{"id":"https://openalex.org/W591963537","doi":"https://doi.org/10.5040/9781628928150","title":"McLuhan: A Guide for the Perplexed","display_name":"McLuhan: A Guide for the Perplexed","publication_year":2010,"publication_date":"2010-01-01","ids":{"openalex":"https://openalex.org/W591963537","doi":"https://doi.org/10.5040/9781628928150","mag":"591963537"},"language":"en","primary_location":{"id":"doi:10.5040/9781628928150","doi":"https://doi.org/10.5040/9781628928150","is_oa":false,"landing_page_url":"https://doi.org/10.5040/9781628928150","pdf_url":null,"source":{"id":"https://openalex.org/S4306462936","display_name":"Bloomsbury Academic eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":null,"raw_type":"monograph"},"volume":null,"type":"book","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.6817,"has_fulltext":false,"cited_by_count":29,"citation_normalized_percentile":{"value":0.86828859,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":98},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13317","display_name":"Media, Communication, and Education","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13317","display_name":"Media, Communication, and Education","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14000","display_name":"Cultural, Social, and Media Studies","score":0.00019999999494757503,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12942","display_name":"Cultural Studies and Postmodernism","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marshall-mcluhan","display_name":"Marshall McLuhan","score":1.0},{"id":"https://openalex.org/keywords/media-theory","display_name":"media theory","score":0.6919999718666077},{"id":"https://openalex.org/keywords/global-village","display_name":"global village","score":0.875},{"id":"https://openalex.org/keywords/the-medium-is-the-message","display_name":"medium is the message","score":0.972000002861023},{"id":"https://openalex.org/keywords/public-intellectuals","display_name":"public intellectuals","score":0.6359999775886536},{"id":"https://openalex.org/keywords/cultural-technology","display_name":"cultural technology","score":0.4440000057220459}],"concepts":[{"id":"https://openalex.org/C29595303","wikidata":"https://www.wikidata.org/wiki/Q165650","display_name":"Media studies","level":1,"score":0.5769810080528259},{"id":"https://openalex.org/C52119013","wikidata":"https://www.wikidata.org/wiki/Q50637","display_name":"Art history","level":1,"score":0.4747790992259979},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.452786386013031},{"id":"https://openalex.org/C2989144682","wikidata":"https://www.wikidata.org/wiki/Q165650","display_name":"Media theory","level":2,"score":0.4140716791152954},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.3188377618789673}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.5040/9781628928150","doi":"https://doi.org/10.5040/9781628928150","is_oa":false,"landing_page_url":"https://doi.org/10.5040/9781628928150","pdf_url":null,"source":{"id":"https://openalex.org/S4306462936","display_name":"Bloomsbury Academic eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":null,"raw_type":"monograph"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"score":0.5899999737739563,"display_name":"Quality education","id":"https://metadata.un.org/sdg/4"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4252483736","https://openalex.org/W4251856091","https://openalex.org/W4242938853","https://openalex.org/W2491773750","https://openalex.org/W4244216388","https://openalex.org/W2990912477","https://openalex.org/W4255544373","https://openalex.org/W2324745890","https://openalex.org/W1593511628","https://openalex.org/W4382132839"],"abstract_inverted_index":{"Marshall":[0],"McLuhan":[1,28],"was":[2,29],"dubbed":[3],"a":[4,46,56],"media":[5],"guru":[6],"when":[7],"he":[8],"came":[9],"to":[10,61],"prominence":[11],"in":[12],"the":[13,32,39,50,67,71,74],"1960s.":[14],"The":[15],"Woodstock":[16],"generation":[17],"found":[18,23],"him":[19,24],"cool;":[20],"their":[21],"parents":[22],"perplexing.":[25],"By":[26],"1963,":[27],"Director":[30],"of":[31,41],"Centre":[33],"for":[34,53],"Culture":[35],"and":[36,43,70],"Technology":[37],"at":[38],"University":[40],"Toronto":[42],"would":[44],"be":[45],"public":[47],"intellectual":[48],"on":[49],"international":[51],"stage":[52],"more":[54],"than":[55],"decade,":[57],"then":[58],"linked":[59],"forever":[60],"his":[62],"two":[63],"best":[64],"known":[65],"coinages:":[66],"global":[68],"village":[69],"medium":[72],"is":[73],"message.":[75]},"counts_by_year":[{"year":2024,"cited_by_count":3},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":5},{"year":2019,"cited_by_count":2},{"year":2018,"cited_by_count":2},{"year":2017,"cited_by_count":5},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":2},{"year":2014,"cited_by_count":2},{"year":2013,"cited_by_count":2},{"year":2012,"cited_by_count":2}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2016-06-24T00:00:00"}