{"id":"https://openalex.org/W4416765936","doi":"https://doi.org/10.1002/cb.70073","title":"Cognitive Load: A Stumbling Block in Successful Crowdfunding","display_name":"Cognitive Load: A Stumbling Block in Successful Crowdfunding","publication_year":2025,"publication_date":"2025-11-27","ids":{"openalex":"https://openalex.org/W4416765936","doi":"https://doi.org/10.1002/cb.70073"},"language":"en","primary_location":{"id":"doi:10.1002/cb.70073","doi":"https://doi.org/10.1002/cb.70073","is_oa":false,"landing_page_url":"https://doi.org/10.1002/cb.70073","pdf_url":null,"source":{"id":"https://openalex.org/S41958068","display_name":"Journal of Consumer Behaviour","issn_l":"1472-0817","issn":["1472-0817","1479-1838"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-scientific","cwts-core","fnege-3","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320595","host_organization_name":"Wiley","host_organization_lineage":["https://openalex.org/P4310320595"],"host_organization_lineage_names":["Wiley"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Consumer Behaviour","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"Lifang Liao","orcid":"https://orcid.org/0000-0002-9574-7646","observed_orcids":["https://orcid.org/0000-0002-9574-7646"]},"institutions":[{"id":"https://openalex.org/I139660479","display_name":"Central South University","ror":"https://ror.org/00f1zfq44","country_code":"CN","type":"education","lineage":["https://openalex.org/I139660479"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Lifang Liao","raw_affiliation_strings":["Center for Entrepreneurship and Firm Growth, Business School Central South University  Changsha China","Center for Entrepreneurship and Firm Growth, Business School, Central South University, Changsha, China"],"raw_orcid":"https://orcid.org/0000-0002-9574-7646","affiliations":[{"raw_affiliation_string":"Center for Entrepreneurship and Firm Growth, Business School Central South University  Changsha China","institution_ids":["https://openalex.org/I139660479"]},{"raw_affiliation_string":"Center for Entrepreneurship and Firm Growth, Business School, Central South University, Changsha, China","institution_ids":["https://openalex.org/I139660479"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5102283070","display_name":"Xia Hou","orcid":"https://orcid.org/0000-0001-6006-4215","observed_orcids":["https://orcid.org/0000-0001-6006-4215"]},"institutions":[{"id":"https://openalex.org/I139660479","display_name":"Central South University","ror":"https://ror.org/00f1zfq44","country_code":"CN","type":"education","lineage":["https://openalex.org/I139660479"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Xia Hou","raw_affiliation_strings":["Center for Entrepreneurship and Firm Growth, Business School Central South University  Changsha China","Center for Entrepreneurship and Firm Growth, Business School, Central South University, Changsha, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Center for Entrepreneurship and Firm Growth, Business School Central South University  Changsha China","institution_ids":["https://openalex.org/I139660479"]},{"raw_affiliation_string":"Center for Entrepreneurship and Firm Growth, Business School, Central South University, Changsha, China","institution_ids":["https://openalex.org/I139660479"]}]},{"author_position":"last","author":{"id":null,"display_name":"Chaohong Shen","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I139660479","display_name":"Central South University","ror":"https://ror.org/00f1zfq44","country_code":"CN","type":"education","lineage":["https://openalex.org/I139660479"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Chaohong Shen","raw_affiliation_strings":["Center for Entrepreneurship and Firm Growth, Business School Central South University  Changsha China","Center for Entrepreneurship and Firm Growth, Business School, Central South University, Changsha, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Center for Entrepreneurship and Firm Growth, Business School Central South University  Changsha China","institution_ids":["https://openalex.org/I139660479"]},{"raw_affiliation_string":"Center for Entrepreneurship and Firm Growth, Business School, Central South University, Changsha, China","institution_ids":["https://openalex.org/I139660479"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5102283070"],"corresponding_institution_ids":["https://openalex.org/I139660479"],"apc_list":{"value":3350,"currency":"USD","value_usd":3350},"apc_paid":null,"fwci":1.4169,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.8713439,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":93,"max":96},"biblio":{"volume":"25","issue":"1","first_page":"484","last_page":"498"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11995","display_name":"FinTech, Crowdfunding, Digital