{"id":"https://openalex.org/W44870277","doi":"https://doi.org/10.13140/rg.2.1.4638.0565","title":"Estudar a notoriedade das marcas: o caso de uma multinacional em Portugal","display_name":"Estudar a notoriedade das marcas: o caso de uma multinacional em Portugal","publication_year":2013,"publication_date":"2013-01-01","ids":{"openalex":"https://openalex.org/W44870277","doi":"https://doi.org/10.13140/rg.2.1.4638.0565","mag":"44870277"},"language":"pt","primary_location":{"id":"pmh:oai:repositorium.uminho.pt:1822/30023","doi":null,"is_oa":true,"landing_page_url":"https://hdl.handle.net/1822/30023","pdf_url":null,"source":{"id":"https://openalex.org/S4306402433","display_name":"Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"conference paper"},"volume":null,"type":"conference-paper","is_traditional":true,"indexed_in":["datacite"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://hdl.handle.net/1822/30023","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5075558414","display_name":"Teresa Ru\u00e3o","orcid":"https://orcid.org/0000-0002-9723-8044","observed_orcids":["https://orcid.org/0000-0002-9723-8044"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Ru\u00e3o, Teresa","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5001593132","display_name":"Sandra Marinho","orcid":"https://orcid.org/0000-0003-2013-229X","observed_orcids":["https://orcid.org/0000-0003-2013-229X"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Marinho, Sandra","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5073401273","display_name":"Sara Balonas","orcid":"https://orcid.org/0000-0003-0885-1718","observed_orcids":["https://orcid.org/0000-0003-0885-1718"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Balonas, Sara","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5102738719","display_name":"Ana Duarte Melo","orcid":"https://orcid.org/0000-0002-4598-7174","observed_orcids":["https://orcid.org/0000-0002-4598-7174"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Melo, Ana Duarte","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5088968606","display_name":"Ana Isabel Lopes","orcid":"https://orcid.org/0000-0003-1604-7930","observed_orcids":["https://orcid.org/0000-0003-1604-7930"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Lopes, Ana Isabel","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.5938,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.82147838,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.76419997215271,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.76419997215271,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.1703999936580658,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.05290000140666962,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-awareness","display_name":"brand awareness","score":0.9259999990463257},{"id":"https://openalex.org/keywords/brand-recognition","display_name":"brand recognition","score":0.7839999794960022},{"id":"https://openalex.org/keywords/brand-image","display_name":"brand image","score":0.8019999861717224},{"id":"https://openalex.org/keywords/multinational-corporations","display_name":"multinational corporations","score":0.5540000200271606},{"id":"https://openalex.org/keywords/automotive-parts-manufacturing","display_name":"automotive parts manufacturing","score":0.7590000033378601},{"id":"https://openalex.org/keywords/stakeholder-communication","display_name":"stakeholder communication","score":0.5879999995231628},{"id":"https://openalex.org/keywords/opinion-leaders","display_name":"opinion leaders","score":0.7519999742507935},{"id":"https://openalex.org/keywords/trendsetters","display_name":"trendsetters","score":0.6990000009536743},{"id":"https://openalex.org/keywords/local-community-perceptions","display_name":"local community perceptions","score":0.49900001287460327},{"id":"https://openalex.org/keywords/braga","display_name":"Braga","score":0.628000020980835},{"id":"https://openalex.org/keywords/corporate-communication","display_name":"corporate communication","score":0.5040000081062317},{"id":"https://openalex.org/keywords/aaker-brand-equity-model","display_name":"Aaker brand equity model","score":0.5839999914169312},{"id":"https://openalex.org/keywords/keller-brand-equity-model","display_name":"Keller brand equity model","score":0.8550000190734863},{"id":"https://openalex.org/keywords/organizational-communication","display_name":"organizational communication","score":0.3720000088214874}],"concepts":[{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.5257371664047241},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.35972341895103455},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.21635153889656067}],"mesh":[],"locations_count":3,"locations":[{"id":"pmh:oai:repositorium.uminho.pt:1822/30023","doi":null,"is_oa":true,"landing_page_url":"https://hdl.handle.net/1822/30023","pdf_url":null,"source":{"id":"https://openalex.org/S4306402433","display_name":"Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"conference paper"},{"id":"doi:10.13140/rg.2.1.4638.0565","doi":"https://doi.org/10.13140/rg.2.1.4638.0565","is_oa":false,"landing_page_url":"https://doi.org/10.13140/rg.2.1.4638.0565","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article-journal"},{"id":"mag:44870277","doi":null,"is_oa":false,"landing_page_url":"https://repositorium.sdum.uminho.pt/bitstream/1822/30023/1/SM_notoriedade.