{"id":"https://openalex.org/W4415259166","doi":"https://doi.org/10.36002/js.v4i3.4833","title":"The Relationship between Social Media Marketing Dimensions on Instagram and Increasing Patient Interest in Choosing a Hospital at Husada Hospital in 2025","display_name":"The Relationship between Social Media Marketing Dimensions on Instagram and Increasing Patient Interest in Choosing a Hospital at Husada Hospital in 2025","publication_year":2025,"publication_date":"2025-10-16","ids":{"openalex":"https://openalex.org/W4415259166","doi":"https://doi.org/10.36002/js.v4i3.4833"},"language":"en","primary_location":{"id":"doi:10.36002/js.v4i3.4833","doi":"https://doi.org/10.36002/js.v4i3.4833","is_oa":true,"landing_page_url":"https://doi.org/10.36002/js.v4i3.4833","pdf_url":"https://jurnal.undhirabali.ac.id/index.php/jakasakti/article/download/4833/4288","source":{"id":"https://openalex.org/S4404675434","display_name":"Jurnal Kesehatan, Sains, dan Teknologi.","issn_l":"2963-0940","issn":["2963-0940"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4404661844","host_organization_name":"Universitas Dhyana Pura","host_organization_lineage":["https://openalex.org/P4404661844"],"host_organization_lineage_names":["Universitas Dhyana Pura"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"JURNAL KESEHATAN, SAINS, DAN TEKNOLOGI (JAKASAKTI)","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://jurnal.undhirabali.ac.id/index.php/jakasakti/article/download/4833/4288","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5120027190","display_name":"Ernawati Suganda","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405275498","display_name":"Sekolah Tinggi Ilmu Kesehatan RS Husada","ror":"https://ror.org/03q1wc179","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405275498"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Ernawati Suganda","raw_affiliation_strings":["Sekolah Tinggi Ilmu Kesehatan RS Husada"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Sekolah Tinggi Ilmu Kesehatan RS Husada","institution_ids":["https://openalex.org/I4405275498"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5079439632","display_name":"Ellynia Ellynia","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405275498","display_name":"Sekolah Tinggi Ilmu Kesehatan RS Husada","ror":"https://ror.org/03q1wc179","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405275498"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Ellynia","raw_affiliation_strings":["STIKes RS Husada"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"STIKes RS Husada","institution_ids":["https://openalex.org/I4405275498"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5078095404","display_name":"Sarah Geltri Harahap","orcid":"https://orcid.org/0000-0002-2996-8707","observed_orcids":["https://orcid.org/0000-0002-2996-8707"]},"institutions":[{"id":"https://openalex.org/I4405275498","display_name":"Sekolah Tinggi Ilmu Kesehatan RS Husada","ror":"https://ror.org/03q1wc179","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405275498"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Sarah Geltri Harahap","raw_affiliation_strings":["STIKes RS Husada"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"STIKes RS Husada","institution_ids":["https://openalex.org/I4405275498"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4405275498"],"apc_list":null,"apc_paid":null,"fwci":0.7402,"has_fulltext":true,"cited_by_count":1,"citation_normalized_percentile":{"value":0.72518583,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":91,"max":95},"biblio":{"volume":"4","issue":"3","first_page":"71","last_page":"83"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.8682000041007996,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.8682000041007996,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12027","display_name":"Social Media in Health Education","score":0.11320000141859055,"subfield":{"id":"https://openalex.org/subfields/3306","display_name":"Health"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.007499999832361937,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.8690000176429749},{"id":"https://openalex.org/keywords/instagram","display_name":"Instagram","score":0.9430000185966492},{"id":"https://openalex.org/keywords/hospital-marketing","display_name":"hospital marketing","score":0.9570000171661377},{"id":"https://openalex.org/keywords/patient-decision-making","display_name":"patient