{"id":"https://openalex.org/W4415096022","doi":"https://doi.org/10.24042/evenue.v6i1.26872","title":"Diskon Harga, Visual Merchandising, Dan Atmosfer Toko Sebagai Anteseden Pembelian Impulsif Di Minimarket","display_name":"Diskon Harga, Visual Merchandising, Dan Atmosfer Toko Sebagai Anteseden Pembelian Impulsif Di Minimarket","publication_year":2025,"publication_date":"2025-05-25","ids":{"openalex":"https://openalex.org/W4415096022","doi":"https://doi.org/10.24042/evenue.v6i1.26872"},"language":"id","primary_location":{"id":"doi:10.24042/evenue.v6i1.26872","doi":"https://doi.org/10.24042/evenue.v6i1.26872","is_oa":true,"landing_page_url":"https://doi.org/10.24042/evenue.v6i1.26872","pdf_url":null,"source":{"id":"https://openalex.org/S4387279680","display_name":"REVENUE Jurnal Manajemen Bisnis Islam","issn_l":"2715-825X","issn":["2715-825X","2829-2944"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"REVENUE: Jurnal Manajemen Bisnis Islam","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://doi.org/10.24042/evenue.v6i1.26872","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5111093215","display_name":"Ramadhani Lukman Nugroho","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210139804","display_name":"Universitas Tidar","ror":"https://ror.org/04qa18r22","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210139804"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Ramadhani Lukman Nugroho","raw_affiliation_strings":["Universitas Tidar"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Tidar","institution_ids":["https://openalex.org/I4210139804"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5060868429","display_name":"Ivo Novitaningtyas","orcid":"https://orcid.org/0000-0002-9346-6736","observed_orcids":["https://orcid.org/0000-0002-9346-6736"]},"institutions":[{"id":"https://openalex.org/I4210139804","display_name":"Universitas Tidar","ror":"https://ror.org/04qa18r22","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210139804"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Ivo Novitaningtyas","raw_affiliation_strings":["Universitas Tidar"],"raw_orcid":"https://orcid.org/0000-0002-9346-6736","affiliations":[{"raw_affiliation_string":"Universitas Tidar","institution_ids":["https://openalex.org/I4210139804"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5070865103","display_name":"Clarisa Alfa Lionora","orcid":"https://orcid.org/0000-0002-3826-0364","observed_orcids":["https://orcid.org/0000-0002-3826-0364"]},"institutions":[{"id":"https://openalex.org/I4210139804","display_name":"Universitas Tidar","ror":"https://ror.org/04qa18r22","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210139804"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Clarisa Alfa Lionora","raw_affiliation_strings":["Universitas Tidar"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Tidar","institution_ids":["https://openalex.org/I4210139804"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210139804"],"apc_list":null,"apc_paid":null,"fwci":0.7271,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.72218705,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":91,"max":95},"biblio":{"volume":"6","issue":"1","first_page":"45","last_page":"58"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.00019999999494757503,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/price-discounts","display_name":"discounts","score":0.6869999766349792},{"id":"https://openalex.org/keywords/visual-merchandising","display_name":"visual merchandising","score":1.0},{"id":"https://openalex.org/keywords/store-atmosphere","display_name":"store atmosphere","score":0.9869999885559082},{"id":"https://openalex.org/keywords/impulse-buying","display_name":"impulse buying","score":0.9610000252723694},{"id":"https://openalex.org/keywords/convenience-stores","display_name":"convenience stores","score":0.6690000295639038},{"id":"https://openalex.org/keywords/retail-strategy","display_name":"retail strategy","score":0.4729999899864197},{"id":"https://openalex.org/keywords/indomaret","display_name":"Indomaret","score":0.7870000004768372},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.7850000262260437},{"id":"https://openalex.org/keywords/digital-signage","display_name":"digital signage","score":0.4650000035762787},{"id":"https://openalex.org/keywords/music-in-retail","display_name":"music in retail","score":0.5659999847412109}],"concepts":[{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.5192999839782715},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.41100001335144043},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2759999930858612},{"id":"https://openalex.org/C100363876","wikidata":"https://www.wikidata.org/wiki/Q690661","display_name":"Nonprobability