{"id":"https://openalex.org/W4414417538","doi":"https://doi.org/10.31004/riggs.v4i3.2593","title":"Pengaruh Digital Marketing dan Customer Trust Terhadap Repurchase Intention Melalui Keputusan Pembelian","display_name":"Pengaruh Digital Marketing dan Customer Trust Terhadap Repurchase Intention Melalui Keputusan Pembelian","publication_year":2025,"publication_date":"2025-08-29","ids":{"openalex":"https://openalex.org/W4414417538","doi":"https://doi.org/10.31004/riggs.v4i3.2593"},"language":"id","primary_location":{"id":"doi:10.31004/riggs.v4i3.2593","doi":"https://doi.org/10.31004/riggs.v4i3.2593","is_oa":true,"landing_page_url":"https://doi.org/10.31004/riggs.v4i3.2593","pdf_url":"https://journal.ilmudata.co.id/index.php/RIGGS/article/download/2593/1780","source":{"id":"https://openalex.org/S4387283608","display_name":"RIGGS Journal of Artificial Intelligence and Digital Business","issn_l":"2963-914X","issn":["2963-914X","2963-9298"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315283","host_organization_name":"Universitas Pahlawan Tuanku Tambusai","host_organization_lineage":["https://openalex.org/P4310315283"],"host_organization_lineage_names":["Universitas Pahlawan Tuanku Tambusai"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"RIGGS: Journal of Artificial Intelligence and Digital Business","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://journal.ilmudata.co.id/index.php/RIGGS/article/download/2593/1780","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5119699335","display_name":"Mustofa al Bahri","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210090435","display_name":"Universitas Yudharta Pasuruan","ror":"https://ror.org/016n6yn28","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210090435"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Mustofa al Bahri","raw_affiliation_strings":["Universitas Yudharta Pasuruan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Yudharta Pasuruan","institution_ids":["https://openalex.org/I4210090435"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5119467153","display_name":"Kholid Murtadho","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210090435","display_name":"Universitas Yudharta Pasuruan","ror":"https://ror.org/016n6yn28","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210090435"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Kholid Murtadho","raw_affiliation_strings":["Universitas Yudharta Pasuruan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Yudharta Pasuruan","institution_ids":["https://openalex.org/I4210090435"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210090435"],"apc_list":null,"apc_paid":null,"fwci":6.6618,"has_fulltext":true,"cited_by_count":9,"citation_normalized_percentile":{"value":0.96124219,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":"4","issue":"3","first_page":"4108","last_page":"4121"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9804999828338623,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9804999828338623,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.017799999564886093,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.0013000000035390258,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":1.0},{"id":"https://openalex.org/keywords/consumer-trust","display_name":"consumer trust","score":1.0},{"id":"https://openalex.org/keywords/repurchase-intention","display_name":"repurchase intention","score":0.9990000128746033},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.9810000061988831},{"id":"https://openalex.org/keywords/micro-small-and-medium-enterprises","display_name":"micro, small and medium enterprises","score":0.9369999766349792}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.7106000185012817},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.42570000886917114},{"id":"https://openalex.org/C2992496598","wikidata":"https://www.wikidata.org/wiki/Q2350449","display_name":"Marketing communication","level":2,"score":0.4002000093460083},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.2745000123977661},{"id":"https://openalex.org/C146897074","wikidata":"https://www.wikidata.org/wiki/Q1932925","display_name":"Loyalty business model","level":4,"score":0.24779999256134033},{"id":"https://openalex.org/C191511416","wikidata":"https://www.wikidata.org/wiki/Q999278","display_name":"Customer