{"id":"https://openalex.org/W4415765697","doi":"https://doi.org/10.37567/pkm.v5i3.4306","title":"Pendampingan Digital Marketing untuk Meningkatkan Penjualan BUMDes Makmur Anugerah Lestari di Ciomas","display_name":"Pendampingan Digital Marketing untuk Meningkatkan Penjualan BUMDes Makmur Anugerah Lestari di Ciomas","publication_year":2025,"publication_date":"2025-11-01","ids":{"openalex":"https://openalex.org/W4415765697","doi":"https://doi.org/10.37567/pkm.v5i3.4306"},"language":"en","primary_location":{"id":"doi:10.37567/pkm.v5i3.4306","doi":"https://doi.org/10.37567/pkm.v5i3.4306","is_oa":true,"landing_page_url":"https://doi.org/10.37567/pkm.v5i3.4306","pdf_url":"https://journal.iaisambas.ac.id/index.php/pkm/article/download/4306/3252","source":{"id":"https://openalex.org/S4387289228","display_name":"Jurnal Pengabdian Kepada Masyarakat","issn_l":"2808-1315","issn":["2808-1315"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405273877","host_organization_name":"Universitas Sultan Muhammad Syafiuddin Sambas","host_organization_lineage":["https://openalex.org/I4405273877"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Pengabdian Kepada Masyarakat","raw_type":"journal-article"},"parent_works":[],"lineage":["https://openalex.org/W4415765697"],"child_works_count":0,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://journal.iaisambas.ac.id/index.php/pkm/article/download/4306/3252","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5119059766","display_name":"Sabna Ainazah Fatikhah","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I193621155","display_name":"Indonesia Open University","ror":"https://ror.org/03zwesg40","country_code":"ID","type":"education","lineage":["https://openalex.org/I193621155"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Sabna Ainazah Fatikhah","raw_affiliation_strings":["Universitas Terbuka"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Terbuka","institution_ids":["https://openalex.org/I193621155"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5119059765","display_name":"Ledy Yolanda","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I193621155","display_name":"Indonesia Open University","ror":"https://ror.org/03zwesg40","country_code":"ID","type":"education","lineage":["https://openalex.org/I193621155"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Ledy Yolanda","raw_affiliation_strings":["Universitas Terbuka"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Terbuka","institution_ids":["https://openalex.org/I193621155"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5117864000","display_name":"Muhammad Adam Sudaryanto","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I193621155","display_name":"Indonesia Open University","ror":"https://ror.org/03zwesg40","country_code":"ID","type":"education","lineage":["https://openalex.org/I193621155"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Muhammad Adam Sudaryanto","raw_affiliation_strings":["Universitas Terbuka"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Terbuka","institution_ids":["https://openalex.org/I193621155"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5066130537","display_name":"Cynthia Ayu Manggarani","orcid":"https://orcid.org/0000-0002-5350-9922","observed_orcids":["https://orcid.org/0000-0002-5350-9922"]},"institutions":[{"id":"https://openalex.org/I193621155","display_name":"Indonesia Open University","ror":"https://ror.org/03zwesg40","country_code":"ID","type":"education","lineage":["https://openalex.org/I193621155"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Cynthia Ayu Manggarani","raw_affiliation_strings":["Universitas Terbuka"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Terbuka","institution_ids":["https://openalex.org/I193621155"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I193621155"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"5","issue":"3","first_page":"324","last_page":"335"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13194","display_name":"ICT in Developing Communities","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.9900000095367432},{"id":"https://openalex.org/keywords/village-owned-enterprises","display_name":"village-owned enterprises","score":0.8159999847412109},{"id":"https://openalex.org/keywords/micro-small-and-medium-enterprises","display_name":"micro, small and medium enterprises","score":0.8399999737739563},{"id":"https://openalex.org/keywords/sales-performance-improvement","display_name":"sales improvement","score":0.7250000238418579},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.9179999828338623},{"id":"https://openalex.org/keywords/e-commerce","display_name":"e-commerce","score":0.781000018119812},{"id":"https://openalex.org/keywords/marketing-capacity-building","display_name":"marketing capacity building","score":0.7229999899864197}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6775000095367432},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.527899980545044},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.47780001163482666},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.3747999966144562},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.3490000069141388},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.3109000027179718},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.2904999852180481},{"id":"https://openalex.org/C203663800","wikidata":"https://www.wikidata.org/wiki/Q848979","display_name":"Citizen