{"id":"https://openalex.org/W598040529","doi":null,"title":"Understanding the Effects of Message Design on Firm-Mediated Online Social Interactions: A Randomized Field Experiment.","display_name":"Understanding the Effects of Message Design on Firm-Mediated Online Social Interactions: A Randomized Field Experiment.","publication_year":2014,"publication_date":"2014-01-01","ids":{"openalex":"https://openalex.org/W598040529","mag":"598040529"},"language":"en","primary_location":{"id":"pmh:oai:aisel.aisnet.org:icis2014-1097","doi":null,"is_oa":false,"landing_page_url":"http://aisel.aisnet.org/cgi/viewcontent.cgi?article=1097&context=icis2014","pdf_url":null,"source":{"id":"https://openalex.org/S30879505","display_name":"Journal of the Association for Information Systems","issn_l":"1536-9323","issn":["1536-9323"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-scientific","cwts-core","dongbi-a","fnege-1","jufo-3","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310321080","host_organization_name":"Association for Information Systems","host_organization_lineage":["https://openalex.org/P4310321080"],"host_organization_lineage_names":["Association for Information Systems"],"type":"journal"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"ICIS 2014 Proceedings","raw_type":"text"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5015099727","display_name":"Tianshu Sun","orcid":"https://orcid.org/0000-0002-9786-044X","observed_orcids":["https://orcid.org/0000-0002-9786-044X"]},"institutions":[{"id":"https://openalex.org/I66946132","display_name":"University of Maryland, College Park","ror":"https://ror.org/047s2c258","country_code":"US","type":"education","lineage":["https://openalex.org/I66946132"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Tianshu Sun","raw_affiliation_strings":["University of Maryland, College Park"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Maryland, College Park","institution_ids":["https://openalex.org/I66946132"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5019502700","display_name":"Siva Viswanathan","orcid":"https://orcid.org/0000-0002-2730-0746","observed_orcids":["https://orcid.org/0000-0002-2730-0746"]},"institutions":[{"id":"https://openalex.org/I66946132","display_name":"University of Maryland, College Park","ror":"https://ror.org/047s2c258","country_code":"US","type":"education","lineage":["https://openalex.org/I66946132"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Siva Viswanathan","raw_affiliation_strings":["University of Maryland, College Park"],"raw_orcid":"https://orcid.org/0000-0002-2730-0746","affiliations":[{"raw_affiliation_string":"University of Maryland, College Park","institution_ids":["https://openalex.org/I66946132"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5071079350","display_name":"Elena Zheleva","orcid":"https://orcid.org/0000-0001-7662-2568","observed_orcids":["https://orcid.org/0000-0001-7662-2568"]},"institutions":[{"id":"https://openalex.org/I66946132","display_name":"University of Maryland, College Park","ror":"https://ror.org/047s2c258","country_code":"US","type":"education","lineage":["https://openalex.org/I66946132"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Elena Zheleva","raw_affiliation_strings":["University of Maryland, College Park, College Park, United States"],"raw_orcid":"https://orcid.org/0000-0001-7662-2568","affiliations":[{"raw_affiliation_string":"University of Maryland, College Park, College Park, United States","institution_ids":["https://openalex.org/I66946132"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I66946132"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9940999746322632,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9940999746322632,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.0012000000569969416,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.0012000000569969416,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/message-design","display_name":"message design","score":0.8640000224113464},{"id":"https://openalex.org/keywords/referral-program","display_name":"referral program","score":0.5429999828338623},{"id":"https://openalex.org/keywords/referral-bonuses","display_name":"referral rewards","score":0.9729999899864197},{"id":"https://openalex.org/keywords/purchase-behavior","display_name":"purchase behavior","score":0.531000018119812},{"id":"https://openalex.org/keywords/product-uncertainty","display_name":"product uncertainty","score":0.8309999704360962},{"id":"https://openalex.org/keywords/network-effects","display_name":"network effects","score":0.9890000224113464}],"concepts":[{"id":"https://openalex.org/C198104137","wikidata":"https://www.wikidata.org/wiki/Q974688","display_name":"Communication source","level":2,"score":0.8147761225700378},{"id":"https://openalex.org/C2780586970","wikidata":"https://www.wikidata.org/wiki/Q1357284","display_name":"Popularity","level":2,"score":0.6728605031967163},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5773615837097168},{"id":"https://openalex.org/C4679612","wikidata":"https://www.wikidata.org/wiki/Q866298","display_name":"Aggregate (composite)","level":2,"score":0.5532087683677673},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5322674512863159},{"id":"https://openalex.org/C192209626","wikidata":"https://www.wikidata.org/wiki/Q190909","display_name":"Focus (optics)","level":2,"score":0.52266925573349},{"id":"https://openalex.org/C2776135927","wikidata":"https://www.wikidata.org/wiki/Q5242559","display_name":"Referral","level":2,"score":0.5071892738342285},{"id":"https://openalex.org/C9652623","wikidata":"https://www.wikidata.org/wiki/Q190109","display_name":"Field (mathematics)","level":2,"score":0.5022270679473877},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.34337401390075684},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.32351619005203247},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.2364945411682129},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.12327924370765686},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C202444582","wikidata":"https://www.wikidata.org/wiki/Q837863","display_name":"Pure mathematics","level":1,"score":0.0},{"id":"https://openalex.org/C159985019","wikidata":"https://www.wikidata.org/wiki/Q181790","display_name":"Composite material","level":1,"score":0.0},{"id":"https://openalex.org/C512399662","wikidata":"https://www.wikidata.org/wiki/Q3505712","display_name":"Family medicine","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C192562407","wikidata":"https://www.wikidata.org/wiki/Q228736","display_name":"Materials science","level":0,"score":0.0},{"id":"https://openalex.org/C76155785","wikidata":"https://www.wikidata.org/wiki/Q418","display_name":"Telecommunications","level":1,"score":0.0},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.0},{"id":"https://openalex.org/C120665830","wikidata":"https://www.wikidata.org/wiki/Q14620","display_name":"Optics","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:aisel.aisnet.org:icis2014-1097","doi":null,"is_oa":false,"landing_page_url":"http://aisel.aisnet.org/cgi/viewcontent.cgi?article=1097&context=icis2014","pdf_url":null,"source":{"id":"https://openalex.org/S30879505","display_name":"Journal of the Association for Information Systems","issn_l":"1536-9323","issn":["1536-9323"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-scientific","cwts-core","dongbi-a","fnege-1","jufo-3","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310321080","host_organization_name":"Association for Information Systems","host_organization_lineage":["https://openalex.org/P4310321080"],"host_organization_lineage_names":["Association for Information Systems"],"type":"journal"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"ICIS 2014 Proceedings","raw_type":"text"},{"id":"mag:598040529","doi":null,"is_oa":false,"landing_page_url":"https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1097&context=icis2014","pdf_url":null,"source":{"id":"https://openalex.org/S4306419566","display_name":"International Conference on Information Systems","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"International Conference on Information Systems","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":32,"referenced_works":["https://openalex.org/W1495750374","https://openalex.org/W1546366938","https://openalex.org/W1568247155","https://openalex.org/W1598833883","https://openalex.org/W2003741412","https://openalex.org/W2035397865","https://openalex.org/W2072197860","https://openalex.org/W2110665505","https://openalex.org/W2111312199","https://openalex.org/W2111995023","https://openalex.org/W2115578116","https://openalex.org/W2117381845","https://openalex.org/W2132559268","https://openalex.org/W2136789464","https://openalex.org/W2138081378","https://openalex.org/W2145509563","https://openalex.org/W2147813589","https://openalex.org/W2163983274","https://openalex.org/W2180850882","https://openalex.org/W2256571834","https://openalex.org/W2270337860","https://openalex.org/W2399404755","https://openalex.org/W2479347522","https://openalex.org/W3121160247","https://openalex.org/W3121315632","https://openalex.org/W3122808803","https://openalex.org/W3123032454","https://openalex.org/W3123768472","https://openalex.org/W3124459288","https://openalex.org/W3124923688","https://openalex.org/W3125695501","https://openalex.org/W3125863652"],"related_works":["https://openalex.org/W2025113434","https://openalex.org/W3123478481","https://openalex.org/W3166681482","https://openalex.org/W3033527460","https://openalex.org/W3124482404","https://openalex.org/W3129758486","https://openalex.org/W2970048692","https://openalex.org/W3121826952","https://openalex.org/W2761816695","https://openalex.org/W2952830335"],"abstract_inverted_index":{"Recent":[0],"advances":[1],"in":[2,25,57],"IT":[3],"have":[4,19],"provided":[5],"firms":[6],"unprecedented":[7],"ability":[8],"to":[9,106],"manage":[10],"online":[11,40,82],"social":[12,27,41],"interactions.":[13,28],"Despite":[14],"growing":[15],"popularity,":[16],"few":[17],"studies":[18],"examined":[20],"firm's":[21],"optimal":[22,141],"design":[23,143],"choices":[24],"firm-mediated":[26,95],"We":[29,50,97],"examine":[30],"whether":[31],"and":[32,65,73,120,146],"how":[33],"a":[34,87],"firm":[35],"can":[36],"enhance":[37],"effectiveness":[38,92],"of":[39,55,61,69,93,102,127,136],"interactions,":[42],"by":[43,48],"simply":[44],"varying":[45],"message":[46,58,142],"shared":[47],"referrers.":[49],"focus":[51],"on":[52,76,133],"two":[53],"pieces":[54],"information":[56,60,66,101,130],"\u2013":[59,72],"sender\u2019s":[62,103],"purchase":[63,104],"status":[64],"about":[67],"existence":[68],"referral":[70],"rewards":[71],"their":[74],"impacts":[75],"recipient\u2019s":[77],"purchase.":[78],"Collaborating":[79],"with":[80,117],"an":[81],"deal":[83],"platform,":[84],"we":[85],"conduct":[86],"randomized":[88],"field":[89],"experiment":[90],"testing":[91],"different":[94],"messages.":[96],"find":[98],"that":[99],"1)":[100],"leads":[105],"more":[107],"purchases":[108],"from":[109],"recipients;":[110],"such":[111],"effect":[112,126],"is":[113],"larger":[114],"for":[115],"products":[116],"strong":[118],"uncertainty":[119],"network":[121],"effect;":[122],"2)":[123],"the":[124,134],"incremental":[125],"Referral":[128],"Rewards":[129],"crucially":[131],"depends":[132],"nature":[135],"product.The":[137],"findings":[138],"will":[139],"guide":[140],"at":[144],"aggregate":[145],"individual":[147],"level":[148]},"counts_by_year":[],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}