{"id":"https://openalex.org/W587622690","doi":"https://doi.org/10.5860/choice.33-4605","title":"Integrating corporate communications: the cost-effective use of message and medium","display_name":"Integrating corporate communications: the cost-effective use of message and medium","publication_year":1996,"publication_date":"1996-04-01","ids":{"openalex":"https://openalex.org/W587622690","doi":"https://doi.org/10.5860/choice.33-4605","mag":"587622690"},"language":"en","primary_location":{"id":"doi:10.5860/choice.33-4605","doi":"https://doi.org/10.5860/choice.33-4605","is_oa":false,"landing_page_url":"https://doi.org/10.5860/choice.33-4605","pdf_url":null,"source":{"id":"https://openalex.org/S2764375719","display_name":"Choice Reviews Online","issn_l":"0009-4978","issn":["0009-4978","1523-8253","1943-5975"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":"https://openalex.org/P4310316146","host_organization_name":"Association of College and Research Libraries","host_organization_lineage":["https://openalex.org/P4310316146","https://openalex.org/P4310315903"],"host_organization_lineage_names":["Association of College and Research Libraries","American Library Association"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Choice Reviews Online","raw_type":"journal-article"},"volume":null,"type":"book-review","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":15,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":"33","issue":"08","first_page":"33","last_page":"4605"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11121","display_name":"Public Relations and Crisis Communication","score":0.5576000213623047,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11121","display_name":"Public Relations and Crisis Communication","score":0.5576000213623047,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.19629999995231628,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.08590000122785568,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/corporate-communication","display_name":"corporate communication","score":0.9729999899864197},{"id":"https://openalex.org/keywords/cost-effectiveness","display_name":"cost-effectiveness","score":0.8939999938011169},{"id":"https://openalex.org/keywords/business-environment","display_name":"business environment","score":0.6209999918937683},{"id":"https://openalex.org/keywords/corporate-communication-strategy","display_name":"corporate communication strategy","score":0.7979999780654907},{"id":"https://openalex.org/keywords/communication-measurement","display_name":"communication measurement","score":0.6290000081062317},{"id":"https://openalex.org/keywords/communication-structure","display_name":"communication structure","score":0.746999979019165},{"id":"https://openalex.org/keywords/media-choice","display_name":"media selection","score":0.4429999887943268}],"concepts":[{"id":"https://openalex.org/C163442688","wikidata":"https://www.wikidata.org/wiki/Q1426058","display_name":"Corporate communication","level":3,"score":0.9272428750991821},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6253294944763184},{"id":"https://openalex.org/C179681481","wikidata":"https://www.wikidata.org/wiki/Q5172490","display_name":"Corporate security","level":3,"score":0.5462874174118042},{"id":"https://openalex.org/C202510885","wikidata":"https://www.wikidata.org/wiki/Q14623843","display_name":"Communication studies","level":2,"score":0.5110737085342407},{"id":"https://openalex.org/C175815440","wikidata":"https://www.wikidata.org/wiki/Q4115749","display_name":"Business communication","level":2,"score":0.4743448793888092},{"id":"https://openalex.org/C40627559","wikidata":"https://www.wikidata.org/wiki/Q5172430","display_name":"Corporate Real Estate","level":3,"score":0.4478420615196228},{"id":"https://openalex.org/C201305675","wikidata":"https://www.wikidata.org/wiki/Q852998","display_name":"Stakeholder","level":2,"score":0.4267706573009491},{"id":"https://openalex.org/C101765175","wikidata":"https://www.wikidata.org/wiki/Q577764","display_name":"Communications system","level":2,"score":0.4100351631641388},{"id":"https://openalex.org/C39389867","wikidata":"https://www.wikidata.org/wiki/Q380767","display_name":"Corporate governance","level":2,"score":0.3731001615524292},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.3559722900390625},{"id":"https://openalex.org/C76155785","wikidata":"https://www.wikidata.org/wiki/Q418","display_name":"Telecommunications","level":1,"score":0.30576151609420776},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.26563239097595215},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.07707756757736206},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.07383859157562256},{"id":"https://openalex.org/C46312422","wikidata":"https://www.wikidata.org/wiki/Q11024","display_name":"Communication","level":1,"score":0.07058683037757874},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.06951242685317993},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C82279013","wikidata":"https://www.wikidata.org/wiki/Q684740","display_name":"Real estate","level":2,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.5860/choice.33-4605","doi":"https://doi.org/10.5860/choice.33-4605","is_oa":false,"landing_page_url":"https://doi.org/10.5860/choice.33-4605","pdf_url":null,"source":{"id":"https://openalex.org/S2764375719","display_name":"Choice Reviews Online","issn_l":"0009-4978","issn":["0009-4978","1523-8253","1943-5975"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":"https://openalex.org/P4310316146","host_organization_name":"Association of College and Research Libraries","host_organization_lineage":["https://openalex.org/P4310316146","https://openalex.org/P4310315903"],"host_organization_lineage_names":["Association of College and Research Libraries","American Library Association"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Choice Reviews Online","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4392999384","https://openalex.org/W4393025650","https://openalex.org/W4392999381","https://openalex.org/W4392998997","https://openalex.org/W4392999422","https://openalex.org/W4392998737","https://openalex.org/W4243871432","https://openalex.org/W4242301991","https://openalex.org/W2479766321","https://openalex.org/W2259704785"],"abstract_inverted_index":{"Acknowledgments":[0],"Introduction":[1],"A":[2],"Prelude":[3],"to":[4,12],"Corporate":[5,8,13,19,24,29,33,37,41,47],"Communication":[6,9,14,25,30,34,38,42,48],"Describing":[7],"An":[10],"Approach":[11],"Understanding":[15],"the":[16,27],"Business":[17],"Environment":[18,23],"Communication,":[20],"Strategy,":[21],"and":[22,26,31,35,39],"Individual":[28],"Messages":[32],"Media":[36],"Measurement":[40],"Structure":[43],"Moving":[44],"toward":[45],"Cost-Effective":[46],"Index":[49]},"counts_by_year":[{"year":2022,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":1},{"year":2015,"cited_by_count":1},{"year":2014,"cited_by_count":3}],"updated_date":"2026-07-14T23:27:15.235271","created_date":"2016-06-24T00:00:00"}