{"id":"https://openalex.org/W49750660","doi":null,"title":"Social Media Analytics: The Effectiveness of Promotional Events on Brand User Base in Social Media","display_name":"Social Media Analytics: The Effectiveness of Promotional Events on Brand User Base in Social Media","publication_year":2014,"publication_date":"2014-01-01","ids":{"openalex":"https://openalex.org/W49750660","mag":"49750660"},"language":"en","primary_location":{"id":"pmh:oai:aisel.aisnet.org:icis2014-1235","doi":null,"is_oa":false,"landing_page_url":"http://aisel.aisnet.org/cgi/viewcontent.cgi?article=1235&context=icis2014","pdf_url":null,"source":{"id":"https://openalex.org/S30879505","display_name":"Journal of the Association for Information Systems","issn_l":"1536-9323","issn":["1536-9323"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-scientific","cwts-core","dongbi-a","fnege-1","jufo-3","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310321080","host_organization_name":"Association for Information Systems","host_organization_lineage":["https://openalex.org/P4310321080"],"host_organization_lineage_names":["Association for Information Systems"],"type":"journal"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"ICIS 2014 Proceedings","raw_type":"text"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5068145529","display_name":"Panagiotis Adamopoulos","orcid":"https://orcid.org/0000-0002-4289-1767","observed_orcids":["https://orcid.org/0000-0002-4289-1767"]},"institutions":[{"id":"https://openalex.org/I57206974","display_name":"New York University","ror":"https://ror.org/0190ak572","country_code":"US","type":"education","lineage":["https://openalex.org/I57206974"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Panagiotis Adamopoulos","raw_affiliation_strings":["New York University"],"raw_orcid":"https://orcid.org/0000-0002-4289-1767","affiliations":[{"raw_affiliation_string":"New York University","institution_ids":["https://openalex.org/I57206974"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5090394028","display_name":"Vilma Todri","orcid":"https://orcid.org/0000-0002-8346-7364","observed_orcids":["https://orcid.org/0000-0002-8346-7364"]},"institutions":[{"id":"https://openalex.org/I57206974","display_name":"New York University","ror":"https://ror.org/0190ak572","country_code":"US","type":"education","lineage":["https://openalex.org/I57206974"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Vilma Todri","raw_affiliation_strings":["New York University"],"raw_orcid":"https://orcid.org/0000-0002-8346-7364","affiliations":[{"raw_affiliation_string":"New York University","institution_ids":["https://openalex.org/I57206974"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I57206974"],"apc_list":null,"apc_paid":null,"fwci":3.9618,"has_fulltext":false,"cited_by_count":11,"citation_normalized_percentile":{"value":0.93619219,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":96},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media-analytics","display_name":"social media analytics","score":0.7580000162124634},{"id":"https://openalex.org/keywords/promotional-events","display_name":"promotional events","score":0.9940000176429749},{"id":"https://openalex.org/keywords/twitter","display_name":"Twitter","score":0.6959999799728394},{"id":"https://openalex.org/keywords/american-express","display_name":"American Express","score":0.9860000014305115},{"id":"https://openalex.org/keywords/abnormal-returns","display_name":"abnormal returns","score":0.7409999966621399},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.597000002861023},{"id":"https://openalex.org/keywords/brand-advocacy","display_name":"brand advocacy","score":0.5490000247955322},{"id":"https://openalex.org/keywords/event-study","display_name":"event study","score":0.5299999713897705}],"concepts":[{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.8631454706192017},{"id":"https://openalex.org/C2778729106","wikidata":"https://www.wikidata.org/wiki/Q1140126","display_name":"Social media analytics","level":3,"score":0.7374287843704224},{"id":"https://openalex.org/C79158427","wikidata":"https://www.wikidata.org/wiki/Q485396","display_name":"Analytics","level":2,"score":0.5318225026130676},{"id":"https://openalex.org/C2779662365","wikidata":"https://www.wikidata.org/wiki/Q5416694","display_name":"Event (particle physics)","level":2,"score":0.5164797306060791},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4674711227416992},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.44994205236434937},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4364353120326996},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.3356795608997345},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.32564496994018555},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.30414703488349915},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C62520636","wikidata":"https://www.wikidata.org/wiki/Q944","display_name":"Quantum