{"id":"https://openalex.org/W44838370","doi":"https://doi.org/10.1007/978-3-322-81375-6_9","title":"Preispolitik und Kostenmanagement \u2014 neue Perspektiven unter Ber\u00fccksichtigung von Immaterialit\u00e4t und Integrativit\u00e4t","display_name":"Preispolitik und Kostenmanagement \u2014 neue Perspektiven unter Ber\u00fccksichtigung von Immaterialit\u00e4t und Integrativit\u00e4t","publication_year":1995,"publication_date":"1995-01-01","ids":{"openalex":"https://openalex.org/W44838370","doi":"https://doi.org/10.1007/978-3-322-81375-6_9","mag":"44838370"},"language":"de","primary_location":{"id":"doi:10.1007/978-3-322-81375-6_9","doi":"https://doi.org/10.1007/978-3-322-81375-6_9","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-322-81375-6_9","pdf_url":null,"source":{"id":"https://openalex.org/S4306463104","display_name":"Deutscher Universit\u00e4tsverlag eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Dienstleistungsmarketing","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W4233955332","display_name":"Dienstleistungsmarketing"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5029752055","display_name":"Michael Paul","orcid":"https://orcid.org/0000-0002-0743-5168","observed_orcids":["https://orcid.org/0000-0002-0743-5168"]},"institutions":[{"id":"https://openalex.org/I904495901","display_name":"Ruhr University Bochum","ror":"https://ror.org/04tsk2644","country_code":"DE","type":"education","lineage":["https://openalex.org/I904495901"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Michael Paul","raw_affiliation_strings":["Lehrstuhl,\n        Lehrstuhl,\n        Angewandte Betriebswirtschaftslehre III (Marketing), Ruhr-Universit\u00e4t Bochum, Universit\u00e4tsstra\u00dfe 150, Postfach 102 148, 44780, Bochum, Deutschland","Angewandte Betriebswirtschaftslehre III (Marketing), Ruhr-Universit\u00e4t Bochum, Bochum, Deutschland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Lehrstuhl,\n        Lehrstuhl,\n        Angewandte Betriebswirtschaftslehre III (Marketing), Ruhr-Universit\u00e4t Bochum, Universit\u00e4tsstra\u00dfe 150, Postfach 102 148, 44780, Bochum, Deutschland","institution_ids":["https://openalex.org/I904495901"]},{"raw_affiliation_string":"Angewandte Betriebswirtschaftslehre III (Marketing), Ruhr-Universit\u00e4t Bochum, Bochum, Deutschland","institution_ids":["https://openalex.org/I904495901"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5083028331","display_name":"Martin Reckenfelderb\u00e4umer","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I904495901","display_name":"Ruhr University Bochum","ror":"https://ror.org/04tsk2644","country_code":"DE","type":"education","lineage":["https://openalex.org/I904495901"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Martin Reckenfelderb\u00e4umer","raw_affiliation_strings":["Lehrstuhl,\n        Lehrstuhl,\n        Angewandte Betriebswirtschaftslehre III (Marketing), Ruhr-Universit\u00e4t Bochum, Universit\u00e4tsstra\u00dfe 150, Postfach 102 148, 44780, Bochum, Deutschland","Angewandte Betriebswirtschaftslehre III (Marketing), Ruhr-Universit\u00e4t Bochum, Bochum, Deutschland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Lehrstuhl,\n        Lehrstuhl,\n        Angewandte Betriebswirtschaftslehre III (Marketing), Ruhr-Universit\u00e4t Bochum, Universit\u00e4tsstra\u00dfe 150, Postfach 102 148, 44780, Bochum, Deutschland","institution_ids":["https://openalex.org/I904495901"]},{"raw_affiliation_string":"Angewandte Betriebswirtschaftslehre III (Marketing), Ruhr-Universit\u00e4t Bochum, Bochum, Deutschland","institution_ids":["https://openalex.org/I904495901"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I904495901"],"apc_list":null,"apc_paid":null,"fwci":18.3412,"has_fulltext":false,"cited_by_count":11,"citation_normalized_percentile":{"value":0.99378882,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":94},"biblio":{"volume":null,"issue":null,"first_page":"225","last_page":"260"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.8359000086784363,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.8359000086784363,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10328","display_name":"Supply Chain and Inventory Management","score":0.03700000047683716,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10910","display_name":"Corporate Governance and Management","score":0.02759999968111515,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/pricing-policy","display_name":"pricing policy","score":0.9359999895095825},{"id":"https://openalex.org/keywords/cost-management","display_name":"cost management","score":0.9919999837875366},{"id":"https://openalex.org/keywords/intangibility","display_name":"intangibility","score":0.7319999933242798},{"id":"https://openalex.org/keywords/integrated-approach","display_name":"integrated