{"id":"https://openalex.org/W4415040873","doi":"https://doi.org/10.23960/jab.v4i1.10747","title":"ANALYSIS OF IMPORTANCE AND PERFORMANCE LEVELS AND CONSUMER SATISFACTION TOWARD CASSAVA CHIPS PRODUCTS AT ROBBANI SNACK MSME","display_name":"ANALYSIS OF IMPORTANCE AND PERFORMANCE LEVELS AND CONSUMER SATISFACTION TOWARD CASSAVA CHIPS PRODUCTS AT ROBBANI SNACK MSME","publication_year":2025,"publication_date":"2025-06-23","ids":{"openalex":"https://openalex.org/W4415040873","doi":"https://doi.org/10.23960/jab.v4i1.10747"},"language":"en","primary_location":{"id":"doi:10.23960/jab.v4i1.10747","doi":"https://doi.org/10.23960/jab.v4i1.10747","is_oa":true,"landing_page_url":"https://doi.org/10.23960/jab.v4i1.10747","pdf_url":"https://jurnal.fp.unila.ac.id/index.php/JAB/article/download/10747/6235","source":{"id":"https://openalex.org/S5407052497","display_name":"Jurnal Agroindustri Berkelanjutan","issn_l":"2828-674X","issn":["2828-674X","2828-8513"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Agroindustri Berkelanjutan","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://jurnal.fp.unila.ac.id/index.php/JAB/article/download/10747/6235","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5045206687","display_name":"Fibra Nurainy","orcid":"https://orcid.org/0000-0003-2088-7780","observed_orcids":["https://orcid.org/0000-0003-2088-7780"]},"institutions":[{"id":"https://openalex.org/I12833781","display_name":"Lampung University","ror":"https://ror.org/05wtz9f44","country_code":"ID","type":"education","lineage":["https://openalex.org/I12833781"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Fibra Nurainy","raw_affiliation_strings":["University of Lampung"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Lampung","institution_ids":["https://openalex.org/I12833781"]}]},{"author_position":"middle","author":{"id":null,"display_name":"Teguh Setiawan","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I12833781","display_name":"Lampung University","ror":"https://ror.org/05wtz9f44","country_code":"ID","type":"education","lineage":["https://openalex.org/I12833781"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Teguh Setiawan","raw_affiliation_strings":["University of Lampung"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Lampung","institution_ids":["https://openalex.org/I12833781"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5067869887","display_name":"Wisnu Satyajaya","orcid":"https://orcid.org/0000-0002-9865-6205","observed_orcids":["https://orcid.org/0000-0002-9865-6205"]},"institutions":[{"id":"https://openalex.org/I12833781","display_name":"Lampung University","ror":"https://ror.org/05wtz9f44","country_code":"ID","type":"education","lineage":["https://openalex.org/I12833781"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Wisnu Satyajaya","raw_affiliation_strings":["University of Lampung"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Lampung","institution_ids":["https://openalex.org/I12833781"]}]},{"author_position":"last","author":{"id":null,"display_name":"Della Amelia","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I12833781","display_name":"Lampung University","ror":"https://ror.org/05wtz9f44","country_code":"ID","type":"education","lineage":["https://openalex.org/I12833781"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Della Amelia","raw_affiliation_strings":["University of Lampung"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Lampung","institution_ids":["https://openalex.org/I12833781"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I12833781"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.20995408,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"4","issue":"1","first_page":"87","last_page":"99"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9839000105857849,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9839000105857849,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.006300000008195639,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12114","display_name":"Sensory