{"id":"https://openalex.org/W49486171","doi":null,"title":"Creating a more positive product response for low social accepted beauty products: the influence of aspirational and dissociative celebrities on men\u2019s product response","display_name":"Creating a more positive product response for low social accepted beauty products: the influence of aspirational and dissociative celebrities on men\u2019s product response","publication_year":2012,"publication_date":"2012-01-01","ids":{"openalex":"https://openalex.org/W49486171","mag":"49486171"},"language":"en","primary_location":{"id":"mag:49486171","doi":null,"is_oa":false,"landing_page_url":"https://essay.utwente.nl/62302/1/Kruse_Leoni_%2Ds_0111066_scriptie.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"dissertation","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"Linda Kruse","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Linda Kruse","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.9014000296592712,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.9014000296592712,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.04520000144839287,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":0.03420000150799751,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/celebrity-endorsement","display_name":"celebrity endorsement","score":0.781000018119812},{"id":"https://openalex.org/keywords/social-acceptance","display_name":"social acceptance","score":0.7279999852180481},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.6620000004768372},{"id":"https://openalex.org/keywords/self-esteem","display_name":"self-esteem","score":0.921999990940094},{"id":"https://openalex.org/keywords/ambiguous-situations","display_name":"ambiguous situations","score":0.6489999890327454},{"id":"https://openalex.org/keywords/advertising","display_name":"advertising","score":0.375},{"id":"https://openalex.org/keywords/gender-differences-in-consumer-behavior","display_name":"gender differences in consumption","score":0.39800000190734863}],"concepts":[{"id":"https://openalex.org/C2780620123","wikidata":"https://www.wikidata.org/wiki/Q7242","display_name":"Beauty","level":2,"score":0.7604742050170898},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.6566842794418335},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6549462080001831},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.6190593242645264},{"id":"https://openalex.org/C2778807096","wikidata":"https://www.wikidata.org/wiki/Q900394","display_name":"Dissociative","level":2,"score":0.49986815452575684},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.48352527618408203},{"id":"https://openalex.org/C107038049","wikidata":"https://www.wikidata.org/wiki/Q35986","display_name":"Aesthetics","level":1,"score":0.3223384618759155},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.19744792580604553},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.16938665509223938},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.08358108997344971},{"id":"https://openalex.org/C70410870","wikidata":"https://www.wikidata.org/wiki/Q199906","display_name":"Clinical psychology","level":1,"score":0.07373693585395813},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:49486171","doi":null,"is_oa":false,"landing_page_url":"https://essay.utwente.nl/62302/1/Kruse_Leoni_%2Ds_0111066_scriptie.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":52,"referenced_works":["https://openalex.org/W625105615","https://openalex.org/W641958310","https://openalex.org/W656378400","https://openalex.org/W1921705937","https://openalex.org/W1967058415","https://openalex.org/W1970260754","https://openalex.org/W1978816387","https://openalex.org/W1980184115","https://openalex.org/W1983976677","https://openalex.org/W1989805663","https://openalex.org/W1993197383","https://openalex.org/W1999405462","https://openalex.org/W2003955127","https://openalex.org/W2008491228","https://openalex.org/W2013833032","https://openalex.org/W2015906990","https://openalex.org/W2020305927","https://openalex.org/W2026149024","https://openalex.org/W2041963608","https://openalex.org/W2055078707","https://openalex.org/W2060558418","https://openalex.org/W2062350780","https://