{"id":"https://openalex.org/W600369949","doi":"https://doi.org/10.5860/choice.44-3372","title":"Media promotion and marketing for broadcasting, cable, and the Internet","display_name":"Media promotion and marketing for broadcasting, cable, and the Internet","publication_year":2007,"publication_date":"2007-02-01","ids":{"openalex":"https://openalex.org/W600369949","doi":"https://doi.org/10.5860/choice.44-3372","mag":"600369949"},"language":"en","primary_location":{"id":"doi:10.5860/choice.44-3372","doi":"https://doi.org/10.5860/choice.44-3372","is_oa":false,"landing_page_url":"https://doi.org/10.5860/choice.44-3372","pdf_url":null,"source":{"id":"https://openalex.org/S2764375719","display_name":"Choice Reviews Online","issn_l":"0009-4978","issn":["0009-4978","1523-8253","1943-5975"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":"https://openalex.org/P4310316146","host_organization_name":"Association of College and Research Libraries","host_organization_lineage":["https://openalex.org/P4310316146","https://openalex.org/P4310315903"],"host_organization_lineage_names":["Association of College and Research Libraries","American Library Association"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Choice Reviews Online","raw_type":"journal-article"},"volume":null,"type":"book-review","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":16,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":"44","issue":"06","first_page":"44","last_page":"3372"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.8877000212669373,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.8877000212669373,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13745","display_name":"Media and Digital Communication","score":0.07760000228881836,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10133","display_name":"News Media Framing and Political Communication","score":0.009499999694526196,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/media-promotion","display_name":"media promotion","score":0.9850000143051147},{"id":"https://openalex.org/keywords/media-marketing","display_name":"media marketing","score":0.6869999766349792},{"id":"https://openalex.org/keywords/broadcasting","display_name":"broadcasting","score":0.8500000238418579},{"id":"https://openalex.org/keywords/cable-television","display_name":"cable television","score":0.9120000004768372},{"id":"https://openalex.org/keywords/internet-marketing","display_name":"internet marketing","score":0.5270000100135803},{"id":"https://openalex.org/keywords/local-television-stations","display_name":"local television stations","score":0.8090000152587891},{"id":"https://openalex.org/keywords/television-syndication","display_name":"television syndication","score":0.6990000009536743},{"id":"https://openalex.org/keywords/television-news","display_name":"television news","score":0.43799999356269836},{"id":"https://openalex.org/keywords/public-television","display_name":"public television","score":0.5879999995231628},{"id":"https://openalex.org/keywords/radio-promotion","display_name":"radio promotion","score":0.6579999923706055},{"id":"https://openalex.org/keywords/production-budgeting","display_name":"production budgeting","score":0.6290000081062317}],"concepts":[{"id":"https://openalex.org/C110157686","wikidata":"https://www.wikidata.org/wiki/Q922122","display_name":"Broadcasting (networking)","level":2,"score":0.7285035252571106},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.63094162940979},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.579164981842041},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5759322643280029},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5377407670021057},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3571954369544983},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.22111079096794128},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.17488262057304382},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.10542953014373779},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.09928950667381287},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.05012121796607971},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.5860/choice.44-3372","doi":"https://doi.org/10.5860/choice.44-3372","is_oa":false,"landing_page_url":"https://doi.org/10.5860/choice.44-3372","pdf_url":null,"source":{"id":"https://openalex.org/S2764375719","display_name":"Choice Reviews Online","issn_l":"0009-4978","issn":["0009-4978","1523-8253","1943-5975"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":"https://openalex.org/P4310316146","host_organization_name":"Association of College and Research Libraries","host_organization_lineage":["https://openalex.org/P4310316146","https://openalex.org/P4310315903"],"host_organization_lineage_names":["Association of College and Research Libraries","American Library Association"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Choice Reviews Online","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W6995952261","https://openalex.org/W4249966102","https://openalex.org/W1986379043","https://openalex.org/W2913269360","https://openalex.org/W2949664097","https://openalex.org/W3181957340","https://openalex.org/W358755740","https://openalex.org/W598278217","https://openalex.org/W3197300427","https://openalex.org/W7106658017"],"abstract_inverted_index":{"1:":[0],"Promoting":[1],"the":[2],"Media,":[3],"Scope":[4],"&":[5],"Goals":[6],"2:":[7],"Commercial":[8],"Radio":[9,49],"Production":[10,26],"3:":[11],"Local":[12],"TV":[13,33,37,47],"Station":[14],"Promotion,":[15],"News,":[16],"Syndication":[17],"and":[18,23,48,53],"Sales":[19],"4:":[20],"Management,":[21],"Research":[22],"Budgeting":[24],"for":[25],"5:":[27],"Designing":[28],"Promotional":[29],"Messages":[30],"6:":[31],"Network":[32],"Promotion":[34,38,42,44,54],"7:":[35],"Cable":[36],"8:":[39],"New":[40],"Media":[41],"9:":[43],"in":[45],"Public":[46],"10:":[50],"Global":[51],"Marketing":[52],"of":[55],"TV.":[56],"Glossary.":[57]},"counts_by_year":[{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":4},{"year":2015,"cited_by_count":4},{"year":2013,"cited_by_count":1},{"year":2012,"cited_by_count":1}],"updated_date":"2026-11-10T11:39:43.021295","created_date":"2016-06-24T00:00:00"}