{"id":"https://openalex.org/W4415655893","doi":"https://doi.org/10.54500/2790-1203-2025-4-125-amj008","title":"Dental services marketing:The application of the 8P model and the role of social media in the modern dental business","display_name":"Dental services marketing:The application of the 8P model and the role of social media in the modern dental business","publication_year":2025,"publication_date":"2025-10-16","ids":{"openalex":"https://openalex.org/W4415655893","doi":"https://doi.org/10.54500/2790-1203-2025-4-125-amj008"},"language":"en","primary_location":{"id":"doi:10.54500/2790-1203-2025-4-125-amj008","doi":"https://doi.org/10.54500/2790-1203-2025-4-125-amj008","is_oa":false,"landing_page_url":"https://doi.org/10.54500/2790-1203-2025-4-125-amj008","pdf_url":null,"source":{"id":"https://openalex.org/S4220650829","display_name":"Astana Medical Journal","issn_l":"1562-2940","issn":["1562-2940","2790-1203"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Astana Medical Journal","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5079420176","display_name":"Raisa Uraz","orcid":"https://orcid.org/0000-0002-6620-4490","observed_orcids":["https://orcid.org/0000-0002-6620-4490"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Raisa Uraz","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-6620-4490","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5079420176"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.27834628,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"125","issue":"4","first_page":"amj008","last_page":"amj008"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.5669000148773193,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.5669000148773193,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.40310001373291016,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14130","display_name":"Healthcare, Law, Governance, and Management Studies","score":0.008299999870359898,"subfield":{"id":"https://openalex.org/subfields/3600","display_name":"General Health Professions"},"field":{"id":"https://openalex.org/fields/36","display_name":"Health Professions"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.9240000247955322},{"id":"https://openalex.org/keywords/dental-practice","display_name":"dental practice","score":0.8199999928474426},{"id":"https://openalex.org/keywords/brand-management","display_name":"brand management","score":0.9200000166893005},{"id":"https://openalex.org/keywords/customer-loyalty","display_name":"customer loyalty","score":0.8510000109672546},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.7089999914169312},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"marketing strategy","score":0.45399999618530273},{"id":"https://openalex.org/keywords/person-centered-approach","display_name":"person-centered approach","score":0.5609999895095825},{"id":"https://openalex.org/keywords/promotion","display_name":"promotion","score":0.3840000033378601}],"concepts":[{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.6793000102043152},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6640999913215637},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.6381999850273132},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5802000164985657},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.560699999332428},{"id":"https://openalex.org/C2777754422","wikidata":"https://www.wikidata.org/wiki/Q17081927","display_name":"Social marketing","level":2,"score":0.5174000263214111},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.5001999735832214},{"id":"https://openalex.org/C2780795282","wikidata":"https://www.wikidata.org/wiki/Q1221094","display_name":"Services marketing","level":3,"score":0.48489999771118164},{"id":"https://openalex.org/C39453970","wikidata":"https://www.wikidata.org/wiki/Q7317267","display_name":"Return on marketing investment","level":3,"score":0.448199987411499},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.44290000200271606},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.40369999408721924},{"id":"https://openalex.org/C146937435","wikidata":"https://www.wikidata.org/wiki/Q4025911","display_name":"Marketing effectiveness","level":4,"score":0.39640000462532043},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.3684000074863434},{"id":"https://openalex.org/C53941439","wikidata":"https://www.wikidata.org/wiki/Q7268931","display_name":"Quantitative marketing research","level":4,"score":0.3594000041484833},{"id":"https://openalex.org/C129361004","wikidata":"https://www.wikidata.org/wiki/Q2470236","display_name":"Profitability index","level":2,"score":0.3562999963760376},{"id":"https://openalex.org/C2985889538","wikidata":"https://www.wikidata.org/wiki/Q267114","display_name":"Social media marketing","level":3,"score":0.3474000096321106},{"id":"https://openalex.org/C98716237","wikidata":"https://www.wikidata.org/wiki/Q193959","display_name":"Marketing