{"id":"https://openalex.org/W5693246","doi":null,"title":"Incidencia del grado de orientaci\u00f3n al mercado de las organizaciones empresariales en el desarrollo de las capacidades estrat\u00e9gicas de marketing","display_name":"Incidencia del grado de orientaci\u00f3n al mercado de las organizaciones empresariales en el desarrollo de las capacidades estrat\u00e9gicas de marketing","publication_year":2005,"publication_date":"2005-01-01","ids":{"openalex":"https://openalex.org/W5693246","mag":"5693246"},"language":"es","primary_location":{"id":"pmh:oai:dialnet.unirioja.es:ART0000174251","doi":null,"is_oa":false,"landing_page_url":"http://dialnet.unirioja.es/servlet/oaiart?codigo=1399309","pdf_url":null,"source":{"id":"https://openalex.org/S4306401293","display_name":"Dialnet (Universidad de la Rioja)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I168974976","host_organization_name":"Universidad de La Rioja","host_organization_lineage":["https://openalex.org/I168974976"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Revista europea de direcci\u00f3n y econom\u00eda de la empresa, ISSN 1019-6838, Vol. 14, N\u00ba 3, 2005, pags. 181-208","raw_type":"text (article)"},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5071903539","display_name":"Ana Dopico Parada","orcid":"https://orcid.org/0000-0002-9383-5714","observed_orcids":["https://orcid.org/0000-0002-9383-5714"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Ana Dopico Parada","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-9383-5714","affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5040955679","display_name":"Encarnaci\u00f3n Gonz\u00e1lez V\u00e1zquez","orcid":"https://orcid.org/0000-0002-3447-4875","observed_orcids":["https://orcid.org/0000-0002-3447-4875"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Encarnaci\u00f3n Gonz\u00e1lez V\u00e1zquez","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-3447-4875","affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5077707507","display_name":"Andr\u00e9s Mazaira Castro","orcid":"https://orcid.org/0000-0002-7359-2022","observed_orcids":["https://orcid.org/0000-0002-7359-2022"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Andr\u00e9s Mazaira Castro","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":3.4853,"has_fulltext":false,"cited_by_count":23,"citation_normalized_percentile":{"value":0.93834211,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":"14","issue":"3","first_page":"181","last_page":"208"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10003","display_name":"Innovation and Knowledge Management","score":0.8256999850273132,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10003","display_name":"Innovation and Knowledge Management","score":0.8256999850273132,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.11240000277757645,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11726","display_name":"Organizational Management and Innovation","score":0.028599999845027924,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/market-orientation","display_name":"market orientation","score":0.9580000042915344},{"id":"https://openalex.org/keywords/market-oriented-culture","display_name":"market-oriented culture","score":0.671999990940094},{"id":"https://openalex.org/keywords/market-perception","display_name":"market perception","score":0.5789999961853027},{"id":"https://openalex.org/keywords/market-adaptation","display_name":"market adaptation","score":0.6579999923706055},{"id":"https://openalex.org/keywords/enterprise-competitiveness","display_name":"enterprise competitiveness","score":0.7689999938011169},{"id":"https://openalex.org/keywords/strategic-management","display_name":"strategic management","score":0.6010000109672546},{"id":"https://openalex.org/keywords/firm-performance","display_name":"firm performance","score":0.5519999861717224},{"id":"https://openalex.org/keywords/measurement-instruments","display_name":"measurement