{"id":"https://openalex.org/W601832073","doi":"https://doi.org/10.1007/978-3-642-36775-5","title":"Transnational Marketing and Transnational Consumers","display_name":"Transnational Marketing and Transnational Consumers","publication_year":2013,"publication_date":"2013-01-01","ids":{"openalex":"https://openalex.org/W601832073","doi":"https://doi.org/10.1007/978-3-642-36775-5","mag":"601832073"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-642-36775-5","doi":"https://doi.org/10.1007/978-3-642-36775-5","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-642-36775-5","pdf_url":null,"source":{"id":"https://openalex.org/S4210214202","display_name":"SpringerBriefs in business","issn_l":"2191-5482","issn":["2191-5482","2191-5490"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","jufo-1"],"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"SpringerBriefs in Business","raw_type":"book"},"volume":null,"type":"book","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"http://usir.salford.ac.uk/id/eprint/65520/","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5054913652","display_name":"\u0130brahim Sirkeci","orcid":"https://orcid.org/0000-0002-2334-7424","observed_orcids":["https://orcid.org/0000-0002-2334-7424"]},"institutions":[{"id":"https://openalex.org/I245794714","display_name":"Regent's University London","ror":"https://ror.org/04tvt8c73","country_code":"GB","type":"education","lineage":["https://openalex.org/I245794714"]}],"countries":["GB"],"is_corresponding":true,"raw_author_name":"Ibrahim Sirkeci","raw_affiliation_strings":[", Faculty of Business and Management, Regent\u2019s University London, London, United Kingdom"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":", Faculty of Business and Management, Regent\u2019s University London, London, United Kingdom","institution_ids":["https://openalex.org/I245794714"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5054913652"],"corresponding_institution_ids":["https://openalex.org/I245794714"],"apc_list":null,"apc_paid":null,"fwci":3.9088,"has_fulltext":false,"cited_by_count":15,"citation_normalized_percentile":{"value":0.93123939,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.33059999346733093,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.33059999346733093,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12807","display_name":"Consumer Behavior and Market Dynamics","score":0.3118000030517578,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10415","display_name":"International Business and FDI","score":0.26759999990463257,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/transnational-marketing","display_name":"transnational marketing","score":1.0},{"id":"https://openalex.org/keywords/globalization","display_name":"globalization","score":0.6140000224113464},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.7250000238418579},{"id":"https://openalex.org/keywords/international-business","display_name":"international business","score":0.5929999947547913}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4959026277065277},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4616365134716034},{"id":"https://openalex.org/C2985989394","wikidata":"https://www.wikidata.org/wiki/Q2746910","display_name":"International marketing","level":2,"score":0.41957828402519226},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.34347009658813477}],"mesh":[],"locations_count":4,"locations":[{"id":"doi:10.1007/978-3-642-36775-5","doi":"https://doi.org/10.1007/978-3-642-36775-5","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-642-36775-5","pdf_url":null,"source":{"id":"https://openalex.org/S4210214202","display_name":"SpringerBriefs in business","issn_l":"2191-5482","issn":["2191-5482","2191-5490"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","jufo-1"],"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"SpringerBriefs in Business","raw_type":"book"},{"id":"pmh:oai:aleph.bib-bvb.de:BVB01-026121558","doi":null,"is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-642-36775-5","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"software, multimedia"},{"id":"pmh:oai:dial.uclouvain.be:ebook:40176","doi":null,"is_oa":false,"landing_page_url":"http://hdl.handle.net/2078/ebook:40176","pdf_url":null,"source":{"id":"https://openalex.org/S4306401974","display_name":"DIAL (Catholic University of Leuven)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I99464096","host_organization_name":"KU Leuven","host_organization_lineage":["https://openalex.org/I99464096"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":null},{"id":"pmh:oai:usir.salford.ac.uk:65520","doi":null,"is_oa":true,"landing_page_url":"http://usir.salford.ac.uk/id/eprint/65520/","pdf_url":null,"source":{"id":"https://openalex.org/S4306401501","display_name":"University of Salford Institutional Repository (University of Salford)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I54459138","host_organization_name":"University of Salford","host_organization_lineage":["https://openalex.org/I54459138"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Book"}],"best_oa_location":{"id":"pmh:oai:usir.salford.ac.uk:65520","doi":null,"is_oa":true,"landing_page_url":"http://usir.salford.ac.uk/id/eprint/65520/","pdf_url":null,"source":{"id":"https://openalex.org/S4306401501","display_name":"University of Salford Institutional Repository (University of Salford)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I54459138","host_organization_name":"University of Salford","host_organization_lineage":["https://openalex.org/I54459138"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Book"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":40,"referenced_works":["https://openalex.org/W1979814348","https://openalex.org/W1994196649","https://openalex.org/W2005692356","https://openalex.org/W2013882237","https://openalex.org/W2034400847","https://openalex.org/W2056431525","https://openalex.org/W2069107746","https://openalex.org/W2101591310","https://openalex.org/W2120271442","https://openalex.org/W2148640119","https://openalex.org/W2151067656","https://openalex.org/W2166281097","https://openalex.org/W2253311584","https://openalex.org/W2397812290","https://openalex.org/W2580912425","https://openalex.org/W2610629099","https://openalex.org/W2757569404","https://openalex.org/W2794937410","https://openalex.org/W2885772526","https://openalex.org/W2900798912","https://openalex.org/W2913121648","https://openalex.org/W2938670195","https://openalex.org/W2948189810","https://openalex.org/W2989828090","https://openalex.org/W2990494776","https://openalex.org/W2990692246","https://openalex.org/W2995653146","https://openalex.org/W2998122207","https://openalex.org/W3165093728","https://openalex.org/W4200520362","https://openalex.org/W4220734654","https://openalex.org/W4226520115","https://openalex.org/W4294959513","https://openalex.org/W4297263118","https://openalex.org/W4309672399","https://openalex.org/W4316661527","https://openalex.org/W4362691811","https://openalex.org/W4362716959","https://openalex.org/W4379618973","https://openalex.org/W4389303672"],"related_works":["https://openalex.org/W10943007","https://openalex.org/W179105926","https://openalex.org/W2149970700","https://openalex.org/W4239517837","https://openalex.org/W648905470","https://openalex.org/W4384935436","https://openalex.org/W4362662110","https://openalex.org/W2152151679","https://openalex.org/W7113127347","https://openalex.org/W2477028776"],"abstract_inverted_index":null,"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2020,"cited_by_count":3},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":2},{"year":2015,"cited_by_count":3},{"year":2013,"cited_by_count":3}],"updated_date":"2026-09-09T07:26:56.047234","created_date":"2016-06-24T00:00:00"}