mix","level":2,"score":0.3416999876499176},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.3409000039100647},{"id":"https://openalex.org/C9652623","wikidata":"https://www.wikidata.org/wiki/Q190109","display_name":"Field (mathematics)","level":2,"score":0.3368000090122223},{"id":"https://openalex.org/C15306905","wikidata":"https://www.wikidata.org/wiki/Q6770925","display_name":"Marketing science","level":4,"score":0.33079999685287476},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.32749998569488525},{"id":"https://openalex.org/C18762648","wikidata":"https://www.wikidata.org/wiki/Q42213","display_name":"Work (physics)","level":2,"score":0.3257000148296356},{"id":"https://openalex.org/C127107974","wikidata":"https://www.wikidata.org/wiki/Q350884","display_name":"Business marketing","level":3,"score":0.3255999982357025},{"id":"https://openalex.org/C4216890","wikidata":"https://www.wikidata.org/wiki/Q815823","display_name":"Business model","level":2,"score":0.3224000036716461},{"id":"https://openalex.org/C17632256","wikidata":"https://www.wikidata.org/wiki/Q1076968","display_name":"Digital media","level":2,"score":0.3091999888420105},{"id":"https://openalex.org/C26011011","wikidata":"https://www.wikidata.org/wiki/Q6030243","display_name":"Influencer marketing","level":4,"score":0.30390000343322754},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.2842000126838684},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.2653999924659729},{"id":"https://openalex.org/C30772137","wikidata":"https://www.wikidata.org/wiki/Q5164762","display_name":"Consumption (sociology)","level":2,"score":0.2632000148296356},{"id":"https://openalex.org/C204983608","wikidata":"https://www.wikidata.org/wiki/Q2111958","display_name":"Productivity","level":2,"score":0.2531999945640564},{"id":"https://openalex.org/C187008535","wikidata":"https://www.wikidata.org/wiki/Q204255","display_name":"Viral marketing","level":3,"score":0.2529999911785126}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.54500/2790-1203-2025-4-125-amj008","doi":"https://doi.org/10.54500/2790-1203-2025-4-125-amj008","is_oa":false,"landing_page_url":"https://doi.org/10.54500/2790-1203-2025-4-125-amj008","pdf_url":null,"source":{"id":"https://openalex.org/S4220650829","display_name":"Astana Medical Journal","issn_l":"1562-2940","issn":["1562-2940","2790-1203"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Astana Medical Journal","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2896973752","https://openalex.org/W4393326061","https://openalex.org/W4249093460","https://openalex.org/W4389786098","https://openalex.org/W7202157919","https://openalex.org/W3016995389","https://openalex.org/W4400764767","https://openalex.org/W3177333891","https://openalex.org/W7215965833","https://openalex.org/W2613536572"],"abstract_inverted_index":{"The":[0,58,149],"purpose":[1],"of":[2,9,12,18,26,31,35,45,61,64,71,100,110,133,138,151,158,169],"this":[3],"work":[4],"is":[5,107],"a":[6,33,130],"comprehensive":[7],"overview":[8],"the":[10,16,24,29,62,69,72,98,108,127,134,145,152,156,165],"marketing":[11,19,44,65,139,170,176],"dental":[13,46,66,101,147],"services":[14,67],"and":[15,54,78,81,85,92,94,122,136,155,167],"application":[17],"in":[20,23,144],"social":[21,52,111,159,174],"networks":[22],"field":[25],"dentistry.":[27],"In":[28],"process":[30],"research,":[32],"search":[34],"scientific":[36],"literature":[37],"was":[38],"conducted":[39],"using":[40],"keywords":[41],"related":[42],"to":[43,162],"services,":[47,173],"brand":[48],"management,":[49],"promotion":[50,84],"through":[51],"media":[53,112,160],"interaction":[55],"with":[56],"clients.":[57],"main":[59],"aspects":[60],"concept":[63],"within":[68],"framework":[70],"8Ps":[73],"model":[74,154],"(product":[75],"elements,":[76],"place":[77],"time,":[79],"price":[80],"other":[82],"costs,":[83],"education,":[86],"physical":[87],"environment,":[88],"people,":[89],"process,":[90],"productivity":[91],"quality)":[93],"their":[95],"influence":[96],"on":[97],"success":[99],"practice":[102,137],"are":[103],"considered.":[104],"Also":[105],"studied":[106],"role":[109],"as":[113],"an":[114],"effective":[115],"tool":[116],"for":[117,129,141],"raising":[118],"awareness,":[119],"attracting":[120],"customers":[121],"strengthening":[123],"loyalty.The":[124],"authors":[125],"emphasize":[126],"need":[128],"deep":[131],"understanding":[132],"theory":[135],"strategies":[140],"successful":[142],"activity":[143],"modern":[146],"business.":[148],"use":[150],"8P":[153],"integration":[157],"allow":[161],"significantly":[163],"increase":[164],"profitability":[166],"effectiveness":[168],"campaigns.Keywords:dentistry,":[171],"marketing,":[172],"media,":[175],"strategies,":[177],"8P,":[178],"promotion,":[179],"client-oriented":[180],"approach,":[181],"digital":[182],"marketing.":[183]},"counts_by_year":[],"updated_date":"2026-10-28T10:33:24.094632","created_date":"2025-10-29T00:00:00"}