{"id":"https://openalex.org/W47057520","doi":null,"title":"MOTIVATIONAL FACTORS THAT INFLUENCE THE ACCEPTANCE OF MICROBLOGGING SOCIAL NETWORKS: THE \u00b5BTAM MODEL","display_name":"MOTIVATIONAL FACTORS THAT INFLUENCE THE ACCEPTANCE OF MICROBLOGGING SOCIAL NETWORKS: THE \u00b5BTAM MODEL","publication_year":2011,"publication_date":"2011-01-01","ids":{"openalex":"https://openalex.org/W47057520","mag":"47057520"},"language":"en","primary_location":{"id":"mag:47057520","doi":null,"is_oa":false,"landing_page_url":"https://library.iated.org/view/REJONGUARDIA2011MOT","pdf_url":null,"source":{"id":"https://openalex.org/S4220651193","display_name":"EDULEARN proceedings","issn_l":"2340-1117","issn":["2340-1117","2340-1125"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","norway-1"],"host_organization":"https://openalex.org/P4310320766","host_organization_name":"International Academy of Technology, Education and Development","host_organization_lineage":["https://openalex.org/P4310320766"],"host_organization_lineage_names":["International Academy of Technology, Education and Development"],"type":"conference"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"EDULEARN proceedings","raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5061227477","display_name":"Francisco Rej\u00f3n\u2010Guardia","orcid":"https://orcid.org/0000-0002-5201-8435","observed_orcids":["https://orcid.org/0000-0002-5201-8435"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Francisco Rej\u00f3n\u2010Guardia","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-5201-8435","affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5004254259","display_name":"Francisco Jos\u00e9 Li\u00e9bana Cabanillas","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Francisco Jos\u00e9 Li\u00e9bana Cabanillas","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5110064173","display_name":"Myriam Mart\u00ednez Fiestas","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Myriam Mart\u00ednez Fiestas","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.00892545,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"3196","last_page":"3206"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9961000084877014,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9961000084877014,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12028","display_name":"Knowledge Management and Sharing","score":0.0006000000284984708,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.0003000000142492354,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/motivational-factors","display_name":"motivational factors","score":0.6830000281333923},{"id":"https://openalex.org/keywords/technology-acceptance","display_name":"technology acceptance","score":0.7160000205039978},{"id":"https://openalex.org/keywords/microblogging","display_name":"microblogging","score":0.9660000205039978},{"id":"https://openalex.org/keywords/social-networks","display_name":"social networks","score":0.9089999794960022},{"id":"https://openalex.org/keywords/user-motivation","display_name":"user motivation","score":0.5950000286102295},{"id":"https://openalex.org/keywords/technology-acceptance-model","display_name":"technology acceptance model","score":0.46700000762939453}],"concepts":[{"id":"https://openalex.org/C143275388","wikidata":"https://www.wikidata.org/wiki/Q92438","display_name":"Microblogging","level":3,"score":0.7707743048667908},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.6485294103622437},{"id":"https://openalex.org/C2776185967","wikidata":"https://www.wikidata.org/wiki/Q112945","display_name":"Technology acceptance model","level":3,"score":0.5275539755821228},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3852384686470032},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.3811167776584625},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3630799353122711},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.32753029465675354},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.3260865807533264},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.27417808771133423},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.14690452814102173},{"id":"https://openalex.org/C170130773","wikidata":"https://www.wikidata.org/wiki/Q216378","display_name":"Usability","level":2,"score":0.1330949068069458}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:47057520","doi":null,"is_oa":false,"landing_page_url":"https://library.iated.org/view/REJONGUARDIA2011MOT","pdf_url":null,"source":{"id":"https://openalex.org/S4220651193","display_name":"EDULEARN proceedings","issn_l":"2340-1117","issn":["2340-1117","2340-1125"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","norway-1"],"host_organization":"https://openalex.org/P4310320766","host_organization_name":"International Academy of Technology, Education and Development","host_organization_lineage":["https://openalex.org/P4310320766"],"host_organization_lineage_names":["International Academy of Technology, Education and Development"],"type":"conference"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"EDULEARN proceedings","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W1597750780","https://openalex.org/W7054403782","https://openalex.org/W2234960806","https://openalex.org/W2604033187","https://openalex.org/W3203156158","https://openalex.org/W3024797416","https://openalex.org/W7018806635","https://openalex.org/W2333004236","https://openalex.org/W2914672030","https://openalex.org/W6979934661"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2026-10-06T10:28:23.643775","created_date":"2016-06-24T00:00:00"}