{"id":"https://openalex.org/W583208226","doi":null,"title":"Yes!: 50 Scientifically Proven Ways to Be Persuasive","display_name":"Yes!: 50 Scientifically Proven Ways to Be Persuasive","publication_year":2008,"publication_date":"2008-01-01","ids":{"openalex":"https://openalex.org/W583208226","mag":"583208226"},"language":"en","primary_location":{"id":"mag:583208226","doi":null,"is_oa":false,"landing_page_url":"http://ci.nii.ac.jp/ncid/BB02476953","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"book","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5021352253","display_name":"Noah J. Goldstein","orcid":"https://orcid.org/0009-0006-1505-4097","observed_orcids":["https://orcid.org/0009-0006-1505-4097"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Noah J. Goldstein","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":null,"display_name":"Steve Martin","orcid":"https://orcid.org/0000-0002-1883-5837","observed_orcids":["https://orcid.org/0000-0002-1883-5837"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Steve Martin","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-1883-5837","affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5069221076","display_name":"Robert B. Cialdini","orcid":"https://orcid.org/0000-0003-0588-0951","observed_orcids":["https://orcid.org/0000-0003-0588-0951"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Robert B. Cialdini","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0003-0588-0951","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":5.871,"has_fulltext":false,"cited_by_count":64,"citation_normalized_percentile":{"value":0.95380435,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":99},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13841","display_name":"Psychology of Social Influence","score":0.9970999956130981,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13841","display_name":"Psychology of Social Influence","score":0.9970999956130981,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12214","display_name":"Media Influence and Health","score":0.000699999975040555,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10315","display_name":"Decision-Making and Behavioral Economics","score":0.0005000000237487257,"subfield":{"id":"https://openalex.org/subfields/1800","display_name":"General Decision Sciences"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/persuasion","display_name":"persuasion","score":0.9879999756813049},{"id":"https://openalex.org/keywords/persuasion-techniques","display_name":"persuasion techniques","score":0.5519999861717224},{"id":"https://openalex.org/keywords/social-influence","display_name":"social influence","score":0.5619999766349792},{"id":"https://openalex.org/keywords/communication-skills","display_name":"communication skills","score":0.335999995470047}],"concepts":[{"id":"https://openalex.org/C95124753","wikidata":"https://www.wikidata.org/wiki/Q875686","display_name":"Environmental ethics","level":1,"score":0.3646087646484375},{"id":"https://openalex.org/C55587333","wikidata":"https://www.wikidata.org/wiki/Q1133029","display_name":"Engineering ethics","level":1,"score":0.36314278841018677},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.349467933177948},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.20672476291656494},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.1958620846271515}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:583208226","doi":null,"is_oa":false,"landing_page_url":"http://ci.nii.ac.jp/ncid/BB02476953","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W614027977","https://openalex.org/W3164286479","https://openalex.org/W6959832281","https://openalex.org/W3049131695","https://openalex.org/W7005066442","https://openalex.org/W628361399","https://openalex.org/W4415864853","https://openalex.org/W576909399","https://openalex.org/W3196871789","https://openalex.org/W644927928"],"abstract_inverted_index":null,"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":2},{"year":2021,"cited_by_count":3},{"year":2020,"cited_by_count":4},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":5},{"year":2016,"cited_by_count":5},{"year":2015,"cited_by_count":6},{"year":2014,"cited_by_count":6},{"year":2013,"cited_by_count":4},{"year":2012,"cited_by_count":11}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}
