{"id":"https://openalex.org/W4416238982","doi":"https://doi.org/10.22437/jiituj.v9i4.42840","title":"THE POTENTIAL OF LOCAL BRANDING IN THE ECONOMIC PERFORMANCE OF AGRO-PROCESSING INDUSTRIES AND AGROTOURISM IN VLORA, ALBANIA","display_name":"THE POTENTIAL OF LOCAL BRANDING IN THE ECONOMIC PERFORMANCE OF AGRO-PROCESSING INDUSTRIES AND AGROTOURISM IN VLORA, ALBANIA","publication_year":2025,"publication_date":"2025-10-12","ids":{"openalex":"https://openalex.org/W4416238982","doi":"https://doi.org/10.22437/jiituj.v9i4.42840"},"language":"en","primary_location":{"id":"doi:10.22437/jiituj.v9i4.42840","doi":"https://doi.org/10.22437/jiituj.v9i4.42840","is_oa":true,"landing_page_url":"https://doi.org/10.22437/jiituj.v9i4.42840","pdf_url":"https://online-journal.unja.ac.id/JIITUJ/article/download/42840/22269","source":{"id":"https://openalex.org/S4210198043","display_name":"Jurnal Ilmiah Ilmu Terapan Universitas Jambi|JIITUJ|","issn_l":"2580-2240","issn":["2580-2240","2580-2259"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4310314958","host_organization_name":"Jambi University","host_organization_lineage":["https://openalex.org/P4310314958"],"host_organization_lineage_names":["Jambi University"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Ilmiah Ilmu Terapan Universitas Jambi","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://online-journal.unja.ac.id/JIITUJ/article/download/42840/22269","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5114326830","display_name":"Edvina Polaj","orcid":"https://orcid.org/0009-0001-2240-5469","observed_orcids":["https://orcid.org/0009-0001-2240-5469"]},"institutions":[{"id":"https://openalex.org/I4210143771","display_name":"Marin Barleti University","ror":"https://ror.org/03d88a580","country_code":"AL","type":"education","lineage":["https://openalex.org/I4210143771"]}],"countries":["AL"],"is_corresponding":false,"raw_author_name":"Edvina Polaj","raw_affiliation_strings":["Barleti University"],"raw_orcid":"https://orcid.org/0009-0001-2240-5469","affiliations":[{"raw_affiliation_string":"Barleti University","institution_ids":["https://openalex.org/I4210143771"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5031766737","display_name":"Edmond Kadiu","orcid":"https://orcid.org/0009-0000-1639-6650","observed_orcids":["https://orcid.org/0009-0000-1639-6650"]},"institutions":[{"id":"https://openalex.org/I10017102","display_name":"Agricultural University of Tirana","ror":"https://ror.org/03k793y62","country_code":"AL","type":"education","lineage":["https://openalex.org/I10017102"]}],"countries":["AL"],"is_corresponding":false,"raw_author_name":"Edmond Kadiu","raw_affiliation_strings":["Agricultural University of Tirana"],"raw_orcid":"https://orcid.org/0009-0000-1639-6650","affiliations":[{"raw_affiliation_string":"Agricultural University of Tirana","institution_ids":["https://openalex.org/I10017102"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5001261799","display_name":"Lek\u00eb Pepkolaj","orcid":"https://orcid.org/0000-0002-0046-6180","observed_orcids":["https://orcid.org/0000-0002-0046-6180"]},"institutions":[{"id":"https://openalex.org/I4210163566","display_name":"Universiteti Metropolitan Tirana","ror":"https://ror.org/05k2yek35","country_code":"AL","type":"education","lineage":["https://openalex.org/I4210163566"]}],"countries":["AL"],"is_corresponding":false,"raw_author_name":"Lek\u00eb Pepkolaj","raw_affiliation_strings":["Metropolitan University of Tirana"],"raw_orcid":"https://orcid.org/0000-0002-0046-6180","affiliations":[{"raw_affiliation_string":"Metropolitan University of Tirana","institution_ids":["https://openalex.org/I4210163566"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":2.0752,"has_fulltext":true,"cited_by_count":2,"citation_normalized_percentile":{"value":0.89206652,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":95,"max":96},"biblio":{"volume":"9","issue":"4","first_page":"1367","last_page":"1377"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13010","display_name":"Agriculture