{"id":"https://openalex.org/W4415342136","doi":"https://doi.org/10.58830/ozgur.pub871.c3539","title":"Pazarlamada Duygu Analizi: S\u00f6zc\u00fck D\u0131\u015f\u0131 Unsurlar\u0131n \u00d6nemi","display_name":"Pazarlamada Duygu Analizi: S\u00f6zc\u00fck D\u0131\u015f\u0131 Unsurlar\u0131n \u00d6nemi","publication_year":2025,"publication_date":"2025-10-19","ids":{"openalex":"https://openalex.org/W4415342136","doi":"https://doi.org/10.58830/ozgur.pub871.c3539"},"language":"tr","primary_location":{"id":"doi:10.58830/ozgur.pub871.c3539","doi":"https://doi.org/10.58830/ozgur.pub871.c3539","is_oa":true,"landing_page_url":"https://doi.org/10.58830/ozgur.pub871.c3539","pdf_url":"https://www.ozguryayinlari.com/site/tr/catalog/download/871/4126/9584","source":{"id":"https://openalex.org/S4306477381","display_name":"\u00d6zg\u00fcr Yay\u0131nlar\u0131 eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4389425454","host_organization_name":"\u00d6zg\u00fcr Yay\u0131nlar\u0131","host_organization_lineage":["https://openalex.org/I4389425454"],"host_organization_lineage_names":[],"type":"ebook platform"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"G\u00fcncel Pazarlama Yakla\u015f\u0131mlar\u0131","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W4415342012","display_name":"G\u00fcncel Pazarlama Yakla\u015f\u0131mlar\u0131"},"type":"book-chapter","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://www.ozguryayinlari.com/site/tr/catalog/download/871/4126/9584","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5036215809","display_name":"Murat Kantar","orcid":"https://orcid.org/0000-0002-2251-1181","observed_orcids":["https://orcid.org/0000-0002-2251-1181"]},"institutions":[{"id":"https://openalex.org/I48843708","display_name":"Pamukkale University","ror":"https://ror.org/01etz1309","country_code":"TR","type":"education","lineage":["https://openalex.org/I48843708"]}],"countries":["TR"],"is_corresponding":true,"raw_author_name":"Murat Kantar","raw_affiliation_strings":["Pamukkale \u00dcniversitesi"],"raw_orcid":"https://orcid.org/0000-0002-2251-1181","affiliations":[{"raw_affiliation_string":"Pamukkale \u00dcniversitesi","institution_ids":["https://openalex.org/I48843708"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5036215809"],"corresponding_institution_ids":["https://openalex.org/I48843708"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"195","last_page":"216"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10664","display_name":"Sentiment Analysis and Opinion Mining","score":0.8422999978065491,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10664","display_name":"Sentiment Analysis and Opinion Mining","score":0.8422999978065491,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T13155","display_name":"Digital Communication and Language","score":0.10499999672174454,"subfield":{"id":"https://openalex.org/subfields/3310","display_name":"Linguistics and Language"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.019899999722838402,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/sentiment-analysis","display_name":"sentiment analysis","score":0.9710000157356262},{"id":"https://openalex.org/keywords/emojis","display_name":"emojis","score":0.531000018119812},{"id":"https://openalex.org/keywords/emoticons","display_name":"emoticons","score":0.9459999799728394},{"id":"https://openalex.org/keywords/punctuation","display_name":"punctuation","score":0.9070000052452087},{"id":"https://openalex.org/keywords/capitalization","display_name":"capitalization","score":0.9380000233650208},{"id":"https://openalex.org/keywords/spelling-variation","display_name":"spelling variation","score":0.5},{"id":"https://openalex.org/keywords/online-reviews","display_name":"online