{"id":"https://openalex.org/W4414636557","doi":"https://doi.org/10.1007/978-3-031-97609-4_12","title":"Marketing Strategy in the Development of Food Security","display_name":"Marketing Strategy in the Development of Food Security","publication_year":2025,"publication_date":"2025-09-30","ids":{"openalex":"https://openalex.org/W4414636557","doi":"https://doi.org/10.1007/978-3-031-97609-4_12"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-031-97609-4_12","doi":"https://doi.org/10.1007/978-3-031-97609-4_12","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-031-97609-4_12","pdf_url":null,"source":{"id":"https://openalex.org/S4210219266","display_name":"Studies in big data","issn_l":"2197-6511","issn":["2197-6511","2197-6503"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":"https://openalex.org/P4310319972","host_organization_name":"Springer International Publishing","host_organization_lineage":["https://openalex.org/P4310319972","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer International Publishing","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Studies in Big Data","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W4414639161","display_name":"Integrating Big Data and IoT for Enhanced Decision-Making Systems in Business"},"type":"book-chapter","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5074195099","display_name":"Vita Bugaychuk","orcid":"https://orcid.org/0000-0002-7282-1794","observed_orcids":["https://orcid.org/0000-0002-7282-1794"]},"institutions":[{"id":"https://openalex.org/I3129431789","display_name":"Polissia National University","ror":"https://ror.org/044tay155","country_code":"UA","type":"education","lineage":["https://openalex.org/I3129431789"]}],"countries":["UA"],"is_corresponding":true,"raw_author_name":"Vita Bugaychuk","raw_affiliation_strings":["Department of Economics, Entrepreneurship and Tourism, Polissia National University, Zhytomyr, Ukraine"],"raw_orcid":"https://orcid.org/0000-0002-7282-1794","affiliations":[{"raw_affiliation_string":"Department of Economics, Entrepreneurship and Tourism, Polissia National University, Zhytomyr, Ukraine","institution_ids":["https://openalex.org/I3129431789"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5119771768","display_name":"Svitlana Sytniakivska","orcid":"https://orcid.org/0000-0003-1367-0487","observed_orcids":["https://orcid.org/0000-0003-1367-0487"]},"institutions":[{"id":"https://openalex.org/I3129431789","display_name":"Polissia National University","ror":"https://ror.org/044tay155","country_code":"UA","type":"education","lineage":["https://openalex.org/I3129431789"]}],"countries":["UA"],"is_corresponding":false,"raw_author_name":"Svitlana Sytniakivska","raw_affiliation_strings":["Department of Foreign Languages, Polissia National University, Zhytomyr, Ukraine"],"raw_orcid":"https://orcid.org/0000-0003-1367-0487","affiliations":[{"raw_affiliation_string":"Department of Foreign Languages, Polissia National University, Zhytomyr, Ukraine","institution_ids":["https://openalex.org/I3129431789"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5018050116","display_name":"Inna Grabchuk","orcid":"https://orcid.org/0000-0001-5548-6034","observed_orcids":["https://orcid.org/0000-0001-5548-6034"]},"institutions":[{"id":"https://openalex.org/I3129431789","display_name":"Polissia National University","ror":"https://ror.org/044tay155","country_code":"UA","type":"education","lineage":["https://openalex.org/I3129431789"]}],"countries":["UA"],"is_corresponding":false,"raw_author_name":"Inna Grabchuk","raw_affiliation_strings":["Department of Economics, Entrepreneurship and Tourism, Polissia National University, Zhytomyr, Ukraine"],"raw_orcid":"https://orcid.org/0000-0001-5548-6034","affiliations":[{"raw_affiliation_string":"Department of Economics, Entrepreneurship and Tourism, Polissia National University, Zhytomyr, Ukraine","institution_ids":["https://openalex.org/I3129431789"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5119771769","display_name":"Tetyana Haiduchokm","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I3129431789","display_name":"Polissia National University","ror":"https://ror.org/044tay155","country_code":"UA","type":"education","lineage":["https://openalex.org/I3129431789"]}],"countries":["UA"],"is_corresponding":false,"raw_author_name":"Tetyana Haiduchokm","raw_affiliation_strings":["Department of Accounting, Taxation and Audit, Polissia National University, Zhytomyr, Ukraine"],"raw_orcid":"https://orcid.org/0000-0002-0190-3872","affiliations":[{"raw_affiliation_string":"Department of Accounting, Taxation and Audit, Polissia National University, Zhytomyr, Ukraine","institution_ids":["https://openalex.org/I3129431789"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5041079698","display_name":"Olena Rusak","orcid":"https://orcid.org/0000-0001-5509-0515","observed_orcids":["https://orcid.org/0000-0001-5509-0515"]},"institutions":[{"id":"https://openalex.org/I3129431789","display_name":"Polissia National University","ror":"https://ror.org/044tay155","country_code":"UA","type":"education","lineage":["https://openalex.org/I3129431789"]}],"countries":["UA"],"is_corresponding":false,"raw_author_name":"Olena Rusak","raw_affiliation_strings":["Department of