and Agroindustry Studies","score":0.30880001187324524,"subfield":{"id":"https://openalex.org/subfields/1100","display_name":"General Agricultural and Biological Sciences"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}},"topics":[{"id":"https://openalex.org/T13010","display_name":"Agriculture and Agroindustry Studies","score":0.30880001187324524,"subfield":{"id":"https://openalex.org/subfields/1100","display_name":"General Agricultural and Biological Sciences"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}},{"id":"https://openalex.org/T10055","display_name":"Diverse Aspects of Tourism Research","score":0.2206999957561493,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13407","display_name":"Regional Development and Management Studies","score":0.12080000340938568,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/local-branding","display_name":"local branding","score":0.9819999933242798},{"id":"https://openalex.org/keywords/agricultural-processing-industry","display_name":"agricultural processing industry","score":0.949999988079071},{"id":"https://openalex.org/keywords/agritourism","display_name":"agritourism","score":0.9179999828338623},{"id":"https://openalex.org/keywords/economic-performance","display_name":"economic performance","score":0.8190000057220459},{"id":"https://openalex.org/keywords/sales-growth","display_name":"sales growth","score":0.7590000033378601},{"id":"https://openalex.org/keywords/financial-performance","display_name":"financial performance","score":0.9850000143051147},{"id":"https://openalex.org/keywords/branded-products","display_name":"branded products","score":0.550000011920929},{"id":"https://openalex.org/keywords/rural-development","display_name":"rural development","score":0.7440000176429749},{"id":"https://openalex.org/keywords/tourism-demand","display_name":"tourism demand","score":0.3449999988079071},{"id":"https://openalex.org/keywords/value-added-agricultural-products","display_name":"value-added agricultural products","score":0.6909999847412109}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.7560999989509583},{"id":"https://openalex.org/C18918823","wikidata":"https://www.wikidata.org/wiki/Q49389","display_name":"Tourism","level":2,"score":0.7419000267982483},{"id":"https://openalex.org/C31173074","wikidata":"https://www.wikidata.org/wiki/Q2632514","display_name":"Attractiveness","level":2,"score":0.6819000244140625},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6205999851226807},{"id":"https://openalex.org/C2779451145","wikidata":"https://www.wikidata.org/wiki/Q367125","display_name":"Rural tourism","level":4,"score":0.6050999760627747},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5376999974250793},{"id":"https://openalex.org/C195487862","wikidata":"https://www.wikidata.org/wiki/Q850210","display_name":"Revenue","level":2,"score":0.5365999937057495},{"id":"https://openalex.org/C118518473","wikidata":"https://www.wikidata.org/wiki/Q11451","display_name":"Agriculture","level":2,"score":0.3871999979019165},{"id":"https://openalex.org/C120936955","wikidata":"https://www.wikidata.org/wiki/Q2155640","display_name":"Empirical research","level":2,"score":0.38040000200271606},{"id":"https://openalex.org/C552854447","wikidata":"https://www.wikidata.org/wiki/Q131201","display_name":"Sustainable development","level":2,"score":0.36809998750686646},{"id":"https://openalex.org/C58546491","wikidata":"https://www.wikidata.org/wiki/Q1150207","display_name":"Competitive advantage","level":2,"score":0.34599998593330383},{"id":"https://openalex.org/C188897","wikidata":"https://www.wikidata.org/wiki/Q5333508","display_name":"Economic impact analysis","level":2,"score":0.3450999855995178},{"id":"https://openalex.org/C136006765","wikidata":"https://www.wikidata.org/wiki/Q1134689","display_name":"Corporate