Analysis and Statistical Methods","score":0.002099999925121665,"subfield":{"id":"https://openalex.org/subfields/1106","display_name":"Food Science"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/cassava-chips","display_name":"cassava chips","score":1.0},{"id":"https://openalex.org/keywords/customer-satisfaction","display_name":"customer satisfaction","score":0.6650000214576721},{"id":"https://openalex.org/keywords/importance-performance-analysis","display_name":"importance-performance analysis","score":0.9570000171661377},{"id":"https://openalex.org/keywords/customer-satisfaction-index","display_name":"customer satisfaction index","score":0.9100000262260437},{"id":"https://openalex.org/keywords/4p-marketing-mix","display_name":"4P marketing mix","score":0.8539999723434448},{"id":"https://openalex.org/keywords/product-attributes","display_name":"product attributes","score":0.7049999833106995},{"id":"https://openalex.org/keywords/snack-food","display_name":"snacks","score":0.6499999761581421},{"id":"https://openalex.org/keywords/msme-competitiveness","display_name":"MSME competitiveness","score":0.7379999756813049},{"id":"https://openalex.org/keywords/slow-moving-products","display_name":"slow-moving products","score":0.7459999918937683},{"id":"https://openalex.org/keywords/halal-certification","display_name":"halal certification","score":0.5699999928474426},{"id":"https://openalex.org/keywords/packaging-design","display_name":"packaging design","score":0.7400000095367432},{"id":"https://openalex.org/keywords/pringsewu-regency","display_name":"Pringsewu Regency","score":0.8080000281333923}],"concepts":[{"id":"https://openalex.org/C2780584464","wikidata":"https://www.wikidata.org/wiki/Q898931","display_name":"Expiration date","level":2,"score":0.6949999928474426},{"id":"https://openalex.org/C191511416","wikidata":"https://www.wikidata.org/wiki/Q999278","display_name":"Customer satisfaction","level":2,"score":0.6233999729156494},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5968000292778015},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5468999743461609},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5307000279426575},{"id":"https://openalex.org/C2988250419","wikidata":"https://www.wikidata.org/wiki/Q999278","display_name":"Consumer satisfaction","level":2,"score":0.5246999859809875},{"id":"https://openalex.org/C2987718291","wikidata":"https://www.wikidata.org/wiki/Q2095","display_name":"Food products","level":2,"score":0.36800000071525574},{"id":"https://openalex.org/C37621935","wikidata":"https://www.wikidata.org/wiki/Q3606845","display_name":"Agricultural science","level":1,"score":0.3546999990940094},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.34940001368522644},{"id":"https://openalex.org/C2780084366","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demographics","level":2,"score":0.33559998869895935},{"id":"https://openalex.org/C39896193","wikidata":"https://www.wikidata.org/wiki/Q380344","display_name":"Descriptive statistics","level":2,"score":0.3118000030517578},{"id":"https://openalex.org/C141971597","wikidata":"https://www.wikidata.org/wiki/Q207822","display_name":"Packaging and labeling","level":2,"score":0.3082999885082245},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.29760000109672546},{"id":"https://openalex.org/C2777382242","wikidata":"https://www.wikidata.org/wiki/Q6017816","display_name":"Index (typography)","level":2,"score":0.2937000095844269},{"id":"https://openalex.org/C2780719635","wikidata":"https://www.wikidata.org/wiki/Q4173974","display_name":"Flavor","level":2,"score":0.26350000500679016},{"id":"https://openalex.org/C2780639617","wikidata":"https://www.wikidata.org/wiki/Q6516972","display_name":"Quadrant (abdomen)","level":2,"score":0.2533000111579895}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.23960/jab.v4i1.10747","doi":"https://doi.org/10.23960/jab.v4i1.10747","is_oa":true,"landing_page_url":"https://doi.org/10.23960/jab.v4i1.10747","pdf_url":"https://jurnal.fp.unila.ac.id/index.php/JAB/article/download/10747/6235","source":{"id":"https://openalex.org/S5407052497","display_name":"Jurnal