sampling","level":3,"score":0.19460000097751617},{"id":"https://openalex.org/C2992496598","wikidata":"https://www.wikidata.org/wiki/Q2350449","display_name":"Marketing communication","level":2,"score":0.18119999766349792},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.16850000619888306},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.16279999911785126},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.15080000460147858},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.15060000121593475},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.148499995470047}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.24042/evenue.v6i1.26872","doi":"https://doi.org/10.24042/evenue.v6i1.26872","is_oa":true,"landing_page_url":"https://doi.org/10.24042/evenue.v6i1.26872","pdf_url":null,"source":{"id":"https://openalex.org/S4387279680","display_name":"REVENUE Jurnal Manajemen Bisnis Islam","issn_l":"2715-825X","issn":["2715-825X","2829-2944"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"REVENUE: Jurnal Manajemen Bisnis Islam","raw_type":"journal-article"},{"id":"pmh:oai:ejournal.radenintan.ac.id:article/26872","doi":null,"is_oa":true,"landing_page_url":"https://ejournal.radenintan.ac.id/index.php/RJMBI/article/view/26872","pdf_url":null,"source":{"id":"https://openalex.org/S4387279680","display_name":"REVENUE Jurnal Manajemen Bisnis Islam","issn_l":"2715-825X","issn":["2715-825X","2829-2944"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2715-825X","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"doi:10.24042/evenue.v6i1.26872","doi":"https://doi.org/10.24042/evenue.v6i1.26872","is_oa":true,"landing_page_url":"https://doi.org/10.24042/evenue.v6i1.26872","pdf_url":null,"source":{"id":"https://openalex.org/S4387279680","display_name":"REVENUE Jurnal Manajemen Bisnis Islam","issn_l":"2715-825X","issn":["2715-825X","2829-2944"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"REVENUE: Jurnal Manajemen Bisnis Islam","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7126137560","https://openalex.org/W4379537630","https://openalex.org/W2908397452","https://openalex.org/W7126134044","https://openalex.org/W4416161435","https://openalex.org/W4400378627","https://openalex.org/W7215714952","https://openalex.org/W2943817340","https://openalex.org/W7219276685","https://openalex.org/W4391238201"],"abstract_inverted_index":{"Pertumbuhan":[0],"ritel":[1,26,43,52],"modern":[2],"didukung":[3],"oleh":[4,20,33,41],"perubahan":[5],"perilaku":[6],"konsumen":[7,160],"dan":[8,88,125,161],"persaingan":[9,163],"yang":[10,18,38,73,97,146],"kompetitif":[11],"dalam":[12],"bisnis":[13],"ritel.":[14],"Salah":[15],"satu":[16,51],"upaya":[17],"dilakukan":[19,40,111],"pelaku":[21],"usaha,":[22],"khususnya":[23,136],"di":[24,53,137],"sektor":[25],"adalah":[27,99],"melalui":[28,64],"strategi":[29,56,143],"peningkatakn":[30],"pembelian":[31,46,92,130],"impulsive":[32],"konsumen.":[34],"Terdapat":[35],"berbagai":[36],"cara":[37],"dapat":[39,140,158],"toko":[42,90,127,156],"untuk":[44,70,78],"meningkatkan":[45,153],"impulsif.":[47,93,131],"Indomaret":[48,135],"sebagai":[49],"salah":[50],"Indonesia":[54],"menerapkan":[55],"dengan":[57,102,112],"memberikan":[58,79],"diskon":[59,84,121,144],"harga,":[60,85,122],"menampilkan":[61],"informasi":[62],"promosi":[63],"digital":[65],"signage,":[66],"serta":[67,152],"memutar":[68],"musik":[69],"menciptakan":[71],"suasana":[72,155],"nyaman.":[74],"Penelitian":[75],"ini":[76],"bertujuan":[77],"bukti":[80],"empiris":[81],"mengenai":[82],"peran":[83],"visual":[86,123],"merchandising,":[87,124],"atmosfer":[89,126],"terhadap":[91,129],"Metode":[94],"pengambilan":[95],"sampel":[96,104],"digunakan":[98],"purposive":[100],"sampling":[101],"jumlah":[103],"sebanyak":[105],"120":[106],"orang":[107],"responden.":[108],"Analisis":[109],"data":[110],"menggunakan":[113],"regresi":[114],"linier":[115],"berganda.":[116],"Hasil":[117],"penelitian":[118],"menunjukkan":[119],"bahwa":[120],"berpengaruh":[128],"Berdasarkan":[132],"temuan":[133],"ini,":[134],"Kota":[138],"Magelang":[139],"terus":[141],"mengembangkan":[142],"harga":[145],"lebih":[147],"kreatif,":[148],"memperindah":[149],"tampilan":[150],"toko,":[151],"kenyamanan":[154],"agar":[157],"mempertahankan":[159],"menghadapi":[162],"bisnis.":[164]},"counts_by_year":[{"year":2026,"cited_by_count":1}],"updated_date":"2026-11-13T13:42:25.865203","created_date":"2025-10-13T00:00:00"}