branding","level":3,"score":0.3375000059604645},{"id":"https://openalex.org/C166052673","wikidata":"https://www.wikidata.org/wiki/Q83021","display_name":"Empirical evidence","level":2,"score":0.32910001277923584},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.32190001010894775},{"id":"https://openalex.org/C2780980858","wikidata":"https://www.wikidata.org/wiki/Q110022","display_name":"Dual (grammatical number)","level":2,"score":0.30390000343322754},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.3019999861717224},{"id":"https://openalex.org/C127576917","wikidata":"https://www.wikidata.org/wiki/Q624630","display_name":"Competitor analysis","level":2,"score":0.3000999987125397},{"id":"https://openalex.org/C19351080","wikidata":"https://www.wikidata.org/wiki/Q1395034","display_name":"New product development","level":2,"score":0.2985000014305115},{"id":"https://openalex.org/C2778355321","wikidata":"https://www.wikidata.org/wiki/Q17079427","display_name":"Identity (music)","level":2,"score":0.2944999933242798},{"id":"https://openalex.org/C205971072","wikidata":"https://www.wikidata.org/wiki/Q513100","display_name":"Brand equity","level":2,"score":0.2750999927520752},{"id":"https://openalex.org/C2778738651","wikidata":"https://www.wikidata.org/wiki/Q16546687","display_name":"Novelty","level":2,"score":0.26579999923706055},{"id":"https://openalex.org/C2776257305","wikidata":"https://www.wikidata.org/wiki/Q2090622","display_name":"Place branding","level":3,"score":0.26429998874664307},{"id":"https://openalex.org/C27548731","wikidata":"https://www.wikidata.org/wiki/Q88272","display_name":"Investment (military)","level":3,"score":0.2556000053882599},{"id":"https://openalex.org/C75545042","wikidata":"https://www.wikidata.org/wiki/Q1350203","display_name":"Tourism geography","level":3,"score":0.2533999979496002}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.22437/jiituj.v9i4.42840","doi":"https://doi.org/10.22437/jiituj.v9i4.42840","is_oa":true,"landing_page_url":"https://doi.org/10.22437/jiituj.v9i4.42840","pdf_url":"https://online-journal.unja.ac.id/JIITUJ/article/download/42840/22269","source":{"id":"https://openalex.org/S4210198043","display_name":"Jurnal Ilmiah Ilmu Terapan Universitas Jambi|JIITUJ|","issn_l":"2580-2240","issn":["2580-2240","2580-2259"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4310314958","host_organization_name":"Jambi University","host_organization_lineage":["https://openalex.org/P4310314958"],"host_organization_lineage_names":["Jambi University"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Ilmiah Ilmu Terapan Universitas Jambi","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.22437/jiituj.v9i4.42840","doi":"https://doi.org/10.22437/jiituj.v9i4.42840","is_oa":true,"landing_page_url":"https://doi.org/10.22437/jiituj.v9i4.42840","pdf_url":"https://online-journal.unja.ac.id/JIITUJ/article/download/42840/22269","source":{"id":"https://openalex.org/S4210198043","display_name":"Jurnal Ilmiah Ilmu Terapan Universitas Jambi|JIITUJ|","issn_l":"2580-2240","issn":["2580-2240","2580-2259"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4310314958","host_organization_name":"Jambi University","host_organization_lineage":["https://openalex.org/P4310314958"],"host_organization_lineage_names":["Jambi University"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Ilmiah Ilmu Terapan Universitas Jambi","raw_type":"journal-article"},"sustainable_development_goals":[{"score":1.0,"id":"https://metadata.un.org/sdg/8","display_name":"Decent work and economic growth"},{"score":0.6875,"id":"https://metadata.un.org/sdg/2","display_name":"Zero