{"id":"https://openalex.org/W4416693262","doi":"https://doi.org/10.29180/978-615-6886-21-7_17","title":"Challenges of branding among SMEs in Ghana: A cross-sectional study in the greater Accra region","display_name":"Challenges of branding among SMEs in Ghana: A cross-sectional study in the greater Accra region","publication_year":2025,"publication_date":"2025-01-01","ids":{"openalex":"https://openalex.org/W4416693262","doi":"https://doi.org/10.29180/978-615-6886-21-7_17"},"language":"en","primary_location":{"id":"doi:10.29180/978-615-6886-21-7_17","doi":"https://doi.org/10.29180/978-615-6886-21-7_17","is_oa":true,"landing_page_url":"https://doi.org/10.29180/978-615-6886-21-7_17","pdf_url":"https://publikaciotar.uni-bge.hu/id/eprint/2580/1/BGE%20Szemelv%C3%A9nyek%202024%20III.%20k%C3%B6tet_17.pdf","source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Szemelv\u00e9nyek a BGE kutat\u00e1saib\u00f3l 2024. : III. k\u00f6tet","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W4416693327","display_name":"Szemelv\u00e9nyek a BGE kutat\u00e1saib\u00f3l 2024. : III. k\u00f6tet"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://publikaciotar.uni-bge.hu/id/eprint/2580/1/BGE%20Szemelv%C3%A9nyek%202024%20III.%20k%C3%B6tet_17.pdf","any_repository_has_fulltext":null},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5120706399","display_name":"Rexford Ebenezer Amankwah","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Rexford Ebenezer Amankwah","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5109388629","display_name":"Marian Esther Miller","orcid":"https://orcid.org/0000-0002-6026-1056","observed_orcids":["https://orcid.org/0000-0002-6026-1056"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Marian Esther Miller","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.61638608,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"160","last_page":"166"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.8485999703407288,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.8485999703407288,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.061000000685453415,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.026799999177455902,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/branding","display_name":"branding","score":0.8199999928474426},{"id":"https://openalex.org/keywords/small-and-medium-sized-enterprises","display_name":"small and medium-sized enterprises","score":0.9929999709129333},{"id":"https://openalex.org/keywords/brand-strategy","display_name":"brand strategy","score":0.7570000290870667},{"id":"https://openalex.org/keywords/financial-constraints","display_name":"financial constraints","score":0.6230000257492065},{"id":"https://openalex.org/keywords/brand-awareness","display_name":"brand awareness","score":0.5830000042915344},{"id":"https://openalex.org/keywords/competitive-advantage","display_name":"competitive advantage","score":0.6759999990463257},{"id":"https://openalex.org/keywords/greater-accra-region","display_name":"Greater Accra Region","score":0.7059999704360962},{"id":"https://openalex.org/keywords/ghana","display_name":"Ghana","score":0.7940000295639038}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.8011000156402588},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6011999845504761},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.5383999943733215},{"id":"https://openalex.org/C2778348673","wikidata":"https://www.wikidata.org/wiki/Q739302","display_name":"Production (economics)","level":2,"score":0.5084999799728394},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.499099999666214},{"id":"https://openalex.org/C2779304628","wikidata":"https://www.wikidata.org/wiki/Q3503480","display_name":"Face (sociological concept)","level":2,"score":0.45089998841285706},{"id":"https://openalex.org/C58546491","wikidata":"https://www.wikidata.org/wiki/Q1150207","display_name":"Competitive advantage","level":2,"score":0.41999998688697815},{"id":"https://openalex.org/C48879800","wikidata":"https://www.wikidata.org/wiki/Q622439","display_name":"Small and medium-sized enterprises","level":2,"score":0.3634999990463257},{"id":"https://openalex.org/C2776505523","wikidata":"https://www.wikidata.org/wiki/Q4785468","display_name":"Plan (archaeology)","level":2,"score":0.3228999972343445},{"id":"https://openalex.org/C198327121","wikidata":"https://www.wikidata.org/wiki/Q7410163","display_name":"Sampling frame","level":3,"score":0.305400013923645},{"id":"https://openalex.org/C2776257305","wikidata":"https://www.wikidata.org/wiki/Q2090622","display_name":"Place