{"id":"https://openalex.org/W4417469466","doi":"https://doi.org/10.33871/22386084.2025.15.10984","title":"Constru\u00e7\u00e3o de um \u00e9thos de sustentabilidade em propagandas institucionais publicadas em jornal da cidade de Paranagu\u00e1","display_name":"Constru\u00e7\u00e3o de um \u00e9thos de sustentabilidade em propagandas institucionais publicadas em jornal da cidade de Paranagu\u00e1","publication_year":2025,"publication_date":"2025-12-18","ids":{"openalex":"https://openalex.org/W4417469466","doi":"https://doi.org/10.33871/22386084.2025.15.10984"},"language":"pt","primary_location":{"id":"doi:10.33871/22386084.2025.15.10984","doi":"https://doi.org/10.33871/22386084.2025.15.10984","is_oa":true,"landing_page_url":"https://doi.org/10.33871/22386084.2025.15.10984","pdf_url":"https://periodicos.unespar.edu.br/revistaeduclings/article/download/10984/7458","source":{"id":"https://openalex.org/S4210174453","display_name":"Revista Educa\u00e7\u00e3o e Linguagens","issn_l":"2238-6084","issn":["2238-6084"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["poland-20","russia-white-list-4"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Revista Educa\u00e7\u00e3o e Linguagens","raw_type":"journal-article"},"parent_works":[],"lineage":["https://openalex.org/W4417469466"],"child_works_count":0,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://periodicos.unespar.edu.br/revistaeduclings/article/download/10984/7458","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5120846876","display_name":"Ana Paula Alves Borba","orcid":"https://orcid.org/0009-0004-2667-3526","observed_orcids":["https://orcid.org/0009-0004-2667-3526"]},"institutions":[{"id":"https://openalex.org/I3020652664","display_name":"Universidade Estadual do Paran\u00e1","ror":"https://ror.org/049rrx986","country_code":"BR","type":"education","lineage":["https://openalex.org/I3020652664"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Ana Paula Alves Borba","raw_affiliation_strings":["Universidade Estadual do Paran\u00e1 Campus Paranagu\u00e1 (UNESPAR)"],"raw_orcid":"https://orcid.org/0009-0004-2667-3526","affiliations":[{"raw_affiliation_string":"Universidade Estadual do Paran\u00e1 Campus Paranagu\u00e1 (UNESPAR)","institution_ids":["https://openalex.org/I3020652664"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5038584195","display_name":"Pablo Damian Borges Guilherme","orcid":"https://orcid.org/0000-0001-7471-6907","observed_orcids":["https://orcid.org/0000-0001-7471-6907"]},"institutions":[{"id":"https://openalex.org/I3020652664","display_name":"Universidade Estadual do Paran\u00e1","ror":"https://ror.org/049rrx986","country_code":"BR","type":"education","lineage":["https://openalex.org/I3020652664"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Pablo Damian Borges Guilherme","raw_affiliation_strings":["Universidade Estadual do Paran\u00e1 Campus Paranagu\u00e1 (UNESPAR)"],"raw_orcid":"https://orcid.org/0000-0001-7471-6907","affiliations":[{"raw_affiliation_string":"Universidade Estadual do Paran\u00e1 Campus Paranagu\u00e1 (UNESPAR)","institution_ids":["https://openalex.org/I3020652664"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5001660707","display_name":"Jacqueline Costa Sanches Vignoli","orcid":"https://orcid.org/0000-0002-9579-5066","observed_orcids":["https://orcid.org/0000-0002-9579-5066"]},"institutions":[{"id":"https://openalex.org/I3020652664","display_name":"Universidade Estadual do Paran\u00e1","ror":"https://ror.org/049rrx986","country_code":"BR","type":"education","lineage":["https://openalex.org/I3020652664"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Jacqueline Costa Sanches Vignoli","raw_affiliation_strings":["Universidade Estadual do Paran\u00e1 Campus Campo Mour\u00e3o (UNESPAR)"],"raw_orcid":"https://orcid.org/0000-0002-9579-5066","affiliations":[{"raw_affiliation_string":"Universidade Estadual do Paran\u00e1 Campus Campo Mour\u00e3o (UNESPAR)","institution_ids":["https://openalex.org/I3020652664"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I3020652664"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12119","display_name":"Linguistics and Discourse Analysis","score":0.9077000021934509,"subfield":{"id":"https://openalex.org/subfields/3310","display_name":"Linguistics and Language"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12119","display_name":"Linguistics and Discourse Analysis","score":0.9077000021934509,"subfield":{"id":"https://openalex.org/subfields/3310","display_name":"Linguistics and Language"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12165","display_name":"Environmental Education in Latin America","score":0.035599999129772186,"subfield":{"id":"https://openalex.org/subfields/2308","display_name":"Management, Monitoring, Policy and Law"},"field":{"id":"https://openalex.org/fields/23","display_name":"Environmental Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12184","display_name":"Linguistics and Education Research","score":0.025200000032782555,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/institutional-advertising","display_name":"institutional advertising","score":0.9200000166893005},{"id":"https://openalex.org/keywords/environmental-education","display_name":"environmental education","score":0.9509999752044678},{"id":"https://openalex.org/keywords/environmental-responsibility","display_name":"environmental responsibility","score":0.4779999852180481},{"id":"https://openalex.org/keywords/socio-environmental-responsibility","display_name":"socio-environmental responsibility","score":0.7229999899864197},{"id":"https://openalex.org/keywords/argumentation","display_name":"argumentation","score":0.4729999899864197},{"id":"https://openalex.org/keywords/local-newspapers","display_name":"local newspapers","score":0.4560000002384186},{"id":"https://openalex.org/keywords/environmental-discourse","display_name":"environmental discourse","score":0.46700000762939453},{"id":"https://openalex.org/keywords/paranagua","display_name":"Paranagu\u00e1","score":0.6740000247955322}],"concepts":[{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.6646000146865845},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.6014999747276306},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.49869999289512634},{"id":"https://openalex.org/C2778137410","wikidata":"https://www.wikidata.org/wiki/Q2732820","display_name":"Government (linguistics)","level":2,"score":0.28209999203681946},{"id":"https://openalex.org/C109986646","wikidata":"https://www.wikidata.org/wiki/Q546113","display_name":"Public policy","level":2,"score":0.2547000050544739},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.2506999969482422},{"id":"https://openalex.org/C2778287611","wikidata":"https://www.wikidata.org/wiki/Q31728","display_name":"Public management","level":2,"score":0.22679999470710754},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.20600000023841858},{"id":"https://openalex.org/C2779382934","wikidata":"https://www.wikidata.org/wiki/Q5803798","display_name":"Local Development","level":2,"score":0.19850000739097595},{"id":"https://openalex.org/C46295352","wikidata":"https://www.wikidata.org/wiki/Q207982","display_name":"Legitimacy","level":3,"score":0.18559999763965607}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.33871/22386084.2025.15.10984","doi":"https://doi.org/10.33871/22386084.2025.15.10984","is_oa":true,"landing_page_url":"https://doi.org/10.33871/22386084.2025.15.10984","pdf_url":"https://periodicos.unespar.edu.br/revistaeduclings/article/download/10984/7458","source":{"id":"https://openalex.org/S4210174453","display_name":"Revista Educa\u00e7\u00e3o e Linguagens","issn_l":"2238-6084","issn":["2238-6084"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["poland-20","russia-white-list-4"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Revista Educa\u00e7\u00e3o e