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":{"id":"pmh:oai:repositorium.uminho.pt:1822/30023","doi":null,"is_oa":true,"landing_page_url":"https://hdl.handle.net/1822/30023","pdf_url":null,"source":{"id":"https://openalex.org/S4306402433","display_name":"Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"conference paper"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7004700963","https://openalex.org/W7056707106","https://openalex.org/W1485951736","https://openalex.org/W175553754","https://openalex.org/W2947151809","https://openalex.org/W3168747097","https://openalex.org/W7076970408","https://openalex.org/W2242975375","https://openalex.org/W2953838480","https://openalex.org/W7018902709"],"abstract_inverted_index":{"Uma":[0],"empresa":[1,112],"multinacional":[2,178,317],"alem\u00e3":[3],"de":[4,19,32,42,46,48,59,74,79,106,124,128,135,144,151,155,168,182,184,211,217,222,235,256,261,266,278,282,295,305,314,320,322,330],"renome":[5],"mundial":[6],"no":[7,229,332],"mercado":[8],"dos":[9,84],"componentes":[10],"para":[11,26,177,195],"autom\u00f3vel,":[12],"com":[13,224,336],"f\u00e1brica":[14],"a":[15,61,69,94,130,202,206,215,276,286,337],"funcionar":[16],"na":[17,187,334],"cidade":[18],"Braga,":[20],"em":[21,113,226,270,288],"Portugal,":[22],"identificou":[23],"como":[24,57,162,208],"necessidade,":[25],"melhoria":[27],"da":[28,34,37,52,65,91,111,117,137,140,204,213,231,284,312],"comunica\u00e7\u00e3o,":[29],"um":[30,97,163,209,220],"estudo":[31,210,251,304],"imagem":[33,95,170],"marca":[35,81,156,236,316],"junto":[36,139],"comunidade":[38,338],"envolvente.":[39],"A":[40],"equipa":[41,216],"investiga\u00e7\u00e3o":[43,218],"do":[44,54,63,89,142,166,252,303],"Centro":[45],"Estudos":[47],"Comunica\u00e7\u00e3o":[49],"e":[50,77,87,153,234,244,263,290,325],"Sociedade":[51],"Universidade":[53],"Minho":[55],"determinou,":[56],"orienta\u00e7\u00e3o":[58,203],"an\u00e1lise,":[60],"pesquisa":[62,125,205],"fen\u00f3meno":[64,90,253],"notoriedade.":[66,267],"Na":[67],"verdade,":[68],"notoriedade":[70,183,212,262,306],"corresponde":[71],"ao":[72],"grau":[73,150,181],"reconhecimento":[75,136,152],"(memoriza\u00e7\u00e3o":[76],"consci\u00eancia)":[78],"uma":[80,169,315],"por":[82,159],"parte":[83],"seus":[85,198],"p\u00fablicos-alvo":[86],"aproxima-se":[88],"imagem.":[92],"Contudo,":[93],"\u00e9":[96,157],"conceito":[98],"mais":[99],"lato,":[100],"que":[101,173,185,249,308,318],"integra":[102],"todo":[103],"o":[104,122,133,180,250,259],"tipo":[105,260],"perce\u00e7\u00f5es":[107],"desenvolvidas":[108],"pelos":[109],"p\u00fablicos":[110],"rela\u00e7\u00e3o":[114,335],"\u00e0s":[115],"manifesta\u00e7\u00f5es":[116],"marca.":[118],"Raz\u00e3o":[119],"pela":[120],"qual":[121],"design":[123],"foi":[126],"definido":[127],"modo":[129],"incidir":[131],"sobre":[132],"n\u00edvel":[134,165],"marca-f\u00e1brica":[138],"popula\u00e7\u00e3o":[141,287],"concelho":[143],"Braga":[145],"onde":[146,189],"est\u00e1":[147],"instalada.":[148],"O":[149,246],"consci\u00eancia":[154],"apontado":[158],"muitos":[160],"especialistas":[161],"primeiro":[164],"estabelecimento":[167],"positiva,":[171],"pelo":[172],"se":[174,190],"revelava":[175],"importante":[176],"conhecer":[179],"goza":[186],"regi\u00e3o":[188],"insere,":[191],"enquanto":[192],"informa\u00e7\u00e3o":[193],"essencial":[194],"atingir":[196],"os":[197,264,291,301],"objetivos":[199],"estrat\u00e9gicos.":[200],"Identificada":[201],"realizar,":[207],"marca,":[214],"desenvolveu":[219],"modelo":[221,247,273],"an\u00e1lise":[223],"base":[225],"propostas":[227],"reconhecidas":[228],"campo":[230],"comunica\u00e7\u00e3o":[232,313],"organizacional":[233],"(Aaker,":[237],"1991,":[238],"1996;":[239],"Keller,":[240],"2003;":[241],"Ru\u00e3o,":[242],"2006;":[243],"outros).":[245],"estabeleceu":[248],"deveria":[254],"partir":[255],"duas":[257],"dimens\u00f5es:":[258],"impulsionadores":[265],"Depois,":[268],"tendo":[269],"conta":[271],"este":[272],"te\u00f3rico,":[274],"identific\u00e1mos":[275],"necessidade":[277],"auscultar":[279],"dois":[280],"grupos":[281],"stakeholders":[283],"regi\u00e3o:":[285],"geral":[289],"trendsetters":[292],"ou":[293],"l\u00edderes":[294],"opini\u00e3o":[296],"locais.":[297],"Este":[298],"artigo":[299],"apresenta":[300],"resultados":[302],"descrito,":[307],"evidencia":[309],"as":[310],"particularidades":[311],"sofre":[319],"influ\u00eancias":[321],"natureza":[323],"cultural":[324],"social":[326],"nas":[327],"suas":[328],"rela\u00e7\u00f5es":[329],"proximidade,":[331],"caso,":[333],"local.":[339]},"counts_by_year":[{"year":2016,"cited_by_count":1}],"updated_date":"2026-10-28T10:33:24.094632","created_date":"2016-06-24T00:00:00"}