branding","level":3,"score":0.2915000021457672},{"id":"https://openalex.org/C136006765","wikidata":"https://www.wikidata.org/wiki/Q1134689","display_name":"Corporate branding","level":3,"score":0.2721000015735626},{"id":"https://openalex.org/C192209626","wikidata":"https://www.wikidata.org/wiki/Q190909","display_name":"Focus (optics)","level":2,"score":0.2720000147819519},{"id":"https://openalex.org/C107645774","wikidata":"https://www.wikidata.org/wiki/Q5467169","display_name":"Human resources","level":2,"score":0.26750001311302185},{"id":"https://openalex.org/C56995899","wikidata":"https://www.wikidata.org/wiki/Q1126687","display_name":"Focus group","level":2,"score":0.2621000111103058},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.2574000060558319},{"id":"https://openalex.org/C83864248","wikidata":"https://www.wikidata.org/wiki/Q177323","display_name":"Developing country","level":2,"score":0.2538999915122986}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.29180/978-615-6886-21-7_17","doi":"https://doi.org/10.29180/978-615-6886-21-7_17","is_oa":true,"landing_page_url":"https://doi.org/10.29180/978-615-6886-21-7_17","pdf_url":"https://publikaciotar.uni-bge.hu/id/eprint/2580/1/BGE%20Szemelv%C3%A9nyek%202024%20III.%20k%C3%B6tet_17.pdf","source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Szemelv\u00e9nyek a BGE kutat\u00e1saib\u00f3l 2024. : III. k\u00f6tet","raw_type":"book-chapter"}],"best_oa_location":{"id":"doi:10.29180/978-615-6886-21-7_17","doi":"https://doi.org/10.29180/978-615-6886-21-7_17","is_oa":true,"landing_page_url":"https://doi.org/10.29180/978-615-6886-21-7_17","pdf_url":"https://publikaciotar.uni-bge.hu/id/eprint/2580/1/BGE%20Szemelv%C3%A9nyek%202024%20III.%20k%C3%B6tet_17.pdf","source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Szemelv\u00e9nyek a BGE kutat\u00e1saib\u00f3l 2024. : III. k\u00f6tet","raw_type":"book-chapter"},"sustainable_development_goals":[{"score":0.48510000109672546,"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4416693262.pdf","grobid_xml":"https://content.openalex.org/works/W4416693262.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2586759818","https://openalex.org/W2562206077","https://openalex.org/W7215447222","https://openalex.org/W855418376","https://openalex.org/W2569563399","https://openalex.org/W2601765551","https://openalex.org/W93436825","https://openalex.org/W2738637765","https://openalex.org/W2770902284","https://openalex.org/W2552441297"],"abstract_inverted_index":{"Small":[0],"and":[1,9,17,36,121,143,159,172],"medium-sized":[2],"enterprises":[3],"(SMEs)":[4],"are":[5,96,128],"struggling":[6],"to":[7,28,87,131,141,152,161,166,178],"grow":[8],"sustain":[10],"a":[11,45,52,81],"competitive":[12],"edge":[13],"in":[14,20,34,66,94],"both":[15],"domestic":[16],"global":[18],"markets":[19],"the":[21,30,60,67,75,88,90,101,116,139,145,180],"present":[22],"economic":[23],"climate.":[24],"This":[25,42],"study":[26,43,47,61],"aims":[27],"investigate":[29],"challenges":[31,76,91],"SMEs":[32,65,92,150],"face":[33,93],"establishing":[35],"maintaining":[37],"an":[38],"effective":[39],"branding":[40,78,95,120,146],"strategy.":[41],"used":[44],"cross-sectional":[46],"design":[48],"as":[49,51,97],"well":[50],"consecutive":[53],"sampling":[54],"technique.":[55],"The":[56],"sample":[57],"size":[58],"of":[59,71,77,100,108,156],"was":[62,84],"368":[63],"Ghanaian":[64],"Greater":[68],"Accra":[69],"Region":[70],"Ghana.":[72],"To":[73],"explore":[74],"among":[79],"SMEs,":[80],"pie":[82],"chart":[83],"used.":[85],"According":[86],"results,":[89],"follows.":[98],"27%":[99],"population":[102],"have":[103,115,138],"no":[104],"knowledge":[105,160],"or":[106],"understanding":[107],"branding,":[109],"33%":[110,122],"indicated":[111,123],"they":[112,127,135,182],"do":[113],"not":[114,137],"financial":[117],"resources":[118,158],"for":[119],"that":[124],"even":[125],"if":[126],"taught":[129],"how":[130,177],"brand":[132],"their":[133,154],"business,":[134],"will":[136],"time":[140,168],"plan":[142],"implement":[144],"strategies.":[147],"In":[148],"conclusion,":[149],"need":[151,165],"maximize":[153],"usage":[155],"available":[157],"compete.":[162],"They":[163],"also":[164],"minimize":[167],"spent":[169],"on":[170,176],"production":[171],"should":[173],"increase":[174],"focus":[175],"sell":[179],"products":[181],"make.":[183]},"counts_by_year":[],"updated_date":"2026-10-28T10:33:24.094632","created_date":"2025-11-27T00:00:00"}