approach","score":0.6520000100135803},{"id":"https://openalex.org/keywords/lean-manufacturing","display_name":"lean manufacturing","score":0.8980000019073486},{"id":"https://openalex.org/keywords/cost-structure-optimization","display_name":"cost structure optimization","score":0.8389999866485596},{"id":"https://openalex.org/keywords/competitiveness","display_name":"competitiveness","score":0.921999990940094},{"id":"https://openalex.org/keywords/marketing-mix","display_name":"marketing mix","score":0.3889999985694885}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.4144930839538574},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.3936902582645416},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.33878690004348755}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-322-81375-6_9","doi":"https://doi.org/10.1007/978-3-322-81375-6_9","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-322-81375-6_9","pdf_url":null,"source":{"id":"https://openalex.org/S4306463104","display_name":"Deutscher Universit\u00e4tsverlag eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Dienstleistungsmarketing","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"score":0.6299999952316284,"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":39,"referenced_works":["https://openalex.org/W44992446","https://openalex.org/W136060255","https://openalex.org/W188366114","https://openalex.org/W370096452","https://openalex.org/W371719084","https://openalex.org/W468040151","https://openalex.org/W569138377","https://openalex.org/W612173463","https://openalex.org/W618639262","https://openalex.org/W629678498","https://openalex.org/W652001614","https://openalex.org/W1484402181","https://openalex.org/W1490917839","https://openalex.org/W1592125688","https://openalex.org/W1950836638","https://openalex.org/W2000312984","https://openalex.org/W2036538848","https://openalex.org/W2050308100","https://openalex.org/W2063374916","https://openalex.org/W2077617176","https://openalex.org/W2084486980","https://openalex.org/W2095558553","https://openalex.org/W2123335041","https://openalex.org/W2161686091","https://openalex.org/W2322756736","https://openalex.org/W2411463470","https://openalex.org/W2484412039","https://openalex.org/W2492548329","https://openalex.org/W2492995348","https://openalex.org/W2500904466","https://openalex.org/W2502293004","https://openalex.org/W2509802920","https://openalex.org/W2940126405","https://openalex.org/W3193531223","https://openalex.org/W4232190419","https://openalex.org/W4232874870","https://openalex.org/W4250363268","https://openalex.org/W4251681815","https://openalex.org/W4254476271"],"related_works":["https://openalex.org/W199810838","https://openalex.org/W4245117584","https://openalex.org/W4252194597","https://openalex.org/W2476457851","https://openalex.org/W2291266065","https://openalex.org/W4251432268","https://openalex.org/W2222043356","https://openalex.org/W1031112315","https://openalex.org/W4205205813","https://openalex.org/W4378551660"],"abstract_inverted_index":{"Es":[0,78],"d\u00fcrfte":[1],"wenige":[2],"Begriffe":[3],"geben,":[4],"die":[5,27,33,42,76],"in":[6,43,104],"der":[7,61],"aktuellen":[8],"betriebswirtschaftlichen":[9],"Diskussion":[10],"so":[11],"stark":[12],"strapaziert":[13],"werden":[14],"wie":[15,75],"\u201elean\u201c.":[16],"Das":[17],"Unternehmen":[18],"soll":[19],"\u201clean\u201d":[20],"sein,":[21],"womit":[22],"meistens":[23],"gemeint":[24],"ist,":[25,31],"da\u00df":[26],"Kostenstruktur":[28],"zu":[29,81,87],"optimieren":[30],"um":[32],"Konkurrenzf\u00e4higkeit":[34],"insbesondere":[35],"gegen\u00fcber":[36],"ausl\u00e4ndischen":[37],"Anbietern":[38],"wiederherzustellen.":[39],"Eine":[40,56],"Frage,":[41],"diesem":[44],"Zusammenhang":[45],"meist":[46],"eine":[47],"untergeordnete":[48],"Rolle":[49],"spielt,":[50],"ist":[51,59],"jene":[52],"nach":[53],"dem":[54],"Preis1.":[55],"erstaunliche":[57],"Tatsache,":[58],"doch":[60,73],"Preis":[62],"das":[63],"vom":[64],"Kunden":[65],"wahrgenommene":[66],"Wettbewerbsinstrument,":[67],"determiniert":[68],"er":[69],"den":[70],"wirtschaftlichen":[71],"Erfolg":[72],"ebenso":[74],"Kosten.":[77],"scheint":[79],"sich":[80],"best\u00e4tigen,":[82],"was":[83,95,107],"Nagle":[84],"im":[85],"Vorwort":[86],"seinem":[88],"Buch":[89],"\u00fcber":[90],"Preispolitik":[91],"schreibt:":[92],"\u201cAlthough":[93],"pricing":[94],"allways":[96],"claimed":[97],"as":[98],"one":[99],"of":[100],"marketing\u2019s":[101],"four":[102],"Ps,\u201d":[103],"practice":[105],"it":[106,113],"frequently":[108],"neglected.":[109],"Marketing":[110],"executives":[111],"deemed":[112],"less":[114,118],"interesting":[115],"and":[116],"certainly":[117],"central":[119],"to":[120],"success...\u201d2.":[121]},"counts_by_year":[{"year":2019,"cited_by_count":1}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2016-06-24T00:00:00"}