decision-making","score":0.8029999732971191},{"id":"https://openalex.org/keywords/hospital-choice","display_name":"hospital choice","score":0.8140000104904175},{"id":"https://openalex.org/keywords/collaboration","display_name":"collaboration","score":0.5040000081062317},{"id":"https://openalex.org/keywords/influencer-marketing","display_name":"influencer marketing","score":0.6980000138282776},{"id":"https://openalex.org/keywords/patient-engagement","display_name":"patient engagement","score":0.7129999995231628},{"id":"https://openalex.org/keywords/digitalization-of-healthcare","display_name":"digitalization of healthcare","score":0.6299999952316284}],"concepts":[{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.8111000061035156},{"id":"https://openalex.org/C26011011","wikidata":"https://www.wikidata.org/wiki/Q6030243","display_name":"Influencer marketing","level":4,"score":0.7434999942779541},{"id":"https://openalex.org/C2985889538","wikidata":"https://www.wikidata.org/wiki/Q267114","display_name":"Social media marketing","level":3,"score":0.6202999949455261},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.5685999989509583},{"id":"https://openalex.org/C33676613","wikidata":"https://www.wikidata.org/wiki/Q13415176","display_name":"Dimension (graph theory)","level":2,"score":0.5453000068664551},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.42719998955726624},{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.3986000120639801},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.38449999690055847},{"id":"https://openalex.org/C160735492","wikidata":"https://www.wikidata.org/wiki/Q31207","display_name":"Health care","level":2,"score":0.37770000100135803},{"id":"https://openalex.org/C2777754422","wikidata":"https://www.wikidata.org/wiki/Q17081927","display_name":"Social marketing","level":2,"score":0.3506999909877777},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.33090001344680786},{"id":"https://openalex.org/C2777267654","wikidata":"https://www.wikidata.org/wiki/Q3519023","display_name":"Test (biology)","level":2,"score":0.31779998540878296},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.31769999861717224},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.31220000982284546},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.30390000343322754},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.2906000018119812},{"id":"https://openalex.org/C2992496598","wikidata":"https://www.wikidata.org/wiki/Q2350449","display_name":"Marketing communication","level":2,"score":0.28610000014305115},{"id":"https://openalex.org/C17632256","wikidata":"https://www.wikidata.org/wiki/Q1076968","display_name":"Digital media","level":2,"score":0.2815000116825104},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.273499995470047},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.26919999718666077},{"id":"https://openalex.org/C3019806175","wikidata":"https://www.wikidata.org/wiki/Q11974939","display_name":"Health professionals","level":3,"score":0.267300009727478},{"id":"https://openalex.org/C159110408","wikidata":"https://www.wikidata.org/wiki/Q121176","display_name":"Nursing","level":1,"score":0.26350000500679016},{"id":"https://openalex.org/C65067816","wikidata":"https://www.wikidata.org/wiki/Q2295139","display_name":"Computer-assisted web interviewing","level":2,"score":0.2590000033378601},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.2517000138759613}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.36002/js.v4i3.4833","doi":"https://doi.org/10.36002/js.v4i3.4833","is_oa":true,"landing_page_url":"https://doi.org/10.36002/js.v4i3.4833","pdf_url":"https://jurnal.undhirabali.ac.id/index.php/jakasakti/article/download/4833/4288","source":{"id":"https://openalex.org/S4404675434","display_name":"Jurnal Kesehatan, Sains, dan Teknologi.","issn_l":"2963-0940","issn":["2963-0940"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4404661844","host_organization_name":"Universitas Dhyana Pura","host_organization_lineage":["https://openalex.org/P4404661844"],"host_organization_lineage_names":["Universitas Dhyana Pura"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"JURNAL KESEHATAN, SAINS, DAN TEKNOLOGI (JAKASAKTI)","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.36002/js.v4i3.4833","doi":"https://doi.org/10.36002/js.v4i3.4833","is_oa":true,"landing_page_url":"https://doi.org/10.36002/js.v4i3.4833","pdf_url":"https://jurnal.undhirabali.ac.id/index.php/jakasakti/article/download/4833/4288","source":{"id":"https://openalex.org/S4404675434","display_name":"Jurnal