{"id":"https://openalex.org/W4771099","doi":null,"title":"Customer Brand Engagement on Online Social Media Platforms: A Conceptual Model and Empirical Analysis","display_name":"Customer Brand Engagement on Online Social Media Platforms: A Conceptual Model and Empirical Analysis","publication_year":2013,"publication_date":"2013-01-01","ids":{"openalex":"https://openalex.org/W4771099","mag":"4771099"},"language":"en","primary_location":{"id":"pmh:oai:CiteSeerX.psu:10.1.1.723.7355","doi":null,"is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.723.7355","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://works.bepress.com/cgi/viewcontent.cgi?article%3D1058%26context%3Dchrysochou","raw_type":"text"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"Justina Malciute","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I204337017","display_name":"Aarhus University","ror":"https://ror.org/01aj84f44","country_code":"DK","type":"education","lineage":["https://openalex.org/I204337017"]}],"countries":["DK"],"is_corresponding":false,"raw_author_name":"Justina Malciute","raw_affiliation_strings":["Aarhus University, Aarhus BSS, Aarhus School of Business, Department of Marketing and Statistics, DK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Aarhus University, Aarhus BSS, Aarhus School of Business, Department of Marketing and Statistics, DK","institution_ids":["https://openalex.org/I204337017"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5013451133","display_name":"Polymeros Chrysochou","orcid":"https://orcid.org/0000-0002-7905-5658","observed_orcids":["https://orcid.org/0000-0002-7905-5658"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Polymeros Chrysochou","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-7905-5658","affiliations":[]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":2.9355,"has_fulltext":false,"cited_by_count":22,"citation_normalized_percentile":{"value":0.91733987,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.0010000000474974513,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.00019999999494757503,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-engagement","display_name":"brand engagement","score":0.9760000109672546},{"id":"https://openalex.org/keywords/consumer-brand-relationships","display_name":"consumer-brand relationships","score":0.671999990940094},{"id":"https://openalex.org/keywords/behavioral-loyalty","display_name":"behavioral loyalty","score":0.8709999918937683},{"id":"https://openalex.org/keywords/conceptual-model","display_name":"conceptual model","score":0.75},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.578000009059906}],"concepts":[{"id":"https://openalex.org/C2776915394","wikidata":"https://www.wikidata.org/wiki/Q5196451","display_name":"Customer engagement","level":3,"score":0.865989089012146},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.7142083644866943},{"id":"https://openalex.org/C13606891","wikidata":"https://www.wikidata.org/wiki/Q2623243","display_name":"Conceptual model","level":2,"score":0.5568382740020752},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4638635516166687},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4270578622817993},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.38241666555404663},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.3447152376174927},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.24698004126548767},{"id":"https://openalex.org/C77088390","wikidata":"https://www.wikidata.org/wiki/Q8513","display_name":"Database","level":1,"score":0.0}],"mesh":[],"locations_count":4,"locations":[{"id":"pmh:oai:CiteSeerX.psu:10.1.1.723.7355","doi":null,"is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.723.7355","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://works.bepress.com/cgi/viewcontent.cgi?article%3D1058%26context%3Dchrysochou","raw_type":"text"},{"id":"pmh:oai:CiteSeerX.psu:10.1.1.952.7560","doi":null,"is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.952.7560","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"https://works.bepress.com/chrysochou/44/download/","raw_type":"text"},{"id":"pmh:oai:pure.atira.dk:publications/599aed3e-ac1c-4b9c-8af6-d23a76bc3079","doi":null,"is_oa":false,"landing_page_url":"https://pure.au.dk/portal/en/publications/599aed3e-ac1c-4b9c-8af6-d23a76bc3079","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Chrysochou, P & Malciute, J 2013, 'Customer brand engagement on online social media platforms : A conceptual model and empirical analysis', Paper presented at 42nd European Marketing Academy (EMAC), Istanbul, Turkey, 04/06/2013 - 07/06/2013. < http://www.emac2013.org/ >","raw_type":"info:eu-repo/semantics/conferenceObject"},{"id":"mag:4771099","doi":null,"is_oa":false,"landing_page_url":"http://works.bepress.com/chrysochou/44/download/","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":17,"referenced_works":["https://openalex.org/W176415492","https://openalex.org/W1520714623","https://openalex.org/W1791587663","https://openalex.org/W1976748235","https://openalex.org/W1985419904","https://openalex.org/W1992026348","https://openalex.org/W2037124948","https://openalex.org/W2059918681","https://openalex.org/W2107031757","https://openalex.org/W2115379661","https://openalex.org/W2138242322","https://openalex.org/W2144154800","https://openalex.org/W2146410840","https://openalex.org/W2150605459","https://openalex.org/W2153674408","https://openalex.org/W2507413013","https://openalex.org/W3122877168"],"related_works":["https://openalex.org/W3096984169","https://openalex.org/W4381197936","https://openalex.org/W2587266106","https://openalex.org/W1986100178","https://openalex.org/W2955756858","https://openalex.org/W2007198060","https://openalex.org/W4378837853","https://openalex.org/W2590744328","https://openalex.org/W3204547912","https://openalex.org/W3197117757"],"abstract_inverted_index":{"The":[0,69],"aim":[1],"of":[2,11,16,24,33,41,52,60,82,92,116],"this":[3,102],"paper":[4,47,103],"is":[5,104],"to":[6,8,97,108],"contribute":[7],"the":[9,22,31,39,46,53,80,90,99,109,114],"knowledge":[10],"a":[12,42,49,57],"newly":[13],"emerged":[14],"concept":[15,54],"customer":[17,61,73,83,117],"engagement":[18,63],"with":[19],"brands":[20],"in":[21,86,113],"context":[23],"online":[25,65],"social":[26,66],"media":[27,67],"platforms.":[28,68],"Drawing":[29],"on":[30,64],"overview":[32],"currently":[34],"available":[35],"academic":[36,110],"literature":[37,112],"and":[38,55,95],"results":[40],"quantitative":[43],"consumer":[44],"study,":[45],"delivers":[48],"thorough":[50],"investigation":[51],"proposes":[56],"conceptual":[58],"model":[59],"brand":[62,74],"study":[70],"suggests":[71],"that":[72],"relationship":[75],"related":[76],"factors":[77],"will":[78,88],"influence":[79],"level":[81],"engagement,":[84,118],"which":[85,119],"turn":[87],"affect":[89],"levels":[91],"behavioral":[93],"loyalty":[94],"intention":[96],"recommend":[98],"brand.":[100],"Hence,":[101],"an":[105],"important":[106],"contribution":[107],"marketing":[111,126],"field":[115],"also":[120],"provides":[121],"useful":[122],"managerial":[123],"insights":[124],"for":[125],"practitioners.":[127]},"counts_by_year":[{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":3},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":3},{"year":2018,"cited_by_count":4},{"year":2017,"cited_by_count":2},{"year":2016,"cited_by_count":3},{"year":2015,"cited_by_count":1}],"updated_date":"2026-09-29T14:09:16.559479","created_date":"2016-06-24T00:00:00"}
