{"id":"https://openalex.org/W4416058317","doi":"https://doi.org/10.5392/jkca.2025.25.10.285","title":"A Study on the Impact of Visual Interactivity of AR Art Toy IPs on Digital Natives' Purchase Intention: Focusing on Pop Mart Dimoo Series","display_name":"A Study on the Impact of Visual Interactivity of AR Art Toy IPs on Digital Natives' Purchase Intention: Focusing on Pop Mart Dimoo Series","publication_year":2025,"publication_date":"2025-10-31","ids":{"openalex":"https://openalex.org/W4416058317","doi":"https://doi.org/10.5392/jkca.2025.25.10.285"},"language":"en","primary_location":{"id":"doi:10.5392/jkca.2025.25.10.285","doi":"https://doi.org/10.5392/jkca.2025.25.10.285","is_oa":true,"landing_page_url":"https://doi.org/10.5392/jkca.2025.25.10.285","pdf_url":null,"source":{"id":"https://openalex.org/S2915058201","display_name":"The Journal of the Korea Contents Association","issn_l":"1598-4877","issn":["1598-4877","2508-6723"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319508","host_organization_name":"Korea Contents Associaition","host_organization_lineage":["https://openalex.org/P4310319508"],"host_organization_lineage_names":["Korea Contents Associaition"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"JOURNAL OF THE KOREA CONTENTS ASSOCIATION","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://doi.org/10.5392/jkca.2025.25.10.285","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5100460353","display_name":"Yang Li","orcid":"https://orcid.org/0009-0007-4178-8446","observed_orcids":["https://orcid.org/0009-0007-4178-8446","https://orcid.org/0000-0002-5279-3386"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Yang Li","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":null,"display_name":"YongJin Park","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"YongJin Park","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.2393436,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"25","issue":"10","first_page":"285","last_page":"296"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.30149999260902405,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.30149999260902405,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10888","display_name":"Augmented Reality Applications","score":0.24480000138282776,"subfield":{"id":"https://openalex.org/subfields/1707","display_name":"Computer Vision and Pattern Recognition"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.15299999713897705,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/augmented-reality","display_name":"augmented reality","score":0.6430000066757202},{"id":"https://openalex.org/keywords/art-toys","display_name":"art toys","score":0.9750000238418579},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.9399999976158142},{"id":"https://openalex.org/keywords/digital-natives","display_name":"digital natives","score":0.9950000047683716},{"id":"https://openalex.org/keywords/immersion","display_name":"immersion","score":0.40299999713897705},{"id":"https://openalex.org/keywords/enjoyment","display_name":"enjoyment","score":0.7950000166893005},{"id":"https://openalex.org/keywords/perceived-control","display_name":"perceived control","score":0.9120000004768372},{"id":"https://openalex.org/keywords/playfulness","display_name":"playfulness","score":0.9900000095367432},{"id":"https://openalex.org/keywords/visual-expressiveness","display_name":"visual expressiveness","score":0.9850000143051147},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.5619999766349792},{"id":"https://openalex.org/keywords/interactive-design","display_name":"interactive design","score":0.48399999737739563},{"id":"https://openalex.org/keywords/cultural-consumption","display_name":"cultural