{"id":"https://openalex.org/W4415271069","doi":"https://doi.org/10.56943/joe.v4i4.825","title":"THE INFLUENCE OF MARKETING MIX ON PATIENT SATISFACTION IN THE INPATIENT WARD OF GRAHA HUSADA HOSPITAL IN 2025","display_name":"THE INFLUENCE OF MARKETING MIX ON PATIENT SATISFACTION IN THE INPATIENT WARD OF GRAHA HUSADA HOSPITAL IN 2025","publication_year":2025,"publication_date":"2025-10-11","ids":{"openalex":"https://openalex.org/W4415271069","doi":"https://doi.org/10.56943/joe.v4i4.825"},"language":"en","primary_location":{"id":"doi:10.56943/joe.v4i4.825","doi":"https://doi.org/10.56943/joe.v4i4.825","is_oa":true,"landing_page_url":"https://doi.org/10.56943/joe.v4i4.825","pdf_url":"https://journal.jfpublisher.com/index.php/joe/article/download/825/953","source":{"id":"https://openalex.org/S4387283320","display_name":"Journal of Entrepreneurship","issn_l":"2809-8501","issn":["2809-8501"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Entrepreneurship","raw_type":"journal-article"},"parent_works":[],"lineage":["https://openalex.org/W4415271069"],"child_works_count":0,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://journal.jfpublisher.com/index.php/joe/article/download/825/953","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5109540985","display_name":"A Fitri","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210117986","display_name":"Universitas Respati Indonesia","ror":"https://ror.org/02pd46y72","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210117986"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Azza Nur Laila Fitri","raw_affiliation_strings":["Master of Hospital Administration Program, Postgraduate Faculty, Universitas Respati Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Master of Hospital Administration Program, Postgraduate Faculty, Universitas Respati Indonesia","institution_ids":["https://openalex.org/I4210117986"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5042570098","display_name":"Anna Sunita","orcid":"https://orcid.org/0000-0002-5620-4630","observed_orcids":["https://orcid.org/0000-0002-5620-4630"]},"institutions":[{"id":"https://openalex.org/I4210117986","display_name":"Universitas Respati Indonesia","ror":"https://ror.org/02pd46y72","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210117986"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Anna Sunita","raw_affiliation_strings":["Master of Hospital Administration Program, Postgraduate Faculty, Universitas Respati Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Master of Hospital Administration Program, Postgraduate Faculty, Universitas Respati Indonesia","institution_ids":["https://openalex.org/I4210117986"]}]},{"author_position":"last","author":{"id":null,"display_name":"Enrico Adhitya Rinaldi","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210117986","display_name":"Universitas Respati Indonesia","ror":"https://ror.org/02pd46y72","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210117986"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Enrico Adhitya Rinaldi","raw_affiliation_strings":["Master of Hospital Administration Program, Postgraduate Faculty, Universitas Respati Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Master of Hospital Administration Program, Postgraduate Faculty, Universitas Respati Indonesia","institution_ids":["https://openalex.org/I4210117986"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210117986"],"apc_list":null,"apc_paid":null,"fwci":1.396,"has_fulltext":true,"cited_by_count":2,"citation_normalized_percentile":{"value":0.76591722,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":95},"biblio":{"volume":null,"issue":null,"first_page":"18","last_page":"31"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14358","display_name":"Healthcare Quality and Satisfaction","score":0.9121000170707703,"subfield":{"id":"https://openalex.org/subfields/3600","display_name":"General Health Professions"},"field":{"id":"https://openalex.org/fields/36","display_name":"Health Professions"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},"topics":[{"id":"https://openalex.org/T14358","display_name":"Healthcare Quality and Satisfaction","score":0.9121000170707703,"subfield":{"id":"https://openalex.org/subfields/3600","display_name":"General Health Professions"},"field":{"id":"https://openalex.org/fields/36","display_name":"Health Professions"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},{"id":"https://openalex.org/T11722","display_name":"Patient Satisfaction in Healthcare","score":0.03620000183582306,"subfield":{"id":"https://openalex.org/subfields/3600","display_name":"General Health Professions"},"field":{"id":"https://openalex.org/fields/36","display_name":"Health Professions"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.029400000348687172,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing-mix","display_name":"marketing mix","score":0.9810000061988831},{"id":"https://openalex.org/keywords/patient-satisfaction","display_name":"patient