Agroindustri Berkelanjutan","issn_l":"2828-674X","issn":["2828-674X","2828-8513"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Agroindustri Berkelanjutan","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.23960/jab.v4i1.10747","doi":"https://doi.org/10.23960/jab.v4i1.10747","is_oa":true,"landing_page_url":"https://doi.org/10.23960/jab.v4i1.10747","pdf_url":"https://jurnal.fp.unila.ac.id/index.php/JAB/article/download/10747/6235","source":{"id":"https://openalex.org/S5407052497","display_name":"Jurnal Agroindustri Berkelanjutan","issn_l":"2828-674X","issn":["2828-674X","2828-8513"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Agroindustri Berkelanjutan","raw_type":"journal-article"},"sustainable_development_goals":[{"score":0.7142999768257141,"id":"https://metadata.un.org/sdg/2","display_name":"Zero hunger"}],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4415040873.pdf","grobid_xml":"https://content.openalex.org/works/W4415040873.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":[],"abstract_inverted_index":{"Robbani":[0,33,104],"Snack":[1],"was":[2,19],"a":[3,38,223],"micro,":[4],"small,":[5],"and":[6,23,43,66,83,96,99,118,129,159,178,181,200,210],"medium":[7],"enterprise":[8],"(MSME)":[9],"located":[10],"in":[11,21,25,40,44,77,148,165,186],"Gading":[12],"Rejo":[13],"District,":[14],"Pringsewu":[15],"Regency,":[16],"Lampung.":[17],"It":[18],"established":[20],"2010":[22],"operated":[24],"the":[26,31,58,64,94,111,142,146,179,231],"snack":[27],"food":[28],"sector.":[29],"At":[30],"time,":[32],"Snack\u2019s":[34],"cassava":[35,106],"chips":[36,107],"experienced":[37],"decline":[39],"sales":[41],"(slow-moving),":[42],"some":[45],"cases,":[46],"they":[47],"were":[48],"sold":[49],"close":[50],"to":[51,79,89,134],"their":[52],"expiration":[53,175],"dates.":[54],"This":[55,120],"condition":[56],"indicated":[57],"need":[59],"for":[60],"an":[61],"analysis":[62],"of":[63,69,155,161,183,227],"importance":[65,95],"performance":[67,97],"level":[68,226],"product":[70,108,162,232],"attributes,":[71],"as":[72,74],"well":[73],"consumer":[75,91,101,224,235],"satisfaction,":[76],"order":[78],"determine":[80],"improvement":[81],"priorities":[82],"enhance":[84],"competitiveness.":[85],"The":[86,138,216],"study":[87],"aimed":[88],"identify":[90],"characteristics,":[92],"analyze":[93],"levels,":[98],"assess":[100],"satisfaction":[102,225],"with":[103],"Snack's":[105],"based":[109,140],"on":[110,141],"4P":[112],"marketing":[113],"mix":[114],"(product,":[115],"price,":[116,177],"promotion,":[117],"place).":[119],"research":[121],"employed":[122],"descriptive":[123],"analysis,":[124],"Importance":[125],"Performance":[126],"Analysis":[127],"(IPA),":[128],"Customer":[130,217],"Satisfaction":[131,218],"Index":[132,219],"(CSI)":[133,220],"achieve":[135],"its":[136],"objectives.":[137],"results":[139],"IPA":[143],"showed":[144,222],"that":[145,230],"attributes":[147],"quadrant":[149,166,187,205],"I":[150],"(top":[151],"priority)":[152,190],"included":[153,170,191,208],"uniformity":[154],"shape,":[156],"packaging":[157,195],"design,":[158],"ease":[160],"availability.":[163],"Attributes":[164,185],"II":[167],"(maintain":[168],"performance)":[169],"taste,":[171],"crispiness,":[172],"halal":[173],"label,":[174],"date,":[176],"location":[180],"convenience":[182],"purchase.":[184],"III":[188],"(low":[189],"flavor":[192],"variants,":[193],"color,":[194],"size,":[196],"social":[197],"media":[198],"advertising,":[199],"specific":[201],"discount":[202,211],"offers,":[203],"while":[204],"IV":[206],"(excessive)":[207],"thickness":[209],"offers":[212],"during":[213],"certain":[214],"events.":[215],"calculation":[221],"77.02%,":[228],"indicating":[229],"had":[233],"met":[234],"expectations.":[236],"Keywords:":[237],"Cassava":[238],"chips,":[239],"IPA,":[240],"CSI":[241]},"counts_by_year":[],"updated_date":"2026-09-29T14:09:16.559479","created_date":"2025-10-11T00:00:00"}