openalex.org/W2064683297","https://openalex.org/W2069441823","https://openalex.org/W2078691162","https://openalex.org/W2080612551","https://openalex.org/W2084870027","https://openalex.org/W2093032015","https://openalex.org/W2093598301","https://openalex.org/W2106901357","https://openalex.org/W2109961374","https://openalex.org/W2127688209","https://openalex.org/W2140489376","https://openalex.org/W2147580148","https://openalex.org/W2149688032","https://openalex.org/W2151133301","https://openalex.org/W2153687269","https://openalex.org/W2155648052","https://openalex.org/W2160771523","https://openalex.org/W2164552585","https://openalex.org/W2164765789","https://openalex.org/W2169121017","https://openalex.org/W2265422133","https://openalex.org/W2313244796","https://openalex.org/W2315844927","https://openalex.org/W2320938771","https://openalex.org/W2415427744","https://openalex.org/W2415960261","https://openalex.org/W2595519040","https://openalex.org/W3036518938","https://openalex.org/W3112370778","https://openalex.org/W4245383502"],"related_works":["https://openalex.org/W4395678379","https://openalex.org/W1970471758","https://openalex.org/W2238484243","https://openalex.org/W2616149136","https://openalex.org/W2980872733","https://openalex.org/W1003599696","https://openalex.org/W2993547855","https://openalex.org/W2969639411","https://openalex.org/W7028242458","https://openalex.org/W2994135785"],"abstract_inverted_index":{"Purpose:":[0],"This":[1,139],"study":[2,100,233],"examines":[3,63],"whether":[4,39,64],"the":[5,65,77,123,162,183,191,201,244,258,308,313,324,338,359],"usage":[6,153,192,245,314],"of":[7,42,46,54,67,103,126,154,193,246,252,315,340],"an":[8,117,155,194,231,301,341,355],"aspirational":[9,118,156,195,302,342],"or":[10,30,49,71,91,134,157,168,196,207,217,263,292,343],"a":[11,18,47,68,72,81,127,158,197,215,247,253,316],"dissociative":[12,128,159,198,317,344],"celebrity":[13,119,129,160,199,303,318,345],"in":[14,32,44,76,93,122,136,161,170,200,209,212,257,265,294,307,358],"advertisements":[15],"will":[16,52,79],"have":[17,80,108,176,187,223,271],"different":[19,40,82],"influence":[20,55,83,178,225,273,339,348],"on":[21,56,84,179,226,274,323,349],"men\u2019s":[22,85,180,227,275,281,350],"product":[23,86,228,276],"response":[24,87],"for":[25,88,130,144,164,203,260,284,287,327],"beauty":[26,131,145,285],"products":[27,89,132,146,165,204,261,286],"low,":[28,166,205],"medium":[29,135,167,206,293,330],"high":[31,50,73,92,169,208,218,254,264],"social":[33,94,137,150,171,210,266,295],"acceptance.":[34,138],"Furthermore,":[35,334],"this":[36,57,61],"research":[37,62],"elaborates":[38],"characteristics":[41],"men":[43,288],"terms":[45],"low":[48,69,90,133,216,248,262,291,328],"self-esteem":[51,219],"be":[53,305],"relationship.":[58],"In":[59],"addition,":[60],"depiction":[66],"ambiguous":[70,74,249,255],"situation":[75,250,256,357],"advertisement":[78,124,163,202,259],"acceptance.\r\nDesign/methodology/approach":[95],"and":[96,329],"findings:":[97],"An":[98],"experimental":[99,232],"with":[101,214,234],"data":[102,235],"240":[104],"males":[105,238],"(study":[106,239],"1)":[107],"been":[109],"showed":[110],"that":[111,190,243,289,300,312,337],"purchase":[112,282,325,351],"intentions":[113,283,326,352],"are":[114,148,290],"higher":[115],"when":[116],"is":[120,141,298],"used":[121,306],"instead":[125,251],"effect":[140],"not":[142,174,221,269],"found":[143],"which":[147],"highly":[149],"accepted.":[151],"The":[152,185],"acceptance":[172,211],"seems":[173,220,268,336],"to":[175,222,270],"any":[177,224,272],"attitude":[181],"towards":[182],"advertisement.":[184,309,360],"results":[186],"also":[188],"shown":[189,242],"combination":[213],"attitude.":[229],"Further":[230],"from":[236],"80":[237],"2)":[240],"has":[241,320,346],"acceptance,":[267,296],"response.\r\nResearch":[277],"implications:":[278],"For":[279],"increasing":[280],"it":[297,335],"important":[299],"should":[304],"It":[310],"appears":[311],"group":[319],"negative":[321],"consequences":[322],"socially":[331],"accepted":[332],"products.":[333],"greater":[347],"than":[353],"offering":[354],"unambiguous":[356]},"counts_by_year":[],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}