{"id":"https://openalex.org/W4414060656","doi":"https://doi.org/10.59653/jbmed.v3i03.1900","title":"Influence of Word of Mouth, Store Atmosphere, Location, and Service Quality on Purchasing Decisions for MSME Product","display_name":"Influence of Word of Mouth, Store Atmosphere, Location, and Service Quality on Purchasing Decisions for MSME Product","publication_year":2025,"publication_date":"2025-09-08","ids":{"openalex":"https://openalex.org/W4414060656","doi":"https://doi.org/10.59653/jbmed.v3i03.1900"},"language":"en","primary_location":{"id":"doi:10.59653/jbmed.v3i03.1900","doi":"https://doi.org/10.59653/jbmed.v3i03.1900","is_oa":true,"landing_page_url":"https://doi.org/10.59653/jbmed.v3i03.1900","pdf_url":"https://risetpress.com/index.php/jbmed/article/download/1900/1111","source":{"id":"https://openalex.org/S4387289526","display_name":"Journal of Business Management and Economic Development","issn_l":"2986-9072","issn":["2986-9072","3031-9269"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Business Management and Economic Development","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://risetpress.com/index.php/jbmed/article/download/1900/1111","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5066041766","display_name":"Ahmad Farhani","orcid":"https://orcid.org/0000-0002-3899-0850","observed_orcids":["https://orcid.org/0000-0002-3899-0850"]},"institutions":[{"id":"https://openalex.org/I4405275879","display_name":"Sekolah Tinggi Ilmu Administrasi Tabalong","ror":"https://ror.org/04ext7432","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405275879"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Ahmad Farhani","raw_affiliation_strings":["Sekolah Tinggi Ilmu Administrasi Tabalong, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Sekolah Tinggi Ilmu Administrasi Tabalong, Indonesia","institution_ids":["https://openalex.org/I4405275879"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5015521448","display_name":"Jamiah Jamiah","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405275879","display_name":"Sekolah Tinggi Ilmu Administrasi Tabalong","ror":"https://ror.org/04ext7432","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405275879"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Jamiah Jamiah","raw_affiliation_strings":["Sekolah Tinggi Ilmu Administrasi Tabalong, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Sekolah Tinggi Ilmu Administrasi Tabalong, Indonesia","institution_ids":["https://openalex.org/I4405275879"]}]},{"author_position":"middle","author":{"id":null,"display_name":"Rahmi Hayati","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405275879","display_name":"Sekolah Tinggi Ilmu Administrasi Tabalong","ror":"https://ror.org/04ext7432","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405275879"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Rahmi Hayati","raw_affiliation_strings":["Sekolah Tinggi Ilmu Administrasi Tabalong, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Sekolah Tinggi Ilmu Administrasi Tabalong, Indonesia","institution_ids":["https://openalex.org/I4405275879"]}]},{"author_position":"last","author":{"id":null,"display_name":"Muhammad Taupik","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405275879","display_name":"Sekolah Tinggi Ilmu Administrasi Tabalong","ror":"https://ror.org/04ext7432","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405275879"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Muhammad Taupik","raw_affiliation_strings":["Sekolah Tinggi Ilmu Administrasi Tabalong, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Sekolah Tinggi Ilmu Administrasi Tabalong, Indonesia","institution_ids":["https://openalex.org/I4405275879"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4405275879"],"apc_list":null,"apc_paid":null,"fwci":0.7402,"has_fulltext":true,"cited_by_count":1,"citation_normalized_percentile":{"value":0.72518583,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":93},"biblio":{"volume":"3","issue":"03","first_page":"899","last_page":"913"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9961000084877014,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9961000084877014,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.003800000064074993,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/word-of-mouth","display_name":"word of mouth","score":0.9980000257492065},{"id":"https://openalex.org/keywords/store-atmosphere","display_name":"store atmosphere","score":1.0},{"id":"https://openalex.org/keywords/retail-location","display_name":"store location","score":0.9750000238418579},{"id":"https://openalex.org/keywords/service-quality","display_name":"service quality","score":1.0},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.8930000066757202},{"id":"https://openalex.org/keywords/msme-products","display_name":"MSME products","score":0.8539999723434448},{"id":"https://openalex.org/keywords/food-court","display_name":"food court","score":0.6990000009536743},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.8360000252723694},{"id":"https://openalex.org/keywords/tabalong","display_name":"Tabalong","score":0.5559999942779541}],"concepts":[{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.9004999995231628},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.698199987411499},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.6906999945640564},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.5789999961853027},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.5676000118255615},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5645999908447266},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5212000012397766},{"id":"https://openalex.org/C2987718291","wikidata":"https://www.wikidata.org/wiki/Q2095","display_name":"Food