{"id":"https://openalex.org/W57316612","doi":null,"title":"AS DIMENS\u00d5ES DA IMAGEM DE PRE\u00c7O DE CURSOS DE P\u00d3S-GRADUA\u00c7\u00c3O LATO SENSU E SEUS IMPACTOS SOBRE A LEALDADE","display_name":"AS DIMENS\u00d5ES DA IMAGEM DE PRE\u00c7O DE CURSOS DE P\u00d3S-GRADUA\u00c7\u00c3O LATO SENSU E SEUS IMPACTOS SOBRE A LEALDADE","publication_year":2014,"publication_date":"2014-01-01","ids":{"openalex":"https://openalex.org/W57316612","mag":"57316612"},"language":"pt","primary_location":{"id":"pmh:oai:ojs.periodicos.unoesc.edu.br:article/3533","doi":null,"is_oa":true,"landing_page_url":"https://periodicos.unoesc.edu.br/race/article/view/3533","pdf_url":null,"source":{"id":"https://openalex.org/S4306402641","display_name":"LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Cient\u00edficas)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4383465926","host_organization_name":"LA Referencia","host_organization_lineage":["https://openalex.org/I4383465926"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"instacron:UNOESC","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["doaj"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://periodicos.unoesc.edu.br/race/article/view/3533","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5090703910","display_name":"Deonir De Toni","orcid":"https://orcid.org/0000-0001-9637-8099","observed_orcids":["https://orcid.org/0000-0001-9637-8099"]},"institutions":[{"id":"https://openalex.org/I30338065","display_name":"Universidade de Caxias do Sul","ror":"https://ror.org/05rpzs058","country_code":"BR","type":"education","lineage":["https://openalex.org/I30338065"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"de Toni, Deonir","raw_affiliation_strings":["Universidade  de  Caxias  do  Sul"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universidade  de  Caxias  do  Sul","institution_ids":["https://openalex.org/I30338065"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5013225068","display_name":"Mateus Panizzon","orcid":"https://orcid.org/0000-0003-4953-0195","observed_orcids":["https://orcid.org/0000-0003-4953-0195"]},"institutions":[{"id":"https://openalex.org/I30338065","display_name":"Universidade de Caxias do Sul","ror":"https://ror.org/05rpzs058","country_code":"BR","type":"education","lineage":["https://openalex.org/I30338065"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Panizzon, Mateus","raw_affiliation_strings":["Universidade  de  Caxias  do  Sul"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universidade  de  Caxias  do  Sul","institution_ids":["https://openalex.org/I30338065"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5073342748","display_name":"Gabriel Sperandio Milan","orcid":"https://orcid.org/0000-0003-3480-2653","observed_orcids":["https://orcid.org/0000-0003-3480-2653"]},"institutions":[{"id":"https://openalex.org/I30338065","display_name":"Universidade de Caxias do Sul","ror":"https://ror.org/05rpzs058","country_code":"BR","type":"education","lineage":["https://openalex.org/I30338065"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Milan, Gabriel Sperandio","raw_affiliation_strings":["Universidade  de  Caxias  do  Sul"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universidade  de  Caxias  do  Sul","institution_ids":["https://openalex.org/I30338065"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5045674491","display_name":"Fabiano Larentis","orcid":"https://orcid.org/0000-0001-8390-0271","observed_orcids":["https://orcid.org/0000-0001-8390-0271"]},"institutions":[{"id":"https://openalex.org/I30338065","display_name":"Universidade de Caxias do Sul","ror":"https://ror.org/05rpzs058","country_code":"BR","type":"education","lineage":["https://openalex.org/I30338065"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Larentis, Fabiano","raw_affiliation_strings":["Universidade  de  Caxias  do  Sul"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universidade  de  Caxias  do  Sul","institution_ids":["https://openalex.org/I30338065"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I30338065"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":1,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.8695999979972839,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.8695999979972839,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.05510000139474869,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.04430000111460686,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/price-image","display_name":"price