instruments","score":0.6399999856948853}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.7595862746238708},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.5851055383682251},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.30424249172210693}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:dialnet.unirioja.es:ART0000174251","doi":null,"is_oa":false,"landing_page_url":"http://dialnet.unirioja.es/servlet/oaiart?codigo=1399309","pdf_url":null,"source":{"id":"https://openalex.org/S4306401293","display_name":"Dialnet (Universidad de la Rioja)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I168974976","host_organization_name":"Universidad de La Rioja","host_organization_lineage":["https://openalex.org/I168974976"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Revista europea de direcci\u00f3n y econom\u00eda de la empresa, ISSN 1019-6838, Vol. 14, N\u00ba 3, 2005, pags. 181-208","raw_type":"text (article)"},{"id":"mag:5693246","doi":null,"is_oa":false,"landing_page_url":"https://dialnet.unirioja.es/descarga/articulo/1399309.pdf","pdf_url":null,"source":{"id":"https://openalex.org/S2898123265","display_name":"Revista Europea de Direcci\u00f3n y Econom\u00eda de la Empresa","issn_l":"1019-6838","issn":["1019-6838","2340-7220"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Revista Europea de Direcci\u00f3n y Econom\u00eda de la Empresa","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":120,"referenced_works":["https://openalex.org/W180620","https://openalex.org/W28119126","https://openalex.org/W31180230","https://openalex.org/W34179914","https://openalex.org/W34817997","https://openalex.org/W35132684","https://openalex.org/W35959123","https://openalex.org/W59146896","https://openalex.org/W94327204","https://openalex.org/W109187805","https://openalex.org/W112713744","https://openalex.org/W123156399","https://openalex.org/W132649341","https://openalex.org/W134090128","https://openalex.org/W178164085","https://openalex.org/W196846772","https://openalex.org/W197459346","https://openalex.org/W274885992","https://openalex.org/W569219207","https://openalex.org/W596856622","https://openalex.org/W605834061","https://openalex.org/W629832078","https://openalex.org/W1484673035","https://openalex.org/W1504129344","https://openalex.org/W1508371279","https://openalex.org/W1524363747","https://openalex.org/W1526535381","https://openalex.org/W1553199121","https://openalex.org/W1566172004","https://openalex.org/W1567691772","https://openalex.org/W1580404133","https://openalex.org/W1585211132","https://openalex.org/W1587094274","https://openalex.org/W1593149957","https://openalex.org/W1611664211","https://openalex.org/W1963595774","https://openalex.org/W1967968613","https://openalex.org/W1972850834","https://openalex.org/W1976111230","https://openalex.org/W1977715711","https://openalex.org/W1978399955","https://openalex.org/W1983662610","https://openalex.org/W1985759029","https://openalex.org/W1987390889","https://openalex.org/W1988613209","https://openalex.org/W1990408466","https://openalex.org/W1991062504","https://openalex.org/W1991610970","https://openalex.org/W1995317092","https://openalex.org/W1998481879","https://openalex.org/W2003634269","https://openalex.org/W2004755290","https://openalex.org/W2005735685","https://openalex.org/W2010812063","https://openalex.org/W2015808835","https://openalex.org/W2017746437","https://openalex.org/W2019945100","https://openalex.org/W2024730954","https://openalex.org/W2027174413","https://openalex.org/W2032030350","https://openalex.org/W2032359204","https://openalex.org/W2035303902","https://openalex.org/W2040595608","https://openalex.org/W2043272992","https://openalex.org/W2044802240","https://openalex.org/W2057833889","https://openalex.org/W2058668665","https://openalex.org/W2059185960","https://openalex.org/W2059334100","https://openalex.org/W2059581839","https://openalex.org/W2060827592","https://openalex.org/W2060855982","https://openalex.org/W2061645550","https://openalex.org/W2061977616","https://openalex.org/W2063582307","https://openalex.org/W2064061789","https://openalex.org/W2064808927","https://openalex.org/W2065462327","https://openalex.org/W2065974524","