satisfaction","level":2,"score":0.24770000576972961},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.24539999663829803},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.22579999268054962},{"id":"https://openalex.org/C179420905","wikidata":"https://www.wikidata.org/wiki/Q223871","display_name":"Mediation","level":2,"score":0.17010000348091125},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.16920000314712524}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.31004/riggs.v4i3.2593","doi":"https://doi.org/10.31004/riggs.v4i3.2593","is_oa":true,"landing_page_url":"https://doi.org/10.31004/riggs.v4i3.2593","pdf_url":"https://journal.ilmudata.co.id/index.php/RIGGS/article/download/2593/1780","source":{"id":"https://openalex.org/S4387283608","display_name":"RIGGS Journal of Artificial Intelligence and Digital Business","issn_l":"2963-914X","issn":["2963-914X","2963-9298"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315283","host_organization_name":"Universitas Pahlawan Tuanku Tambusai","host_organization_lineage":["https://openalex.org/P4310315283"],"host_organization_lineage_names":["Universitas Pahlawan Tuanku Tambusai"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"RIGGS: Journal of Artificial Intelligence and Digital Business","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.31004/riggs.v4i3.2593","doi":"https://doi.org/10.31004/riggs.v4i3.2593","is_oa":true,"landing_page_url":"https://doi.org/10.31004/riggs.v4i3.2593","pdf_url":"https://journal.ilmudata.co.id/index.php/RIGGS/article/download/2593/1780","source":{"id":"https://openalex.org/S4387283608","display_name":"RIGGS Journal of Artificial Intelligence and Digital Business","issn_l":"2963-914X","issn":["2963-914X","2963-9298"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315283","host_organization_name":"Universitas Pahlawan Tuanku Tambusai","host_organization_lineage":["https://openalex.org/P4310315283"],"host_organization_lineage_names":["Universitas Pahlawan Tuanku Tambusai"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"RIGGS: Journal of Artificial Intelligence and Digital Business","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4414417538.pdf","grobid_xml":"https://content.openalex.org/works/W4414417538.grobid-xml"},"referenced_works_count":7,"referenced_works":["https://openalex.org/W2964941791","https://openalex.org/W3093038737","https://openalex.org/W4389975957","https://openalex.org/W4391033203","https://openalex.org/W4401374234","https://openalex.org/W4402497981","https://openalex.org/W4404055398"],"related_works":["https://openalex.org/W7221283156","https://openalex.org/W4380894965","https://openalex.org/W4402073715","https://openalex.org/W7117360191","https://openalex.org/W6995634002","https://openalex.org/W4408009102","https://openalex.org/W4405901792","https://openalex.org/W7215748612","https://openalex.org/W7203899598","https://openalex.org/W7155224874"],"abstract_inverted_index":{"Perkembangan":[0],"teknologi":[1],"digital":[2,15],"telah":[3],"mendorong":[4],"UMKM":[5,29,52],"untuk":[6,37,79],"beradaptasi":[7],"dengan":[8,62,73],"strategi":[9,20],"pemasaran":[10],"modern,":[11],"salah":[12],"satunya":[13],"melalui":[14],"marketing.":[16],"Namun,":[17],"efektivitas":[18],"penerapan":[19],"ini":[21,35,89],"masih":[22],"menjadi":[23],"tantangan,":[24],"seperti":[25],"yang":[26,58],"dialami":[27],"oleh":[28],"Pia":[30,53],"Karomah":[31,54],"di":[32],"Kecamatan":[33],"Gempol.Penelitian":[34],"bertujuan":[36],"menganalisis":[38],"Pengaruh":[39],"Digital":[40,93,104],"Marketing":[41,94,105],"dan":[42,95],"Customer":[43,96,112],"Trust":[44,97,113],"Terhadap":[45],"Repurchase":[46,109,125],"Intention":[47],"Melalui":[48],"Keputusan":[49,102,119],"Pembelian":[50,120],"Pada":[51],"Gempol":[55],"Pasuruan.":[56],"Metode":[57],"digunakan":[59],"adalah":[60],"kuantitatif":[61],"pendekatan":[63],"survei,":[64],"obersevari":[65],"lapangan,":[66],"penyebaran":[67],"kuesioner.":[68],"Teknik":[69],"Analisis":[70],"data":[71],"dilakukan":[72],"menggunakan":[74],"analisis":[75],"jalur":[76],"(path":[77],"analysis)":[78],"menguji":[80],"pengaruh":[81],"tidak":[82,114],"langsung":[83],"antar":[84],"variabel.":[85],"Dari":[86],"hasil":[87],"penelitian":[88],"dapat":[90],"disimpulkan":[91],"bahwa":[92],"berpengaruh":[98,106,115,122],"positif":[99],"signifikan":[100,107,123],"terhadap":[101,108,124],"Pembelian.":[103],"Intention,":[110],"sedangkan":[111],"signifikan.":[116],"Selain":[117],"itu,":[118],"terbukti":[121],"Intention.":[126]},"counts_by_year":[{"year":2026,"cited_by_count":8},{"year":2025,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2025-10-10T00:00:00"}