image","score":0.9589999914169312},{"id":"https://openalex.org/keywords/customer-loyalty","display_name":"customer loyalty","score":0.6330000162124634},{"id":"https://openalex.org/keywords/price-level","display_name":"price level","score":0.40400001406669617},{"id":"https://openalex.org/keywords/functional-aspects","display_name":"functional aspects","score":0.7649999856948853},{"id":"https://openalex.org/keywords/perceived-value","display_name":"perceived value","score":0.9990000128746033},{"id":"https://openalex.org/keywords/emotional-factors","display_name":"emotional factors","score":0.9909999966621399},{"id":"https://openalex.org/keywords/graduate-programs","display_name":"graduate programs","score":0.5799999833106995},{"id":"https://openalex.org/keywords/higher-education-services","display_name":"higher education services","score":0.5440000295639038},{"id":"https://openalex.org/keywords/scale-development","display_name":"scale development","score":0.5440000295639038}],"concepts":[{"id":"https://openalex.org/C2776819072","wikidata":"https://www.wikidata.org/wiki/Q1087319","display_name":"Sensu","level":3,"score":0.9228465557098389},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.589339017868042},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.31046488881111145},{"id":"https://openalex.org/C90856448","wikidata":"https://www.wikidata.org/wiki/Q431","display_name":"Zoology","level":1,"score":0.255252480506897},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.24553295969963074},{"id":"https://openalex.org/C157369684","wikidata":"https://www.wikidata.org/wiki/Q34740","display_name":"Genus","level":2,"score":0.023141562938690186}],"mesh":[],"locations_count":4,"locations":[{"id":"pmh:oai:ojs.periodicos.unoesc.edu.br:article/3533","doi":null,"is_oa":true,"landing_page_url":"https://periodicos.unoesc.edu.br/race/article/view/3533","pdf_url":null,"source":{"id":"https://openalex.org/S4306402641","display_name":"LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Cient\u00edficas)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4383465926","host_organization_name":"LA Referencia","host_organization_lineage":["https://openalex.org/I4383465926"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"instacron:UNOESC","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:ojs.unoesc.emnuvens.com.br:article/3533","doi":null,"is_oa":true,"landing_page_url":"https://portalperiodicos.unoesc.edu.br/race/article/view/3533","pdf_url":"https://portalperiodicos.unoesc.edu.br/race/article/view/3533","source":{"id":"https://openalex.org/S4306402641","display_name":"LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Cient\u00edficas)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4383465926","host_organization_name":"LA Referencia","host_organization_lineage":["https://openalex.org/I4383465926"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"RACE - Revista de Administra\u00e7\u00e3o, Contabilidade e Economia; Vol. 13 No. 2 (2014): RACE_v. 13_n_2_maio./ago. 2014; 499-524","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:dialnet.unirioja.es:ART0000823273","doi":null,"is_oa":false,"landing_page_url":"https://dialnet.unirioja.es/servlet/oaiart?codigo=5160863","pdf_url":null,"source":{"id":"https://openalex.org/S4306401293","display_name":"Dialnet (Universidad de la Rioja)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I168974976","host_organization_name":"Universidad de La Rioja","host_organization_lineage":["https://openalex.org/I168974976"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Race: revista de administra\u00e7\u00e3o, contabilidade e economia, ISSN 2179-4936, Vol. 13, N\u00ba. 2, 2014 (Ejemplar dedicado a: v. 13, n. 2, maio/ago. 2014 RACE - Revista de Administra\u00e7\u00e3o, Contabilidade e Economia), pags. 499-524","raw_type":"text (article)"},{"id":"pmh:oai:doaj.org/article:1feb447611ef411aa2dfffbf0f5dc906","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/1feb447611ef411aa2dfffbf0f5dc906","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"RACE: Revista de Administra\u00e7\u00e3o, Contabilidade e Economia, Vol 13, Iss 2, Pp 499-524 (2014)","raw_type":"article"}],"best_oa_location":{"id":"pmh:oai:ojs.periodicos.unoesc.edu.br:article/3533","doi":null,"is_oa":true,"landing_page_url":"https://periodicos.unoesc.edu.br/race/article/view/3533","pdf_url":null,"source":{"id":"https://openalex.org/S4306402641","display_name":"LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Cient\u00edficas)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4383465926","host_organization_name":"LA Referencia","host_organization_lineage":["https://openalex.org/I4383465926"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"instacron:UNOESC","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/4","score":0.8278999924659729,"display_name":"Quality education"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W57316612.pdf","grobid_xml":"https://content.openalex.org/works/W57316612.grobid-xml"},"referenced_works_count":32,"referenced_works":["https://openalex.org/W579060270","https://openalex.org/W1484864026","https://openalex.org/W1488482668","https://openalex.org/W1574378514","https://openalex.org/W1660498867","https://openalex.org/W1971472674","https://openalex.org/W1988960742","https://openalex.org/W1991623719","https://openalex.org/W1996437225","https://openalex.org/W2031230052","https://openalex.org/W2033661881","https://openalex.org/W2036149274","https://openalex.org/W2041446724","https://openalex.org/W2043867338","https://openalex.org/W2044593836","https://openalex.org/W2046752514","https://openalex.org/W2055492391","https://openalex.org/W2058755489","https://openalex.org/W2083600358","https://openalex.org/W2086642814","https://openalex.org/W2088788330","https://openalex.org/W2102467277","https://openalex.org/W2102664866","https://openalex.org/W2102751073","https://openalex.org/W2108967006","https://openalex.org/W2109239798","https://openalex.org/W2117055091","https://openalex.org/W2146410840","https://openalex.org/W2170500788","https://openalex.org/W2592518394","https://openalex.org/W3123772816","https://openalex.org/W4235678817"],"related_works":["https://openalex.org/W2040523043","https://openalex.org/W6997368496","https://openalex.org/W2754857783","https://openalex.org/W7120334541","https://openalex.org/W892761436","https://openalex.org/W2034503944","https://openalex.org/W1867317092","https://openalex.org/W2547832083","https://openalex.org/W2737926035","https://openalex.org/W2893536558"],"abstract_inverted_index":{"Este":[0],"estudo":[1,159],"buscou":[2],"entender":[3],"o":[4,70,79,158],"processo":[5],"de":[6,10,12,14,16,35,37,40,48,65,76,117,137,162,165],"constru\u00e7\u00e3o":[7,64],"da":[8,22,24,74,89,105,109,127],"imagem":[9,34,75],"pre\u00e7o":[11,36,77],"servi\u00e7o":[13],"cursos":[15],"p\u00f3s-gradua\u00e7\u00e3o":[17,41],"lato":[18,42],"sensu.":[19],"A":[20,57,99],"partir":[21,126],"revis\u00e3o":[23],"literatura,":[25],"foram":[26],"identificadas":[27],"quatro":[28],"dimens\u00f5es":[29,73],"que":[30,44,148],"podem":[31],"compor":[32],"a":[33,85,92,121,125],"um":[38,66],"curso":[39],"sensu,":[43],"s\u00e3o,":[45],"respectivamente:":[46],"N\u00edveis":[47],"Pre\u00e7o,":[49],"Aspectos":[50,55],"Funcionais,":[51],"Valor":[52],"Percebido":[53],"e":[54,107,155],"Emocionais.":[56],"primeira":[58],"etapa":[59,101],"desta":[60],"pesquisa":[61],"caracterizou-se":[62],"pela":[63],"modelo":[67,140],"conceitual":[68],"avaliando":[69],"impacto":[71],"das":[72,145],"sobre":[78],"construto":[80],"Lealdade;":[81],"em":[82,114,133],"seguida,":[83],"houve":[84],"proposi\u00e7\u00e3o":[86],"dos":[87,94],"itens":[88],"escala":[90,110],"para":[91,157],"mensura\u00e7\u00e3o":[93],"construtos":[95],"componentes":[96],"do":[97,139],"modelo.":[98],"terceira":[100],"consistiu":[102],"na":[103],"avalia\u00e7\u00e3o":[104],"confiabilidade":[106],"validade":[108],"proposta":[111],"com":[112],"base":[113],"uma":[115],"amostra":[116],"159":[118],"casos":[119],"v\u00e1lidos;":[120],"valida\u00e7\u00e3o":[122],"foi":[123],"realizada":[124],"an\u00e1lise":[128],"fatorial":[129],"confirmat\u00f3ria.":[130],"Verificou-se,":[131],"tanto":[132],"rela\u00e7\u00e3o":[134],"aos":[135],"indicadores":[136],"ajuste":[138],"te\u00f3rico":[141],"quanto":[142],"no":[143],"teste":[144],"hip\u00f3teses":[146],"propostas,":[147],"os":[149],"resultados":[150],"obtidos":[151],"se":[152],"mostram":[153],"v\u00e1lidos":[154],"confi\u00e1veis":[156],"analisado.Palavras-chave:":[160],"Configura\u00e7\u00e3o":[161],"imagens.":[163],"Imagem":[164],"pre\u00e7o.":[166],"Lealdade.":[167]},"counts_by_year":[{"year":2018,"cited_by_count":1}],"updated_date":"2026-11-11T12:16:26.678958","created_date":"2016-06-24T00:00:00"}
