{"id":"https://openalex.org/W58524244","doi":null,"title":"Does experiential marketing affect the behavior of luxury goods' consumers?","display_name":"Does experiential marketing affect the behavior of luxury goods' consumers?","publication_year":2010,"publication_date":"2010-01-01","ids":{"openalex":"https://openalex.org/W58524244","mag":"58524244"},"language":"en","primary_location":{"id":"pmh:oai:DiVA.org:umu-35801","doi":null,"is_oa":true,"landing_page_url":"http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-35801","pdf_url":null,"source":{"id":"https://openalex.org/S4306401559","display_name":"KTH Publication Database DiVA (KTH Royal Institute of Technology)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I86987016","host_organization_name":"KTH Royal Institute of Technology","host_organization_lineage":["https://openalex.org/I86987016"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"info:eu-repo/semantics/bachelorThesis"},"volume":null,"type":"dissertation","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-35801","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5066201766","display_name":"Elsa Snakers","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Elsa Snakers","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5091096329","display_name":"Elise Zajdman","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Elise Zajdman","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":5,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.8901000022888184,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.8901000022888184,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.10719999670982361,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.0005000000237487257,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/experiential-marketing","display_name":"experiential marketing","score":1.0},{"id":"https://openalex.org/keywords/luxury-goods","display_name":"luxury goods","score":0.9959999918937683},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.9430000185966492},{"id":"https://openalex.org/keywords/emotions","display_name":"emotions","score":0.49000000953674316},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.9700000286102295},{"id":"https://openalex.org/keywords/retail-experience","display_name":"retail experience","score":0.5699999928474426},{"id":"https://openalex.org/keywords/differentiation-strategy","display_name":"differentiation strategy","score":0.6320000290870667},{"id":"https://openalex.org/keywords/customer-experience","display_name":"customer experience","score":0.5839999914169312},{"id":"https://openalex.org/keywords/aesthetic-products","display_name":"aesthetic products","score":0.3799999952316284}],"concepts":[{"id":"https://openalex.org/C2776035688","wikidata":"https://www.wikidata.org/wiki/Q1606558","display_name":"Affect (linguistics)","level":2,"score":0.6687893867492676},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6654682755470276},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6618417501449585},{"id":"https://openalex.org/C58546491","wikidata":"https://www.wikidata.org/wiki/Q1150207","display_name":"Competitive advantage","level":2,"score":0.5930496454238892},{"id":"https://openalex.org/C37228920","wikidata":"https://www.wikidata.org/wiki/Q1307600","display_name":"Experiential learning","level":2,"score":0.5050187706947327},{"id":"https://openalex.org/C54750564","wikidata":"https://www.wikidata.org/wiki/Q26643","display_name":"Commerce","level":1,"score":0.37566888332366943},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.362946093082428},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.06520459055900574},{"id":"https://openalex.org/C145420912","wikidata":"https://www.wikidata.org/wiki/Q853077","display_name":"Mathematics education","level":1,"score":0.0},{"id":"https://openalex.org/C46312422","wikidata":"https://www.wikidata.org/wiki/Q11024","display_name":"Communication","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:DiVA.org:umu-35801","doi":null,"is_oa":true,"landing_page_url":"http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-35801","pdf_url":null,"source":{"id":"https://openalex.org/S4306401559","display_name":"KTH Publication Database DiVA (KTH Royal Institute of Technology)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I86987016","host_organization_name":"KTH Royal Institute of Technology","host_organization_lineage":["https://openalex.org/I86987016"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"info:eu-repo/semantics/bachelorThesis"},{"id":"mag:58524244","doi":null,"is_oa":false,"landing_page_url":"http://umu.diva-portal.org/smash/get/diva2:349115/FULLTEXT01.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":{"id":"pmh:oai:DiVA.org:umu-35801","doi":null,"is_oa":true,"landing_page_url":"http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-35801","pdf_url":null,"source":{"id":"https://openalex.org/S4306401559","display_name":"KTH Publication Database DiVA (KTH Royal Institute of Technology)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I86987016","host_organization_name":"KTH Royal Institute of