Finance","score":0.9945999979972839,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11995","display_name":"FinTech, Crowdfunding, Digital Finance","score":0.9945999979972839,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10315","display_name":"Decision-Making and Behavioral Economics","score":0.004699999932199717,"subfield":{"id":"https://openalex.org/subfields/1800","display_name":"General Decision Sciences"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11704","display_name":"Mobile Crowdsensing and Crowdsourcing","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1706","display_name":"Computer Science Applications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/cognitive-load","display_name":"cognitive load","score":0.9240000247955322},{"id":"https://openalex.org/keywords/crowdfunding","display_name":"crowdfunding","score":0.9850000143051147},{"id":"https://openalex.org/keywords/reward-based-crowdfunding","display_name":"reward-based crowdfunding","score":0.9179999828338623},{"id":"https://openalex.org/keywords/investment-willingness","display_name":"investment willingness","score":0.8939999938011169},{"id":"https://openalex.org/keywords/emotional-responses","display_name":"emotional responses","score":0.9020000100135803},{"id":"https://openalex.org/keywords/presentation-format","display_name":"presentation format","score":0.6700000166893005},{"id":"https://openalex.org/keywords/reference-points","display_name":"reference points","score":0.8529999852180481},{"id":"https://openalex.org/keywords/crowdfunding-campaign-design","display_name":"crowdfunding campaign design","score":0.527999997138977},{"id":"https://openalex.org/keywords/backers","display_name":"backers","score":0.3019999861717224}],"concepts":[{"id":"https://openalex.org/C2777146004","wikidata":"https://www.wikidata.org/wiki/Q14949826","display_name":"CLARITY","level":2,"score":0.8241999745368958},{"id":"https://openalex.org/C169900460","wikidata":"https://www.wikidata.org/wiki/Q2200417","display_name":"Cognition","level":2,"score":0.6610000133514404},{"id":"https://openalex.org/C2777601897","wikidata":"https://www.wikidata.org/wiki/Q3409113","display_name":"Presentation (obstetrics)","level":2,"score":0.6439999938011169},{"id":"https://openalex.org/C61641136","wikidata":"https://www.wikidata.org/wiki/Q1107019","display_name":"Cognitive load","level":3,"score":0.6417999863624573},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.5799999833106995},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5741000175476074},{"id":"https://openalex.org/C28719098","wikidata":"https://www.wikidata.org/wiki/Q44946","display_name":"Point (geometry)","level":2,"score":0.558899998664856},{"id":"https://openalex.org/C2777210771","wikidata":"https://www.wikidata.org/wiki/Q4927124","display_name":"Block (permutation group theory)","level":2,"score":0.5300999879837036},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.487199991941452},{"id":"https://openalex.org/C180747234","wikidata":"https://www.wikidata.org/wiki/Q23373","display_name":"Cognitive psychology","level":1,"score":0.46650001406669617},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4507000148296356},{"id":"https://openalex.org/C27548731","wikidata":"https://www.wikidata.org/wiki/Q88272","display_name":"Investment (military)","level":3,"score":0.38109999895095825},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.3628000020980835},{"id":"https://openalex.org/C150681269","wikidata":"https://www.wikidata.org/wiki/Q2380771","display_name":"Cognitive style","level":3,"score":0.3273000121116638},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3172999918460846},{"id":"https://openalex.org/C189216375","wikidata":"https://www.wikidata.org/wiki/Q1127759","display_name":"Cognitive bias","level":3,"score":0.30149999260902405},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.2874999940395355},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.2685000002384186},{"id":"https://openalex.org/C147101817","wikidata":"https://www.wikidata.org/wiki/Q13443840","display_name":"Product category","level":3,"score":0.26330000162124634},{"id":"https://openalex.org/C3018121129","wikidata":"https://www.wikidata.org/wiki/Q2122243","display_name":"Negative information","level":2,"score":0.25690001249313354}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1002/cb.70073","doi":"https://doi.org/10.1002/cb.70073","is_oa":false,"landing_page_url":"https://doi.org/10.1002/cb.70073","pdf_url":null,"source":{"id":"https://openalex.org/S41958068","display_name":"Journal of Consumer