{"id":"https://openalex.org/W589009792","doi":null,"title":"Marketing Communication: New Approaches, Technologies, and Styles","display_name":"Marketing Communication: New Approaches, Technologies, and Styles","publication_year":2006,"publication_date":"2006-01-19","ids":{"openalex":"https://openalex.org/W589009792","mag":"589009792"},"language":"en","primary_location":{"id":"pmh:oai:aleph.bib-bvb.de:BVB01-013345261","doi":null,"is_oa":false,"landing_page_url":"http://bvbr.bib-bvb.de:8991/F?func=service&amp;doc_library=BVB01&amp;local_base=BVB01&amp;doc_number=013345261&amp;sequence=000003&amp;line_number=0001&amp;func_code=DB_RECORDS&amp;service_type=MEDIA","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"text"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5042999761","display_name":"Allan J. Kimm\u0117l","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Allan J. Kimm\u0117l","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5042999761"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":2.732,"has_fulltext":false,"cited_by_count":29,"citation_normalized_percentile":{"value":0.91586175,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":98},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9976000189781189,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9976000189781189,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.0013000000035390258,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14035","display_name":"Literature, Culture, and Aesthetics","score":0.0005000000237487257,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing-communication","display_name":"marketing communication","score":0.9660000205039978},{"id":"https://openalex.org/keywords/brand-promotion","display_name":"brand promotion","score":0.6809999942779541},{"id":"https://openalex.org/keywords/stakeholder-communication","display_name":"stakeholder communication","score":0.7630000114440918},{"id":"https://openalex.org/keywords/consumer-society","display_name":"consumer society","score":0.8830000162124634},{"id":"https://openalex.org/keywords/brand-community","display_name":"brand community","score":0.9860000014305115},{"id":"https://openalex.org/keywords/global-marketplace","display_name":"global marketplace","score":0.7149999737739563},{"id":"https://openalex.org/keywords/television-advertising","display_name":"television advertising","score":0.9900000095367432},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.9789999723434448},{"id":"https://openalex.org/keywords/below-the-line-marketing","display_name":"below-the-line marketing","score":0.9010000228881836},{"id":"https://openalex.org/keywords/integrated-marketing-communication","display_name":"integrated marketing communication","score":0.968999981880188},{"id":"https://openalex.org/keywords/websites","display_name":"websites","score":0.7279999852180481},{"id":"https://openalex.org/keywords/word-of-mouth","display_name":"word of mouth","score":0.9940000176429749},{"id":"https://openalex.org/keywords/postmodernism","display_name":"postmodernism","score":0.7950000166893005},{"id":"https://openalex.org/keywords/hypermodernity","display_name":"hypermodernity","score":0.9679999947547913},{"id":"https://openalex.org/keywords/discursive-practices","display_name":"discursive practices","score":0.7730000019073486},{"id":"https://openalex.org/keywords/communication-styles","display_name":"communication styles","score":0.42100000381469727}],"concepts":[{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.67131108045578},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.6128358840942383},{"id":"https://openalex.org/C39453970","wikidata":"https://www.wikidata.org/wiki/Q7317267","display_name":"Return on marketing investment","level":3,"score":0.6023409962654114},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.582436740398407},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.5514689683914185},{"id":"https://openalex.org/C44628447","wikidata":"https://www.wikidata.org/wiki/Q1017542","display_name":"Business-to-government","level":4,"score":0.5327985882759094},{"id":"https://openalex.org/C98716237","wikidata":"https://www.wikidata.org/wiki/Q193959","display_name":"Marketing