consumption","score":0.4480000138282776},{"id":"https://openalex.org/keywords/generative-ai","display_name":"generative AI","score":0.4090000092983246},{"id":"https://openalex.org/keywords/generative-design","display_name":"generative design","score":0.4399999976158142},{"id":"https://openalex.org/keywords/video-generation","display_name":"video generation","score":0.34599998593330383},{"id":"https://openalex.org/keywords/generative-audio","display_name":"generative audio","score":0.6050000190734863},{"id":"https://openalex.org/keywords/generative-text","display_name":"generative text","score":0.6050000190734863},{"id":"https://openalex.org/keywords/generative-images","display_name":"generative images","score":0.6190000176429749},{"id":"https://openalex.org/keywords/generative-animation","display_name":"generative animation","score":0.7459999918937683}],"concepts":[{"id":"https://openalex.org/C144430266","wikidata":"https://www.wikidata.org/wiki/Q839721","display_name":"Interactivity","level":2,"score":0.8593999743461609},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6087999939918518},{"id":"https://openalex.org/C143724316","wikidata":"https://www.wikidata.org/wiki/Q312468","display_name":"Series (stratigraphy)","level":2,"score":0.5989999771118164},{"id":"https://openalex.org/C121684516","wikidata":"https://www.wikidata.org/wiki/Q7600677","display_name":"Computer graphics (images)","level":1,"score":0.5162000060081482},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.5149000287055969},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.5066999793052673},{"id":"https://openalex.org/C153349607","wikidata":"https://www.wikidata.org/wiki/Q36649","display_name":"Visual arts","level":1,"score":0.32269999384880066},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.2517000138759613},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.24699999392032623},{"id":"https://openalex.org/C29794715","wikidata":"https://www.wikidata.org/wiki/Q5362345","display_name":"Smartwatch","level":3,"score":0.2289000004529953}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.5392/jkca.2025.25.10.285","doi":"https://doi.org/10.5392/jkca.2025.25.10.285","is_oa":true,"landing_page_url":"https://doi.org/10.5392/jkca.2025.25.10.285","pdf_url":null,"source":{"id":"https://openalex.org/S2915058201","display_name":"The Journal of the Korea Contents Association","issn_l":"1598-4877","issn":["1598-4877","2508-6723"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319508","host_organization_name":"Korea Contents Associaition","host_organization_lineage":["https://openalex.org/P4310319508"],"host_organization_lineage_names":["Korea Contents Associaition"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"JOURNAL OF THE KOREA CONTENTS ASSOCIATION","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.5392/jkca.2025.25.10.285","doi":"https://doi.org/10.5392/jkca.2025.25.10.285","is_oa":true,"landing_page_url":"https://doi.org/10.5392/jkca.2025.25.10.285","pdf_url":null,"source":{"id":"https://openalex.org/S2915058201","display_name":"The Journal of the Korea Contents Association","issn_l":"1598-4877","issn":["1598-4877","2508-6723"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319508","host_organization_name":"Korea Contents Associaition","host_organization_lineage":["https://openalex.org/P4310319508"],"host_organization_lineage_names":["Korea Contents Associaition"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"JOURNAL OF THE KOREA CONTENTS