Kesehatan, Sains, dan Teknologi.","issn_l":"2963-0940","issn":["2963-0940"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4404661844","host_organization_name":"Universitas Dhyana Pura","host_organization_lineage":["https://openalex.org/P4404661844"],"host_organization_lineage_names":["Universitas Dhyana Pura"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"JURNAL KESEHATAN, SAINS, DAN TEKNOLOGI (JAKASAKTI)","raw_type":"journal-article"},"sustainable_development_goals":[{"score":0.8371999859809875,"display_name":"Good health and well-being","id":"https://metadata.un.org/sdg/3"}],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4415259166.pdf","grobid_xml":"https://content.openalex.org/works/W4415259166.grobid-xml"},"referenced_works_count":10,"referenced_works":["https://openalex.org/W2618225618","https://openalex.org/W3041136517","https://openalex.org/W3167788140","https://openalex.org/W4226213316","https://openalex.org/W4226490156","https://openalex.org/W4391557450","https://openalex.org/W4400426460","https://openalex.org/W4400428698","https://openalex.org/W4409318548","https://openalex.org/W4410508987"],"related_works":["https://openalex.org/W6927561929","https://openalex.org/W7220499909","https://openalex.org/W7125592066","https://openalex.org/W7216039046","https://openalex.org/W3001015118","https://openalex.org/W4406250819","https://openalex.org/W7131072472","https://openalex.org/W7220857111","https://openalex.org/W4388845690","https://openalex.org/W7161766349"],"abstract_inverted_index":{"In":[0],"the":[1,5,42,64,70,84,121,126,156,227,264],"increasingly":[2],"digital":[3,71,266],"era,":[4],"use":[6],"of":[7,44,66,73,78,158],"social":[8,45,87,137,174,204],"media":[9,46,88,138,175,205],"has":[10,146,222],"become":[11],"an":[12],"important":[13],"strategy":[14],"in":[15,54,96,160,166],"hospital":[16,74],"marketing":[17,47,89,139,176,206,267],"communications.":[18],"Instagram,":[19],"as":[20,58],"a":[21,31,36,59,98,103,107,133],"popular":[22],"platform,":[23],"is":[24,208,236],"used":[25,102,120],"by":[26],"various":[27],"hospitals":[28],"to":[29,82,124,170,225,258],"build":[30],"presence":[32],"online":[33],"and":[34,69,93,119,141,196,215,230,244,255,262],"reach":[35],"wider":[37],"audience.":[38],"This":[39,100],"study":[40,80,101,109],"examines":[41],"influence":[43,180],"dimensions":[48,90,140,177],"through":[49,220,252],"Instagram":[50,92,150,221,248],"on":[51,91,154],"patient":[52,94,142,232,260],"decisions":[53,95,182],"choosing":[55,97],"Husada":[56,144,213,239],"Hospital":[57,145,214,240],"healthcare":[60],"provider,":[61],"especially":[62],"amidst":[63],"dynamics":[65],"post-pandemic":[67],"visits":[68],"transformation":[72],"services.":[75],"The":[76,130,173,201],"purpose":[77],"this":[79],"was":[81,116],"determine":[83],"relationship":[85,135],"between":[86,128,136,212],"hospital.":[99],"quantitative":[104],"approach":[105],"with":[106],"cross-sectional":[108],"design":[110],"involving":[111],"67":[112],"respondents.":[113],"Data":[114],"analysis":[115],"conducted":[117],"univariately":[118],"Spearman":[122],"test":[123],"examine":[125],"correlation":[127],"variables.":[129],"results":[131],"showed":[132],"significant":[134],"decisions.":[143,233],"been":[147,223],"actively":[148],"using":[149],"since":[151],"2018.":[152],"Based":[153],"data,":[155],"number":[157],"followers":[159,168],"January-February":[161],"reached":[162],"8,069":[163],"followers.":[164,172],"And":[165],"March,":[167],"increased":[169],"8,161":[171],"that":[178,238],"most":[179,202],"purchasing":[181],"are":[183],"collaboration":[184,211],"(r":[185,189,193,198],"=":[186,190,194,199],"0.694),":[187],"connection":[188],"0.654),":[191],"communication":[192],"0.575),":[195],"context":[197],"0.536).":[200],"influential":[203],"dimension":[207],"collaboration.":[209],"Active":[210],"influencers":[216],"or":[217],"medical":[218],"personnel":[219],"proven":[224],"strengthen":[226],"hospital's":[228,265],"image":[229],"encourage":[231],"Therefore,":[234],"it":[235],"recommended":[237],"can":[241],"further":[242],"introduce":[243],"develop":[245],"its":[246],"official":[247],"account":[249],"@rs_husada":[250],"strategically,":[251],"collaborative,":[253],"educational,":[254],"interactive":[256],"content":[257],"increase":[259],"engagement":[261],"expand":[263],"reach.":[268]},"counts_by_year":[{"year":2026,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2025-10-17T00:00:00"}