{"id":"https://openalex.org/W59511852","doi":null,"title":"What's wrong with strategy?","display_name":"What's wrong with strategy?","publication_year":1997,"publication_date":"1997-11-01","ids":{"openalex":"https://openalex.org/W59511852","mag":"59511852","pmid":"https://pubmed.ncbi.nlm.nih.gov/10174797"},"language":"en","primary_location":{"id":"pmid:10174797","doi":null,"is_oa":false,"landing_page_url":"https://pubmed.ncbi.nlm.nih.gov/10174797","pdf_url":null,"source":{"id":"https://openalex.org/S4306525036","display_name":"PubMed","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1299303238","host_organization_name":"National Institutes of Health","host_organization_lineage":["https://openalex.org/I1299303238"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Harvard business review","raw_type":"Journal Article"},"volume":null,"type":"article","indexed_in":["pubmed"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5110493403","display_name":"Andrew Campbell","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"A Campbell","raw_affiliation_strings":["Ashridge Strategic Management Centre, London"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Ashridge Strategic Management Centre, London","institution_ids":[]}]},{"author_position":"last","author":{"id":null,"display_name":"M Alexander","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"M Alexander","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":2.3522,"has_fulltext":false,"cited_by_count":110,"citation_normalized_percentile":{"value":0.89752879,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"75","issue":"6","first_page":"42","last_page":"51"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13803","display_name":"Organizational Strategy and Culture","score":0.5976999998092651,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13803","display_name":"Organizational Strategy and Culture","score":0.5976999998092651,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":0.30219998955726624,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13137","display_name":"Strategic Planning and Analysis","score":0.041999999433755875,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/strategy-formulation","display_name":"strategy formulation","score":0.800000011920929},{"id":"https://openalex.org/keywords/strategic-planning","display_name":"strategic planning","score":0.765999972820282},{"id":"https://openalex.org/keywords/stakeholder-loyalty","display_name":"stakeholder loyalty","score":0.9440000057220459},{"id":"https://openalex.org/keywords/stakeholder-satisfaction","display_name":"stakeholder satisfaction","score":0.5870000123977661},{"id":"https://openalex.org/keywords/strategy-implementation","display_name":"strategy implementation","score":0.8569999933242798},{"id":"https://openalex.org/keywords/value-creation","display_name":"value creation","score":0.8090000152587891},{"id":"https://openalex.org/keywords/business-strategy","display_name":"business strategy","score":0.40400001406669617}],"concepts":[{"id":"https://openalex.org/C2780791683","wikidata":"https://www.wikidata.org/wiki/Q846785","display_name":"Action (physics)","level":2,"score":0.5564963221549988},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.5533714294433594},{"id":"https://openalex.org/C2776036281","wikidata":"https://www.wikidata.org/wiki/Q48769818","display_name":"Constraint (computer-aided design)","level":2,"score":0.5345180630683899},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.514577329158783},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.4912206530570984},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.43942195177078247},{"id":"https://openalex.org/C2776967331","wikidata":"https://www.wikidata.org/wiki/Q1132131","display_name":"Loyalty","level":2,"score":0.4243810176849365},{"id":"https://openalex.org/C195094911","wikidata":"https://www.wikidata.org/wiki/Q14167904","display_name":"Process management","level":1,"score":0.4223599135875702},{"id":"https://openalex.org/C202033279","wikidata":"https://www.wikidata.org/wiki/Q1931373","display_name":"Scenario planning","level":2,"score":0.41991788148880005},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.39680957794189453},{"id":"https://openalex.org/C539667460","wikidata":"https://www.wikidata.org/wiki/Q2414942","display_name":"Management science","level":1,"score":0.3547194004058838},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3195990025997162},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.18581196665763855},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.11096909642219543},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C78519656","wikidata":"https://www.wikidata.org/wiki/Q101333","display_name":"Mechanical engineering","level":1,"score":0.0},{"id":"https://openalex.org/C62520636","wikidata":"https://www.wikidata.org/wiki/Q944","display_name":"Quantum mechanics","level":1,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0}],"mesh":[{"descriptor_ui":"D003132","descriptor_name":"Commerce","qualifier_ui":"Q000191","qualifier_name":"economics","is_major_topic":false},{"descriptor_ui":"D003405","descriptor_name":"Creativity","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D004465","descriptor_name":"Economic Competition","qualifier_ui":"Q000458","qualifier_name":"organization & administration","is_major_topic":true},{"descriptor_ui":"D006801","descriptor_name":"Humans","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D007449","descriptor_name":"Investments","qualifier_ui":"Q000191","qualifier_name":"economics","is_major_topic":true},{"descriptor_ui":"D009936","descriptor_name":"Organizational Innovation","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D009937","descriptor_name":"Organizational Objectives","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D010934","descriptor_name":"Planning Techniques","qualifier_ui":null,"qualifier_name":null,"is_major_topic":true},{"descriptor_ui":"D013597","descriptor_name":"Systems Analysis","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D014481","descriptor_name":"United States","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D017064","descriptor_name":"Process Assessment, Health Care","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false}],"locations_count":2,"locations":[{"id":"pmid:10174797","doi":null,"is_oa":false,"landing_page_url":"https://pubmed.ncbi.nlm.nih.gov/10174797","pdf_url":null,"source":{"id":"https://openalex.org/S4306525036","display_name":"PubMed","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1299303238","host_organization_name":"National Institutes of Health","host_organization_lineage":["https://openalex.org/I1299303238"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Harvard business review","raw_type":"Journal Article"},{"id":"mag:59511852","doi":null,"is_oa":false,"landing_page_url":"https://pubmed.ncbi.nlm.nih.gov/10174797","pdf_url":null,"source":{"id":"https://openalex.org/S4306525036","display_name":"PubMed","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1299303238","host_organization_name":"National Institutes of Health","host_organization_lineage":["https://openalex.org/I1299303238"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"PubMed","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"score":0.41999998688697815,"display_name":"Industry, innovation and infrastructure","id":"https://metadata.un.org/sdg/9"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2469854848","https://openalex.org/W3151276807","https://openalex.org/W2016877801","https://openalex.org/W1982855619","https://openalex.org/W1970791592","https://openalex.org/W2952235512","https://openalex.org/W2029349148","https://openalex.org/W7160158040","https://openalex.org/W2076225143","https://openalex.org/W2024947516"],"abstract_inverted_index":{"Why":[0],"is":[1,17,86,116,128,144,169,187],"it":[2,168],"that":[3,83,89,103],"successful":[4],"strategies":[5],"are":[6],"rarely":[7],"developed":[8],"as":[9],"a":[10,34,97,166,182,206],"result":[11],"of":[12,108,113,131,155,164,204,213],"formal":[13],"planning":[14,41,190],"processes?":[15],"What":[16],"wrong":[18],"with":[19,141],"the":[20,40,74,106,123,129,161,202,211],"way":[21],"most":[22,154],"companies":[23,172],"go":[24,111],"about":[25,92,118,121,145,220],"developing":[26],"strategy?":[27],"Andrew":[28],"Campbell":[29],"and":[30,63,133,136,210,217],"Marcus":[31],"Alexander":[32],"take":[33],"common":[35],"sense":[36],"look":[37],"at":[38],"why":[39],"frameworks":[42],"managers":[43,196],"use":[44],"so":[45],"often":[46,51],"yield":[47],"disappointing":[48],"results.":[49],"Companies":[50,102],"fail":[52],"to":[53,61,72,174,222],"distinguish":[54],"between":[55],"purpose":[56,209],"(what":[57,65],"an":[58,66,87,100],"organization":[59,67],"exists":[60],"do)":[62],"constraints":[64],"must":[68,197],"do":[69],"in":[70],"order":[71],"survive),":[73],"authors":[75,124],"say.":[76],"Many":[77],"executives":[78,152],"mistakenly":[79],"believe,":[80],"for":[81,171],"example,":[82],"satisfying":[84],"stakeholders":[85,109],"objective":[88],"drives":[90],"thinking":[91],"strategy.":[93],"In":[94],"fact,":[95],"it's":[96],"constraint,":[98],"not":[99,117,138,173,188],"objective.":[101],"don't":[104],"win":[105],"loyalty":[107],"will":[110],"out":[112],"business.":[114],"Strategy":[115,126],"plans":[119],"but":[120],"insights,":[122],"add.":[125],"development":[127,177],"process":[130],"discovering":[132],"understanding":[134],"insights":[135,147,157,219],"should":[137],"be":[139],"confused":[140],"planning,":[142],"which":[143],"turning":[146],"into":[148],"action.":[149],"Furthermore,":[150],"because":[151],"develop":[153],"their":[156],"while":[158],"actually":[159],"doing":[160],"real":[162],"work":[163],"running":[165],"business,":[167],"important":[170],"separate":[175],"strategy":[176],"from":[178],"implementation.":[179],"Is":[180],"there":[181],"better":[183],"way?":[184],"The":[185],"answer":[186],"new":[189],"processes":[191],"or":[192],"more":[193],"effort.":[194],"Instead,":[195],"understand":[198],"two":[199],"fundamental":[200],"points:":[201],"benefit":[203],"having":[205],"well-articulated,":[207],"stable":[208],"importance":[212],"discovering,":[214],"understanding,":[215],"documenting,":[216],"exploiting":[218],"how":[221],"create":[223],"value.":[224]},"counts_by_year":[{"year":2024,"cited_by_count":5},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":4},{"year":2019,"cited_by_count":3},{"year":2018,"cited_by_count":3},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":3},{"year":2015,"cited_by_count":4},{"year":2014,"cited_by_count":4},{"year":2013,"cited_by_count":2},{"year":2012,"cited_by_count":2}],"updated_date":"2026-10-31T12:09:11.096373","created_date":"2016-06-24T00:00:00"}