satisfaction","score":0.9340000152587891},{"id":"https://openalex.org/keywords/inpatient-care","display_name":"inpatient care","score":0.6729999780654907},{"id":"https://openalex.org/keywords/hospital-marketing","display_name":"hospital marketing","score":0.6859999895095825},{"id":"https://openalex.org/keywords/physical-evidence","display_name":"physical evidence","score":0.8820000290870667},{"id":"https://openalex.org/keywords/product-quality","display_name":"product quality","score":0.7089999914169312},{"id":"https://openalex.org/keywords/educational-booklet","display_name":"educational booklet","score":0.8109999895095825},{"id":"https://openalex.org/keywords/healthcare-service-quality","display_name":"healthcare service quality","score":0.5360000133514404}],"concepts":[{"id":"https://openalex.org/C88579808","wikidata":"https://www.wikidata.org/wiki/Q1046955","display_name":"Case mix index","level":2,"score":0.5460000038146973},{"id":"https://openalex.org/C2775944032","wikidata":"https://www.wikidata.org/wiki/Q22907659","display_name":"Patient satisfaction","level":2,"score":0.5426999926567078},{"id":"https://openalex.org/C98716237","wikidata":"https://www.wikidata.org/wiki/Q193959","display_name":"Marketing mix","level":2,"score":0.5292999744415283},{"id":"https://openalex.org/C191511416","wikidata":"https://www.wikidata.org/wiki/Q999278","display_name":"Customer satisfaction","level":2,"score":0.5286999940872192},{"id":"https://openalex.org/C2776135927","wikidata":"https://www.wikidata.org/wiki/Q5242559","display_name":"Referral","level":2,"score":0.5146999955177307},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4943000078201294},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.4900999963283539},{"id":"https://openalex.org/C140781008","wikidata":"https://www.wikidata.org/wiki/Q1221081","display_name":"Service quality","level":3,"score":0.4372999966144562},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.4350000023841858},{"id":"https://openalex.org/C100363876","wikidata":"https://www.wikidata.org/wiki/Q690661","display_name":"Nonprobability sampling","level":3,"score":0.40720000863075256},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.3828999996185303},{"id":"https://openalex.org/C91306197","wikidata":"https://www.wikidata.org/wiki/Q45767","display_name":"Competition (biology)","level":2,"score":0.3806999921798706},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.3781999945640564},{"id":"https://openalex.org/C159110408","wikidata":"https://www.wikidata.org/wiki/Q121176","display_name":"Nursing","level":1,"score":0.37119999527931213},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3619000017642975},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.34940001368522644},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.3481000065803528},{"id":"https://openalex.org/C2992357572","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Strategic marketing","level":3,"score":0.31310001015663147},{"id":"https://openalex.org/C2780665704","wikidata":"https://www.wikidata.org/wiki/Q959298","display_name":"Intervention (counseling)","level":2,"score":0.3034000098705292},{"id":"https://openalex.org/C160735492","wikidata":"https://www.wikidata.org/wiki/Q31207","display_name":"Health care","level":2,"score":0.29899999499320984},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.2985999882221222},{"id":"https://openalex.org/C71405471","wikidata":"https://www.wikidata.org/wiki/Q757012","display_name":"Quality management","level":3,"score":0.29589998722076416},{"id":"https://openalex.org/C2988062762","wikidata":"https://www.wikidata.org/wiki/Q3084961","display_name":"Product mix","level":2,"score":0.2912999987602234},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.2872999906539917},{"id":"https://openalex.org/C2986587452","wikidata":"https://www.wikidata.org/wiki/Q938438","display_name":"Statistical analysis","level":2,"score":0.25949999690055847},{"id":"https://openalex.org/C138897024","wikidata":"https://www.wikidata.org/wiki/Q381001","display_name":"Total quality management","level":3,"score":0.25920000672340393},{"id":"https://openalex.org/C133462117","wikidata":"https://www.wikidata.org/wiki/Q4929239","display_name":"Data collection","level":2,"score":0.2558000087738037},{"id":"https://openalex.org/C512399662","wikidata":"https://www.wikidata.org/wiki/Q3505712","display_name":"Family medicine","level":1,"score":0.25360000133514404}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.56943/joe.v4i4.825","doi":"https://doi.org/10.56943/joe.v4i4.825","is_oa":true,"landing_page_url":"https://doi.org/10.56943/joe.v4i4.825","pdf_url":"https://journal.jfpublisher.com/index.php/joe/article/download/825/953","source":{"id":"https://openalex.org/S4387283320","display_name":"Journal of Entrepreneurship","issn_l":"2809-8501","issn":["2809-8501"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Entrepreneurship","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.56943/joe.v4i4.825","doi":"https://doi.org/10.56943/joe.v4i4.825","is_oa":true,"landing_page_url":"https://doi.org/10.56943/joe.v4i4.825","pdf_url":"https://journal.jfpublisher.com/index.php/joe/article/download/825/953","source":{"id":"https://openalex.org/S4387283320","display_name":"Journal