{"id":"https://openalex.org/W49424831","doi":null,"title":"El recuerdo del product placement en el espectador y su relacion con la estructura dramatica. Estudio de caso en el cine de Alex de la Iglesia","display_name":"El recuerdo del product placement en el espectador y su relacion con la estructura dramatica. Estudio de caso en el cine de Alex de la Iglesia","publication_year":2013,"publication_date":"2013-01-01","ids":{"openalex":"https://openalex.org/W49424831","mag":"49424831"},"language":"es","primary_location":{"id":"pmh:oai:dadun.unav.edu:10171/35517","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10171/35517","pdf_url":"http://hdl.handle.net/10171/35517","source":{"id":"https://openalex.org/S4306401514","display_name":"Deposito Adademico Digital Universidad De Navarra (University of Navarra)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I88155538","host_organization_name":"Universidad de Navarra","host_organization_lineage":["https://openalex.org/I88155538"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"http://hdl.handle.net/10171/35517","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5055641905","display_name":"Teresa Rodr\u00edguez","orcid":"https://orcid.org/0000-0001-8686-814X","observed_orcids":["https://orcid.org/0000-0001-8686-814X","https://orcid.org/0000-0003-3536-7198"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Teresa Rodr\u00edguez","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5078691781","display_name":"Miguel Ba\u00f1os Gonz\u00e1lez","orcid":"https://orcid.org/0000-0002-0195-2754","observed_orcids":["https://orcid.org/0000-0002-0195-2754"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Miguel Ba\u00f1os Gonz\u00e1lez","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-0195-2754","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":15.228,"has_fulltext":true,"cited_by_count":6,"citation_normalized_percentile":{"value":0.97780618,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":"26","issue":"2","first_page":"147","last_page":"175"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14035","display_name":"Literature, Culture, and Aesthetics","score":0.3529999852180481,"subfield":{"id":"https://openalex.org/subfields/1209","display_name":"Museology"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14035","display_name":"Literature, Culture, and Aesthetics","score":0.3529999852180481,"subfield":{"id":"https://openalex.org/subfields/1209","display_name":"Museology"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.22220000624656677,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10758","display_name":"Cinema and Media Studies","score":0.08860000222921371,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/product-placement","display_name":"product placement","score":1.0},{"id":"https://openalex.org/keywords/alex-de-la-iglesia","display_name":"Alex de la Iglesia","score":0.7839999794960022},{"id":"https://openalex.org/keywords/film-spectator","display_name":"film spectator","score":0.39800000190734863},{"id":"https://openalex.org/keywords/memory","display_name":"memory","score":0.4620000123977661},{"id":"https://openalex.org/keywords/dramatic-structure","display_name":"dramatic structure","score":0.9729999899864197},{"id":"https://openalex.org/keywords/business-communication","display_name":"business communication","score":0.6349999904632568},{"id":"https://openalex.org/keywords/spanish-cinema","display_name":"Spanish cinema","score":0.546999990940094}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.7011532187461853},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.48012638092041016}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:dadun.unav.edu:10171/35517","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10171/35517","pdf_url":"http://hdl.handle.net/10171/35517","source":{"id":"https://openalex.org/S4306401514","display_name":"Deposito Adademico Digital Universidad De Navarra (University of Navarra)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I88155538","host_organization_name":"Universidad de