hunger"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4416238982.pdf","grobid_xml":"https://content.openalex.org/works/W4416238982.grobid-xml"},"referenced_works_count":24,"referenced_works":["https://openalex.org/W2090583190","https://openalex.org/W2319064941","https://openalex.org/W2969688020","https://openalex.org/W4410398173","https://openalex.org/W4411275566","https://openalex.org/W4412525099","https://openalex.org/W4412525262","https://openalex.org/W4413227560","https://openalex.org/W4413437020","https://openalex.org/W4413668019","https://openalex.org/W4414057347","https://openalex.org/W4414062178","https://openalex.org/W4414729976","https://openalex.org/W4415055570","https://openalex.org/W4415064976","https://openalex.org/W4415548331","https://openalex.org/W4417434363","https://openalex.org/W6929669070","https://openalex.org/W7116629810","https://openalex.org/W7116629958","https://openalex.org/W7116631105","https://openalex.org/W7116631167","https://openalex.org/W7116631210","https://openalex.org/W7116631841"],"related_works":["https://openalex.org/W4403552155","https://openalex.org/W4399929921","https://openalex.org/W2463528484","https://openalex.org/W3042161583","https://openalex.org/W4404338929","https://openalex.org/W3091513816","https://openalex.org/W7165802176","https://openalex.org/W2388859293","https://openalex.org/W6963661781","https://openalex.org/W4413045036"],"abstract_inverted_index":{"This":[0],"study":[1,145],"investigates":[2],"the":[3,8,19,40,43,47,56,79,107,134,154,203,226],"influence":[4],"of":[5,11,49,58,109,122,138,143,150,157,186,206,228],"branding":[6,54,86,104,151,162],"on":[7,92],"economic":[9,63,166,214,223],"performance":[10,24],"agricultural-livestock":[12],"agro-processing":[13,44,71,158],"industries":[14,72],"and":[15,30,46,55,73,76,136,159,167,196,220,231],"agrotourism":[16,74,139],"enterprises":[17],"in":[18,118,127,147,208],"Vlora":[20],"region,":[21],"emphasizing":[22],"two":[23],"indicators:":[25],"Performance":[26,31],"1":[27],"(revenue":[28],"growth)":[29],"2":[32],"(financial":[33],"improvement).":[34],"The":[35,82,141],"research":[36,182],"aims":[37],"to":[38,100,114,125,211],"verify":[39],"relationship":[41],"between":[42,192],"sector":[45],"development":[48,210,224],"agritourism":[50],"by":[51],"analyzing":[52],"how":[53],"marketing":[57,108],"locally":[59],"indicated":[60],"products":[61,111],"enhance":[62,212],"outcomes.":[64],"Data":[65],"were":[66],"collected":[67],"from":[68,98],"over":[69],"100":[70],"businesses":[75],"analyzed":[77],"using":[78],"STATA":[80],"software.":[81],"findings":[83],"reveal":[84],"that":[85,130,176],"has":[87],"a":[88,115,190],"significant":[89],"positive":[90],"effect":[91],"financial":[93],"performance,":[94],"with":[95],"revenue":[96],"increasing":[97],"1,111":[99],"2,593":[101],"after":[102],"implementing":[103],"strategies.":[105],"Furthermore,":[106],"branded":[110],"is":[112],"linked":[113],"notable":[116],"rise":[117],"tourist":[119],"numbers\u2014an":[120],"average":[121],"2,815":[123],"compared":[124],"2,640":[126],"non-branded":[128],"businesses\u2014demonstrating":[129],"brand":[131,209],"identity":[132,195],"strengthens":[133],"competitiveness":[135],"attractiveness":[137],"destinations.":[140],"novelty":[142],"this":[144,181],"lies":[146],"its":[148],"integration":[149],"analysis":[152],"within":[153],"dual":[155],"framework":[156],"agritourism,":[160],"highlighting":[161],"as":[163,189],"both":[164],"an":[165],"cultural":[168],"lever":[169],"for":[170],"rural":[171,213],"development.":[172],"Unlike":[173],"previous":[174],"studies":[175],"examined":[177],"these":[178],"sectors":[179],"separately,":[180],"provides":[183],"empirical":[184],"evidence":[185],"branding\u2019s":[187],"role":[188],"bridge":[191],"local":[193],"product":[194],"sustainable":[197],"tourism":[198],"growth.":[199],"These":[200],"results":[201],"underscore":[202],"strategic":[204],"importance":[205],"investing":[207],"resilience,":[215],"promote":[216],"value-added":[217],"agricultural":[218],"products,":[219],"stimulate":[221],"regional":[222],"through":[225],"synergy":[227],"agriculture,":[229],"industry,":[230],"tourism.":[232]},"counts_by_year":[{"year":2026,"cited_by_count":2}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2025-11-15T00:00:00"}