reviews","score":0.5609999895095825},{"id":"https://openalex.org/keywords/social-media","display_name":"social media","score":0.765999972820282},{"id":"https://openalex.org/keywords/consumer-emotions","display_name":"consumer emotions","score":0.4009999930858612},{"id":"https://openalex.org/keywords/marketing-decision-making","display_name":"marketing decision-making","score":0.4059999883174896},{"id":"https://openalex.org/keywords/personalized-customer-experience","display_name":"personalized customer experience","score":0.49300000071525574},{"id":"https://openalex.org/keywords/customer-loyalty","display_name":"customer loyalty","score":0.36000001430511475},{"id":"https://openalex.org/keywords/customer-satisfaction","display_name":"customer satisfaction","score":0.4699999988079071},{"id":"https://openalex.org/keywords/customer-retention","display_name":"customer retention","score":0.5590000152587891},{"id":"https://openalex.org/keywords/customer-acquisition","display_name":"customer acquisition","score":0.546999990940094},{"id":"https://openalex.org/keywords/customer-advocacy","display_name":"customer advocacy","score":0.5220000147819519},{"id":"https://openalex.org/keywords/customer-engagement","display_name":"customer engagement","score":0.3199999928474426}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3709000051021576},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.32739999890327454},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.28940001130104065},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.2816999852657318},{"id":"https://openalex.org/C2776401178","wikidata":"https://www.wikidata.org/wiki/Q12050496","display_name":"Feature (linguistics)","level":2,"score":0.25459998846054077},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.24330000579357147},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.23909999430179596},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.22179999947547913},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.20239999890327454},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.20180000364780426}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.58830/ozgur.pub871.c3539","doi":"https://doi.org/10.58830/ozgur.pub871.c3539","is_oa":true,"landing_page_url":"https://doi.org/10.58830/ozgur.pub871.c3539","pdf_url":"https://www.ozguryayinlari.com/site/tr/catalog/download/871/4126/9584","source":{"id":"https://openalex.org/S4306477381","display_name":"\u00d6zg\u00fcr Yay\u0131nlar\u0131 eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4389425454","host_organization_name":"\u00d6zg\u00fcr Yay\u0131nlar\u0131","host_organization_lineage":["https://openalex.org/I4389425454"],"host_organization_lineage_names":[],"type":"ebook platform"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"G\u00fcncel Pazarlama Yakla\u015f\u0131mlar\u0131","raw_type":"book-chapter"}],"best_oa_location":{"id":"doi:10.58830/ozgur.pub871.c3539","doi":"https://doi.org/10.58830/ozgur.pub871.c3539","is_oa":true,"landing_page_url":"https://doi.org/10.58830/ozgur.pub871.c3539","pdf_url":"https://www.ozguryayinlari.com/site/tr/catalog/download/871/4126/9584","source":{"id":"https://openalex.org/S4306477381","display_name":"\u00d6zg\u00fcr Yay\u0131nlar\u0131 eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4389425454","host_organization_name":"\u00d6zg\u00fcr Yay\u0131nlar\u0131","host_organization_lineage":["https://openalex.org/I4389425454"],"host_organization_lineage_names":[],"type":"ebook platform"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"G\u00fcncel Pazarlama