Navarra","host_organization_lineage":["https://openalex.org/I88155538"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"info:eu-repo/semantics/article"},{"id":"mag:49424831","doi":null,"is_oa":false,"landing_page_url":"http://dadun.unav.edu/bitstream/10171/35517/1/20130422102822.pdf","pdf_url":null,"source":{"id":"https://openalex.org/S4306506772","display_name":"Comunicaci\u00f3n y sociedad = Communication & Society","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Comunicaci\u00f3n y sociedad = Communication & Society","raw_type":null}],"best_oa_location":{"id":"pmh:oai:dadun.unav.edu:10171/35517","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10171/35517","pdf_url":"http://hdl.handle.net/10171/35517","source":{"id":"https://openalex.org/S4306401514","display_name":"Deposito Adademico Digital Universidad De Navarra (University of Navarra)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I88155538","host_organization_name":"Universidad de Navarra","host_organization_lineage":["https://openalex.org/I88155538"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"id":"https://metadata.un.org/sdg/8","display_name":"Decent work and economic growth","score":0.7400000095367432}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W49424831.pdf","grobid_xml":"https://content.openalex.org/works/W49424831.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4313033840","https://openalex.org/W7061259481","https://openalex.org/W7005310603","https://openalex.org/W2910401392","https://openalex.org/W7058386798","https://openalex.org/W7001118820","https://openalex.org/W2289230034","https://openalex.org/W1953141911","https://openalex.org/W92137796","https://openalex.org/W2802698868"],"abstract_inverted_index":{"En":[0],"el":[1,64,91],"emplazamiento":[2,92],"de":[3,6,10,15,18,21,44,66,69,84,98],"producto,":[4],"dentro":[5],"una":[7,19,70],"obra":[8],"audiovisual":[9,109],"ficcio\u0301n,":[11],"la":[12,58,67,85,88,95,99],"marca,":[13],"adema\u0301s":[14],"ser":[16],"objeto":[17],"accio\u0301n":[20],"comunicacio\u0301n":[22],"comercial,":[23],"es":[24],"siempre":[25],"un":[26,74,79],"elemento":[27],"narrativo":[28],"del":[29,82],"relato":[30,75],"donde":[31],"se":[32,61],"integra":[33],"y,":[34],"por":[35],"tanto,":[36],"puede":[37],"quedar":[38],"asociada":[39],"a":[40,105,121,126,168,171,176],"diferentes":[41],"posiciones":[42],"drama\u0301ticas":[43],"orden":[45],"estructural":[46],"con":[47],"mayor":[48],"o":[49],"menor":[50],"relevancia.":[51],"Esta":[52],"investigacio\u0301n":[53],"tiene":[54,78,93],"como":[55],"objetivo":[56],"analizar":[57],"relacio\u0301n":[59],"que":[60,77,90],"da":[62],"entre":[63],"recuerdo":[65],"presencia":[68],"marca":[71],"comercial":[72],"en":[73,94],"cinematogra\u0301fico":[76],"espectador,":[80],"despue\u0301s":[81],"consumo":[83],"peli\u0301cula,":[86],"y":[87],"posicio\u0301n":[89],"estructura":[96],"drama\u0301tica":[97],"obra.----------------------------------------------------------":[100],"In":[101],"the":[102,112,118,130,159,162,165,179,182,185,188,192,196],"placement":[103,189],"of":[104,120,129,151,164,167,181,195],"product":[106],"within":[107],"an":[108],"fiction":[110],"work,":[111],"brand,":[113],"as":[114,116],"well":[115],"being":[117],"subject":[119],"commercial":[122],"communication,":[123],"is":[124,135],"always":[125],"narrative":[127,172],"element":[128],"story":[131],"in":[132,170,191],"which":[133],"it":[134,143],"integrated.":[136],"Therefore,":[137],"with":[138,147],"more":[139],"or":[140],"less":[141],"relevance,":[142],"can":[144],"be":[145],"associated":[146],"different":[148],"dramatical":[149],"positions":[150],"structural":[152],"order.":[153],"This":[154],"research":[155],"aims":[156],"to":[157],"analyze":[158],"relationship":[160],"between":[161],"memory":[163],"presence":[166],"brand":[169],"film":[173],"that":[174,187],"has":[175,190],"spectator,":[177],"following":[178],"consumption":[180],"movie,":[183],"and":[184],"position":[186],"dramatic":[193],"structure":[194],"film.":[197]},"counts_by_year":[{"year":2022,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2015,"cited_by_count":2}],"updated_date":"2026-09-26T08:19:03.415552","created_date":"2016-06-24T00:00:00"}