Linguagens","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.33871/22386084.2025.15.10984","doi":"https://doi.org/10.33871/22386084.2025.15.10984","is_oa":true,"landing_page_url":"https://doi.org/10.33871/22386084.2025.15.10984","pdf_url":"https://periodicos.unespar.edu.br/revistaeduclings/article/download/10984/7458","source":{"id":"https://openalex.org/S4210174453","display_name":"Revista Educa\u00e7\u00e3o e Linguagens","issn_l":"2238-6084","issn":["2238-6084"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["poland-20","russia-white-list-4"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Revista Educa\u00e7\u00e3o e Linguagens","raw_type":"journal-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/12","display_name":"Responsible consumption and production","score":0.6000000238418579}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4417469466.pdf","grobid_xml":"https://content.openalex.org/works/W4417469466.grobid-xml"},"referenced_works_count":6,"referenced_works":["https://openalex.org/W1577949840","https://openalex.org/W2024321223","https://openalex.org/W2074272441","https://openalex.org/W3015056983","https://openalex.org/W3118128299","https://openalex.org/W3196071372"],"related_works":["https://openalex.org/W3183854252","https://openalex.org/W4392763164","https://openalex.org/W4404479167","https://openalex.org/W3014289701","https://openalex.org/W7215721179","https://openalex.org/W7166309668","https://openalex.org/W2792672202","https://openalex.org/W6941462595","https://openalex.org/W3015983630","https://openalex.org/W7155355992"],"abstract_inverted_index":{"A":[0,128],"Pol\u00edtica":[1],"Nacional":[2],"de":[3,11,21,50,55,61,92,95,118,126,143],"Licenciamento":[4],"Ambiental":[5],"estabelece":[6],"diretrizes":[7],"para":[8,160],"a":[9,19,71,90,120,161],"implementa\u00e7\u00e3o":[10],"a\u00e7\u00f5es":[12,59],"informativas":[13],"e":[14,25,28,83,151,174,180],"educativas":[15],"no":[16,101,124,183],"pa\u00eds,":[17],"incluindo":[18],"obriga\u00e7\u00e3o":[20],"que":[22,166],"empresas":[23],"p\u00fablicas":[24],"privadas":[26,82],"promovam":[27],"divulguem":[29],"programas":[30],"voltados":[31],"\u00e0":[32],"educa\u00e7\u00e3o":[33],"ambiental,":[34,57],"especialmente":[35],"quando":[36],"envolvem":[37],"atividades":[38],"potencialmente":[39],"poluidoras.":[40],"Em":[41],"cidades":[42],"como":[43,137],"Paranagu\u00e1":[44],"(PR),":[45],"onde":[46],"h\u00e1":[47],"grande":[48,53],"concentra\u00e7\u00e3o":[49],"empreendimentos":[51],"com":[52,76],"potencial":[54],"impacto":[56],"essas":[58],"ocorrem":[60],"forma":[62],"recorrente":[63],"durante":[64,70,105],"o":[65],"ano,":[66],"mas":[67],"se":[68],"intensificam":[69],"Semana":[72],"do":[73,84],"Meio":[74],"Ambiente,":[75],"eventos":[77],"promovidos":[78],"por":[79,112,146],"institui\u00e7\u00f5es":[80,139],"p\u00fablicas,":[81],"terceiro":[85],"setor.":[86],"Este":[87],"estudo":[88],"analisa":[89],"constru\u00e7\u00e3o":[91],"um":[93],"\u00e9thos":[94],"sustentabilidade":[96,173],"em":[97,131,170],"propagandas":[98],"institucionais":[99],"veiculadas":[100],"jornal":[102],"local":[103],"impresso":[104],"esse":[106],"per\u00edodo.":[107],"O":[108],"c\u00f3rpus":[109],"foi":[110],"composto":[111],"publica\u00e7\u00f5es":[113],"divulgadas":[114],"entre":[115,177],"os":[116,164],"anos":[117],"2018":[119],"2021,":[121],"todas":[122],"coletadas":[123],"m\u00eas":[125],"junho.":[127],"an\u00e1lise,":[129],"fundamentada":[130],"estudos":[132],"da":[133,172,175,185],"argumenta\u00e7\u00e3o,":[134],"busca":[135],"compreender":[136],"as":[138],"constroem":[140],"uma":[141],"imagem":[142],"responsabilidade":[144],"socioambiental":[145],"meio":[147,181],"dos":[148],"recursos":[149],"textuais":[150],"discursivos":[152],"mobilizados":[153],"nas":[154],"pe\u00e7as":[155],"publicit\u00e1rias.":[156],"Assim,":[157],"espera-se":[158],"contribuir":[159],"reflex\u00e3o":[162],"sobre":[163],"sentidos":[165],"v\u00eam":[167],"sendo":[168],"produzidos":[169],"torno":[171],"rela\u00e7\u00e3o":[176],"discurso":[178],"institucional":[179],"ambiente":[182],"contexto":[184],"m\u00eddia":[186],"local.":[187]},"counts_by_year":[],"updated_date":"2026-10-28T10:33:24.094632","created_date":"2025-12-18T00:00:00"}