{"id":"https://openalex.org/W5322627","doi":null,"title":"\u041f\u0440\u043e\u0431\u043b\u0435\u043c\u044b \u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0438 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0441\u043f\u043e\u0441\u043e\u0431\u043d\u043e\u0433\u043e \u0431\u0440\u0435\u043d\u0434\u0430 \u0432 \u0443\u0441\u043b\u043e\u0432\u0438\u044f\u0445 \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0438 \u0432\u043f\u0435\u0447\u0430\u0442\u043b\u0435\u043d\u0438\u0439","display_name":"\u041f\u0440\u043e\u0431\u043b\u0435\u043c\u044b \u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0438 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0441\u043f\u043e\u0441\u043e\u0431\u043d\u043e\u0433\u043e \u0431\u0440\u0435\u043d\u0434\u0430 \u0432 \u0443\u0441\u043b\u043e\u0432\u0438\u044f\u0445 \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0438 \u0432\u043f\u0435\u0447\u0430\u0442\u043b\u0435\u043d\u0438\u0439","publication_year":2011,"publication_date":"2011-01-01","ids":{"openalex":"https://openalex.org/W5322627","mag":"5322627"},"language":"ru","primary_location":{"id":"mag:5322627","doi":null,"is_oa":false,"landing_page_url":"https://cyberleninka.ru/article/n/problemy-formirovaniya-i-razvitiya-konkurentosposobnogo-brenda-v-usloviyah-ekonomiki-vpechatleniy/pdf","pdf_url":null,"source":{"id":"https://openalex.org/S4306401404","display_name":"CyberLeninK (CyberLeninka)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5101604370","display_name":"Ekaterina Alexandrovna Bobrova","orcid":"https://orcid.org/0000-0001-7453-3764","observed_orcids":["https://orcid.org/0000-0001-7453-3764"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"\u0411\u043e\u0431\u0440\u043e\u0432\u0430 \u0415\u043a\u0430\u0442\u0435\u0440\u0438\u043d\u0430 \u0410\u043b\u0435\u043a\u0441\u0430\u043d\u0434\u0440\u043e\u0432\u043d\u0430","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5082516183","display_name":"\u042e\u043b\u0434\u0430\u0448\u0435\u0432\u0430 \u041e\u043a\u0441\u0430\u043d\u0430 \u0423\u043b\u044c\u044f\u043d\u043e\u0432\u043d\u0430","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"\u042e\u043b\u0434\u0430\u0448\u0435\u0432\u0430 \u041e\u043a\u0441\u0430\u043d\u0430 \u0423\u043b\u044c\u044f\u043d\u043e\u0432\u043d\u0430","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5034122675","display_name":"Irina Okolnishnikova","orcid":"https://orcid.org/0000-0002-4958-8189","observed_orcids":["https://orcid.org/0000-0002-4958-8189"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"\u041e\u043a\u043e\u043b\u044c\u043d\u0438\u0448\u043d\u0438\u043a\u043e\u0432\u0430 \u0418\u0440\u0438\u043d\u0430 \u042e\u0440\u044c\u0435\u0432\u043d\u0430","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.00147601,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":"1","first_page":"71","last_page":"85"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9077000021934509,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9077000021934509,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.04670000076293945,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.011900000274181366,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/competitive-brands","display_name":"competitive brands","score":0.7979999780654907},{"id":"https://openalex.org/keywords/brand-building","display_name":"brand building","score":0.8169999718666077},{"id":"https://openalex.org/keywords/brand-competitiveness","display_name":"brand competitiveness","score":0.6060000061988831},{"id":"https://openalex.org/keywords/brand-management","display_name":"brand management","score":0.49399998784065247}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3154239058494568}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:5322627","doi":null,"is_oa":false,"landing_page_url":"https://cyberleninka.ru/article/n/problemy-formirovaniya-i-razvitiya-konkurentosposobnogo-brenda-v-usloviyah-ekonomiki-vpechatleniy/pdf","pdf_url":null,"source":{"id":"https://openalex.org/S4306401404","display_name":"CyberLeninK (CyberLeninka)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7063275060","https://openalex.org/W7118062786","https://openalex.org/W2807695231","https://openalex.org/W7062950602","https://openalex.org/W7117093413","https://openalex.org/W2289428965","https://openalex.org/W3088915665","https://openalex.org/W2910259357","https://openalex.org/W1778472692","https://openalex.org/W7072783269"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2026-10-12T09:40:04.860316","created_date":"2016-06-24T00:00:00"}