ASSOCIATION","raw_type":"journal-article"},"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":[],"abstract_inverted_index":{"\ucd5c\uadfc":[0],"\uc804":[1],"\uc138\uacc4\uc801\uc73c\ub85c":[2],"\uc544\ud2b8":[3,20,154],"\ud1a0\uc774(Art":[4],"Toy)":[5],"\uc2dc\uc7a5\uc774":[6],"\ube60\ub974\uac8c":[7],"\uc131\uc7a5\ud558\uba74\uc11c,":[8],"\uc80a\uc740":[9],"\uc138\ub300\uc758":[10],"\ubb38\ud654":[11],"\uc18c\ube44\uc5d0\uc11c":[12],"\uc911\uc694\ud55c":[13],"\uad6c\uc131":[14],"\uc694\uc18c\ub85c":[15],"\uc790\ub9ac\ub9e4\uae40\ud558\uace0":[16],"\uc788\ub2e4.":[17,38,53,168],"\uc99d\uac15\ud604\uc2e4(AR)":[18],"\uae30\uc220\uc740":[19],"\ud1a0\uc774":[21,155],"IP\uc5d0":[22],"\ubcf4\ub2e4":[23],"\uac15\ub825\ud55c":[24],"\uc2dc\uac01\uc801":[25,57,91,103,137],"\uc0c1\ud638\uc791\uc6a9":[26,49,159],"\uacbd\ud5d8\uc744":[27,50],"\ubd80\uc5ec\ud568\uc73c\ub85c\uc368,":[28],"\ub514\uc9c0\ud138":[29,39,42,59,145,158],"\ub124\uc774\ud2f0\ube0c\uc758":[30,60,146],"\uad6c\ub9e4":[31,61,126],"\uc758\uc0ac\uc5d0":[32,62,127],"\uc601\ud5a5\uc744":[33,129],"\ubbf8\uce58\ub294":[34,63,130],"\uc8fc\uc694":[35],"\uc694\uc778\uc73c\ub85c":[36],"\uc791\uc6a9\ud558\uace0":[37],"\ud658\uacbd\uc5d0\uc11c":[40],"\uc131\uc7a5\ud55c":[41],"\ub124\uc774\ud2f0\ube0c\ub294":[43],"\uc2e0\uae30\uc220\uc5d0":[44],"\ub300\ud55c":[45,65],"\uc218\uc6a9\ub3c4\uac00":[46],"\ub192\uace0,":[47],"\ud765\ubbf8\ub85c\uc6b4":[48],"\uc120\ud638\ud558\ub294":[51],"\uacbd\ud5a5\uc774":[52],"\uadf8\ub7ec\ub098":[54],"\ud604\uc7ac\uae4c\uc9c0":[55],"AR":[56,90],"\uc0c1\ud638\uc791\uc6a9\uc131\uc774":[58],"\uc601\ud5a5\uc5d0":[64],"\uc5f0\uad6c\ub294":[66,71,144],"\uc0c1\ub300\uc801\uc73c\ub85c":[67],"\ubd80\uc871\ud55c":[68],"\uc2e4\uc815\uc774\ub2e4.":[69],"\ubcf8":[70,143],"\ud31d\ub9c8\ud2b8(Pop":[72],"Mart)\uc758":[73],"\ub514\ubb34(Dimoo)":[74],"\uc2dc\ub9ac\uc988\ub97c":[75],"\uc5f0\uad6c":[76,82,119],"\ub300\uc0c1\uc73c\ub85c":[77],"\uc0bc\uc544,":[78],"\uc815\uc131\uc801":[79],"\ubc0f":[80],"\uc815\ub7c9\uc801":[81],"\ubc29\ubc95\uc744":[83],"\ubcd1\ud589\ud558\uc5ec":[84],"\uc9c4\ud589\ud558\uc600\ub2e4.":[85],"\uc81c1\ub2e8\uacc4\uc5d0\uc11c\ub294":[86],"\uc774\ub860\uc801":[87,161],"\ubd84\uc11d\uc744":[88],"\ud1b5\ud574":[89,108],"\uc0c1\ud638\uc791\uc6a9\uc131\uc758":[92],"\ub2e4\uc12f":[93,121],"\uac00\uc9c0":[94,122],"\ud575\uc2ec":[95],"\uc778\uc9c0":[96,123],"\ucc28\uc6d0\uc744":[97],"\ub3c4\ucd9c\ud558\uc600\ub2e4:":[98],"\ubab0\uc785\uac10,":[99],"\uc990\uac70\uc6c0,":[100],"\ud1b5\uc81c\uac10,":[101],"\ub180\uc774\uc131,":[102],"\ud45c\ud604\ub825.":[104],"\uc81c2\ub2e8\uacc4\uc5d0\uc11c\ub294":[105],"\uc124\ubb38":[106],"\uc870\uc0ac\ub97c":[107],"\ucd1d":[109],"300\ubd80\uc758":[110],"\uc720\ud6a8":[111],"\ud45c\ubcf8\uc744":[112],"\uc218\uc9d1\ud558\uc600\uace0,":[113],"SPSS\uc640":[114],"\uad6c\uc870\ubc29\uc815\uc2dd\ubaa8\ud615(SEM)\uc744":[115],"\ud65c\uc6a9\ud558\uc5ec":[116],"\ub370\uc774\ud130\ub97c":[117],"\ubd84\uc11d\ud558\uc600\ub2e4.":[118],"\uacb0\uacfc,":[120],"\ucc28\uc6d0":[124],"\ubaa8\ub450":[125],"\uae0d\uc815\uc801\uc778":[128],"\uac83\uc73c\ub85c":[131],"\ub098\ud0c0\ub0ac\uc73c\uba70,":[132],"\uadf8":[133],"\uc911\uc5d0\uc11c\ub3c4":[134],"\uc990\uac70\uc6c0(\u03b2=0.35,":[135],"p<0.01)\uacfc":[136],"\ud45c\ud604\ub825(\u03b2=0.27,":[138],"p<0.01)\uc758":[139],"\uc601\ud5a5\uc774":[140],"\uac00\uc7a5":[141],"\ub450\ub4dc\ub7ec\uc84c\ub2e4.":[142],"\uc18c\ube44\ud589\ub3d9":[147],"\uc774\ub860\uc744":[148],"\ud655\uc7a5\ud558\ub294":[149],"\ub370":[150],"\uae30\uc5ec\ud560":[151],"\ubfd0\ub9cc":[152],"\uc544\ub2c8\ub77c,":[153],"IP":[156],"\uc0b0\uc5c5\uc758":[157],"\ub514\uc790\uc778\uc5d0":[160],"\uadfc\uac70\uc640":[162],"\uc2e4\ucc9c\uc801":[163],"\uc9c0\uce68\uc744":[164],"\uc81c\uacf5\ud55c\ub2e4\ub294":[165],"\uc810\uc5d0\uc11c":[166],"\uc758\uc758\uac00":[167]},"counts_by_year":[],"updated_date":"2026-09-27T08:07:27.782135","created_date":"2025-11-10T00:00:00"}