{"id":"https://openalex.org/W50542283","doi":null,"title":"The Effects of Multi-Shop's Store Image on the Store Loyalty and Brand Switching Behavior","display_name":"The Effects of Multi-Shop's Store Image on the Store Loyalty and Brand Switching Behavior","publication_year":2007,"publication_date":"2007-01-01","ids":{"openalex":"https://openalex.org/W50542283","mag":"50542283"},"language":"en","primary_location":{"id":"mag:50542283","doi":null,"is_oa":false,"landing_page_url":"http://www.koreascience.or.kr/article/ArticleFullRecord.jsp?cn=DHGJBI_2007_v45n1_51","pdf_url":null,"source":{"id":"https://openalex.org/S2764730318","display_name":"Family and environment research","issn_l":"1225-0937","issn":["1225-0937","2234-2818","2288-3541","2288-355X"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4327983463","host_organization_name":"Korean Home Economics Association","host_organization_lineage":["https://openalex.org/P4327983463"],"host_organization_lineage_names":["Korean Home Economics Association"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Journal of the Korean Home Economics Association","raw_type":null},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5100424977","display_name":"Seung\u2010Hee Lee","orcid":"https://orcid.org/0000-0002-0029-1667","observed_orcids":["https://orcid.org/0000-0002-0029-1667"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Seung\u2010Hee Lee","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-0029-1667","affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5005959087","display_name":"Se-Na Jo","orcid":"https://orcid.org/0009-0000-5339-4339","observed_orcids":["https://orcid.org/0009-0000-5339-4339"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Se-Na Jo","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.1346,"has_fulltext":false,"cited_by_count":9,"citation_normalized_percentile":{"value":0.88387398,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":"45","issue":"1","first_page":"51","last_page":"61"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9291999936103821,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9291999936103821,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.05400000140070915,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.00930000003427267,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/store-image","display_name":"store image","score":0.8690000176429749},{"id":"https://openalex.org/keywords/store-loyalty","display_name":"store loyalty","score":0.9869999885559082},{"id":"https://openalex.org/keywords/brand-switching","display_name":"brand switching","score":0.7919999957084656},{"id":"https://openalex.org/keywords/fashion-retail","display_name":"fashion retail","score":0.8479999899864197},{"id":"https://openalex.org/keywords/store-atmosphere","display_name":"store atmosphere","score":0.9810000061988831},{"id":"https://openalex.org/keywords/store-service","display_name":"store service","score":0.753000020980835},{"id":"https://openalex.org/keywords/product-variety","display_name":"product variety","score":0.9909999966621399},{"id":"https://openalex.org/keywords/customer-satisfaction","display_name":"customer satisfaction","score":0.5820000171661377},{"id":"https://openalex.org/keywords/fashion-marketing-strategy","display_name":"fashion marketing strategy","score":0.8059999942779541}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.7199925184249878},{"id":"https://openalex.org/C2776967331","wikidata":"https://www.wikidata.org/wiki/Q1132131","display_name":"Loyalty","level":2,"score":0.6977555155754089},{"id":"https://openalex.org/C2778738651","wikidata":"https://www.wikidata.org/wiki/Q16546687","display_name":"Novelty","level":2,"score":0.6576769351959229},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5827690958976746},{"id":"https://openalex.org/C39896193","wikidata":"https://www.wikidata.org/wiki/Q380344","display_name":"Descriptive statistics","level":2,"score":0.546846866607666},{"id":"https://openalex.org/C136197465","wikidata":"https://www.wikidata.org/wiki/Q1729295","display_name":"Variety (cybernetics)","level":2,"score":0.5451475977897644},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.5248270630836487},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.49729660153388977},{"id":"https://openalex.org/C2992548019","wikidata":"https://www.wikidata.org/wiki/Q397434","display_name":"Coffee shop","level":2,"score":0.49031689763069153},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.46958962082862854},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.38181567192077637},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.18601620197296143},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.1189744770526886},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.11380818486213684},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:50542283","doi":null,"is_oa":false,"landing_page_url":"http://www.koreascience.or.kr/article/ArticleFullRecord.jsp?cn=DHGJBI_2007_v45n1_51","pdf_url":null,"source":{"id":"https://openalex.org/S2764730318","display_name":"Family and environment research","issn_l":"1225-0937","issn":["1225-0937","2234-2818","2288-3541","2288-355X"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4327983463","host_organization_name":"Korean Home Economics Association","host_organization_lineage":["https://openalex.org/P4327983463"],"host_organization_lineage_names":["Korean Home Economics Association"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Journal of the Korean Home Economics Association","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W162166365","https://openalex.org/W4390598293","https://openalex.org/W210721112","https://openalex.org/W2347874068","https://openalex.org/W73438800","https://openalex.org/W170004642","https://openalex.org/W2313452789","https://openalex.org/W842505164","https://openalex.org/W7096128026","https://openalex.org/W18330117"],"abstract_inverted_index":{"The":[0,52],"purpose":[1],"of":[2,86,105,128,133,146,159,164],"this":[3,33,50],"study":[4],"was":[5,63,76,95],"to":[6],"examine":[7],"if":[8],"multi-shop's":[9,176],"store":[10,13,74,83,88,138],"image":[11,75],"affects":[12],"loyalty":[14,94],"and":[15,22,44,70,90,113,122,140],"brand":[16,151,169],"switching.":[17],"Two":[18],"hundred":[19],"fifty":[20],"females":[21],"males":[23],"who":[24],"have":[25],"purchased":[26],"fashion":[27,177],"products":[28],"in":[29,32,137,150,168],"multi-shop":[30,62],"participated":[31],"survey.":[34],"For":[35],"data":[36],"analysis,":[37,41],"descriptive":[38],"statistics,":[39],"factor":[40],"Pearson's":[42],"correlation":[43],"regression":[45],"analysis":[46],"were":[47,54],"used":[48],"for":[49,131,144,162],"study.":[51],"results":[53],"as":[55,82,101],"followed.":[56],"First,":[57],"respondents'":[58],"the":[59,68,134,147,165],"most":[60],"favorite":[61],"MUE,":[64],"followed":[65],"by":[66],"Boon":[67],"shop":[69],"ABC":[71],"mart.":[72],"Second,":[73],"classified":[77,96],"into":[78,97],"four":[79],"factors":[80,99],"such":[81,100],"atmosphere,":[84],"service":[85],"store,":[87],"recognition":[89],"product":[91],"variety.":[92],"Store":[93],"five":[98],"emotional":[102],"relationship,":[103],"pursue":[104],"novelty,":[106],"trust":[107],"about":[108,111,156],"salesperson,":[109],"satisfaction":[110],"service,":[112],"active":[114],"loyalty.":[115],"Third,":[116],"result":[117],"revealed":[118],"that":[119],"'product":[120],"variety'":[121],"'store":[123,125,141],"atmosphere',":[124],"recognition',":[126],"'service":[127],"store'":[129],"accounted":[130,143,161],"39.6%":[132],"explained":[135,148,166],"varience":[136,149,167],"loyalty,":[139],"recognition'":[142],"4%":[145],"switching":[152,170],"behavior,":[153],"while":[154],"'trust":[155],"salesperson',":[157],"'pursue":[158],"novelty'":[160],"5%":[163],"behavior.":[171],"Based":[172],"on":[173],"these":[174],"results,":[175],"marketing":[178],"strategy":[179],"would":[180],"be":[181],"suggested.":[182]},"counts_by_year":[{"year":2018,"cited_by_count":3},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":1},{"year":2013,"cited_by_count":1},{"year":2012,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}
