{"id":"https://openalex.org/W48218511","doi":null,"title":"Analysis of the contents of the advertising saturation on television","display_name":"Analysis of the contents of the advertising saturation on television","publication_year":2007,"publication_date":"2007-01-01","ids":{"openalex":"https://openalex.org/W48218511","mag":"48218511"},"language":"en","primary_location":{"id":"mag:48218511","doi":null,"is_oa":true,"landing_page_url":"https://www.esic.edu/documentos/revistas/esicmk/070118_142648_I.pdf","pdf_url":null,"source":{"id":"https://openalex.org/S2765029640","display_name":"ESIC MARKET Economic and Business Journal","issn_l":"0212-1867","issn":["0212-1867","1989-3558","1989-3574"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["anvur-scientific","ddh","erih-plus","fecyt-seal","latindex","norway-1","poland-20","russia-white-list-3"],"host_organization":"https://openalex.org/P4365381397","host_organization_name":"Escuela Superior Gestion Commercial & Marketing","host_organization_lineage":["https://openalex.org/P4365381397"],"host_organization_lineage_names":["Escuela Superior Gestion Commercial & Marketing"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"ESIC MARKET Economic and Business Journal","raw_type":null},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://www.esic.edu/documentos/revistas/esicmk/070118_142648_I.pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5103353862","display_name":"Pedro Javier Reinares Lara","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Pedro Javier Reinares Lara","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5062187900","display_name":"Eva Marina Reinares Lara","orcid":"https://orcid.org/0000-0002-5320-9268","observed_orcids":["https://orcid.org/0000-0002-5320-9268"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Eva Marina Reinares Lara","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-5320-9268","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.182,"has_fulltext":false,"cited_by_count":8,"citation_normalized_percentile":{"value":0.88840551,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":null,"issue":"126","first_page":"23","last_page":"59"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.7753999829292297,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.7753999829292297,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13745","display_name":"Media and Digital Communication","score":0.1340000033378601,"subfield":{"id":"https://openalex.org/subfields/1705","display_name":"Computer Networks and Communications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T13496","display_name":"Advertising and Communication Studies","score":0.04989999905228615,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/television-advertising","display_name":"television advertising","score":0.7070000171661377},{"id":"https://openalex.org/keywords/advertising-saturation","display_name":"advertising saturation","score":0.9800000190734863},{"id":"https://openalex.org/keywords/commercial-content","display_name":"commercial content","score":0.5820000171661377},{"id":"https://openalex.org/keywords/audience-perception","display_name":"audience perception","score":0.8989999890327454},{"id":"https://openalex.org/keywords/television-programming","display_name":"television programming","score":0.5910000205039978},{"id":"https://openalex.org/keywords/advertising-regulation","display_name":"advertising regulation","score":0.6539999842643738}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.7751598358154297},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.5404300689697266},{"id":"https://openalex.org/C9930424","wikidata":"https://www.wikidata.org/wiki/Q7426587","display_name":"Saturation (graph theory)","level":2,"score":0.5041965246200562},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4582277238368988},{"id":"https://openalex.org/C127162648","wikidata":"https://www.wikidata.org/wiki/Q16858953","display_name":"Channel (broadcasting)","level":2,"score":0.453958660364151},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3230920135974884},{"id":"https://openalex.org/C76155785","wikidata":"https://www.wikidata.org/wiki/Q418","display_name":"Telecommunications","level":1,"score":0.21241047978401184},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.18242651224136353},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.12343677878379822},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C114614502","wikidata":"https://www.wikidata.org/wiki/Q76592","display_name":"Combinatorics","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:48218511","doi":null,"is_oa":true,"landing_page_url":"https://www.esic.edu/documentos/revistas/esicmk/070118_142648_I.pdf","pdf_url":null,"source":{"id":"https://openalex.org/S2765029640","display_name":"ESIC MARKET Economic and Business Journal","issn_l":"0212-1867","issn":["0212-1867","1989-3558","1989-3574"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["anvur-scientific","ddh","erih-plus","fecyt-seal","latindex","norway-1","poland-20","russia-white-list-3"],"host_organization":"https://openalex.org/P4365381397","host_organization_name":"Escuela Superior Gestion Commercial & Marketing","host_organization_lineage":["https://openalex.org/P4365381397"],"host_organization_lineage_names":["Escuela Superior Gestion Commercial & Marketing"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"ESIC MARKET Economic and Business Journal","raw_type":null}],"best_oa_location":{"id":"mag:48218511","doi":null,"is_oa":true,"landing_page_url":"https://www.esic.edu/documentos/revistas/esicmk/070118_142648_I.pdf","pdf_url":null,"source":{"id":"https://openalex.org/S2765029640","display_name":"ESIC MARKET Economic and Business Journal","issn_l":"0212-1867","issn":["0212-1867","1989-3558","1989-3574"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["anvur-scientific","ddh","erih-plus","fecyt-seal","latindex","norway-1","poland-20","russia-white-list-3"],"host_organization":"https://openalex.org/P4365381397","host_organization_name":"Escuela Superior Gestion Commercial & Marketing","host_organization_lineage":["https://openalex.org/P4365381397"],"host_organization_lineage_names":["Escuela Superior Gestion Commercial & Marketing"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"ESIC MARKET Economic and Business Journal","raw_type":null},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":8,"referenced_works":["https://openalex.org/W7721668","https://openalex.org/W46843772","https://openalex.org/W118158836","https://openalex.org/W175342213","https://openalex.org/W1533889028","https://openalex.org/W1562077926","https://openalex.org/W2111975023","https://openalex.org/W2148719289"],"related_works":["https://openalex.org/W2473476770","https://openalex.org/W1033210066","https://openalex.org/W52961026","https://openalex.org/W7217962078","https://openalex.org/W4320005112","https://openalex.org/W2136526133","https://openalex.org/W2227641793","https://openalex.org/W2223151005","https://openalex.org/W3202124576","https://openalex.org/W3124268013"],"abstract_inverted_index":{"Nowadays":[0],"television":[1,51,68],"media":[2],"suffers":[3],"over":[4],"saturation":[5,45,62],"of":[6,40,43,60,73,82,87,109,123],"advertising.":[7],"Apart":[8],"from":[9],"the":[10,14,18,41,50,58,67,74,83,88,103,107,112,120],"legal":[11],"limitations":[12],"and":[13,17,20,36,46,63,99,106],"logical":[15],"regulation":[16],"supply":[19],"demand":[21],"market,":[22],"stations":[23],"continue":[24],"to":[25,30,56,118],"increase":[26,102],"their":[27,34],"commercial":[28,92,128],"contents":[29,48,65],"unbearable":[31],"limits":[32],"throughout":[33],"programming":[35,98],"generating":[37],"a":[38,79],"perception":[39,108],"extent":[42],"advertising":[44,61,104],"its":[47,64,127],"in":[49,66],"media.":[52,69],"The":[53,70],"paper":[54],"aims":[55],"analyse":[57],"level":[59],"methodological":[71],"approach":[72],"study":[75],"is":[76,116],"based":[77],"on":[78],"limited":[80],"consideration":[81],"real":[84],"cognitive":[85],"process":[86],"audience,":[89],"quantifies":[90],"different":[91],"forms":[93],"that":[94,100],"are":[95],"not":[96],"specifically":[97],"greatly":[101],"noise":[105],"saturation.":[110],"On":[111],"other":[113],"hand":[114],"it":[115],"interesting":[117],"define":[119],"strategic":[121],"use":[122],"each":[124],"channel":[125],"towards":[126],"spaces.":[129]},"counts_by_year":[{"year":2022,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2016,"cited_by_count":1},{"year":2014,"cited_by_count":1},{"year":2013,"cited_by_count":2},{"year":2012,"cited_by_count":1}],"updated_date":"2026-10-28T10:33:24.094632","created_date":"2016-06-24T00:00:00"}