay":[296],"compliments":[297],"builds":[299],"off":[300],"scholars":[305],"above,":[306],"general,":[308],"particular.In":[312],"analyze":[316],"spectrum":[318],"gendered":[320,415],"discourses":[321,416],"surrounding":[322],"so-called":[323],"over":[327],"last":[329],"half-decade,":[330],"roughly":[332],"2006":[334],"2011":[336],"across":[337],"popular":[338,379],"culture,":[339],"industry,":[343,387],"core":[346],"culture.This":[348],"particular":[349],"period":[350],"chosen":[352],"because":[353],"commercial":[355],"success":[356],"Nintendo's":[358],"Wii,":[359],"released":[360],"2006,":[362],"publicly":[363],"galvanized":[364],"what":[365],"already":[367],"thriving":[369],"arguably":[374],"brought":[375],"phenomenon":[377],"attention.However,":[380],"everything":[383],"technology":[386],"landscape":[389],"digital":[391],"changes":[393],"rapidly":[394],"\"casual":[397],"games\"":[398],"moment":[399],"subsided,":[402],"giving":[403],"way":[404],"era":[407],"mobile":[411],"games.Although":[412],"same":[414],"circulate":[417],"around":[418],"new":[420],"forms":[421],"I2/18/2021":[424]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":6},{"year":2024,"cited_by_count":28},{"year":2023,"cited_by_count":4},{"year":2022,"cited_by_count":4},{"year":2021,"cited_by_count":8},{"year":2020,"cited_by_count":5},{"year":2019,"cited_by_count":4},{"year":2018,"cited_by_count":10},{"year":2017,"cited_by_count":4},{"year":2016,"cited_by_count":5},{"year":2015,"cited_by_count":4},{"year":2014,"cited_by_count":4}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2016-06-24T00:00:00"}