{"id":"https://openalex.org/W583582286","doi":"https://doi.org/10.4324/9780080508788","title":"Innovation in Marketing","display_name":"Innovation in Marketing","publication_year":2012,"publication_date":"2012-10-02","ids":{"openalex":"https://openalex.org/W583582286","doi":"https://doi.org/10.4324/9780080508788","mag":"583582286"},"language":"en","primary_location":{"id":"doi:10.4324/9780080508788","doi":"https://doi.org/10.4324/9780080508788","is_oa":false,"landing_page_url":"https://doi.org/10.4324/9780080508788","pdf_url":null,"source":{"id":"https://openalex.org/S4306463855","display_name":"Routledge eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319847","host_organization_name":"Routledge","host_organization_lineage":["https://openalex.org/P4310319847","https://openalex.org/P4310320547"],"host_organization_lineage_names":["Routledge","Taylor & Francis"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":null,"raw_type":"book"},"volume":null,"type":"book","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5031238470","display_name":"Peter J. Doyle","orcid":"https://orcid.org/0000-0002-1182-0034","observed_orcids":["https://orcid.org/0000-0002-1182-0034"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Peter Doyle","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":null,"display_name":"Susan Bridgewater","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Susan Bridgewater","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":6.667,"has_fulltext":false,"cited_by_count":50,"citation_normalized_percentile":{"value":0.96866607,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":93,"max":98},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.4934000074863434,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.4934000074863434,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":0.4546000063419342,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10003","display_name":"Innovation and Knowledge Management","score":0.012400000356137753,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing-innovation","display_name":"marketing innovation","score":0.8259999752044678},{"id":"https://openalex.org/keywords/product-innovation","display_name":"product innovation","score":0.6470000147819519},{"id":"https://openalex.org/keywords/new-product-launch","display_name":"new product launch","score":0.5960000157356262},{"id":"https://openalex.org/keywords/cadbury-schweppes","display_name":"Cadbury Schweppes","score":0.718999981880188},{"id":"https://openalex.org/keywords/smithkline-beecham","display_name":"SmithKline Beecham","score":0.8500000238418579},{"id":"https://openalex.org/keywords/toothbrushes","display_name":"toothbrushes","score":0.7080000042915344},{"id":"https://openalex.org/keywords/virgin-atlantic","display_name":"Virgin Atlantic","score":0.9679999947547913},{"id":"https://openalex.org/keywords/xerox","display_name":"Xerox","score":0.8090000152587891},{"id":"https://openalex.org/keywords/british-steel","display_name":"British Steel","score":0.9369999766349792},{"id":"https://openalex.org/keywords/construction-industry","display_name":"construction industry","score":0.7089999914169312},{"id":"https://openalex.org/keywords/baa","display_name":"BAA","score":0.777999997138977},{"id":"https://openalex.org/keywords/telephone-banking","display_name":"telephone banking","score":0.9399999976158142},{"id":"https://openalex.org/keywords/high-tech-start-ups","display_name":"high-tech start-ups","score":0.8560000061988831},{"id":"https://openalex.org/keywords/printing-technology","display_name":"printing technology","score":0.3269999921321869}],"concepts":[{"id":"https://openalex.org/C187736073","wikidata":"https://www.wikidata.org/wiki/Q2920921","display_name":"Management","level":1,"score":0.6278551816940308},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.4866681694984436},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.4672790765762329},{"id":"https://openalex.org/C52119013","wikidata":"https://www.wikidata.org/wiki/Q50637","display_name":"Art history","level":1,"score":0.32972362637519836},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.08946055173873901}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.4324/9780080508788","doi":"https://doi.org/10.4324/9780080508788","is_oa":false,"landing_page_url":"https://doi.org/10.4324/9780080508788","pdf_url":null,"source":{"id":"https://openalex.org/S4306463855","display_name":"Routledge eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319847","host_organization_name":"Routledge","host_organization_lineage":["https://openalex.org/P4310319847","https://openalex.org/P4310320547"],"host_organization_lineage_names":["Routledge","Taylor & Francis"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":null,"raw_type":"book"},{"id":"mag:583582286","doi":null,"is_oa":false,"landing_page_url":"https://openlibrary.org/books/OL30590604M/Innovation_in_Marketing","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"display_name":"Industry, innovation and infrastructure","score":0.699999988079071,"id":"https://metadata.un.org/sdg/9"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4406972894","https://openalex.org/W568669667","https://openalex.org/W2625746746","https://openalex.org/W1485774719","https://openalex.org/W2794917187","https://openalex.org/W3161000353","https://openalex.org/W7048073149","https://openalex.org/W4213292986","https://openalex.org/W2520239770","https://openalex.org/W561458259"],"abstract_inverted_index":{"Marketing":[0],"and":[1],"innovation":[2],"by":[3,18,30,39,48,54,64,71,79,86,96,102,108,117,127],"Peter":[4,109],"Doyle":[5,110],"Cadbury":[6],"Schweppes":[7],"the":[8,13,44,61,68,92,100],"launch":[9],"of":[10],"'Oasis'":[11],"into":[12],"adult":[14],"soft":[15],"drinks":[16],"market":[17],"Susan":[19,80,87,97],"Bridgewater":[20,81,88,98],"SmithKline":[21],"Beecham":[22],"Consumer":[23],"Healthcare":[24],"(SBCH):":[25],"Dr.":[26],"Best":[27],"Flex":[28],"Toothbrush":[29],"Veronica":[31,55,72],"Wong":[32,56,73],"Virgin":[33,74],"Atlantic":[34],"Airways:":[35],"ten":[36],"years":[37],"after":[38],"Jean-Claude":[40],"Larreche":[41],"Land":[42],"Rover:":[43],"Discovery":[45],"success":[46,59],"story":[47],"Vivienne":[49,65],"Shaw":[50,66],"Rank":[51],"Xerox:":[52],"DocuTech":[53],"British":[57],"Steel's":[58],"in":[60],"construction":[62],"industry":[63],"BAA:":[67],"specialist":[69],"shops":[70],"Direct:":[75],"personal":[76],"finance":[77],"services":[78],"First":[82],"Direct":[83],"telephone":[84],"banking":[85],"Orange":[89],"mobile":[90],"phones:":[91],"future":[93],"is":[94],"bright":[95],"Psion:":[99],"Organiser":[101],"Jonathan":[103],"Freeman":[104],"Le":[105],"BonBon":[106],"plc":[107],"NIS":[111],"Invotec:":[112],"a":[113,124],"totally":[114],"innovative":[115],"business":[116],"Stuart":[118],"Chambers":[119],"LINX":[120],"Printing":[121],"Technologies":[122],"plc:":[123],"'high-tech'":[125],"start-up":[126],"Gordon":[128],"Murray.":[129]},"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":3},{"year":2018,"cited_by_count":3},{"year":2016,"cited_by_count":2},{"year":2015,"cited_by_count":4},{"year":2014,"cited_by_count":3},{"year":2013,"cited_by_count":4},{"year":2012,"cited_by_count":2}],"updated_date":"2026-10-04T09:36:47.201465","created_date":"2016-06-24T00:00:00"}