{"id":"https://openalex.org/W4415546292","doi":"https://doi.org/10.55463/issn.1674-2974.52.9.3","title":"Unlocking the Key Drivers of Online Repurchase Intentions in Indonesian Agricultural E-Commerce: An Exploratory Sequential Mixed-Methods Study","display_name":"Unlocking the Key Drivers of Online Repurchase Intentions in Indonesian Agricultural E-Commerce: An Exploratory Sequential Mixed-Methods Study","publication_year":2025,"publication_date":"2025-01-01","ids":{"openalex":"https://openalex.org/W4415546292","doi":"https://doi.org/10.55463/issn.1674-2974.52.9.3"},"language":"en","primary_location":{"id":"doi:10.55463/issn.1674-2974.52.9.3","doi":"https://doi.org/10.55463/issn.1674-2974.52.9.3","is_oa":true,"landing_page_url":"https://doi.org/10.55463/issn.1674-2974.52.9.3","pdf_url":"https://jonuns.com/index.php/journal/article/download/1797/1789","source":{"id":"https://openalex.org/S4387280301","display_name":"Journal of Hunan University Natural Sciences","issn_l":"1674-2974","issn":["1674-2974"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319982","host_organization_name":"Science Press","host_organization_lineage":["https://openalex.org/P4310319982"],"host_organization_lineage_names":["Science Press"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Hunan University Natural Sciences","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"bronze","oa_url":"https://jonuns.com/index.php/journal/article/download/1797/1789","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5018532622","display_name":"Arga Ramadhana","orcid":"https://orcid.org/0000-0003-2985-5603","observed_orcids":["https://orcid.org/0000-0003-2985-5603"]},"institutions":[{"id":"https://openalex.org/I91538806","display_name":"King Mongkut's Institute of Technology Ladkrabang","ror":"https://ror.org/055mf0v62","country_code":"TH","type":"education","lineage":["https://openalex.org/I91538806"]}],"countries":["TH"],"is_corresponding":true,"raw_author_name":"Arga Ramadhana","raw_affiliation_strings":["KMITL Business School , King Mongkut's Institute of Technology Ladkrabang , Bangkok 10520 , Thailand"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"KMITL Business School , King Mongkut's Institute of Technology Ladkrabang , Bangkok 10520 , Thailand","institution_ids":["https://openalex.org/I91538806"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5018532622"],"corresponding_institution_ids":["https://openalex.org/I91538806"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.2267423,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"52","issue":"9","first_page":"26","last_page":"48"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9121000170707703,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9121000170707703,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.06610000133514404,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.010700000450015068,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/online-repurchase-intention","display_name":"online repurchase intention","score":0.9789999723434448},{"id":"https://openalex.org/keywords/agricultural-e-commerce","display_name":"agricultural e-commerce","score":0.9990000128746033},{"id":"https://openalex.org/keywords/product-quality-assurance","display_name":"product quality assurance","score":0.8270000219345093},{"id":"https://openalex.org/keywords/service-reliability","display_name":"service reliability","score":0.9990000128746033},{"id":"https://openalex.org/keywords/social-drivers","display_name":"social drivers","score":0.9129999876022339},{"id":"https://openalex.org/keywords/price-and-promotion","display_name":"price and promotion","score":0.9760000109672546},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.8169999718666077},{"id":"https://openalex.org/keywords/customer-retention","display_name":"customer retention","score":0.7599999904632568},{"id":"https://openalex.org/keywords/rural-economic-empowerment","display_name":"village economic empowerment","score":0.6579999923706055},{"id":"https://openalex.org/keywords/peer-influence","display_name":"peer influence","score":0.6240000128746033}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6607999801635742},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.6295999884605408},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6103000044822693},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5871000289916992},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.46149998903274536},{"id":"https://openalex.org/C13606891","wikidata":"https://www.wikidata.org/wiki/Q2623243","display_name":"Conceptual