{"id":"https://openalex.org/W46175052","doi":"https://doi.org/10.1007/978-3-8349-3538-0_5","title":"Wie tot ist das alte Marketing, wenn klar wird, was Eventmarketing kann?","display_name":"Wie tot ist das alte Marketing, wenn klar wird, was Eventmarketing kann?","publication_year":2013,"publication_date":"2013-01-01","ids":{"openalex":"https://openalex.org/W46175052","doi":"https://doi.org/10.1007/978-3-8349-3538-0_5","mag":"46175052"},"language":"de","primary_location":{"id":"doi:10.1007/978-3-8349-3538-0_5","doi":"https://doi.org/10.1007/978-3-8349-3538-0_5","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-8349-3538-0_5","pdf_url":null,"source":{"id":"https://openalex.org/S4306463308","display_name":"Gabler Verlag eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Events - Erlebnismarketing f\u00fcr alle Sinne","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W4230460491","display_name":"Events - Erlebnismarketing f\u00fcr alle Sinne"},"type":"book-chapter","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5030962169","display_name":"Jochen Thinius","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Jochen Thinius","raw_affiliation_strings":["Von-Seeckt-Stra\u00dfe 38, Essen, 45130, Germany","Essen, Deutschland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Von-Seeckt-Stra\u00dfe 38, Essen, 45130, Germany","institution_ids":[]},{"raw_affiliation_string":"Essen, Deutschland","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5050857394","display_name":"Jan Untiedt","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Jan Untiedt","raw_affiliation_strings":["Brandisstra\u00dfe 320, Dortmund, 44265, Germany","Dortmund, Deutschland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Brandisstra\u00dfe 320, Dortmund, 44265, Germany","institution_ids":[]},{"raw_affiliation_string":"Dortmund, Deutschland","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5030962169"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":2.0234,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.84421907,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":null,"issue":null,"first_page":"41","last_page":"46"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.8687000274658203,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.8687000274658203,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.03970000147819519,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.02370000071823597,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/event-marketing","display_name":"event marketing","score":0.9700000286102295},{"id":"https://openalex.org/keywords/experiential-marketing","display_name":"experiential marketing","score":0.8149999976158142},{"id":"https://openalex.org/keywords/consumer-emotions","display_name":"consumer emotions","score":0.6990000009536743},{"id":"https://openalex.org/keywords/sensory-perception","display_name":"sensory perception","score":0.8920000195503235},{"id":"https://openalex.org/keywords/aida-model","display_name":"AIDA model","score":0.7990000247955322},{"id":"https://openalex.org/keywords/target-groups","display_name":"target groups","score":0.6140000224113464},{"id":"https://openalex.org/keywords/authenticity","display_name":"authenticity","score":0.9670000076293945}],"concepts":[{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.33333006501197815},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.3319389820098877}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-8349-3538-0_5","doi":"https://doi.org/10.1007/978-3-8349-3538-0_5","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-8349-3538-0_5","pdf_url":null,"source":{"id":"https://openalex.org/S4306463308","display_name":"Gabler Verlag eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Events - Erlebnismarketing f\u00fcr alle Sinne","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":1,"referenced_works":["https://openalex.org/W647387605"],"related_works":["https://openalex.org/W3043490530","https://openalex.org/W2268692881","https://openalex.org/W2504637596","https://openalex.org/W4254254282","https://openalex.org/W2173513794","https://openalex.org/W2503987217","https://openalex.org/W4256194207","https://openalex.org/W6990901255","https://openalex.org/W2479773340","https://openalex.org/W3080238533"],"abstract_inverted_index":{"Das":[0,17],"alte":[1],"Marketing":[2],"war":[3],"eine":[4],"Art":[5],"Ordnungs-,":[6],"Kategorisierungs-":[7],"und":[8,15,35,53],"Benennungswissenschaft,":[9],"fast":[10],"zwanghaft":[11],"besetzt":[12],"durch":[13],"Struktur":[14],"Analyse.":[16],"neuronale":[18],"Erlebnismarketing":[19],"konzentriert":[20],"sich":[21,48],"auf":[22,25],"den":[23],"Prosumenten,":[24],"seine":[26],"Emotionen.":[27],"Sinnliches":[28],"wird":[29],"zum":[30,57],"Sinn,":[31],"AIDA":[32],"zur":[33],"Floskel":[34],"die":[36],"Zielgruppen":[37],"als":[38,49],"management-strategisches":[39],"Beruhigungsplacebo":[40],"werden":[41],"entlarvt.":[42],"Alles,":[43],"was":[44],"gelogen":[45],"wurde,":[46],"stellt":[47],"L\u00fcge":[50],"heraus.":[51],"Authentizit\u00e4t":[52],"sinnliche":[54],"Wahrnehmung":[55],"f\u00fchren":[56],"\u201eshare":[58],"of":[59],"heart\u201c.":[60]},"counts_by_year":[{"year":2016,"cited_by_count":1}],"updated_date":"2026-10-10T09:11:00.788812","created_date":"2016-06-24T00:00:00"}