journalism","level":2,"score":0.28630000352859497},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.28299999237060547},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.26919999718666077},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.2669999897480011},{"id":"https://openalex.org/C98716237","wikidata":"https://www.wikidata.org/wiki/Q193959","display_name":"Marketing mix","level":2,"score":0.25600001215934753},{"id":"https://openalex.org/C110354214","wikidata":"https://www.wikidata.org/wiki/Q6314146","display_name":"Engineering management","level":1,"score":0.25540000200271606}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.37567/pkm.v5i3.4306","doi":"https://doi.org/10.37567/pkm.v5i3.4306","is_oa":true,"landing_page_url":"https://doi.org/10.37567/pkm.v5i3.4306","pdf_url":"https://journal.iaisambas.ac.id/index.php/pkm/article/download/4306/3252","source":{"id":"https://openalex.org/S4387289228","display_name":"Jurnal Pengabdian Kepada Masyarakat","issn_l":"2808-1315","issn":["2808-1315"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405273877","host_organization_name":"Universitas Sultan Muhammad Syafiuddin Sambas","host_organization_lineage":["https://openalex.org/I4405273877"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Pengabdian Kepada Masyarakat","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.37567/pkm.v5i3.4306","doi":"https://doi.org/10.37567/pkm.v5i3.4306","is_oa":true,"landing_page_url":"https://doi.org/10.37567/pkm.v5i3.4306","pdf_url":"https://journal.iaisambas.ac.id/index.php/pkm/article/download/4306/3252","source":{"id":"https://openalex.org/S4387289228","display_name":"Jurnal Pengabdian Kepada Masyarakat","issn_l":"2808-1315","issn":["2808-1315"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405273877","host_organization_name":"Universitas Sultan Muhammad Syafiuddin Sambas","host_organization_lineage":["https://openalex.org/I4405273877"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Pengabdian Kepada Masyarakat","raw_type":"journal-article"},"sustainable_development_goals":[{"score":0.833299994468689,"id":"https://metadata.un.org/sdg/8","display_name":"Decent work and economic growth"},{"score":0.5378999710083008,"id":"https://metadata.un.org/sdg/9","display_name":"Industry, innovation and infrastructure"},{"score":0.41670000553131104,"id":"https://metadata.un.org/sdg/1","display_name":"No poverty"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4415765697.pdf","grobid_xml":"https://content.openalex.org/works/W4415765697.grobid-xml"},"referenced_works_count":2,"referenced_works":["https://openalex.org/W2910122853","https://openalex.org/W2941489092"],"related_works":["https://openalex.org/W7165062045","https://openalex.org/W7205009333","https://openalex.org/W4412878673","https://openalex.org/W7125398698","https://openalex.org/W4393191663","https://openalex.org/W4412961906","https://openalex.org/W4411772369","https://openalex.org/W7221159083","https://openalex.org/W7215349639","https://openalex.org/W4412765315"],"abstract_inverted_index":{"The":[0,84,108,126],"Makmur":[1],"Anugerah":[2],"Lestari":[3],"Village-Owned":[4],"Enterprise":[5],"(BUMDes),":[6],"which":[7],"oversees":[8],"various":[9],"business":[10],"units":[11],"and":[12,15,22,63,69,80,102,124,141],"micro,":[13],"small,":[14],"medium":[16],"enterprises":[17],"(MSMEs)":[18],"in":[19,30,46,92,134],"Sukamakmur":[20],"Village":[21],"its":[23,81],"surrounding":[24],"areas,":[25],"continues":[26],"to":[27,74,144],"face":[28],"challenges":[29],"marketing":[31,73,103,139,147],"strategies,":[32],"as":[33],"most":[34],"MSME":[35],"actors":[36],"still":[37],"rely":[38],"on":[39,71,87],"conventional":[40],"methods":[41],"that":[42],"are":[43],"less":[44],"effective":[45],"reaching":[47],"broader":[48],"markets.":[49],"Through":[50],"a":[51,56,113],"Community":[52],"Service":[53],"Program":[54],"(PKM),":[55],"team":[57],"from":[58],"the":[59,76,89,129],"Faculty":[60],"of":[61,78,128,137],"Economics":[62],"Business,":[64],"Universitas":[65],"Terbuka,":[66],"conducted":[67,111],"training":[68,109],"mentoring":[70],"digital":[72,94,138],"strengthen":[75],"capacity":[77],"BUMDes":[79],"assisted":[82],"MSMEs.":[83],"program":[85,130],"focused":[86],"enhancing":[88],"participants\u2019":[90,135],"skills":[91],"utilizing":[93],"technologies,":[95],"developing":[96],"promotional":[97],"strategies":[98,148],"through":[99],"social":[100],"media,":[101],"products":[104],"via":[105],"e-commerce":[106],"platforms.":[107],"was":[110],"using":[112],"participatory":[114],"approach,":[115],"combining":[116],"material":[117],"delivery,":[118],"hands-on":[119],"practice,":[120],"technical":[121],"assistance,":[122],"monitoring,":[123],"evaluation.":[125],"results":[127],"indicated":[131],"an":[132],"improvement":[133],"understanding":[136],"concepts":[140],"their":[142],"ability":[143],"implement":[145],"online":[146],"more":[149],"effectively.":[150]},"counts_by_year":[],"updated_date":"2026-11-10T11:39:43.021295","created_date":"2025-11-01T00:00:00"}