model","level":2,"score":0.4587000012397766},{"id":"https://openalex.org/C118518473","wikidata":"https://www.wikidata.org/wiki/Q11451","display_name":"Agriculture","level":2,"score":0.4449000060558319},{"id":"https://openalex.org/C2776967331","wikidata":"https://www.wikidata.org/wiki/Q1132131","display_name":"Loyalty","level":2,"score":0.4350999891757965},{"id":"https://openalex.org/C26517878","wikidata":"https://www.wikidata.org/wiki/Q228039","display_name":"Key (lock)","level":2,"score":0.4205999970436096},{"id":"https://openalex.org/C2776915394","wikidata":"https://www.wikidata.org/wiki/Q5196451","display_name":"Customer engagement","level":3,"score":0.40389999747276306},{"id":"https://openalex.org/C146897074","wikidata":"https://www.wikidata.org/wiki/Q1932925","display_name":"Loyalty business model","level":4,"score":0.3840000033378601},{"id":"https://openalex.org/C116537","wikidata":"https://www.wikidata.org/wiki/Q2169973","display_name":"Service provider","level":3,"score":0.3790999948978424},{"id":"https://openalex.org/C145097563","wikidata":"https://www.wikidata.org/wiki/Q1148747","display_name":"Payment","level":2,"score":0.3727000057697296},{"id":"https://openalex.org/C85973986","wikidata":"https://www.wikidata.org/wiki/Q1091731","display_name":"Exploratory research","level":2,"score":0.3637999892234802},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.35089999437332153},{"id":"https://openalex.org/C14224292","wikidata":"https://www.wikidata.org/wiki/Q13600188","display_name":"Conceptual framework","level":2,"score":0.3465999960899353},{"id":"https://openalex.org/C1670747","wikidata":"https://www.wikidata.org/wiki/Q396622","display_name":"Agribusiness","level":3,"score":0.31610000133514404},{"id":"https://openalex.org/C98825075","wikidata":"https://www.wikidata.org/wiki/Q485643","display_name":"Customer relationship management","level":2,"score":0.3160000145435333},{"id":"https://openalex.org/C2776185967","wikidata":"https://www.wikidata.org/wiki/Q112945","display_name":"Technology acceptance model","level":3,"score":0.289000004529953},{"id":"https://openalex.org/C190248442","wikidata":"https://www.wikidata.org/wiki/Q839486","display_name":"Qualitative research","level":2,"score":0.28859999775886536},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.28119999170303345},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.27709999680519104},{"id":"https://openalex.org/C3307092","wikidata":"https://www.wikidata.org/wiki/Q6532095","display_name":"Service innovation","level":3,"score":0.2768999934196472},{"id":"https://openalex.org/C121087249","wikidata":"https://www.wikidata.org/wiki/Q546395","display_name":"Emerging markets","level":2,"score":0.2761000096797943},{"id":"https://openalex.org/C78597825","wikidata":"https://www.wikidata.org/wiki/Q484847","display_name":"E-commerce","level":2,"score":0.2709999978542328},{"id":"https://openalex.org/C191511416","wikidata":"https://www.wikidata.org/wiki/Q999278","display_name":"Customer satisfaction","level":2,"score":0.2703999876976013},{"id":"https://openalex.org/C19351080","wikidata":"https://www.wikidata.org/wiki/Q1395034","display_name":"New product development","level":2,"score":0.2639000117778778},{"id":"https://openalex.org/C89785696","wikidata":"https://www.wikidata.org/wiki/Q2290753","display_name":"Theory of planned behavior","level":3,"score":0.26019999384880066},{"id":"https://openalex.org/C133462117","wikidata":"https://www.wikidata.org/wiki/Q4929239","display_name":"Data collection","level":2,"score":0.26019999384880066},{"id":"https://openalex.org/C87156501","wikidata":"https://www.wikidata.org/wiki/Q7268708","display_name":"Qualitative property","level":2,"score":0.25529998540878296}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.55463/issn.1674-2974.52.9.3","doi":"https://doi.org/10.55463/issn.1674-2974.52.9.3","is_oa":true,"landing_page_url":"https://doi.org/10.55463/issn.1674-2974.52.9.3","pdf_url":"https://jonuns.com/index.php/journal/article/download/1797/1789","source":{"id":"https://openalex.org/S4387280301","display_name":"Journal of Hunan University Natural Sciences","issn_l":"1674-2974","issn":["1674-2974"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319982","host_organization_name":"Science Press","host_organization_lineage":["https://openalex.org/P4310319982"],"host_organization_lineage_names":["Science Press"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Hunan University Natural Sciences","raw_type":"journal-article"},{"id":"pmh:oai:ojs.jonuns.com:article/1797","doi":null,"is_oa":false,"landing_page_url":"https://jonuns.com/index.php/journal/article/view/1797","pdf_url":null,"source":{"id":"https://openalex.org/S4387280301","display_name":"Journal of Hunan University Natural Sciences","issn_l":"1674-2974","issn":["1674-2974"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319982","host_organization_name":"Science