of Entrepreneurship","issn_l":"2809-8501","issn":["2809-8501"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Entrepreneurship","raw_type":"journal-article"},"sustainable_development_goals":[{"score":0.9391000270843506,"display_name":"Good health and well-being","id":"https://metadata.un.org/sdg/3"}],"study_designs":[{"display_name":"Clinical Trial","id":"https://openalex.org/study-designs/clinical-trial"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4415271069.pdf","grobid_xml":"https://content.openalex.org/works/W4415271069.grobid-xml"},"referenced_works_count":23,"referenced_works":["https://openalex.org/W2028184439","https://openalex.org/W2042461458","https://openalex.org/W2051211166","https://openalex.org/W2070951272","https://openalex.org/W2135526934","https://openalex.org/W2556211367","https://openalex.org/W3091018118","https://openalex.org/W3120375580","https://openalex.org/W4200453556","https://openalex.org/W4255593721","https://openalex.org/W4284713230","https://openalex.org/W4295334141","https://openalex.org/W4296281058","https://openalex.org/W4312782565","https://openalex.org/W4382499884","https://openalex.org/W4382797688","https://openalex.org/W4385274670","https://openalex.org/W4387505892","https://openalex.org/W4399419581","https://openalex.org/W4399623925","https://openalex.org/W4400311151","https://openalex.org/W4407136629","https://openalex.org/W4409748910"],"related_works":["https://openalex.org/W3212182799","https://openalex.org/W7220368515","https://openalex.org/W2803866025","https://openalex.org/W7204552420","https://openalex.org/W4285485802","https://openalex.org/W4295334141","https://openalex.org/W3115388203","https://openalex.org/W2917341791","https://openalex.org/W3130789125"],"abstract_inverted_index":{"Intensifying":[0],"competition":[1],"within":[2],"the":[3,47,92,111,171,198,212],"healthcare":[4],"service":[5,79],"sector":[6],"necessitates":[7],"that":[8,185],"hospitals":[9],"adopt":[10],"effective":[11],"strategies":[12],"to":[13,90,109,179],"sustain":[14],"and":[15,66,102,108,145,158,191],"enhance":[16],"patient":[17,106,168,202,221],"satisfaction":[18,107,169,222,240],"levels.":[19],"The":[20,53,83,135,229],"implementation":[21],"of":[22,50,86,94,113],"marketing":[23,59,95,114,213,234],"mix":[24,60,96,115,214,235],"principles":[25,236],"represents":[26],"one":[27],"such":[28],"strategic":[29],"approach.":[30],"This":[31,118],"investigation":[32,120],"was":[33,89],"conducted":[34,143],"at":[35,241],"Graha":[36,242],"Husada":[37,243],"Hospital":[38,244],"Tuban,":[39],"a":[40,73,122,164,216],"type":[41],"D":[42],"referral":[43],"facility":[44],"situated":[45],"in":[46,167],"southern":[48],"region":[49],"Tuban":[51],"Regency.":[52],"research":[54],"employed":[55],"an":[56],"extended":[57],"4P":[58],"framework":[61],"encompassing":[62],"product,":[63],"price,":[64,99],"place,":[65,100],"promotion,":[67,101],"supplemented":[68],"by":[69],"physical":[70,103,186],"evidence":[71,187],"as":[72],"critical":[74],"component":[75],"representing":[76],"patients'":[77],"perceived":[78],"quality":[80,193],"among":[81],"inpatients.":[82],"primary":[84],"objective":[85],"this":[87],"study":[88],"examine":[91],"influence":[93],"elements":[97],"(product,":[98],"evidence)":[104],"on":[105,233],"assess":[110],"effectiveness":[112],"educational":[116,138,230],"interventions.":[117],"quantitative":[119],"utilized":[121],"pre-experimental":[123],"one-group":[124],"pretest-posttest":[125],"design.":[126],"Fifty":[127],"inpatients":[128],"were":[129,153],"recruited":[130],"through":[131],"purposive":[132],"sampling":[133],"methodology.":[134],"intervention":[136,231],"comprised":[137],"brochure":[139],"distribution,":[140],"with":[141,173,201,220],"measurements":[142],"pre-":[144],"post-intervention":[146],"using":[147,155],"validated":[148],"structured":[149],"questionnaires.":[150],"Statistical":[151],"analyses":[152],"performed":[154],"paired":[156],"t-tests":[157],"Pearson":[159,181],"correlation":[160,182,219],"coefficients.":[161],"Results":[162],"demonstrated":[163,206,215],"significant":[165,209,217],"increase":[166],"following":[170],"intervention,":[172],"mean":[174],"scores":[175],"increasing":[176],"from":[177],"89.14":[178],"100.62.":[180],"analysis":[183],"revealed":[184],"(r":[188,194,223],"=":[189,195,224],"0.732)":[190],"product":[192],"0.719)":[196],"exhibited":[197],"strongest":[199],"associations":[200],"satisfaction,":[203],"whereas":[204],"price":[205],"no":[207],"statistically":[208],"influence.":[210],"Overall,":[211],"positive":[218],"0.699;":[225],"p":[226],"<":[227],"0.05).":[228],"focusing":[232],"effectively":[237],"enhanced":[238],"inpatient":[239],"Tuban.":[245]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":1}],"updated_date":"2026-11-14T11:04:58.165337","created_date":"2025-10-17T00:00:00"}
