{"id":"https://openalex.org/W58160041","doi":null,"title":"THE USE OF TECHNOLOGICAL RESOURCES IN THE LEARNING PROCESS OF ADVERTISING AND PUBLIC RELATIONS STUDIES FROM THE ITE-AP METHODOLOGICAL APPROACH","display_name":"THE USE OF TECHNOLOGICAL RESOURCES IN THE LEARNING PROCESS OF ADVERTISING AND PUBLIC RELATIONS STUDIES FROM THE ITE-AP METHODOLOGICAL APPROACH","publication_year":2013,"publication_date":"2013-01-01","ids":{"openalex":"https://openalex.org/W58160041","mag":"58160041"},"language":"en","primary_location":{"id":"mag:58160041","doi":null,"is_oa":false,"landing_page_url":"https://library.iated.org/view/CAMPILLO2013USE","pdf_url":null,"source":{"id":"https://openalex.org/S4220650861","display_name":"INTED proceedings","issn_l":"2340-1079","issn":["2340-1079","2340-1087"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":"https://openalex.org/P4310320766","host_organization_name":"International Academy of Technology, Education and Development","host_organization_lineage":["https://openalex.org/P4310320766"],"host_organization_lineage_names":["International Academy of Technology, Education and Development"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"INTED2013 Proceedings","raw_type":null},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"Carlos Campillo","orcid":"https://orcid.org/0000-0002-2606-8770","observed_orcids":["https://orcid.org/0000-0002-2606-8770"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Carlos Campillo","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-2606-8770","affiliations":[]},{"author_position":"middle","author":{"id":null,"display_name":"Daniela Alemany","orcid":"https://orcid.org/0000-0003-0824-7481","observed_orcids":["https://orcid.org/0000-0003-0824-7481"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Daniela Alemany","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0003-0824-7481","affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5063781954","display_name":"M.T. Benlloch","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"M.T. Benlloch","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":null,"display_name":"Elena Bernad","orcid":"https://orcid.org/0000-0003-1084-2714","observed_orcids":["https://orcid.org/0000-0003-1084-2714"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Elena Bernad","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0003-1084-2714","affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5063415632","display_name":"Antoni Castell\u00f3","orcid":"https://orcid.org/0000-0003-1974-5339","observed_orcids":["https://orcid.org/0000-0003-1974-5339"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"A. Castell\u00f3","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":null,"display_name":"Carmen Rodr\u00edguez Fern\u00e1ndez","orcid":"https://orcid.org/0000-0001-5069-7684","observed_orcids":["https://orcid.org/0000-0001-5069-7684"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Carmen Rodr\u00edguez Fern\u00e1ndez","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0001-5069-7684","affiliations":[]},{"author_position":"middle","author":{"id":null,"display_name":"Cristina M. Gonz\u00e1lez","orcid":"https://orcid.org/0000-0002-9779-6548","observed_orcids":["https://orcid.org/0000-0002-9779-6548"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Cristina M. Gonz\u00e1lez","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-9779-6548","affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5113713698","display_name":"Andres Guillermo Hernandez","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Andres Guillermo Hernandez","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5038636196","display_name":"Jessica Monserrat","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Jessica Monserrat","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5042408253","display_name":"Mar\u00eda del Carmen Quiles Soler","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"M.C. Quiles","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.01162847,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"5248","last_page":"5255"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12671","display_name":"Management and Marketing Education","score":0.20630000531673431,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12671","display_name":"Management and Marketing Education","score":0.20630000531673431,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14496","display_name":"Educational Technology and E-Learning","score":0.093299999833107,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12826","display_name":"Education Methods and Technologies","score":0.0828000009059906,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/technological-resources","display_name":"technological resources","score":0.8740000128746033},{"id":"https://openalex.org/keywords/advertising-education","display_name":"advertising education","score":0.7229999899864197},{"id":"https://openalex.org/keywords/public-relations-education","display_name":"public relations education","score":0.9990000128746033},{"id":"https://openalex.org/keywords/learning-process","display_name":"learning process","score":0.5989999771118164},{"id":"https://openalex.org/keywords/educational-methodology","display_name":"educational methodology","score":0.5230000019073486}],"concepts":[{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.6691993474960327},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.3974968492984772},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.39678698778152466},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.3958200216293335},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.33448436856269836},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.3213924169540405},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.30450358986854553},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:58160041","doi":null,"is_oa":false,"landing_page_url":"https://library.iated.org/view/CAMPILLO2013USE","pdf_url":null,"source":{"id":"https://openalex.org/S4220650861","display_name":"INTED proceedings","issn_l":"2340-1079","issn":["2340-1079","2340-1087"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":"https://openalex.org/P4310320766","host_organization_name":"International Academy of Technology, Education and Development","host_organization_lineage":["https://openalex.org/P4310320766"],"host_organization_lineage_names":["International Academy of Technology, Education and Development"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"INTED2013 Proceedings","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"score":0.550000011920929,"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W1618048765","https://openalex.org/W1520794158","https://openalex.org/W6996193096","https://openalex.org/W3116321307","https://openalex.org/W3006283137","https://openalex.org/W180563625","https://openalex.org/W3002448282","https://openalex.org/W3129784644","https://openalex.org/W30466526","https://openalex.org/W7025138119"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2026-11-01T11:40:01.658920","created_date":"2016-06-24T00:00:00"}
