{"id":"https://openalex.org/W4415322142","doi":"https://doi.org/10.62379/jiksp.v3i1.3129","title":"Peran Media Sosial Instagram Sebagai Media Promosi Pada Coffee Shop Kopi Kita Padang Dalam Meningkatkan Brand Awareness","display_name":"Peran Media Sosial Instagram Sebagai Media Promosi Pada Coffee Shop Kopi Kita Padang Dalam Meningkatkan Brand Awareness","publication_year":2025,"publication_date":"2025-07-14","ids":{"openalex":"https://openalex.org/W4415322142","doi":"https://doi.org/10.62379/jiksp.v3i1.3129"},"language":"en","primary_location":{"id":"doi:10.62379/jiksp.v3i1.3129","doi":"https://doi.org/10.62379/jiksp.v3i1.3129","is_oa":true,"landing_page_url":"https://doi.org/10.62379/jiksp.v3i1.3129","pdf_url":"https://jurnal.ittc.web.id/index.php/jiksp/article/download/3129/2744","source":{"id":"https://openalex.org/S4404673492","display_name":"Jurnal Ilmu Komunikasi dan Sosial Politik","issn_l":"3025-6445","issn":["3025-6445"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Ilmu Komunikasi Dan Sosial Politik","raw_type":"journal-article"},"parent_works":[],"lineage":["https://openalex.org/W4415322142"],"child_works_count":0,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://jurnal.ittc.web.id/index.php/jiksp/article/download/3129/2744","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5120051804","display_name":"Metari Alhamdaniyah","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405275496","display_name":"Universitas Dharma Andalas","ror":"https://ror.org/03q09cd60","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405275496"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Metari Alhamdaniyah","raw_affiliation_strings":["Program Studi Ilmu Komunikasi, Fakultas Hukum, Ilmu Sosial, Dan Humaniora, Universitas Dharma Andalas,"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Program Studi Ilmu Komunikasi, Fakultas Hukum, Ilmu Sosial, Dan Humaniora, Universitas Dharma Andalas,","institution_ids":["https://openalex.org/I4405275496"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5066080894","display_name":"Zike Martha","orcid":"https://orcid.org/0000-0001-5498-6408","observed_orcids":["https://orcid.org/0000-0001-5498-6408"]},"institutions":[{"id":"https://openalex.org/I4405275496","display_name":"Universitas Dharma Andalas","ror":"https://ror.org/03q09cd60","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405275496"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Zike Martha","raw_affiliation_strings":["Program Studi Ilmu Komunikasi, Fakultas Hukum, Ilmu Sosial, Dan Humaniora, Universitas Dharma Andalas,"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Program Studi Ilmu Komunikasi, Fakultas Hukum, Ilmu Sosial, Dan Humaniora, Universitas Dharma Andalas,","institution_ids":["https://openalex.org/I4405275496"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4405275496"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"3","issue":"1","first_page":"112","last_page":"121"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9911999702453613,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9911999702453613,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.006599999964237213,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0015999999595806003,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/instagram","display_name":"Instagram","score":0.9559999704360962},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.7760000228881836},{"id":"https://openalex.org/keywords/brand-awareness","display_name":"brand awareness","score":0.9829999804496765},{"id":"https://openalex.org/keywords/coffee-shop","display_name":"coffee shop","score":0.8339999914169312},{"id":"https://openalex.org/keywords/hierarchy-of-effects-model","display_name":"hierarchy of effects","score":0.7770000100135803},{"id":"https://openalex.org/keywords/visual-content","display_name":"visual