Yakla\u015f\u0131mlar\u0131","raw_type":"book-chapter"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4415342136.pdf","grobid_xml":"https://content.openalex.org/works/W4415342136.grobid-xml"},"referenced_works_count":87,"referenced_works":["https://openalex.org/W198736415","https://openalex.org/W1570132884","https://openalex.org/W1997714893","https://openalex.org/W2009055572","https://openalex.org/W2019983800","https://openalex.org/W2096472197","https://openalex.org/W2399247729","https://openalex.org/W2401379394","https://openalex.org/W2733520819","https://openalex.org/W2761970766","https://openalex.org/W2797202245","https://openalex.org/W2921330598","https://openalex.org/W2950709119","https://openalex.org/W2952940914","https://openalex.org/W2965173796","https://openalex.org/W2968802820","https://openalex.org/W2971023219","https://openalex.org/W2989372778","https://openalex.org/W2995990012","https://openalex.org/W2997636468","https://openalex.org/W3034948298","https://openalex.org/W3090486418","https://openalex.org/W3104768273","https://openalex.org/W3150290404","https://openalex.org/W3165532012","https://openalex.org/W3166147818","https://openalex.org/W3192247537","https://openalex.org/W3195446119","https://openalex.org/W3196324893","https://openalex.org/W3208047719","https://openalex.org/W3208695828","https://openalex.org/W4200260807","https://openalex.org/W4213035018","https://openalex.org/W4223917599","https://openalex.org/W4281726506","https://openalex.org/W4285395910","https://openalex.org/W4309197929","https://openalex.org/W4316812936","https://openalex.org/W4317566577","https://openalex.org/W4322736091","https://openalex.org/W4323051054","https://openalex.org/W4367318785","https://openalex.org/W4367852637","https://openalex.org/W4378474100","https://openalex.org/W4380887019","https://openalex.org/W4385015470","https://openalex.org/W4385260914","https://openalex.org/W4385505449","https://openalex.org/W4387104359","https://openalex.org/W4388129795","https://openalex.org/W4389097048","https://openalex.org/W4389270755","https://openalex.org/W4389484816","https://openalex.org/W4389951508","https://openalex.org/W4392303127","https://openalex.org/W4392657946","https://openalex.org/W4393357787","https://openalex.org/W4394660838","https://openalex.org/W4394784824","https://openalex.org/W4395667411","https://openalex.org/W4396508517","https://openalex.org/W4396533364","https://openalex.org/W4399024028","https://openalex.org/W4399772892","https://openalex.org/W4400275762","https://openalex.org/W4403579400","https://openalex.org/W4403645951","https://openalex.org/W4403748044","https://openalex.org/W4403794200","https://openalex.org/W4404916669","https://openalex.org/W4405760394","https://openalex.org/W4406058761","https://openalex.org/W4406761417","https://openalex.org/W4409158700","https://openalex.org/W4409433144","https://openalex.org/W4409920986","https://openalex.org/W4410433557","https://openalex.org/W4410454676","https://openalex.org/W4410562835","https://openalex.org/W4411119188","https://openalex.org/W4411270816","https://openalex.org/W4411853470","https://openalex.org/W4413228182","https://openalex.org/W4414810995","https://openalex.org/W6910886650","https://openalex.org/W7140086410","https://openalex.org/W7155603770"],"related_works":["https://openalex.org/W3134212453","https://openalex.org/W7217485401","https://openalex.org/W4200095678","https://openalex.org/W4404002239","https://openalex.org/W7218012764","https://openalex.org/W2781431216","https://openalex.org/W2597854144","https://openalex.org/W4399169161","https://openalex.org/W2980849671","https://openalex.org/W7219380828"],"abstract_inverted_index":{"Duygu":[0],"analizi,":[1],"yaln\u0131zca":[2],"s\u00f6zc\u00fck":[3,58],"temelli":[4,127],"s\u0131n\u0131fland\u0131rmalara":[5],"indirgenen":[6],"bir":[7,18,35],"yakla\u015f\u0131m":[8],"olmaktan":[9],"\u00e7\u0131karak,":[10],"insan":[11],"ileti\u015fiminin":[12],"\u00e7ok":[13,26,107],"boyutlu":[14],"yap\u0131s\u0131n\u0131":[15],"kavramaya":[16],"y\u00f6nelik":[17],"ara\u015ft\