Press","host_organization_lineage":["https://openalex.org/P4310319982"],"host_organization_lineage_names":["Science Press"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"1674-2974","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"doi:10.55463/issn.1674-2974.52.9.3","doi":"https://doi.org/10.55463/issn.1674-2974.52.9.3","is_oa":true,"landing_page_url":"https://doi.org/10.55463/issn.1674-2974.52.9.3","pdf_url":"https://jonuns.com/index.php/journal/article/download/1797/1789","source":{"id":"https://openalex.org/S4387280301","display_name":"Journal of Hunan University Natural Sciences","issn_l":"1674-2974","issn":["1674-2974"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319982","host_organization_name":"Science Press","host_organization_lineage":["https://openalex.org/P4310319982"],"host_organization_lineage_names":["Science Press"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Hunan University Natural Sciences","raw_type":"journal-article"},"sustainable_development_goals":[{"score":0.5365999937057495,"id":"https://metadata.un.org/sdg/2","display_name":"Zero hunger"}],"sustainable_development_goals_aurora":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[{"id":"https://openalex.org/F4320324172","display_name":"King Mongkut's Institute of Technology Ladkrabang","ror":"https://ror.org/055mf0v62"}],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4415546292.pdf","grobid_xml":"https://content.openalex.org/works/W4415546292.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":[],"abstract_inverted_index":{"This":[0,162],"study":[1,163],"explores":[2],"the":[3,174,210,217],"key":[4],"determinants":[5],"of":[6,55,177,219],"online":[7],"repurchase":[8,160],"intentions":[9],"in":[10,83,127,222],"Indonesia's":[11],"agricultural":[12,175],"e-commerce":[13,187],"sector":[14,176],"using":[15],"an":[16],"exploratory":[17],"sequential":[18],"mixed-methods":[19],"approach.":[20],"The":[21,140],"qualitative":[22],"phase":[23],"involved":[24],"semi-structured":[25],"interviews":[26],"with":[27],"21":[28],"experienced":[29],"users":[30],"whose":[31],"insights":[32],"were":[33],"transformed":[34],"into":[35],"a":[36,51,80,98,144,154,178],"structured":[37],"questionnaire":[38],"and":[39,65,67,77,94,100,111,119,122,131,156,191,201,215],"distributed":[40],"to":[41,49,138,165,194,212],"320":[42],"respondents.":[43],"Structural":[44,234],"equation":[45],"modeling":[46],"was":[47],"employed":[48],"validate":[50],"conceptual":[52],"framework":[53],"consisting":[54],"four":[56,151],"main":[57],"constructs:":[58],"Product":[59,69],"Assurance,":[60,70],"Service":[61,87],"Reliability,":[62,88],"Social":[63,104],"Drivers,":[64,105],"Price":[66,121],"Promotion.":[68],"which":[71,124],"includes":[72],"product":[73,114],"quality,":[74],"secure":[75],"packaging,":[76],"certification,":[78],"plays":[79],"critical":[81],"role":[82,218],"encouraging":[84],"repeat":[85],"purchase.":[86],"including":[89],"seller":[90],"responsiveness,":[91],"delivery":[92],"experience,":[93],"payment":[95],"convenience,":[96],"ensures":[97],"smooth":[99],"dependable":[101],"shopping":[102],"experience.":[103],"reflecting":[106],"peer":[107],"influence,":[108],"community":[109],"involvement,":[110],"narratives":[112],"about":[113],"origins,":[115],"enhance":[116,195],"emotional":[117],"connection":[118],"engagement.":[120],"Promotion,":[123],"include":[125],"fairness":[126],"pricing,":[128],"special":[129],"offers,":[130],"loyalty":[132],"rewards,":[133],"significantly":[134],"influence":[135],"consumers\u2019":[136],"motivation":[137],"repurchase.":[139],"final":[141],"model":[142,211],"demonstrated":[143],"good":[145],"overall":[146],"fit,":[147],"confirming":[148],"that":[149],"all":[150],"constructs":[152],"had":[153],"significant":[155],"positive":[157],"effect":[158],"on":[159],"intention.":[161],"contributes":[164],"academic":[166],"knowledge":[167],"by":[168],"contextualizing":[169],"digital":[170,220],"consumer":[171,224],"behavior":[172],"within":[173],"developing":[179],"economy.":[180],"It":[181],"also":[182],"offers":[183],"practical":[184],"implications":[185],"for":[186],"platforms,":[188],"agribusiness":[189],"actors,":[190],"policymakers,":[192],"aiming":[193],"customer":[196],"retention,":[197],"promote":[198],"sustainable":[199],"development,":[200],"support":[202],"rural":[203],"economic":[204],"empowerment.":[205],"Future":[206],"research":[207],"may":[208],"extend":[209],"other":[213],"regions":[214],"investigate":[216],"innovation":[221],"shaping":[223],"behavior.":[225],"Keywords:":[226],"Online":[227],"Repurchase":[228],"Intention;":[229],"Agricultural":[230],"E-Commerce;":[231],"Mixed":[232],"Methods;":[233],"Equation":[235],"Modeling":[236],"(SEM).":[237]},"counts_by_year":[],"updated_date":"2026-10-04T09:36:47.201465","created_date":"2025-10-25T00:00:00"}