content","score":0.8640000224113464},{"id":"https://openalex.org/keywords/customer-engagement","display_name":"customer engagement","score":0.7990000247955322},{"id":"https://openalex.org/keywords/youth-market","display_name":"youth market","score":0.699999988079071},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.6779999732971191},{"id":"https://openalex.org/keywords/hashtags","display_name":"hashtags","score":0.6629999876022339}],"concepts":[{"id":"https://openalex.org/C2992548019","wikidata":"https://www.wikidata.org/wiki/Q397434","display_name":"Coffee shop","level":2,"score":0.7451000213623047},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6991999745368958},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.597100019454956},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.5378999710083008},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5285000205039978},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5224999785423279},{"id":"https://openalex.org/C31170391","wikidata":"https://www.wikidata.org/wiki/Q188619","display_name":"Hierarchy","level":2,"score":0.41530001163482666},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.3553999960422516},{"id":"https://openalex.org/C2984367651","wikidata":"https://www.wikidata.org/wiki/Q431289","display_name":"Brand image","level":2,"score":0.34540000557899475},{"id":"https://openalex.org/C142546437","wikidata":"https://www.wikidata.org/wiki/Q2661195","display_name":"Descriptive research","level":2,"score":0.3441999852657318},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3102000057697296},{"id":"https://openalex.org/C2983515908","wikidata":"https://www.wikidata.org/wiki/Q42240","display_name":"Research method","level":2,"score":0.3084000051021576},{"id":"https://openalex.org/C162446236","wikidata":"https://www.wikidata.org/wiki/Q653137","display_name":"Content analysis","level":2,"score":0.29899999499320984},{"id":"https://openalex.org/C2992414748","wikidata":"https://www.wikidata.org/wiki/Q11033","display_name":"Print media","level":3,"score":0.2727000117301941},{"id":"https://openalex.org/C2781402841","wikidata":"https://www.wikidata.org/wiki/Q1259790","display_name":"Sales promotion","level":3,"score":0.26600000262260437},{"id":"https://openalex.org/C3020038283","wikidata":"https://www.wikidata.org/wiki/Q42848","display_name":"Research data","level":3,"score":0.26330000162124634},{"id":"https://openalex.org/C39896193","wikidata":"https://www.wikidata.org/wiki/Q380344","display_name":"Descriptive statistics","level":2,"score":0.2632000148296356}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.62379/jiksp.v3i1.3129","doi":"https://doi.org/10.62379/jiksp.v3i1.3129","is_oa":true,"landing_page_url":"https://doi.org/10.62379/jiksp.v3i1.3129","pdf_url":"https://jurnal.ittc.web.id/index.php/jiksp/article/download/3129/2744","source":{"id":"https://openalex.org/S4404673492","display_name":"Jurnal Ilmu Komunikasi dan Sosial Politik","issn_l":"3025-6445","issn":["3025-6445"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Ilmu Komunikasi Dan Sosial Politik","raw_type":"journal-article"},{"id":"pmh:oai:ojs2.jurnal.ittc.web.id:article/3129","doi":null,"is_oa":true,"landing_page_url":"https://jurnal.ittc.web.id/index.php/jiksp/article/view/3129","pdf_url":null,"source":{"id":"https://openalex.org/S4404673492","display_name":"Jurnal Ilmu Komunikasi dan Sosial Politik","issn_l":"3025-6445","issn":["3025-6445"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.62379/jiksp.v3i1","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"doi:10.62379/jiksp.v3i1.3129","doi":"https://doi.org/10.62379/jiksp.v3i1.3129","is_oa":true,"landing_page_url":"https://doi.org/10.62379/jiksp.v3i1.3129","pdf_url":"https://jurnal.ittc.web.id/index.php/jiksp/article/download/3129/2744","source":{"id":"https://openalex.org/S4404673492","display_name":"Jurnal Ilmu Komunikasi dan Sosial Politik","issn_l":"3025-6445","issn":["3025-6445"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Ilmu Komunikasi Dan Sosial Politik","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4415322142.pdf","grobid_xml":"https://content.openalex.org/works/W4415322142.