u0131rma":[19],"alan\u0131na":[20],"d\u00f6n\u00fc\u015fm\u00fc\u015ft\u00fcr.":[21],"Erken":[22],"d\u00f6nem":[23],"\u00e7al\u0131\u015fmalar":[24],"daha":[25,94,150,180,215],"s\u00f6zc\u00fcklerin":[27,105],"do\u011frudan":[28],"anlam\u0131na":[29],"odaklan\u0131rken,":[30],"g\u00fcncel":[31],"ara\u015ft\u0131rmalar":[32],"ileti\u015fimin":[33],"\u00f6nemli":[34],"k\u0131sm\u0131n\u0131n":[36],"s\u00f6zel":[37,161],"\u00f6geler":[38],"d\u0131\u015f\u0131ndaki":[39],"metinsel":[40],"i\u015faretlerle":[41],"aktar\u0131ld\u0131\u011f\u0131n\u0131":[42],"g\u00f6stermektedir.":[43,154],"Emojiler,":[44],"emotikonlar,":[45],"noktalama":[46],"i\u015faretleri,":[47],"b\u00fcy\u00fck":[48],"harf":[49],"kullan\u0131m\u0131":[50],"ya":[51,84],"da":[52,85,95,216],"kas\u0131tl\u0131":[53],"yaz\u0131m":[54],"farkl\u0131l\u0131klar\u0131":[55],"gibi":[56,134],"bu":[57,92,137,147],"d\u0131\u015f\u0131":[59],"unsurlar,":[60],"\u00e7evrimi\u00e7i":[61],"i\u00e7eriklerin":[62],"duygusal":[63,75,109],"tonunu":[64],"bi\u00e7imlendirmede":[65],"kritik":[66],"rol":[67],"oynamaktad\u0131r.":[68],"Bu":[69,112,155],"i\u015faretlerin":[70],"g\u00f6z":[71],"ard\u0131":[72],"edilmesi,":[73],"\u00f6zellikle":[74],"n\u00fcanslar\u0131n":[76],"t\u00fcketici":[77,116,177],"alg\u0131lar\u0131n\u0131":[78],"ve":[79,102,120,175,182,193,199,212],"davran\u0131\u015flar\u0131n\u0131":[80],"y\u00f6nlendirdi\u011fi":[81],"durumlarda,":[82],"eksik":[83],"hatal\u0131":[86],"yorumlara":[87],"yol":[88],"a\u00e7abilmektedir.":[89],"Pazarlama":[90],"ara\u015ft\u0131rmalar\u0131nda":[91],"durum":[93],"\u00f6nemlidir.":[96],"\u00c7evrimi\u00e7i":[97],"yorumlar,":[98],"sosyal":[99],"medya":[100],"payla\u015f\u0131mlar\u0131":[101],"dijital":[103],"etkile\u015fimler,":[104],"\u00f6tesinde":[106],"say\u0131da":[108],"ipucu":[110],"bar\u0131nd\u0131rmaktad\u0131r.":[111],"ipu\u00e7lar\u0131n\u0131n":[113],"yok":[114],"say\u0131lmas\u0131,":[115],"tutumlar\u0131n\u0131n":[117],"yanl\u0131\u015f":[118],"s\u0131n\u0131fland\u0131r\u0131lmas\u0131na":[119],"y\u00f6neticilerin":[121],"karar":[122],"alma":[123],"s\u00fcre\u00e7lerinde":[124],"kullan\u0131lan":[125],"duygu":[126,143,157,207],"i\u00e7g\u00f6r\u00fclerin":[128],"do\u011frulu\u011funun":[129],"azalmas\u0131na":[130],"neden":[131],"olabilir.":[132],"PARA":[133],"yeni":[135],"modeller,":[136],"t\u00fcr":[138],"s\u00f6zs\u00fcz":[139,164,200],"unsurlar\u0131":[140],"sistematik":[141],"bi\u00e7imde":[142],"analizine":[144],"d\u00e2hil":[145,168],"ederek,":[146],"bo\u015flu\u011fun":[148],"giderek":[149],"fazla":[151],"fark":[152],"edildi\u011fini":[153],"b\u00f6l\u00fcm,":[156],"analizi":[158],"\u00e7er\u00e7evelerine":[159],"hem":[160,162],"de":[163],"\u00f6gelerin":[165],"b\u00fct\u00fcnle\u015fik":[166],"olarak":[167],"edilmesi":[169],"gereklili\u011fini":[170],"vurgulamaktad\u0131r.":[171],"B\u00f6ylece":[172],"pazarlama":[173,209],"ara\u015ft\u0131rmac\u0131lar\u0131":[174],"uygulay\u0131c\u0131lar\u0131,":[176],"duygular\u0131na":[178],"dair":[179],"zengin":[181],"g\u00fcvenilir":[183],"i\u00e7g\u00f6r\u00fcler":[184],"elde":[185],"edebilir;":[186],"ileti\u015fim":[187],"stratejilerini":[188],"g\u00fc\u00e7lendirebilir,":[189],"m\u00fc\u015fteri":[190],"deneyimini":[191],"ki\u015fiselle\u015ftirebilir":[192],"etkile\u015fimi":[194],"art\u0131rabilir.":[195],"Gelecek":[196],"ara\u015ft\u0131rmalar\u0131n,":[197],"dilsel":[198],"\u00f6geleri":[201],"birlikte":[202],"modelleyen":[203],"hibrit":[204],"yakla\u015f\u0131mlara":[205],"odaklanmas\u0131,":[206],"analizinin":[208],"ba\u011flam\u0131ndaki":[210],"a\u00e7\u0131klay\u0131c\u0131":[211],"\u00f6ng\u00f6r\u00fcc\u00fc":[213],"g\u00fcc\u00fcn\u00fc":[214],"y\u00fckseltecektir.":[217]},"counts_by_year":[],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2025-10-21T00:00:00"}