Technology","host_organization_lineage":["https://openalex.org/I86987016"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"info:eu-repo/semantics/bachelorThesis"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":33,"referenced_works":["https://openalex.org/W102474812","https://openalex.org/W392074109","https://openalex.org/W635103921","https://openalex.org/W813977176","https://openalex.org/W1008841322","https://openalex.org/W1494832820","https://openalex.org/W1505999675","https://openalex.org/W1546777109","https://openalex.org/W1584614950","https://openalex.org/W1604909128","https://openalex.org/W1703001658","https://openalex.org/W1777859530","https://openalex.org/W1966377116","https://openalex.org/W1972570464","https://openalex.org/W1987364024","https://openalex.org/W2004135211","https://openalex.org/W2023097517","https://openalex.org/W2026185287","https://openalex.org/W2042276900","https://openalex.org/W2042867215","https://openalex.org/W2059631616","https://openalex.org/W2081641774","https://openalex.org/W2093862925","https://openalex.org/W2095921902","https://openalex.org/W2105863507","https://openalex.org/W2116152173","https://openalex.org/W2116600072","https://openalex.org/W2183779366","https://openalex.org/W2316254361","https://openalex.org/W2530897818","https://openalex.org/W2625136742","https://openalex.org/W3147181238","https://openalex.org/W4249532312"],"related_works":["https://openalex.org/W2802481884","https://openalex.org/W3199582648","https://openalex.org/W2942795285","https://openalex.org/W1605509987","https://openalex.org/W4210945245","https://openalex.org/W2800500632","https://openalex.org/W2776173336","https://openalex.org/W7131277461","https://openalex.org/W7144539452","https://openalex.org/W3045651898"],"abstract_inverted_index":{"Nowadays":[0],"we":[1,166,174,263,280,321,352,403,423],"are":[2,59,202,445],"in":[3,48,186,330,375,428,436,447],"a":[4,26,62,79,135,301,310,314,383,391,429,437],"very":[5,12,132],"competitive":[6,14,68],"market":[7],"where":[8],"products":[9,147,152,193],"have":[10,296],"all":[11],"sustainable":[13],"advantages.":[15],"It":[16,130],"is":[17,39,75,88,131,251,258,305],"difficult":[18],"to":[19,29,37,46,72,109,112,117,138,176,205,214,228,236,266,287,306,336,354,406,409,414,441,453],"find":[20],"the":[21,41,84,94,100,113,122,155,169,241,256,318,323,327,331,339,349,356,376],"difference":[22],"between":[23],"products.":[24],"Finding":[25],"new":[27,90,363],"way":[28,71,91],"reach":[30,73],"this":[31,49,89,187,232,362,421],"advantage":[32],"of":[33,65,78,102,157,238,240,247,334,365,379],"differentiation":[34,66,74,136],"from":[35,142],"one":[36,250,438],"another":[38],"becoming":[40],"key":[42],"issue":[43],"for":[44,107,121],"companies":[45],"survive":[47],"context.":[50],"Traditional":[51],"marketing":[52,87,105,180,218,254,344,434],"strategies":[53],"focusing":[54],"on":[55,83,168,184,222,231,274,390],"price":[56],"or":[57,150],"quality":[58],"not":[60],"anymore":[61],"long-term":[63],"source":[64],"and":[67,124,128,159,207,255,271,276,291,326,435,450],"advantage.":[69],"A":[70],"by":[76,92,154,163,197,234,299,308,372,397],"means":[77],"much":[80],"stronger":[81],"focus":[82],"customer.":[85],"Experiential":[86,104],"making":[93],"customers":[95],"living":[96],"an":[97,119,182,220],"experience":[98,120],"through":[99],"creation":[101],"emotions.":[103],"has":[106,345,360],"goal":[108],"create":[110,161,195],"emotions":[111,162,196,206,275,324,425],"customer":[114],"that":[115,304,431],"lead":[116],"enjoy":[118],"consumer":[123],"affect":[125],"his":[126],"attitude":[127,449],"behavior.":[129],"useful":[133],"as":[134],"strategy":[137],"sell":[139],"utilitarian":[140],"product":[141],"everyday":[143],"life.":[144],"However":[145],"aesthetic":[146,208],"like":[148],"art":[149],"luxury":[151,170,191,245],"created":[153],"genius":[156],"artists":[158],"couturiers":[160],"themselves.":[164,198],"So,":[165],"focused":[167],"goods":[171,192],"field":[172,188],"because":[173],"wanted":[175,213,353],"know":[177,215,355],"if":[178,190,216,338,443],"experiential":[179,217,253,277,343,433,454],"had":[181,219,265,382],"effect":[183],"consumers":[185],"even":[189],"already":[194],"Moreover,":[199],"some":[200],"people":[201,426],"more":[203],"sensitive":[204],"than":[209],"others.":[210],"We":[211,381],"also":[212],"impact":[221],"these":[223,410],"people.":[224],"Our":[225],"paper":[226],"tries":[227],"go":[229],"further":[230],"subject":[233],"comparing":[235],"types":[237],"store":[239,340,430],"company":[242,246],"Lancel":[243,335,359],"(a":[244],"leather":[248],"goods)":[249],"using":[252],"other":[257],"not.":[259],"For":[260],"our":[261,289,418],"research":[262,290,303,312,320,351,369],"first":[264],"read":[267],"scientific":[268],"articles,":[269],"books":[270],"previous":[272],"studies":[273],"marketing.":[278,455],"Then,":[279],"developed":[281,361],"three":[282],"hypotheses":[283,295],"which":[284,341,439],"helped":[285],"us":[286,413],"conduct":[288],"draw":[292,415],"conclusions.":[293],"Those":[294],"been":[297],"discussed":[298],"conducting":[300],"mixed":[302],"say":[307],"combining":[309],"qualitative":[311,350,387],"with":[313],"quantitative":[315,319,368],"one.":[316],"In":[317,348,420],"compared":[322],"felt":[325],"purchase":[328],"intention":[329],"different":[332,377],"stores":[333,378],"see":[337,442],"uses":[342,432],"better":[346],"results.":[347],"reasons":[357],"why":[358],"concept":[364],"store.":[366],"The":[367,386,401],"was":[370,394],"conducted":[371],"administrating":[373],"questionnaires":[374],"Lancel.":[380],"deductive":[384],"approach.":[385],"research,":[388],"based":[389],"descriptive":[392],"approach,":[393],"carried":[395],"out":[396],"creating":[398],"structured":[399],"interviews.":[400],"results":[402],"were":[404],"enable":[405],"get":[407],"thanks":[408],"data,":[411],"allowed":[412],"conclusions":[416],"regarding":[417],"research.":[419],"paper,":[422],"compare":[424],"feel":[427],"doesn\u2018t":[440],"there":[444],"differences":[446],"their":[448],"behavior":[451],"due":[452]},"counts_by_year":[{"year":2022,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":2},{"year":2017,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}