Accounting, Taxation and Audit, Polissia National University, Zhytomyr, Ukraine"],"raw_orcid":"https://orcid.org/0000-0001-5509-0515","affiliations":[{"raw_affiliation_string":"Department of Accounting, Taxation and Audit, Polissia National University, Zhytomyr, Ukraine","institution_ids":["https://openalex.org/I3129431789"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5074195099"],"corresponding_institution_ids":["https://openalex.org/I3129431789"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"133","last_page":"145"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13378","display_name":"Agricultural Development and Policies","score":0.7778000235557556,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13378","display_name":"Agricultural Development and Policies","score":0.7778000235557556,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14269","display_name":"Food Security and Socioeconomic Dynamics","score":0.20679999887943268,"subfield":{"id":"https://openalex.org/subfields/1100","display_name":"General Agricultural and Biological Sciences"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}},{"id":"https://openalex.org/T14010","display_name":"Food Industry and Aquatic Biology","score":0.005200000014156103,"subfield":{"id":"https://openalex.org/subfields/1106","display_name":"Food Science"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/food-security","display_name":"food security","score":0.9929999709129333},{"id":"https://openalex.org/keywords/food-marketing-strategy","display_name":"food marketing strategy","score":0.7749999761581421},{"id":"https://openalex.org/keywords/food-safety","display_name":"food safety","score":0.9570000171661377},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.6499999761581421},{"id":"https://openalex.org/keywords/producer-behavior","display_name":"producer behavior","score":0.8159999847412109},{"id":"https://openalex.org/keywords/swot-analysis","display_name":"SWOT analysis","score":0.7319999933242798},{"id":"https://openalex.org/keywords/food-security-strategy","display_name":"food security strategy","score":0.6840000152587891}],"concepts":[{"id":"https://openalex.org/C549605437","wikidata":"https://www.wikidata.org/wiki/Q1229911","display_name":"Food security","level":3,"score":0.7922000288963318},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6812999844551086},{"id":"https://openalex.org/C516717267","wikidata":"https://www.wikidata.org/wiki/Q909821","display_name":"Food safety","level":2,"score":0.5848000049591064},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5735999941825867},{"id":"https://openalex.org/C119059837","wikidata":"https://www.wikidata.org/wiki/Q175096","display_name":"SWOT analysis","level":2,"score":0.5306000113487244},{"id":"https://openalex.org/C74139830","wikidata":"https://www.wikidata.org/wiki/Q25380418","display_name":"Food packaging","level":2,"score":0.5180000066757202},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.5156000256538391},{"id":"https://openalex.org/C74893574","wikidata":"https://www.wikidata.org/wiki/Q5465532","display_name":"Food systems","level":4,"score":0.4487000107765198},{"id":"https://openalex.org/C513059894","wikidata":"https://www.wikidata.org/wiki/Q540912","display_name":"Food industry","level":2,"score":0.42989999055862427},{"id":"https://openalex.org/C88199923","wikidata":"https://www.wikidata.org/wiki/Q627371","display_name":"Food processing","level":2,"score":0.38830000162124634},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.35589998960494995},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.2531000077724457}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-031-97609-4_12","doi":"https://doi.org/10.1007/978-3-031-97609-4_12","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-031-97609-4_12","pdf_url":null,"source":{"id":"https://openalex.org/S4210219266","display_name":"Studies in big data","issn_l":"2197-6511","issn":["2197-6511","2197-6503"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":"https://openalex.org/P4310319972","host_organization_name":"Springer International Publishing","host_organization_lineage":["https://openalex.org/P4310319972","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer International Publishing","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Studies in Big Data","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.8409000039100647,"id":"https://metadata.un.org/sdg/2","display_name":"Zero hunger"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":7,"referenced_works":["https://openalex.org/W3083435778","https://openalex.org/W3195635789","https://openalex.org/W4381612122","https://openalex.org/W4385220135","https://openalex.org/W4390168677","https://openalex.org/W4399437139","https://openalex.org/W4401809834"],"related_works":["https://openalex.org/W2789956456","https://openalex.org/W4410309069","https://openalex.org/W3131556406","https://openalex.org/W1587017929","https://openalex.org/W7220189071","https://openalex.org/W2904810490","https://openalex.org/W4401580685","https://openalex.org/W2388027427","https://openalex.org/W2591993070","https://openalex.org/W4406293218"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2026-11-12T12:28:57.059296","created_date":"2025-10-10T00:00:00"}