https://openalex.org/W2068370738","https://openalex.org/W2071505436","https://openalex.org/W2073737521","https://openalex.org/W2073805364","https://openalex.org/W2078477474","https://openalex.org/W2078514605","https://openalex.org/W2082024075","https://openalex.org/W2089166600","https://openalex.org/W2095417283","https://openalex.org/W2098341957","https://openalex.org/W2102469678","https://openalex.org/W2110751729","https://openalex.org/W2121017431","https://openalex.org/W2122679534","https://openalex.org/W2122920248","https://openalex.org/W2123709218","https://openalex.org/W2130315058","https://openalex.org/W2130463782","https://openalex.org/W2136115867","https://openalex.org/W2137247419","https://openalex.org/W2140956556","https://openalex.org/W2146125995","https://openalex.org/W2153881683","https://openalex.org/W2163988453","https://openalex.org/W2209786580","https://openalex.org/W2240870533","https://openalex.org/W2318893181","https://openalex.org/W2324253078","https://openalex.org/W2476304032","https://openalex.org/W2477955070","https://openalex.org/W2613667969","https://openalex.org/W2727996809","https://openalex.org/W2767994998","https://openalex.org/W2936956736","https://openalex.org/W3113320473","https://openalex.org/W3121871227","https://openalex.org/W3165655069","https://openalex.org/W3172117289","https://openalex.org/W3172348932","https://openalex.org/W3172892465","https://openalex.org/W3187736928"],"related_works":["https://openalex.org/W3172117289","https://openalex.org/W2906299246","https://openalex.org/W2099145395","https://openalex.org/W1505856209","https://openalex.org/W7011034882","https://openalex.org/W2907090947","https://openalex.org/W4392886517","https://openalex.org/W200073947","https://openalex.org/W2272861971","https://openalex.org/W2905282598"],"abstract_inverted_index":{"A":[0],"partir":[1],"de":[2,5,9,13,18,21,25,27,38,44,51,55,72,75,101,110,114,125,136,139,148,166,170],"la":[3,42,60,84,111,137,167],"elaboraci\u00f3n":[4],"una":[6,45,73,140],"propuesta":[7],"conceptual":[8],"las":[10,28,56,115,126,150,171],"capacidades":[11,76],"estrat\u00e9gicas":[12],"marketing":[14,82],"y":[15,40,59,94,161],"del":[16,23,81,123],"dise\u00f1o":[17],"los":[19,121,134],"instrumentos":[20],"medida":[22],"grado":[24,50],"desarrollo":[26,71,100],"mismas,":[29,127],"el":[30,49,70,79,88,93,108,146,180],"presente":[31],"trabajo":[32],"concreta":[33],"un":[34],"modelo":[35,103],"especifico":[36],"capaz":[37],"contemplar":[39],"contrastar":[41],"existencia":[43],"vinculaci\u00f3n":[46],"directa":[47],"entre":[48],"orientaci\u00f3n":[52],"al":[53,128,143],"mercado":[54],"organizaciones":[57,116],"empresariales":[58,155],"habilidad":[61],"que":[62,130,149],"\u00e9stas":[63],"desarrollan":[64],"para":[65,86,90,95],"mejorar":[66],"su":[67,159],"competitividad":[68],"mediante":[69],"serie":[74],"concretas":[77],"en":[78,107,118,120,133,179],"\u00e1mbito":[80],"estrat\u00e9gico:":[83],"capacidad":[85,112],"percibir":[87],"mercado,":[89],"relacionarse":[91],"con":[92],"adaptarse":[96],"a":[97],"sus":[98,176],"cambios.\\nEl":[99],"dicho":[102],"nos":[104],"permitir\u00e1":[105],"avanzar":[106],"an\u00e1lisis":[109],"competitiva":[113],"y,":[117],"definitiva,":[119],"elementos":[122,164],"\u00e9xito":[124],"tiempo":[129],"se":[131,174],"profundiza":[132],"efectos":[135,177],"implantaci\u00f3n":[138],"Cultura":[141],"Orientada":[142],"Mercado":[144],"desde":[145],"convencimiento":[147],"diferentes":[151],"perspectivas":[152],"o":[153],"enfoques":[154],"solo":[156],"podr\u00e1n":[157],"mantener":[158],"actualidad":[160],"vigencia,":[162],"como":[163],"centrales":[165],"direcci\u00f3n":[168],"estrat\u00e9gica":[169],"organizaciones,":[172],"si":[173],"constatan":[175],"positivos":[178],"rendimiento":[181],"empresarial.":[182]},"counts_by_year":[{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":2},{"year":2017,"cited_by_count":2},{"year":2015,"cited_by_count":1},{"year":2014,"cited_by_count":3},{"year":2013,"cited_by_count":1},{"year":2012,"cited_by_count":2}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}