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7080352019","https://openalex.org/W7160798739","https://openalex.org/W7130651522","https://openalex.org/W4400682972","https://openalex.org/W7171658811","https://openalex.org/W4404048068","https://openalex.org/W7051817364","https://openalex.org/W7220804741","https://openalex.org/W7221257616","https://openalex.org/W7051815978"],"abstract_inverted_index":{"Coffee":[0],"shop":[1,30,43,247],"businesses":[2],"are":[3],"growing":[4],"rapidly":[5],"in":[6,84,91,128,142,177,248,303],"Padang":[7],"City.":[8],"This":[9,42],"can":[10,196,253],"be":[11,197,254],"seen":[12,198],"from":[13,133,228],"the":[14,32,73,95,120,153,156,159,206,215,225,229,233,280],"increasing":[15,85,216,249,308],"number":[16,217],"of":[17,67,75,97,155,161,208,218,235,287],"coffee":[18,29,246],"shops,":[19],"both":[20],"small":[21],"and":[22,59,62,119,171,185,188,273,276,290,297,307],"large":[23],"scale.":[24],"Kopi":[25,201,221,244,269,309],"Kita,":[26],"a":[27,81,175,240,264],"local":[28],"targeting":[31],"youth":[33],"market,":[34],"uses":[35],"Instagram":[36,77,173,236,257,298],"as":[37,54,80,212,239,263],"its":[38],"main":[39],"promotional":[40,82,114,241,265,283],"medium.":[41],"seeks":[44],"to":[45,71,109,113,220,267],"build":[46],"relationships":[47],"with":[48,137,190,292],"consumers":[49],"through":[50,165,181],"visual":[51,183],"content":[52,184,278],"such":[53],"product":[55],"photos,":[56],"customer":[57],"reviews,":[58],"discount":[60],"promotions":[61],"special":[63,186],"events.":[64],"The":[65,88,101,125,140,285],"purpose":[66],"this":[68,92,129,143,193],"study":[69,93,130,144,157],"is":[70,94,105,260,279],"analyze":[72],"effectiveness":[74],"using":[76,147],"social":[78,237,258],"media":[79,238,242,259,266],"medium":[83],"brand":[86,163,179,250,271,295,305],"awareness.":[87],"theory":[89],"used":[90,104,108,127],"Hierarchy":[96],"Effects":[98],"Model":[99],"Theory.":[100],"research":[102,230],"method":[103],"descriptive":[106],"qualitative,":[107],"collect":[110],"data":[111,126,141,148,226],"related":[112],"activities":[115],"on":[116,122,152,224,232],"Instagram,":[117],"engagement,":[118],"impact":[121],"consumer":[123],"behavior.":[124],"were":[131,145],"obtained":[132,227],"in-":[134],"depth":[135],"interviews":[136],"predetermined":[138],"informants.":[139],"tested":[146],"source":[149],"triangulation.":[150],"Based":[151,223],"results":[154,231],"regarding":[158],"process":[160],"forming":[162],"awareness":[164,180,296],"several":[166],"stages:":[167],"awareness,":[168,251,272],"interest,":[169],"desire":[170],"action.":[172],"plays":[174,299],"role":[176,234,302],"facilitating":[178],"attractive":[182],"promos":[187],"interactions":[189],"customers.":[191],"From":[192],"stage,":[194],"it":[195,252],"that":[199,256],"Toko":[200],"Kita":[202,245,270,310],"has":[203],"successfully":[204],"implemented":[205],"hierarchy":[207],"effects":[209],"model":[210],"theory,":[211],"evidenced":[213],"by":[214],"visitors":[219],"Kita.":[222],"at":[243],"concluded":[255],"very":[261],"effective":[262,282],"increase":[268],"visual,":[274],"educational":[275],"interactive":[277],"most":[281],"strategy.":[284],"use":[286],"relevant":[288],"hashtags":[289],"interacting":[291],"customers":[293],"increases":[294],"an":[300],"important":[301],"building":[304],"image":[306],"sales.":[311]},"counts_by_year":[],"updated_date":"2026-10-03T13:16:28.481748","created_date":"2025-10-19T00:00:00"}