{"id":"https://openalex.org/W4416005272","doi":"https://doi.org/10.5220/0013851900004719","title":"Localized Marketing Strategies of Multinational Companies in China: The Case of Starbucks","display_name":"Localized Marketing Strategies of Multinational Companies in China: The Case of Starbucks","publication_year":2025,"publication_date":"2025-01-01","ids":{"openalex":"https://openalex.org/W4416005272","doi":"https://doi.org/10.5220/0013851900004719"},"language":"en","primary_location":{"id":"doi:10.5220/0013851900004719","doi":"https://doi.org/10.5220/0013851900004719","is_oa":true,"landing_page_url":"https://doi.org/10.5220/0013851900004719","pdf_url":null,"source":{"id":"https://openalex.org/S7407096609","display_name":"International Conference on E-commerce and Modern Logistics (ICEML)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 2nd International Conference on E-commerce and Modern Logistics","raw_type":"proceedings-article"},"volume":null,"type":"conference-paper","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://doi.org/10.5220/0013851900004719","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5082437246","display_name":"Le Zhou","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I185261750","display_name":"University of Toronto","ror":"https://ror.org/03dbr7087","country_code":"CA","type":"education","lineage":["https://openalex.org/I185261750"]}],"countries":["CA"],"is_corresponding":true,"raw_author_name":"Le Zhou","raw_affiliation_strings":["New College, University of Toronto, 15 Grenville Street, Toronto, Canada, Canada"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"New College, University of Toronto, 15 Grenville Street, Toronto, Canada, Canada","institution_ids":["https://openalex.org/I185261750"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5082437246"],"corresponding_institution_ids":["https://openalex.org/I185261750"],"apc_list":null,"apc_paid":null,"fwci":3.1134,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.84439555,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":91,"max":95},"biblio":{"volume":null,"issue":null,"first_page":"655","last_page":"661"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10415","display_name":"International Business and FDI","score":0.9878000020980835,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10415","display_name":"International Business and FDI","score":0.9878000020980835,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.007600000128149986,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12933","display_name":"Franchising Strategies and Performance","score":0.001500000013038516,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/multinational-corporations","display_name":"multinational corporations","score":0.9710000157356262},{"id":"https://openalex.org/keywords/starbucks","display_name":"Starbucks","score":0.9829999804496765},{"id":"https://openalex.org/keywords/international-marketing-strategy","display_name":"international marketing strategy","score":0.6909999847412109},{"id":"https://openalex.org/keywords/market-entry-strategy","display_name":"market entry strategy","score":0.5049999952316284},{"id":"https://openalex.org/keywords/chinese-consumers","display_name":"Chinese consumers","score":0.5950000286102295},{"id":"https://openalex.org/keywords/coffee-retail","display_name":"coffee retail","score":0.4009999930858612}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.7623999714851379},{"id":"https://openalex.org/C158016649","wikidata":"https://www.wikidata.org/wiki/Q161726","display_name":"Multinational corporation","level":2,"score":0.5557000041007996},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.536899983882904},{"id":"https://openalex.org/C54750564","wikidata":"https://www.wikidata.org/wiki/Q26643","display_name":"Commerce","level":1,"score":0.27129998803138733},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.2705000042915344},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.25},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.2345999926328659},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.23250000178813934},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.23199999332427979},{"id":"https://openalex.org/C2778137410","wikidata":"https://www.wikidata.org/wiki/Q2732820","display_name":"Government (linguistics)","level":2,"score":0.2312999963760376}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.5220/0013851900004719","doi":"https://doi.org/10.5220/0013851900004719","is_oa":true,"landing_page_url":"https://doi.org/10.5220/0013851900004719","pdf_url":null,"source":{"id":"https://openalex.org/S7407096609","display_name":"International Conference on E-commerce and Modern Logistics (ICEML)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 2nd International Conference on E-commerce and Modern Logistics","raw_type":"proceedings-article"}],"best_oa_location":{"id":"doi:10.5220/0013851900004719","doi":"https://doi.org/10.5220/0013851900004719","is_oa":true,"landing_page_url":"https://doi.org/10.5220/0013851900004719","pdf_url":null,"source":{"id":"https://openalex.org/S7407096609","display_name":"International Conference on E-commerce and Modern Logistics (ICEML)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 2nd International Conference on E-commerce and Modern Logistics","raw_type":"proceedings-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2278342076","https://openalex.org/W2389361922","https://openalex.org/W7166535919","https://openalex.org/W7128479332","https://openalex.org/W4415134597","https://openalex.org/W4411500464","https://openalex.org/W7054785201","https://openalex.org/W2337659831","https://openalex.org/W1454253633","https://openalex.org/W4390583643"],"abstract_inverted_index":null,"counts_by_year":[{"year":2026,"cited_by_count":1}],"updated_date":"2026-11-10T11:39:43.021295","created_date":"2025-11-07T00:00:00"}