mechanics","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:aisel.aisnet.org:icis2014-1235","doi":null,"is_oa":false,"landing_page_url":"http://aisel.aisnet.org/cgi/viewcontent.cgi?article=1235&context=icis2014","pdf_url":null,"source":{"id":"https://openalex.org/S30879505","display_name":"Journal of the Association for Information Systems","issn_l":"1536-9323","issn":["1536-9323"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-scientific","cwts-core","dongbi-a","fnege-1","jufo-3","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310321080","host_organization_name":"Association for Information Systems","host_organization_lineage":["https://openalex.org/P4310321080"],"host_organization_lineage_names":["Association for Information Systems"],"type":"journal"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"ICIS 2014 Proceedings","raw_type":"text"},{"id":"mag:49750660","doi":null,"is_oa":false,"landing_page_url":"http://people.stern.nyu.edu/padamopo/Social%20Media%20Analytics.pdf","pdf_url":null,"source":{"id":"https://openalex.org/S4306419566","display_name":"International Conference on Information Systems","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"International Conference on Information Systems","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":27,"referenced_works":["https://openalex.org/W135674739","https://openalex.org/W176499285","https://openalex.org/W191206311","https://openalex.org/W580628719","https://openalex.org/W1533968683","https://openalex.org/W1565507305","https://openalex.org/W1969637771","https://openalex.org/W1970874697","https://openalex.org/W2016945820","https://openalex.org/W2017222387","https://openalex.org/W2063248556","https://openalex.org/W2070125680","https://openalex.org/W2079082987","https://openalex.org/W2084113165","https://openalex.org/W2130162792","https://openalex.org/W2132159329","https://openalex.org/W2139702742","https://openalex.org/W2154555821","https://openalex.org/W2155378746","https://openalex.org/W2163975393","https://openalex.org/W2171735901","https://openalex.org/W2436292419","https://openalex.org/W3121134483","https://openalex.org/W3121424256","https://openalex.org/W3121806563","https://openalex.org/W3123091093","https://openalex.org/W3125863652"],"related_works":["https://openalex.org/W7098761036","https://openalex.org/W7101088740","https://openalex.org/W2126902368","https://openalex.org/W2606780830","https://openalex.org/W3112305105","https://openalex.org/W4405125267","https://openalex.org/W7018922581","https://openalex.org/W4387433757","https://openalex.org/W2950994036","https://openalex.org/W4397050680"],"abstract_inverted_index":{"This":[0],"paper":[1],"studies":[2],"a":[3,30,42],"pioneering":[4],"social":[5,18,82,96,118,144],"media":[6,19,97,119,145],"venture":[7],"and":[8,40,57,70,113,133,143],"seeks":[9],"to":[10,125],"understand":[11],"the":[12,36,48,63,66,73,105,117,126],"effectiveness":[13],"of":[14,46,65,77,81,110],"promotional":[15,49,87],"events":[16,50,88],"in":[17,100,108],"platforms":[20,98],"by":[21,53],"evaluating":[22],"their":[23],"impact":[24],"on":[25,35,51,62,72,95,116],"participating":[26,59,106],"brands.":[27],"We":[28],"employ":[29],"promising":[31],"research":[32],"approach,":[33],"based":[34],"event":[37],"study":[38],"methodology,":[39],"use":[41,80],"rich":[43,131],"database":[44],"consisting":[45],"all":[47],"Twitter":[52],"American":[54],"Express":[55],"Company":[56],"its":[58],"partners.":[60],"Based":[61],"results":[64],"presented":[67],"econometric":[68],"analysis":[69],"focusing":[71],"long-term":[74],"business":[75],"value":[76],"this":[78],"novel":[79],"media,":[83],"we":[84,122],"find":[85],"that":[86],"combined":[89],"with":[90,137],"implicit":[91],"or":[92],"explicit":[93],"advocacy":[94],"result":[99],"significant":[101],"abnormal":[102],"returns":[103],"for":[104,140],"brand,":[107],"terms":[109],"fan":[111],"base":[112],"new":[114,130],"followers":[115],"platform.":[120],"Finally,":[121],"both":[123],"contribute":[124],"related":[127],"literature,":[128],"discovering":[129],"findings,":[132],"provide":[134],"actionable":[135],"insights":[136],"major":[138],"implications":[139],"brands,":[141],"marketers,":[142],"platforms.":[146]},"counts_by_year":[{"year":2021,"cited_by_count":3},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":1},{"year":2016,"cited_by_count":2},{"year":2015,"cited_by_count":2},{"year":2014,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}