products","level":2,"score":0.4803999960422516},{"id":"https://openalex.org/C140781008","wikidata":"https://www.wikidata.org/wiki/Q1221081","display_name":"Service quality","level":3,"score":0.45419999957084656},{"id":"https://openalex.org/C152877465","wikidata":"https://www.wikidata.org/wiki/Q208042","display_name":"Regression analysis","level":2,"score":0.42239999771118164},{"id":"https://openalex.org/C2991704390","wikidata":"https://www.wikidata.org/wiki/Q838126","display_name":"Purchasing decision","level":3,"score":0.4023999869823456},{"id":"https://openalex.org/C3019152653","wikidata":"https://www.wikidata.org/wiki/Q186290","display_name":"Linear relationship","level":2,"score":0.3027999997138977},{"id":"https://openalex.org/C2991980166","wikidata":"https://www.wikidata.org/wiki/Q41958","display_name":"Food service","level":2,"score":0.28200000524520874},{"id":"https://openalex.org/C48921125","wikidata":"https://www.wikidata.org/wiki/Q10861030","display_name":"Linear regression","level":2,"score":0.27390000224113464},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.26989999413490295},{"id":"https://openalex.org/C192209626","wikidata":"https://www.wikidata.org/wiki/Q190909","display_name":"Focus (optics)","level":2,"score":0.2630999982357025}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.59653/jbmed.v3i03.1900","doi":"https://doi.org/10.59653/jbmed.v3i03.1900","is_oa":true,"landing_page_url":"https://doi.org/10.59653/jbmed.v3i03.1900","pdf_url":"https://risetpress.com/index.php/jbmed/article/download/1900/1111","source":{"id":"https://openalex.org/S4387289526","display_name":"Journal of Business Management and Economic Development","issn_l":"2986-9072","issn":["2986-9072","3031-9269"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Business Management and Economic Development","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.59653/jbmed.v3i03.1900","doi":"https://doi.org/10.59653/jbmed.v3i03.1900","is_oa":true,"landing_page_url":"https://doi.org/10.59653/jbmed.v3i03.1900","pdf_url":"https://risetpress.com/index.php/jbmed/article/download/1900/1111","source":{"id":"https://openalex.org/S4387289526","display_name":"Journal of Business Management and Economic Development","issn_l":"2986-9072","issn":["2986-9072","3031-9269"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Business Management and Economic Development","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4414060656.pdf","grobid_xml":"https://content.openalex.org/works/W4414060656.grobid-xml"},"referenced_works_count":5,"referenced_works":["https://openalex.org/W2026368098","https://openalex.org/W4328117976","https://openalex.org/W4378588872","https://openalex.org/W4387967624","https://openalex.org/W4388293855"],"related_works":["https://openalex.org/W4409463799","https://openalex.org/W7215926695","https://openalex.org/W4396729909","https://openalex.org/W4385611470","https://openalex.org/W4390877717","https://openalex.org/W4402144433","https://openalex.org/W7218267484","https://openalex.org/W4362594707","https://openalex.org/W4413031939","https://openalex.org/W7160121914"],"abstract_inverted_index":{"This":[0,145],"study":[1,146],"aims":[2],"to":[3,53,59,128,182,185],"analyze":[4],"the":[5,98,114,120,132,161],"influence":[6,79],"of":[7,9,69,122,163,165],"Word":[8,68,164],"Mouth,":[10,70,166],"Store":[11,101,175],"Atmosphere,":[12],"Location,":[13,71],"and":[14,24,72,169,180],"Service":[15,73],"Quality":[16,74],"on":[17,80,109,113,159,174],"purchasing":[18,81,110,129,188],"decisions":[19,82],"for":[20,83],"MSME":[21,84,149],"(Micro,":[22],"Small,":[23],"Medium":[25],"Enterprises)":[26],"products":[27,85],"at":[28,86,151],"MM":[29,60,87,152],"Food":[30,61,88,153],"Court":[31,62,89,154],"Tabalong.":[32,63],"The":[33,64],"research":[34],"employs":[35],"a":[36,40,76,106],"quantitative":[37],"method":[38],"using":[39],"multiple":[41],"linear":[42],"regression":[43,95],"analysis":[44],"approach.":[45],"Data":[46],"sources":[47],"were":[48,57],"obtained":[49],"through":[50],"questionnaires":[51],"distributed":[52],"67":[54],"respondents,":[55],"who":[56],"visitors":[58],"results":[65],"show":[66,105],"that":[67,119,148],"have":[75],"significant":[77,107],"positive":[78,94],"Tabalong,":[90],"as":[91],"indicated":[92],"by":[93,137],"coefficients.":[96],"On":[97],"other":[99,138],"hand,":[100],"Atmosphere":[102,176],"did":[103],"not":[104,140],"effect":[108],"decisions.":[111,189],"Based":[112],"analysis,":[115],"it":[116],"is":[117,135],"found":[118],"combination":[121],"these":[123],"four":[124],"variables":[125],"contributes":[126],"41.6%":[127],"decisions,":[130],"while":[131],"remaining":[133],"59.4%":[134],"influenced":[136],"factors":[139],"examined":[141],"in":[142],"this":[143],"study.":[144],"suggests":[147],"managers":[150],"Tabalong":[155],"should":[156,177],"focus":[157],"more":[158],"improving":[160],"quality":[162],"strategic":[167],"location,":[168],"service":[170],"quality.":[171],"Meanwhile,":[172],"efforts":[173],"be":[178],"maintained":[179],"preserved":[181],"encourage":[183],"consumers":[184],"continue":[186],"making":[187]},"counts_by_year":[{"year":2025,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2025-10-10T00:00:00"}