Behaviour","issn_l":"1472-0817","issn":["1472-0817","1479-1838"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-scientific","cwts-core","fnege-3","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320595","host_organization_name":"Wiley","host_organization_lineage":["https://openalex.org/P4310320595"],"host_organization_lineage_names":["Wiley"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Consumer Behaviour","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":66,"referenced_works":["https://openalex.org/W33891176","https://openalex.org/W79765306","https://openalex.org/W335906599","https://openalex.org/W1717300320","https://openalex.org/W1964672712","https://openalex.org/W1972570464","https://openalex.org/W1982880073","https://openalex.org/W2000164352","https://openalex.org/W2000344522","https://openalex.org/W2004599511","https://openalex.org/W2007286291","https://openalex.org/W2011101335","https://openalex.org/W2013185613","https://openalex.org/W2020538541","https://openalex.org/W2021713474","https://openalex.org/W2023803291","https://openalex.org/W2024732007","https://openalex.org/W2044614380","https://openalex.org/W2060164253","https://openalex.org/W2071060160","https://openalex.org/W2087584995","https://openalex.org/W2096036274","https://openalex.org/W2105938655","https://openalex.org/W2120618638","https://openalex.org/W2130736456","https://openalex.org/W2133868162","https://openalex.org/W2134031328","https://openalex.org/W2134052602","https://openalex.org/W2136720336","https://openalex.org/W2138322677","https://openalex.org/W2143474545","https://openalex.org/W2155479778","https://openalex.org/W2156109180","https://openalex.org/W2168924225","https://openalex.org/W2222760842","https://openalex.org/W2234283555","https://openalex.org/W2266150101","https://openalex.org/W2280055902","https://openalex.org/W2346698952","https://openalex.org/W2437772910","https://openalex.org/W2550225360","https://openalex.org/W2553640711","https://openalex.org/W2573596416","https://openalex.org/W2575984535","https://openalex.org/W2598438981","https://openalex.org/W2761801686","https://openalex.org/W2804575779","https://openalex.org/W2809964200","https://openalex.org/W2889577705","https://openalex.org/W2911627234","https://openalex.org/W2922497623","https://openalex.org/W2950450100","https://openalex.org/W2997228767","https://openalex.org/W2997960800","https://openalex.org/W3014412131","https://openalex.org/W3021609993","https://openalex.org/W3029844383","https://openalex.org/W3112897335","https://openalex.org/W3121716941","https://openalex.org/W3157165990","https://openalex.org/W4296767434","https://openalex.org/W4316663016","https://openalex.org/W4366979784","https://openalex.org/W4385895545","https://openalex.org/W4401482665","https://openalex.org/W4402099287"],"related_works":[],"abstract_inverted_index":{"ABSTRACT":[0],"Cognitive":[1],"load,":[2],"resulting":[3],"from":[4],"the":[5,29,36,46,85,89,95,118,128],"substantial":[6],"information":[7],"provided":[8],"in":[9,79,134],"crowdfunding":[10,44],"campaigns,":[11],"is":[12],"a":[13,67,75,142],"critical":[14],"yet":[15],"easily":[16],"overlooked":[17],"factor.":[18],"Creators":[19],"often":[20],"provide":[21],"abundant":[22],"product":[23],"details":[24],"to":[25,34,94,136],"attract":[26],"backers,":[27],"but":[28],"consequence":[30],"would":[31],"turn":[32],"out":[33],"be":[35],"opposite.":[37],"Through":[38],"two":[39],"experimental":[40],"studies":[41],"simulating":[42],"reward\u2010based":[43],"scenarios,":[45],"results":[47],"consistently":[48],"show":[49],"that":[50,84,111],"higher":[51,143],"cognitive":[52,104,122],"load":[53,105],"(manipulated":[54],"via":[55],"presentation":[56,133],"format)":[57],"negatively":[58],"affects":[59],"investment":[60],"willingness,":[61],"with":[62],"emotional":[63,107],"responses":[64],"acting":[65],"as":[66],"mediator.":[68],"Unexpectedly,":[69],"reference":[70,90,100],"points":[71],"have":[72],"not":[73],"shown":[74],"significant":[76],"moderating":[77],"effect":[78,87,120],"Study1.":[80],"Study":[81],"2":[82],"revealed":[83],"insignificant":[86],"of":[88,97,121,132,146],"point":[91],"was":[92],"due":[93],"existence":[96],"an":[98],"implicit":[99,113],"point.":[101],"By":[102],"integrating":[103],"and":[106,130,140],"mechanisms,":[108],"we":[109],"demonstrate":[110],"backers'":[112],"schemas":[114],"could":[115],"effectively":[116],"buffer":[117],"negative":[119],"load.":[123],"Practically,":[124],"creators":[125],"should":[126],"increase":[127],"logic":[129],"clarity":[131],"order":[135],"evoke":[137],"positive":[138],"emotions,":[139],"achieve":[141],"success":[144],"rate":[145],"crowdfunding.":[147]},"counts_by_year":[{"year":2026,"cited_by_count":1}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2025-11-28T00:00:00"}