mix","level":2,"score":0.5285422205924988},{"id":"https://openalex.org/C15306905","wikidata":"https://www.wikidata.org/wiki/Q6770925","display_name":"Marketing science","level":4,"score":0.5108639597892761},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5020294189453125},{"id":"https://openalex.org/C73528240","wikidata":"https://www.wikidata.org/wiki/Q2350449","display_name":"Integrated marketing communications","level":4,"score":0.46095919609069824},{"id":"https://openalex.org/C127107974","wikidata":"https://www.wikidata.org/wiki/Q350884","display_name":"Business marketing","level":3,"score":0.41434842348098755},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3827155828475952},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.3377997577190399}],"mesh":[],"locations_count":3,"locations":[{"id":"pmh:oai:aleph.bib-bvb.de:BVB01-013345261","doi":null,"is_oa":false,"landing_page_url":"http://bvbr.bib-bvb.de:8991/F?func=service&amp;doc_library=BVB01&amp;local_base=BVB01&amp;doc_number=013345261&amp;sequence=000003&amp;line_number=0001&amp;func_code=DB_RECORDS&amp;service_type=MEDIA","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"text"},{"id":"pmh:oai:aleph.bib-bvb.de:BVB01-028395893","doi":null,"is_oa":false,"landing_page_url":"http://search.ebscohost.com/login.aspx?direct=true&amp;scope=site&amp;db=nlebk&amp;db=nlabk&amp;AN=159368","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"software, multimedia"},{"id":"mag:589009792","doi":null,"is_oa":false,"landing_page_url":"http://ci.nii.ac.jp/ncid/BA74421166","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W1734577289","https://openalex.org/W4205482388","https://openalex.org/W3176459264","https://openalex.org/W4388171106","https://openalex.org/W2589106949","https://openalex.org/W4396712139","https://openalex.org/W2746847604","https://openalex.org/W7077150142","https://openalex.org/W7126324481","https://openalex.org/W2333629165"],"abstract_inverted_index":{"Introduction:":[0],"Marketing":[1,46,57,80,82,95,99,116,125,143,148],"Communication":[2,37,126,157],"in":[3,17,35,48,60,127,147],"the":[4,18,61,102,106,134],"New":[5,15,135],"Millennium":[6],"PART":[7,65,118],"I:":[8],"NEW":[9],"APPROACHES":[10],"TO":[11],"MARKETING":[12,69,121],"COMMUNICATION":[13,70,122],"1.":[14],"Trends":[16,34,59],"Promotion":[19],"of":[20,51,75,86,91,105,111,152,158,163],"Companies":[21],"and":[22,32,53,81,101,133],"Brands":[23],"to":[24],"Stakeholders:":[25],"A":[26,160],"Holistic":[27],"Approach":[28],"2.":[29],"Past,":[30],"Current,":[31],"Future":[33,74],"Mass":[36],"Research":[38],"3.":[39],"The":[40,73,84,89,113,156],"21st":[41],"Century":[42],"Consumer":[43],"Society":[44],"4.":[45],"Communications":[47,58,96,100,144],"a":[49,128,140],"World":[50,130],"Consumption":[52],"Brand":[54],"Communities":[55],"5.":[56],"Emerging":[62,103],"Global":[63],"Marketplace":[64],"II:":[66],"DEVELOPMENTS":[67],"IN":[68],"TECHNOLOGIES":[71],"6.":[72],"Television":[76],"Advertising":[77],"7.":[78],"Electronic":[79],"Communications:":[83,149],"Role":[85,104],"Technology":[87,92],"8.":[88],"Influence":[90],"on":[93],"Below-the-Line":[94],"9.":[97],"Integrated":[98],"Web":[107],"Site":[108],"10.":[109],"Word":[110],"Mouth:":[112],"Oldest,":[114],"Newest":[115],"Medium":[117],"III:":[119],"RETHINKING":[120],"STYLES":[123],"11.":[124],"Postmodern":[129],"12.":[131],"Hypermodernity":[132],"Millennium:":[136],"Scientific":[137],"Language":[138],"as":[139],"Tool":[141],"for":[142],"13.":[145],"Identity":[146],"An":[150],"Ethics":[151],"Visual":[153],"Representation":[154],"14.":[155],"Marketing:":[159],"Critical":[161],"Analysis":[162],"Discursive":[164],"Practice":[165]},"counts_by_year":[{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":1},{"year":2017,"cited_by_count":2},{"year":2016,"cited_by_count":2},{"year":2015,"cited_by_count":2},{"year":2013,"cited_by_count":1},{"year":2012,"cited_by_count":6}],"updated_date":"2026-10-25T09:29:13.331239","created_date":"2016-06-24T00:00:00"}
