{"id":"https://openalex.org/W570614957","doi":null,"title":"Marketing: A Critical Textbook","display_name":"Marketing: A Critical Textbook","publication_year":2010,"publication_date":"2010-11-17","ids":{"openalex":"https://openalex.org/W570614957","mag":"570614957"},"language":"en","primary_location":{"id":"pmh:oai:aleph.bib-bvb.de:BVB01-020558605","doi":null,"is_oa":false,"landing_page_url":"http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020558605&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"text"},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://durham-repository.worktribe.com/output/1125088","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5039969309","display_name":"Nick C. Ellis","orcid":"https://orcid.org/0000-0002-4235-6481","observed_orcids":["https://orcid.org/0000-0002-4235-6481"]},"institutions":[{"id":"https://openalex.org/I153648349","display_name":"University of Leicester","ror":"https://ror.org/04h699437","country_code":"GB","type":"education","lineage":["https://openalex.org/I153648349"]}],"countries":["GB"],"is_corresponding":true,"raw_author_name":"Nick C. Ellis","raw_affiliation_strings":["University of Leicester"],"raw_orcid":"https://orcid.org/0000-0002-4235-6481","affiliations":[{"raw_affiliation_string":"University of Leicester","institution_ids":["https://openalex.org/I153648349"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5039969309"],"corresponding_institution_ids":["https://openalex.org/I153648349"],"apc_list":null,"apc_paid":null,"fwci":15.2023,"has_fulltext":false,"cited_by_count":49,"citation_normalized_percentile":{"value":0.98281173,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":99},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.7544000148773193,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.7544000148773193,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10344","display_name":"Management and Organizational Studies","score":0.09950000047683716,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12671","display_name":"Management and Marketing Education","score":0.03750000149011612,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/critical-marketing","display_name":"critical marketing","score":0.6769999861717224},{"id":"https://openalex.org/keywords/marketing-theory","display_name":"marketing theory","score":0.8130000233650208},{"id":"https://openalex.org/keywords/marketing-models","display_name":"marketing models","score":0.4699999988079071}],"concepts":[{"id":"https://openalex.org/C2777855551","wikidata":"https://www.wikidata.org/wiki/Q12310021","display_name":"Subject (documents)","level":2,"score":0.6279228925704956},{"id":"https://openalex.org/C9652623","wikidata":"https://www.wikidata.org/wiki/Q190109","display_name":"Field (mathematics)","level":2,"score":0.4767419099807739},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.43585604429244995},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4337359666824341},{"id":"https://openalex.org/C539667460","wikidata":"https://www.wikidata.org/wiki/Q2414942","display_name":"Management science","level":1,"score":0.40439972281455994},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.278949499130249},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.1864759922027588},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.14695319533348083},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.11499375104904175},{"id":"https://openalex.org/C202444582","wikidata":"https://www.wikidata.org/wiki/Q837863","display_name":"Pure mathematics","level":1,"score":0.0}],"mesh":[],"locations_count":4,"locations":[{"id":"pmh:oai:aleph.bib-bvb.de:BVB01-020558605","doi":null,"is_oa":false,"landing_page_url":"http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020558605&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"text"},{"id":"pmh:oai:https://durham-repository.worktribe.com/:1125088","doi":null,"is_oa":true,"landing_page_url":"https://durham-repository.worktribe.com/output/1125088","pdf_url":null,"source":{"id":"https://openalex.org/S4306400188","display_name":"Durham Research Online (Durham University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I190082696","host_organization_name":"Durham University","host_organization_lineage":["https://openalex.org/I190082696"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Book"},{"id":"pmh:oai:oro.open.ac.uk:72828","doi":null,"is_oa":false,"landing_page_url":"https://uk.sagepub.com/en-gb/eur/marketing/book233939","pdf_url":null,"source":{"id":"https://openalex.org/S4306401187","display_name":"Open Research Online (The Open University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I204136569","host_organization_name":"The Open University","host_organization_lineage":["https://openalex.org/I204136569"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Book"},{"id":"mag:570614957","doi":null,"is_oa":false,"landing_page_url":"http://oro.open.ac.uk/72828/","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":{"id":"pmh:oai:https://durham-repository.worktribe.com/:1125088","doi":null,"is_oa":true,"landing_page_url":"https://durham-repository.worktribe.com/output/1125088","pdf_url":null,"source":{"id":"https://openalex.org/S4306400188","display_name":"Durham Research Online (Durham University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I190082696","host_organization_name":"Durham University","host_organization_lineage":["https://openalex.org/I190082696"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Book"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2918495558","https://openalex.org/W3003197201","https://openalex.org/W6999412934","https://openalex.org/W2715686914","https://openalex.org/W2010936998","https://openalex.org/W7208233114","https://openalex.org/W2507072827","https://openalex.org/W1547105715","https://openalex.org/W4255047664","https://openalex.org/W2610735969"],"abstract_inverted_index":{"Written":[0],"by":[1],"a":[2,15],"team":[3],"of":[4,20,31],"renowned":[5],"experts":[6],"in":[7],"the":[8,33,52,59],"field,":[9],"Marketing:":[10],"A":[11],"Critical":[12],"Textbook":[13],"provides":[14],"unique":[16],"introduction":[17],"and":[18,37,44,48,63],"overview":[19],"critical":[21,49],"approaches":[22],"to":[23,28,42,56],"marketing.":[24],"\\n":[25],"\\nIdeally":[26],"suited":[27],"advanced":[29],"students":[30,55],"marketing,":[32],"book":[34],"uses":[35],"examples":[36],"\u2032real":[38],"world\u2032":[39],"case":[40],"studies":[41],"illustrate":[43],"discuss":[45],"major":[46],"alternative":[47],"perspectives":[50],"on":[51],"subject,":[53],"enabling":[54],"constructively":[57],"question":[58],"conventional":[60],"assumptions,":[61],"concepts":[62],"models":[64],"with":[65],"which":[66],"they":[67],"are":[68],"already":[69],"familiar.":[70]},"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":2},{"year":2018,"cited_by_count":2},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":6},{"year":2015,"cited_by_count":7},{"year":2014,"cited_by_count":6},{"year":2013,"cited_by_count":7},{"year":2012,"cited_by_count":5}],"updated_date":"2026-10-24T09:50:30.924529","created_date":"2016-06-24T00:00:00"}