{"id":"https://openalex.org/W600366202","doi":"https://doi.org/10.1007/978-3-322-84308-1","title":"Die Produkttreue der Konsumenten","display_name":"Die Produkttreue der Konsumenten","publication_year":1977,"publication_date":"1977-01-01","ids":{"openalex":"https://openalex.org/W600366202","doi":"https://doi.org/10.1007/978-3-322-84308-1","mag":"600366202"},"language":"de","primary_location":{"id":"doi:10.1007/978-3-322-84308-1","doi":"https://doi.org/10.1007/978-3-322-84308-1","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-322-84308-1","pdf_url":null,"source":{"id":"https://openalex.org/S4306463308","display_name":"Gabler Verlag eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":null,"raw_type":"book"},"volume":null,"type":"book","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5031274447","display_name":"Peter Weinberg","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I206945453","display_name":"Paderborn University","ror":"https://ror.org/058kzsd48","country_code":"DE","type":"education","lineage":["https://openalex.org/I206945453"]}],"countries":["DE"],"is_corresponding":true,"raw_author_name":"Peter Weinberg","raw_affiliation_strings":["Gesamthochschule Paderborn, Deutschland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Gesamthochschule Paderborn, Deutschland","institution_ids":["https://openalex.org/I206945453"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5031274447"],"corresponding_institution_ids":["https://openalex.org/I206945453"],"apc_list":null,"apc_paid":null,"fwci":10.2787,"has_fulltext":false,"cited_by_count":40,"citation_normalized_percentile":{"value":0.97596154,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":94},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.3801000118255615,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.3801000118255615,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.26489999890327454,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.1940000057220459,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/product-loyalty","display_name":"product loyalty","score":0.8109999895095825},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.8539999723434448},{"id":"https://openalex.org/keywords/purchase-behavior","display_name":"purchase behavior","score":0.7390000224113464},{"id":"https://openalex.org/keywords/market-variables","display_name":"market variables","score":0.9470000267028809}],"concepts":[{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.4118471145629883},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.39721640944480896},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.24442288279533386}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-322-84308-1","doi":"https://doi.org/10.1007/978-3-322-84308-1","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-322-84308-1","pdf_url":null,"source":{"id":"https://openalex.org/S4306463308","display_name":"Gabler Verlag eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":null,"raw_type":"book"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W296970618","https://openalex.org/W4206430463","https://openalex.org/W7029602475","https://openalex.org/W2917926226","https://openalex.org/W625200780","https://openalex.org/W2588908034","https://openalex.org/W648656010","https://openalex.org/W7100834626","https://openalex.org/W1034030886","https://openalex.org/W2256512808"],"abstract_inverted_index":{"und":[0,10],"Determinanten":[1],"des":[2],"Kaufverhaltens":[3],".":[4],"43":[5],"a)":[6],"Beziehungen":[7],"zwischen":[8],"Produkttreue":[9],"Marktvariablen":[11],"44":[12],"1.":[13]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2017,"cited_by_count":1}],"updated_date":"2026-09-06T09:10:53.072986","created_date":"2016-06-24T00:00:00"}
